{"id":104773,"date":"2020-02-29T22:46:59","date_gmt":"2020-02-29T14:46:59","guid":{"rendered":"http:\/\/www.htt.hk\/?p=104773"},"modified":"2020-02-29T22:46:59","modified_gmt":"2020-02-29T14:46:59","slug":"%e8%8b%b1%e5%9b%bd%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86-farfetch-2019%e5%85%a8%e5%b9%b4%e8%90%a5%e6%94%b6%e5%a4%a7%e6%b6%a869","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=104773","title":{"rendered":"\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546 Farfetch 2019\u5168\u5e74\u8425\u6536\u5927\u6da869%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5468\u56db\uff0c\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u5e73\u53f0 Farfetch \u516c\u5e03\u4e862019\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u8d22\u52a1\u62a5\u544a\u30022019\u8d22\u5e74\uff0c\u5c3d\u7ba1 Farfetch \u4ecd\u5c1a\u672a\u5b9e\u73b0\u76c8\u5229\uff0c\u4e14\u7531\u4e8e\u5404\u65b9\u9762\u6295\u8d44\u529b\u5ea6\u589e\u52a0\uff0c\u4e8f\u635f\u8fdb\u4e00\u6b65\u6269\u5927\uff0c\u4f46\u7b2c\u56db\u5b63\u5ea6\u6bdb\u5229\u7387\u6709\u6240\u63d0\u5347\uff0c\u5168\u5e74\u8425\u4e1a\u6536\u5165\u548c GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\u5206\u522b\u5927\u6da869%\u548c52%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farfetch \u521b\u59cb\u4eba\u517c CEO Jos\u00e9 Neves \u8868\u793a\uff0c\u5bf9\u4e8e Farfetch \u6765\u8bf4\uff0c2019\u5e74\u662f\u5177\u6709\u91cc\u7a0b\u7891\u610f\u4e49\u7684\u4e00\u5e74\u3002\u201cFarfetch \u6570\u5b57\u5e73\u53f0\u7684\u589e\u957f\u901f\u5ea6\u51e0\u4e4e\u662f\u5962\u4f88\u54c1\u7535\u5546\u884c\u4e1a\u603b\u4f53\u6c34\u5e73\u7684\u4e24\u500d\uff0c\u8c03\u6574\u540e EBITDA\uff08\u606f\u7a0e\u6298\u65e7\u548c\u644a\u9500\u524d\u5229\u6da6\uff09\u7387\u6709\u4e86\u5927\u5e45\u63d0\u5347\uff0c\u79bb\u5b9e\u73b0\u76c8\u5229\u66f4\u8fd1\u4e00\u6b65\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8bf4\uff1a\u201cFarfetch \u62e5\u6709\u8d85\u8fc7200\u4e07\u7684\u6d3b\u8dc3\u5ba2\u6237\uff0c\u521b\u4e0b\u4e86\u7834\u7eaa\u5f55\u7684GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\uff0c\u5df2\u7262\u56fa\u786e\u7acb\u4e86\u4f5c\u4e3a\u5168\u7403\u6700\u5927\u7684\u5f53\u5b63\uff08\u6b63\u4ef7\uff09\u5962\u4f88\u54c1\u7ebf\u4e0a\u8d2d\u7269\u76ee\u7684\u5730\u7684\u5730\u4f4d\u3002\u540c\u65f6\uff0cFarfetch \u7535\u5546\u62e5\u6709500\u591a\u4e2a\u76f4\u63a5\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\uff0cFarfetch \u5e73\u53f0\u89e3\u51b3\u65b9\u6848\u62e5\u670920\u591a\u5bb6\u4f01\u4e1a\u5ba2\u6237\uff0c\u6211\u4eec\u65e0\u7591\u662f\u5962\u4f88\u54c1\u54c1\u724c\u9996\u9009\u7684\u6570\u5b57\u5408\u4f5c\u4f19\u4f34\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Neves \u8ba4\u4e3a\uff0c\u516c\u53f8\u5728\u5229\u7528\u673a\u9047\u65b9\u9762\u5177\u6709\u72ec\u7279\u7684\u4f18\u52bf\uff0c\u53ef\u4ee5\u201c\u6293\u4f4f\u7ebf\u4e0a\u5962\u4f88\u54c1\u5e02\u573a1000\u4ebf\u7f8e\u5143\u589e\u91cf\u673a\u9047\u4e2d\u7684\u6700\u5927\u4efd\u989d\u201d\uff0c\u5e76\u201c\u5c06\u7ee7\u7eed\u5438\u5f15\u548c\u7559\u5b58\u5177\u6709\u60ca\u4eba\u4ef7\u503c\u548c\u5fe0\u8bda\u5ea6\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u7fa4\u4f53\uff0c\u8d62\u5f97\u66f4\u591a\u5e02\u573a\u4efd\u989d\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/02\/3-5-1024x593.png\" alt=\"\" class=\"wp-image-104774\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6536\u8d2d\u4e86\u5f53\u7ea2\u6f6e\u724c Off-White \u7684\u72ec\u5bb6\u7ecf\u9500\u5546\u3001\u610f\u5927\u5229\u591a\u54c1\u724c\u96c6\u56e2 New Guards Group 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\u8868\u793a\uff0c\u4ece\u4ea4\u6613\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4ed6\u5f88\u9ad8\u5174\u770b\u5230 Farfetch \u7684\u4e1a\u52a1\u6ca1\u6709\u53d7\u5230\u5b9e\u8d28\u6027\u5f71\u54cd\u3002 \u201c\u6211\u76f8\u4fe1\u81f3\u5c11\u5728\u76ee\u524d\u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u7684\u5206\u5e03\u5f0f\u5e73\u53f0\u6a21\u5f0f\u80fd\u591f\u8ba9 Farfetch \u5bf9\u6297\u5f53\u524d\u7684\u60c5\u52bf\u3002\u8be5\u6a21\u5f0f\u53ef\u4ee5\u4e3a\u6211\u4eec\u63d0\u4f9b50\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u8d85\u8fc730\u4ebf\u7f8e\u5143\u7684\u7b2c\u4e09\u65b9\u5e93\u5b58\uff0c\u5e76\u80fd\u591f\u5411190\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u7684\u5ba2\u6237\u53d1\u8d27\u3002 \u4f46\u662f\uff0c\u5173\u4e8e\u65b0\u578b\u51a0\u72b6\u75c5\u6bd2\u75ab\u60c5\u7684\u60c5\u52bf\u4ecd\u7136\u4e0d\u786e\u5b9a\uff0c\u56e0\u6b64\u6211\u4eec\u6b63\u5728\u5bc6\u5207\u76d1\u89c6\u4e8b\u6001\u7684\u53d1\u5c55\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e741\u6708\uff0cFarfetch \u4ece\u4e2d\u56fd\u4e92\u8054\u7f51\u5de8\u5934\u817e\u8baf\uff08Tencent\uff09\u548c\u7f8e\u56fd\u6295\u8d44\u516c\u53f8 Dragoneer \u83b7\u5f97\u4e862.5\u4ebf\u7f8e\u5143\u65b0\u6295\u8d44\u3002Farfetch \u5c06\u5229\u7528\u8fd9\u7b14\u8d44\u91d1\u8fdb\u884c\u6269\u5f20\uff0c\u5c24\u5176\u662f\u6269\u5927\u5728\u4e2d\u56fd\u7684\u4e1a\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d22\u62a5\u4eae\u70b9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farfetch \u9996\u5e2d\u8d22\u52a1\u5b98 Elliot Jordan \u8868\u793a\uff0c\u7b2c\u56db\u5b63\u5ea6\u4e1a\u7ee9\u521b\u4e0b\u4e86\u5386\u53f2\u65b0\u9ad8\uff0cGMV \u589e\u957f\u7387\u3001\u8c03\u6574\u540e EBITDA\uff08\u606f\u7a0e\u6298\u65e7\u548c\u644a\u9500\u524d\u5229\u6da6\uff09\u7b49\u90fd\u8d85\u51fa\u4e86\u516c\u53f8\u81ea\u5df1\u7684\u9884\u671f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c55\u671b2020\u5e74\uff0c\u8be5\u516c\u53f8\u5c06\u201c\u7ee7\u7eed\u8d62\u53d6\u5e02\u573a\u4efd\u989d\uff0c\u9884\u8ba1 GMV \u5c06\u5b9e\u73b0\u5f3a\u52b2\u589e\u957f\uff0c\u8c03\u6574\u540e EBITDA \u5c06\u5927\u5e45\u63d0\u5347\u201d\uff0c\u5e76\u8868\u793a\u76ee\u6807\u662f\u201c\u5e73\u8861\u589e\u957f\u8ba1\u5212\u548c\u5bf9\u4e1a\u52a1\u7684\u6301\u7eed\u6295\u8d44\uff0c\u57282021\u5e74\u5b9e\u73b0\u76c8\u5229\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0c\u5e73\u53f0\u4e0a\u63d0\u4f9b\u4e86\u6709\u53f2\u4ee5\u6765\u6700\u5927\u89c4\u6a21\u7684\u4ea7\u54c1\u4f9b\u5e94\u2014\u2014\u5c06\u8fd137\u4e07\u4e2aSKU\uff0c\u6bd4\u5176\u6700\u5927\u7684\u7ade\u4e89\u5bf9\u624b\u9ad87\u500d\uff0c\u6db5\u76d61200\u591a\u5bb6\u5356\u5bb6\u63d0\u4f9b\u7684\u8d85\u8fc73400\u4e2a\u54c1\u724c\uff0c\u5176\u4e2d\u5305\u62ec500\u591a\u4e2a\u76f4\u63a5\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u3002\u5e73\u53f0\u524d100\u4e2a\u76f4\u63a5\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u548c\u524d100\u4e2a\u7cbe\u54c1\u5e97\u5408\u4f5c\u4f19\u4f34\u7684\u7559\u5b58\u7387\u8fde\u7eed\u4e09\u5e74\u4fdd\u6301\u5728100\uff05\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New Guards \u96c6\u56e2\u57282019\u5e748\u6708\u88ab Farfetch \u6536\u8d2d\u540e\u7684\u524d\u4e94\u4e2a\u6708\uff0c\u4e3a\u6570\u5b57\u5e73\u53f0\u8d21\u732e\u4e867500\u4e07\u7f8e\u5143\u7684\u6bdb\u5229\u6da6\u3002\u7b2c\u56db\u5b63\u5ea6\uff0cFarfetch \u5e73\u53f0\u4e0a Off-White \u9500\u552e\u989d\u540c\u6bd4\u589e\u957f80\uff05\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/02\/4-4-1024x595.png\" alt=\"\" class=\"wp-image-104775\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f32019\u5e7412\u670831\u65e5\u76842019\u8d22\u5e74\uff0cFarfetch \u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Consolidated Group\uff08\u96c6\u56e2\u5408\u8ba1\uff09\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff0921.3\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f52%<br>\n\u8425\u4e1a\u6536\u516510.2\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f69%<br>\n\u8c03\u6574\u540eEBITDA\uff08\u606f\u7a0e\u6298\u65e7\u548c\u644a\u9500\u524d\u5229\u6da6\uff09\u4e8f\u635f1.21\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e8f\u635f9600\u4e07\u7f8e\u5143<br>\n\u7a0e\u540e\u4e8f\u635f3.73\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e8f\u635f1.55\u4ebf\u7f8e\u5143<br>\n\u6bdb\u5229\u738745%\uff0c\u53bb\u5e74\u540c\u671f\u4e3a49.5%<br>\n\u644a\u8584\u540e\u6bcf\u80a1\u4e8f\u635f0.56\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u6bcf\u80a1\u4e8f\u635f0.38\u7f8e\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u622a\u81f32019\u5e7412\u670831\u65e5\u76842019\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff097.39\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a4.66\u4ebf\u7f8e\u5143<br>\n\u8425\u4e1a\u6536\u51653.82\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.95\u4ebf\u7f8e\u5143<br>\n\u8c03\u6574\u540eEBITDA \u4e8f\u635f1800\u4e07\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e8f\u635f1450\u4e07\u7f8e\u5143<br>\n\u6bdb\u5229\u738746.1%\uff0c\u53bb\u5e74\u540c\u671f\u4e3a48.2%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Digital Platform\uff08\u6570\u5b57\u5e73\u53f0\uff09\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff0919.4\u4ebf\u7f8e\u5143\uff0c\u53bb\u5e74\u540c\u671f12.9\u4ebf\u7f8e\u5143\uff1b\u7b2c\u56db\u5b63\u5ea6 GMV 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