{"id":104784,"date":"2020-03-01T08:14:09","date_gmt":"2020-03-01T00:14:09","guid":{"rendered":"http:\/\/www.htt.hk\/?p=104784"},"modified":"2020-03-01T08:14:09","modified_gmt":"2020-03-01T00:14:09","slug":"%e6%ac%a7%e6%b4%b2%e6%97%b6%e5%b0%9a%e7%94%b5%e5%95%86-zalando-2019%e8%b4%a2%e5%b9%b4%e9%94%80%e5%94%ae%e9%a2%9d%e8%be%be65%e4%ba%bf%e6%ac%a7%e5%85%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=104784","title":{"rendered":"\u6b27\u6d32\u65f6\u5c1a\u7535\u5546 Zalando 2019\u8d22\u5e74\u9500\u552e\u989d\u8fbe65\u4ebf\u6b27\u5143"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u5468\u56db\uff0c\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5e73\u53f0 Zalando \u516c\u5e032019\u8d22\u5e74\u5168\u5e74\u548c\u7b2c\u56db\u5b63\u5ea6\u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\uff0c\u5168\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f20.3\uff05\uff0c\u65b0\u589e\u6d3b\u8dc3\u7528\u6237460\u4e07\u30022020\u5e74\uff0cZalando \u5c06\u63a8\u51fa\u4e8c\u624b\u5bc4\u552e\u4e1a\u52a1\uff0c\u6269\u5927\u9ad8\u7aef\u548c\u5962\u4f88\u54c1\u54c1\u724c\u4f9b\u5e94\uff0c\u5e76\u5728\u897f\u73ed\u7259\u5efa\u8bbe\u65b0\u7684\u7269\u6d41\u4ed3\u5e93\u3002<\/p>\n\n\n\n

Zalando \u5ba3\u5e03\u5c06\u4e8e\u4eca\u5e74\u79cb\u5b63\u8fdb\u5165\u4e8c\u624b\u5e02\u573a\uff0c\u5c06\u9996\u5148\u5728\u5fb7\u56fd\u63a8\u51fa\u5bc4\u552e\u4e1a\u52a1\uff0c\u8986\u76d6\u5973\u88c5\u3001\u7537\u88c5\u548c\u7ae5\u88c5\u54c1\u7c7b\u3002<\/p>\n\n\n\n

Recommerce\uff08\u518d\u8d38\u6613\uff09\u4e1a\u52a1\u526f\u603b\u88c1 Torben Hansen \u8868\u793a\uff1a\u201c\u4e0e\u8fd0\u52a8\u88c5\u3001\u978b\u5c65\u6216\u914d\u9970\u7b49\u4efb\u4f55\u5176\u4ed6\u7c7b\u522b\u4e00\u6837\uff0cZalando \u7684\u7528\u6237\u73b0\u5728\u53ef\u4ee5\u70b9\u51fb\u6211\u4eec\u7684\u4e8c\u624b\u5bc4\u552e\u7c7b\u522b\uff0c\u8d2d\u4e70\u5176\u4ed6\u7528\u6237\u5bc4\u552e\u7684\u72ec\u7279\u5546\u54c1\u3002\u5982\u679c\u4ed6\u4eec\u6709\u7279\u5b9a\u7684\u9700\u6c42\uff0c\u8fd8\u53ef\u4ee5\u5728\u5546\u5e97\u4e2d\u901a\u8fc7\u8fc7\u6ee4\u9009\u9879\u641c\u7d22\u5546\u54c1\u3002\u201d<\/p>\n\n\n\n

\u5bc4\u552e\u4e1a\u52a1\u5c06\u540c\u65f6\u670d\u52a1\u4e8e\u5e0c\u671b\u8d2d\u4e70\u4e8c\u624b\u5546\u54c1\u7684\u4e70\u5bb6\uff0c\u4ee5\u53ca \u201c\u5e0c\u671b\u901a\u8fc7\u5bc4\u552e\u8d4b\u4e88\u5546\u54c1\u65b0\u751f\u7684\u5356\u5bb6\u201d\u3002Torben Hansen \u8bf4\uff1a\u201c\u987e\u5ba2\u4e5f\u53ef\u4ee5\u628a\u4ed6\u4eec\u7684\u5546\u54c1\u5356\u7ed9 Zalando\uff0c\u7ecf\u8fc7\u8d28\u91cf\u68c0\u67e5\u540e\uff0c\u8fd9\u4e9b\u5546\u54c1\u5c31\u53ef\u4ee5\u4e0a\u67b6\u3002\u6211\u4eec\u7684\u89c2\u70b9\u662f\u8ba9\u5356\u51fa\u548c\u4e70\u5165\u4e00\u6837\u5bb9\u6613\uff0c\u6211\u4eec\u8ba4\u4e3a\u6211\u4eec\u57fa\u672c\u4e0a\u505a\u5230\u4e86\u3002\u201d<\/p>\n\n\n\n

Torben Hansen \u8865\u5145\u8bf4\uff0c\u6b64\u524d Zalando \u5728\u67cf\u6797\u5f00\u8bbe\u4e86\u4e00\u5bb6\u4e3a\u671f6\u4e2a\u6708\u7684\u5feb\u95ea\u5e97 Zircle\uff0c\u5e76\u63a8\u51fa\u4e86 Wardrobe app \u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u8bd5\u6c34\u4e8c\u624b\u5bc4\u552e\u4e1a\u52a1\u3002\u4ed6\u8bf4\uff1a\u201c\u6211\u4eec\u53d1\u73b0\uff0c\u5b83\u5f88\u80fd\u5f15\u8d77\u6d88\u8d39\u8005\u7684\u5171\u9e23\u3002\u4f8b\u5982\uff0c\u5c3d\u7ba1 Wardrobe app \u53ea\u5728\u5fb7\u56fd\u63a8\u51fa\u5973\u88c5\u5bc4\u552e\u4e1a\u52a1\uff0c\u5b83\u7684\u7528\u6237\u6570\u8fbe\u5230\u4e86\u516d\u4f4d\u6570\u3002\u6709\u4e86\u8fc7\u53bb\u4e24\u5e74\u7684\u7ecf\u9a8c\uff0c\u6211\u4eec\u73b0\u5728\u5df2\u7ecf\u51c6\u5907\u597d\u5728\u5408\u9002\u7684\u65f6\u5019\u6269\u5927\u6211\u4eec\u7684\u4ea7\u54c1\u4f9b\u5e94\u3002\u201d<\/p>\n\n\n\n

\u9ad8\u7ea7\u4ea7\u54c1\u8bbe\u8ba1\u526f\u603b\u88c1 Anne Pascual \u8868\u793a\uff0c\u65e0\u8bba\u662f\u51fa\u4e8e\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u8003\u8651\uff0c\u8fd8\u662f\u4e3a\u4e86\u5e2e\u52a9\u987e\u5ba2\u5bfb\u627e\u4e00\u4ef6\u72ec\u7279\u7684\u5546\u54c1\uff0c\u4e8c\u624b\u5bc4\u552e\u90fd\u662f\u4e00\u4e2a\u660e\u663e\u7684\u8d8b\u52bf\u3002<\/p>\n\n\n\n

\u5728 Zalando \u8d2d\u4e70\u4e8c\u624b\u5546\u54c1\u7684\u4f53\u9a8c\u5c06\u4e0e\u8d2d\u4e70\u5168\u65b0\u5546\u54c1\u76f8\u540c\uff0c\u5e76\u5c06\u540c\u6837\u4eab\u53d7100\u5929\u514d\u8d39\u9000\u8d27\u670d\u52a1\u3002<\/p>\n\n\n\n

\u540c\u65f6\uff0cZalando \u6b63\u5728\u8fdb\u4e00\u6b65\u6df1\u5165\u9ad8\u7aef\u65f6\u5c1a\u9886\u57df\u3002\u8be5\u516c\u53f8\u5468\u56db\u5ba3\u5e03\uff0c\u5c06\u589e\u52a0\u9ad8\u7aef\u4ea7\u54c1\u7684\u4f9b\u5e94\uff0c\u5e76\u8ba1\u5212\u52302023\u5e74\u5c06\u9ad8\u7aef\u548c\u5962\u4f88\u54c1\u724c\u7684\u5546\u54c1\u6210\u4ea4\u603b\u989d\uff08GMV\uff09\u63d0\u9ad8\u4e24\u500d\u3002<\/p>\n\n\n\n

Zalando \u65b0\u589e\u4e86\u4e00\u7cfb\u5217\u5962\u4f88\u54c1\u724c\uff0c\u5305\u62ec Moschino Couture\u3001Alberta Ferretti \u548c Proenza Schouler White Label\u3002Zalando \u8868\u793a\uff0c\u201c\u9ad8\u7aef\u4ea7\u54c1\u548c\u5962\u4f88\u54c1\u7684\u540c\u671f\u4f9b\u5e94\u91cf\u5c06\u589e\u52a0\u4e00\u500d\u201d\u3002\u76ee\u524d Zalando \u62e5\u6709260\u591a\u4e2a\u9ad8\u7aef\u54c1\u724c\uff0c\u5305\u62ec Victoria Beckham\u3001Vivienne Westwood \u548c MM6 \u7b49\uff0cZalando \u8fd8\u4e3a\u8fd9\u4e9b\u54c1\u724c\u63d0\u4f9b\u4e86\u4e13\u95e8\u7684\u5185\u5bb9\u652f\u6301\u3002<\/p>\n\n\n\n

\u8be5\u516c\u53f8\u8868\u793a\uff0c\u9ad8\u7aef\u5e02\u573a\u7684\u603b\u4ef7\u503c\u4e3a380\u4ebf\u6b27\u5143\uff0c\u76ee\u524d\u5360\u6574\u4e2a\u6b27\u6d32\u65f6\u5c1a\u5e02\u573a\u76849%\u3002\u5728 Zalando \u7684\u4e1a\u52a1\u8303\u56f4\u5185\uff0c\u5305\u62ec\u6279\u53d1\u548c\u5408\u4f5c\u9879\u76ee\u5728\u5185\u7684\u9ad8\u7aef\u4ea7\u54c1\u7c7b\u522b\u57282019\u5e74\u540c\u6bd4\u589e\u957f\u4e8635%\uff0c\u9884\u8ba1\u8fd8\u5c06\u4ee5\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u7684\u901f\u5ea6\u7ee7\u7eed\u589e\u957f\u3002\u8be5\u516c\u53f8\u9884\u8ba1\uff0c\u968f\u7740\u66f4\u591a\u5e74\u8f7b\u6d88\u8d39\u8005\u62e5\u62b1\u9ad8\u7aef\u5e02\u573a\uff0c\u672a\u67654\u5e74\u7684\u5e74\u589e\u957f\u7387\u5c06\u8fbe\u523030%\u5de6\u53f3\u3002<\/p>\n\n\n\n

\u91c7\u8d2d\u603b\u76d1 Lena-Sophie R\u00f6per \u8868\u793a\uff1a\u201c\u9ad8\u7aef\u5e02\u573a\u662f Zalando \u589e\u957f\u6700\u5feb\u7684\u4e1a\u52a1\u4e4b\u4e00\u3002\u901a\u8fc7\u5411\u9ad8\u7aef\u5e02\u573a\u6269\u5f20\uff0c\u6211\u4eec\u5c06\u5145\u5206\u5229\u7528\u6b27\u6d32\u9ad8\u7aef\u5728\u7ebf\u5e02\u573a\u7684\u6f5c\u529b\uff0c\u8fdb\u4e00\u6b65\u5b9e\u73b0\u2018\u6210\u4e3a\u65f6\u5c1a\u8d77\u70b9\u2019\u7684\u4f7f\u547d\u3002\u201d<\/p>\n\n\n\n

\u73b0\u5728\u662f\u8f6c\u5411\u9ad8\u7aef\u670d\u88c5\u5e02\u573a\u7684\u597d\u65f6\u673a\uff0c\u4e00\u4e9b\u6d88\u8d39\u8005\u51fa\u4e8e\u73af\u4fdd\u8003\u8651\u800c\u653e\u5f03\u4e86\u5ec9\u4ef7\u7684\u5feb\u65f6\u5c1a\uff0c\u8f6c\u800c\u5bfb\u6c42\u66f4\u5177\u6709\u6295\u8d44\u4ef7\u503c\u7684\u4ea7\u54c1\u3002\u4e14\u6b27\u6d32\u9ad8\u6863\u548c\u5962\u4f88\u65f6\u5c1a\u4ea7\u54c1\u7684\u7ebf\u4e0a\u4e1a\u52a1\u4efd\u989d\u9884\u8ba1\u5c06\u7ee7\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n

Lena-Sophie R\u00f6per \u8bf4\uff1a\u201cZalando \u62e5\u6709\u6b27\u6d32\u6700\u5927\u7684Z\u4e16\u4ee3\u548c\u5343\u79a7\u4e00\u4ee3\u5ba2\u6237\u7fa4\u3002\u9884\u8ba1\u52302025\u5e74\uff0cZalando \u7684\u8fd9\u4e9b\u6d88\u8d39\u7fa4\u4f53\u5c06\u5360\u6240\u6709\u5962\u4f88\u54c1\u6d88\u8d39\u768455%\u3002\u8fd9\u5bf9\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u6765\u8bf4\u975e\u5e38\u6709\u5229\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u4ee5\u901a\u8fc7 Zalando \u63a5\u89e6\u65b0\u5ba2\u6237\u3002\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u53d7\u9ed1\u8272\u661f\u671f\u4e94\u524d\u540e\u7684\u9500\u552e\u63d0\u632f\uff0cZalando 2019\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e1a\u7ee9\u5f3a\u52b2\uff0c\u9500\u552e\u989d\u548c\u7ecf\u8c03\u6574\u540e\u7684\u606f\u7a0e\u524d\u5229\u6da6\uff08EBIT\uff09\u5747\u9ad8\u4e8e\u5206\u6790\u5e08\u5e73\u5747\u9884\u671f\u3002<\/p>\n\n\n\n

\u622a\u81f32019\u5e7412\u670831\u65e5\u7684\u7b2c\u56db\u5b63\u5ea6\uff0cZalando \u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u9500\u552e\u989d\u589e\u957f19.5%\u81f320\u4ebf\u6b27\u5143
\n\u7ecf\u8c03\u6574\u540e\u7684\u606f\u7a0e\u524d\u5229\u6da6\uff08EBIT\uff09\u4e3a1.104\u4ebf\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.178\u4ebf\u6b27\u5143
\n\u8c03\u6574\u540e EBIT \u7387\u4e3a5.6%\uff0c\u53bb\u5e74\u540c\u671f\u4e3a7.1%
\nGMV\uff08\u5e73\u53f0\u6210\u4ea4\u603b\u989d\uff0925\u4ebf\u6b27\u5143\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u768420\u4ebf\u6b27\u5143
\n\u5e73\u53f0\u8bbf\u95ee\u91cf12.68\u4ebf\u6b21
\n\u79fb\u52a8\u8bbf\u95ee\u91cf\u5360\u603b\u6570\u8bbf\u95ee\u91cf\u768483.9\uff05\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u768481.6\uff05<\/p>\n\n\n\n

\u622a\u81f32019\u5e7412\u670831\u65e5\u7684\u5168\u8d22\u5e74\uff0cZalando \u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u9500\u552e\u989d\u589e\u957f20.3\uff05\uff0c\u8fbe\u523065\u4ebf\u6b27\u5143
\n\u8c03\u6574\u540e EBIT \u4e3a2.249\u4ebf\u6b27\u5143\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u76841.734\u4ebf\u6b27\u5143
\n\u8c03\u6574\u540e EBIT \u7387\u4e3a3.5%\uff0c\u53bb\u5e74\u540c\u671f\u4e3a3.2%
\nGMV\u589e\u957f23.6%\uff0c\u81f382\u4ebf\u6b27\u5143
\n\u5168\u5e74\u6d3b\u8dc3\u5ba2\u6237\u6570\u91cf\u8fbe\u52303100\u4e07\uff0c\u65b0\u589e\u6d3b\u8dc3\u7528\u6237460\u4e07
\n\u5168\u5e74\u8ba2\u5355\u6570\u91cf\u8fbe\u52301.45\u4ebf\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u76841.16\u4ebf
\n\u5e73\u53f0\u8bbf\u95ee\u91cf\u8fbe\u523041.78\u4ebf\u6b21\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u768431.37\u4ebf\u6b21
\n\u79fb\u52a8\u8bbf\u95ee\u91cf\u5360\u603b\u6570\u8bbf\u95ee\u91cf\u768483.7\uff05\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u768479.3\uff05<\/p>\n\n\n\n

\u4f46 Zalando \u9884\u8ba12020\u5e74\u9500\u552e\u989d\u589e\u957f\u7387\u5c06\u653e\u7f13\u81f315%\u81f320%\u3002 \u968f\u7740\u54c1\u724c\u4f9b\u5e94\u91cf\u7684\u63d0\u9ad8\uff08\u4e0d\u4ec5\u4ec5\u662f\u9500\u552e\u81ea\u6709\u5e93\u5b58\uff09\uff0c\u9884\u8ba1 GMV \u5c06\u589e\u957f20%\u81f325%\u3002 \u9884\u8ba1\u8c03\u6574\u540e\u7684 EBIT \u4e3a2.25\u81f32.75\u4ebf\u6b27\u5143\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5468\u56db\uff0c\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5e73\u53f0 Zalando \u516c\u5e032019\u8d22\u5e74\u5168\u5e74\u548c\u7b2c\u56db\u5b63\u5ea6\u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\uff0c\u5168\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f20. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-104784","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/104784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104784"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/104784\/revisions"}],"predecessor-version":[{"id":104786,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/104784\/revisions\/104786"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104784"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}