{"id":100268,"date":"2019-12-16T23:13:59","date_gmt":"2019-12-16T15:13:59","guid":{"rendered":"http:\/\/www.htt.hk\/?p=100268"},"modified":"2019-12-16T23:13:59","modified_gmt":"2019-12-16T15:13:59","slug":"nike-%e6%8e%a8%e5%87%banac%e5%84%bf%e7%ab%a5%e9%9e%8b%e6%8c%89%e6%9c%9f%e8%ae%a2%e8%b4%ad%e6%9c%8d%e5%8a%a1","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=100268","title":{"rendered":"Nike \u63a8\u51fa\u201cNAC\u201d\u513f\u7ae5\u978b\u6309\u671f\u8ba2\u8d2d\u670d\u52a1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e748\u6708\uff0c\u7f8e\u56fd\u8fd0\u52a8\u5de8\u5934 Nike \uff08\u8010\u514b\uff09\u6b63\u5f0f\u63a8\u51fa\u65d7\u4e0b\u9996\u4e2a\u513f\u7ae5\u978b\u6309\u671f\u8ba2\u8d2d\u670d\u52a1 NAC\uff08\u8010\u514b\u5192\u9669\u4ff1\u4e50\u90e8\uff0cNike Adventure Club \u7684\u7b80\u79f0\uff09\u3002\u8fd9\u662f\u4e13\u95e8\u9488\u5bf9\u53cc\u811a\u5c3a\u7801\u4e3a 4C\u52307Y\uff08\u5927\u7ea62\u523010\u5c81\uff09\u7684\u513f\u7ae5\u548c\u4ed6\u4eec\u7684\u5bb6\u957f\u63a8\u51fa\u7684\uff0c\u5e2e\u52a9\u4ed6\u4eec\u5b9a\u671f\u6311\u9009\u548c\u8d2d\u4e70\u5408\u9002\u7684 Nike \u548c Converse \uff08\u5321\u5a01\uff09\u54c1\u724c\u7684\u978b\u5b50\uff08\u540c\u5c5e\u4e8e Nike \u96c6\u56e2\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u65e5\uff0c\u5728 PSFK 2020\u5e74\u96f6\u552e\u672a\u6765\u5927\u4f1a\uff08PSFK\u2019s Future of Retail 2020 Conference\uff09\u4e0a\uff0cNAC \u7684\u603b\u7ecf\u7406 Dave Cobban \u4ecb\u7ecd\u4e86 Nike \u662f\u5982\u4f55\u4ece\u6d88\u8d39\u8005\u7684\u65e5\u5e38\u751f\u6d3b\u89d2\u5ea6\u51fa\u53d1\uff0c\u7528\u670d\u52a1\u5b9e\u73b0\u4e86\u4ea7\u54c1\u589e\u503c\uff0c\u5e76\u89e3\u51b3\u4e86\u513f\u7ae5\u670d\u88c5\u96f6\u552e\u4e2d\u5b58\u5728\u5df2\u4e45\u7684\u75db\u70b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece EasyKicks \u5230 Nike Adventure Club<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u63a8\u51fa NAC \u4e4b\u524d\uff0c\u65e9\u57282017\u5e74\uff0cNike \u5c31\u5f00\u5c55\u4e86\u4e00\u9879\u540d\u4e3a EasyKicks \u7684\u6d4b\u8bd5\u5de5\u4f5c\uff0c\u8fd9\u53ef\u4ee5\u89c6\u4e3a NAC \u7684\u524d\u8eab\u3002Dave Cobban \u66fe\u53c2\u4e0e EasyKicks \u7684\u5de5\u4f5c\uff0c\u5e76\u5e26\u9886 EasyKicks \u843d\u5730\u4e3a NAC\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/12\/88-2-1024x732.jpg\" alt=\"\" class=\"wp-image-100269\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dave Cobban \u8868\u793a\uff1a\u201c\u5728\u6b64\u4e4b\u524d\uff0c\u6211\u66fe\u5728 Nike \u7684\u793e\u533a\u5f71\u54cd\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u56e2\u961f\u5de5\u4f5c\u3002\u6b64\u524d\u7684\u7ecf\u5386\u4f7f\u6211\u610f\u8bc6\u5230\uff0c\u628a\u793e\u533a\u6982\u5ff5\u548c\u53ef\u6301\u7eed\u6027\u878d\u5165 NAC\uff0c\u5bf9\u7236\u6bcd\u548c\u5b69\u5b50\u6765\u8bf4\u90fd\u975e\u5e38\u91cd\u8981\u3002\u6211\u4eec\u4ece\u4f1a\u5458\u7684\u53cd\u9988\u4e2d\u5f97\u77e5\uff0c\u8fd9\u5bf9\u6211\u4eec\u7684\u5ba2\u6237\u6765\u8bf4\u4e5f\u975e\u5e38\u91cd\u8981\u3002\u6b63\u5982\u6211\u4eec\u5728 NAC \u5e38\u8bf4\u7684\uff1a\u2018\u6211\u4eec\u6240\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\u90fd\u4f1a\u4ea7\u751f\u5f71\u54cd\uff0c\u6211\u4eec\u7684\u5e74\u8f7b\u4f1a\u5458\u5e0c\u671b\u6211\u4eec\u7559\u7ed9\u4ed6\u4eec\u4e00\u4e2a\u66f4\u597d\u7684\u4e16\u754c\u3002\u2019\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e NAC \u7684\u8d77\u6e90\uff0cDave Cobban \u4ecb\u7ecd\u8bf4\uff1a\u201c\u6709\u8da3\u7684\u662f\uff0c\u6211\u4eec\u6210\u7acb NAC 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class=\"wp-block-paragraph\">\u867d\u7136\u53d1\u73b0\u4e86\u75db\u70b9\uff0c\u4f46 Dave Cobban \u8868\u793a\uff1a\u201c\u6211\u4eec\u5f53\u65f6\u5e76\u4e0d\u80fd\u786e\u5b9a\u54ea\u79cd\u5546\u4e1a\u6a21\u5f0f\u548c\u652f\u4ed8\u7ed3\u6784\u624d\u662f\u6b63\u786e\u7684\u3002\u6700\u5e38\u89c1\u7684\u8bef\u89e3\u4e4b\u4e00\u662f\uff0c\u8ba2\u8d2d\u670d\u52a1\u90fd\u662f\u4e00\u6837\u7684\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8ba2\u8d2d\u670d\u52a1\u4e2d\u4e5f\u5b58\u5728\u7740\u5de8\u5927\u7684\u591a\u6837\u6027\u3002\u6211\u4eec\u53ef\u4ee5\u7528 EasyKicks \u6765\u6d4b\u8bd5\u548c\u9a8c\u8bc1\u8fd9\u4e9b\u4e1c\u897f\uff0c\u5e76\u628a\u5408\u9002\u7684\u6a21\u5f0f\u5e26\u8fdbNAC\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4f55\u5728\u6309\u671f\u8ba2\u8d2d\u670d\u52a1\u9886\u57df\u5b9e\u73b0\u5dee\u5f02\u5316\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u6765\uff0c\u7f8e\u56fd\u6309\u671f\u8ba2\u8d2d\uff08subscription\uff09\u6a21\u5f0f\u7684\u7535\u5546\u5e02\u573a\u84ec\u52c3\u53d1\u5c55\u3002\u9ea6\u80af\u9521\u516c\u53f82018\u5e74\u7684\u4e00\u4efd\u62a5\u544a\u663e\u793a\uff0c\u8fc7\u53bb5\u5e74\u8fd9\u4e00\u65b0\u5174\u9886\u57df\u7684\u5e74\u589e\u957f\u7387\u8d85\u8fc7100%\u3002\u300aFast Company\u300b2018\u5e7410\u6708\u7684\u4e00\u7bc7\u62a5\u9053\u4e2d\u4e5f\u63d0\u5230\uff0c\u7f8e\u56fd\u201c\u8ba2\u8d2d\u76d2\u5b50\u201d\u7c7b\u4f01\u4e1a\u5df2\u8fbe3500\u4e2a\uff0c\u76f8\u6bd4\u4e0a\u4e00\u5e74\u589e\u957f\u4e8640%\uff0c\u5176\u4e2d 47%\u662f\u5728\u8fc7\u53bb12\u4e2a\u6708\u521b\u7acb\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike Adventure Club \u7684\u513f\u7ae5\u978b\u7c7b\u6309\u671f\u8ba2\u8d2d\u6a21\u5f0f\u505a\u51fa\u4e86\u81ea\u5df1\u7684\u7279\u8272\uff0c\u8bbe\u7f6e\u4e86\u4e09\u4e2a\u7ea7\u522b\u7684\u670d\u52a1\u4ea7\u54c1\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bcf\u670820\u7f8e\u5143\uff0c\u6bcf\u9694\u4e09\u4e2a\u6708\u914d\u9001\u4e00\u53cc\u65b0\u978b\u5b50\uff0c\u4e00\u5e74\u5171\u8ba1\u56db\u53cc<br>\n\u6bcf\u670830\u7f8e\u5143\uff0c\u6bcf\u9694\u4e24\u4e2a\u6708\u914d\u9001\u4e00\u53cc\u65b0\u978b\u5b50\uff0c\u4e00\u5e74\u5171\u8ba1\u516d\u53cc<br>\n\u6bcf\u670850\u7f8e\u5143\uff0c\u6bcf\u9694\u4e00\u4e2a\u6708\u914d\u9001\u4e00\u53cc\u65b0\u978b\u5b50\uff0c\u4e00\u5e74\u5171\u8ba1\u5341\u4e8c\u53cc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u5b69\u5b50\u53cc\u811a\u5c3a\u5bf8\u589e\u957f\u7684\u653e\u7f13\uff0c\u5bb6\u957f\u53ef\u4ee5\u968f\u65f6\u9009\u62e9\u5347\u7ea7\u3001\u964d\u7ea7\u6216\u6682\u505c\u8ba2\u8d2d\u670d\u52a1\u3002\u4e00\u65e6\u5bb6\u957f\u8ba2\u8d2d\u6210\u529f\uff0cNike \u4f1a\u901a\u8fc7\u90ae\u4ef6\u5c06100\u591a\u4e2a Nike \u548c Converse \u978b\u5b50\u6b3e\u5f0f\u53d1\u9001\u7ed9\u5bb6\u957f\u548c\u5b69\u5b50\uff0c\u8ba9\u4ed6\u4eec\u6311\u9009\u3002\u6311\u9009\u5b8c\u6210\u540e\uff0cNike \u5219\u8d1f\u8d23\u5c06\u978b\u5b50\u914d\u9001\u5230\u5bb6\u3002\u5bb6\u957f\u5728\u6536\u5230\u978b\u5b50\u540e\u5982\u679c\u53d1\u73b0\u5c3a\u5bf8\u4e0d\u5408\u9002\uff0c\u5219\u53ef\u4ee5\u5728\u4e00\u5468\u5185\u514d\u8d39\u66f4\u6362\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dave Cobban \u8bf4\uff1a\u201c\u76ee\u524d\u5e02\u573a\u4e0a\u7684\u5927\u591a\u6570\u670d\u88c5\u8ba2\u8d2d\u670d\u52a1\u90fd\u4e0d\u662f\u6309\u6708\u5b9a\u671f\u4ed8\u6b3e\u7684\u3002\u6700\u53d7\u6b22\u8fce\u7684\u670d\u88c5\u8ba2\u8d2d\u65b9\u5f0f\u662f\u201c\u5b9a\u671f\u76d2\u5b50\u201d\uff1a\u4ed6\u4eec\u53d1\u9001\u4e00\u4e2a\u7cbe\u9009\u7684\u76d2\u5b50\uff0c\u4f60\u4e70\u4f60\u559c\u6b22\u7684\u5546\u54c1\uff0c\u7136\u540e\u628a\u4e0d\u559c\u6b22\u7684\u9000\u56de\u53bb\u3002\u8fd9\u4e0d\u540c\u4e8e\u6211\u4eec\u7684\u8ba2\u8d2d\u6a21\u5f0f\u3002NAC \u662f\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\uff0c\u4e5f\u662f\u552f\u4e00\u4e00\u4e2a\u978b\u7c7b\u8ba2\u8d2d\u670d\u52a1\u3002\u7528\u6237\u53ea\u9700\u9009\u62e9\u4e00\u79cd\u6309\u6708\u4ed8\u6b3e\u8ba1\u5212\uff0c\u65b0\u978b\u5c31\u4f1a\u6309\u65f6\u4ea4\u8d27\u3002\u6211\u4eec\u6700\u4e3b\u8981\u7684\u4ef7\u503c\u4e3b\u5f20\u662f\u2018\u4fbf\u5229\u2019\u3002\u7236\u6bcd\u4eec\u518d\u4e5f\u4e0d\u7528\u62c5\u5fc3\u5feb\u901f\u6210\u957f\u7684\u5b69\u5b50\u7684\u7a7f\u978b\u95ee\u9898\uff0c\u4e14\u6b3e\u5f0f\u548c\u8d28\u91cf\u90fd\u80fd\u5f97\u5230\u4fdd\u8bc1\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u6309\u65f6\u9001\u978b\u4e0a\u95e8\u4ee5\u5916\uff0c NAC \u7684\u670d\u52a1\u4e2d\u8fd8\u5305\u542b\u4e00\u9879\u201c\u5192\u9669\u88c5\u5907\u5305\u201d\u548c\u201c\u6237\u5916\u63a2\u9669\u6307\u5357\u201d\u3002Dave Cobban 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