{"id":106335,"date":"2020-03-24T11:54:49","date_gmt":"2020-03-24T03:54:49","guid":{"rendered":"http:\/\/www.htt.hk\/?p=106335"},"modified":"2020-03-24T11:54:49","modified_gmt":"2020-03-24T03:54:49","slug":"%e5%bf%ab%e6%97%b6%e5%b0%9a%e5%b7%a8%e5%a4%b4%e8%83%8c%e5%90%8e%e7%9a%84%e6%95%b0%e6%8d%ae%ef%bc%9ahm-vs-zara","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=106335","title":{"rendered":"\u5feb\u65f6\u5c1a\u5de8\u5934\u80cc\u540e\u7684\u6570\u636e\uff1aH&#038;M vs ZARA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bd4\u5229\u65f6\u65f6\u5c1a\u6280\u672f\u5206\u6790\u516c\u53f8 Retviews \u8fd1\u65e5\u53d1\u5e03\u4e86\u4e00\u4efd\u5feb\u65f6\u5c1a\u516c\u53f8\u5e02\u573a\u5206\u6790\u62a5\u544a\u300aH&amp;M vs Zara\u300b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u5bf9\u6bd4\u4e86\u745e\u5178\u5feb\u65f6\u5c1a\u54c1\u724c H&amp;M\u3001\u897f\u73ed\u7259\u5feb\u65f6\u5c1a\u54c1\u724c Zara\uff08\u98d2\u62c9\uff09\u4e0e\u897f\u73ed\u7259\u5feb\u65f6\u5c1a\u54c1\u724c Mango \u5728\u54c1\u724c\u5b9a\u4f4d\u3001\u54c1\u7c7b\u914d\u6bd4\u4e0a\u7684\u4e0d\u540c\u3002\u540c\u65f6\uff0c\u4ed6\u4eec\u4e5f\u901a\u8fc7\u6570\u636e\uff0c\u5206\u6790\u4e86Zara\u6bcd\u516c\u53f8 Inditex \u96c6\u56e2\u65d7\u4e0b\u5404\u54c1\u724c\u7684\u4ea7\u54c1\u5206\u7c7b\u548c\u5b9a\u4ef7\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/03\/7-35.jpg\" alt=\"\" class=\"wp-image-106336\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1aZara \u4e0e H&amp;M \u7ec6\u5206\u54c1\u7c7b\u914d\u6bd4\u4e0d\u540c\uff08\u62a5\u544a\u539f\u6587\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u663e\u793a\uff0c\u5728\u4e3b\u8981\u4ea7\u54c1\u5206\u7c7b\u4e0a\uff0cZara \u4e0e H&amp;M \u5e76\u6ca1\u6709\u592a\u5927\u7684\u4e0d\u540c\uff1a\u5360\u6bd4\u6700\u9ad8\u7684\u4e09\u4e2a\u54c1\u7c7b\u90fd\u662f\uff1a\u4e0a\u88c5\uff0c\u88d9\u88c5\uff0c\u4e0b\u88c5\uff1b\u5728\u5916\u5957\u3001\u978b\u5c65\u3001\u914d\u9970\u7c7b\u7684\u6743\u91cd\u4e5f\u5927\u81f4\u76f8\u5f53\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u4ed6\u4eec\u5728\u5185\u8863\u3001\u5bb6\u5c45\u670d\u3001\u4f11\u95f2\u88c5\u3001\u6cf3\u88c5\u7b49\u5176\u4ed6\u7ec6\u5206\u54c1\u7c7b\u4e0a\u7684\u6743\u91cd\u6709\u6240\u4e0d\u540c\uff1a\u8fd9\u4e9b\u54c1\u7c7b\u5728 H&amp;M \u603b\u9500\u552e\u989d\u4e2d\u5360\u6bd4 18.6%\uff0c\u5728 Zara \u603b\u9500\u552e\u989d\u4e2d\u5360\u6bd4\u4ec5\u4e3a 10.5% \uff0d \u8fd9\u662f\u56e0\u4e3a Zara \u6bcd\u516c\u53f8 Inditex \u96c6\u56e2\u65d7\u4e0b\u53e6\u6709\u4e00\u4e2a\u4e13\u5356\u5185\u8863\u548c\u5bb6\u5c45\u670d\u7684\u54c1\u724c Oysho\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u4ea7\u54c1\u7c7b\u522b\u4ee5\u5916\uff0cZara\u3001H&amp;M \u4e0e Mango \u7684\u5b9a\u4ef7\u4e5f\u6709\u5f88\u5927\u7684\u4e0d\u540c\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5\u5747\u4ef7\uff1aMango \u4e3a 39.8\u6b27\u5143\uff0cZara \u4e3a 35.9\u6b27\u5143\uff0cH&amp;M \u4e3a 26.2\u6b27\u5143<br>\n\u6700\u4f4e\u4ef7\u683c\uff1aH&amp;M\u4e3a 1.49\u6b27\u5143\uff0cZara \u4e3a 3.95\u6b27\u5143\uff0cMango \u4e3a 5.99\u6b27\u5143<br>\n\u6700\u9ad8\u4ef7\u683c\uff1aMango \u4e3a 599\u6b27\u5143\uff0cH&amp;M \u4e3a 399\u6b27\u5143\uff0cZara \u4e3a 279\u6b27\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e H&amp;M \u76f8\u6bd4\uff0cZara \u4e2d\u9ad8\u7aef\u5546\u54c1\u5360\u6bd4\u66f4\u9ad8\u3002H&amp;M \u5b9a\u4ef710~19.99\u6b27\u5143\u7684\u670d\u88c5\u5360\u6bd4\u6700\u9ad8\uff0c\u4e3a36%\uff1bZara \u867d\u7136\u5728\u8fd9\u4e2a\u4ef7\u683c\u533a\u95f4\u7684\u4e5f\u662f\u5360\u6bd4\u6700\u9ad8\uff0c\u4f46\u4e2d\u9ad8\u7aef\u670d\u88c5\uff0830~49.99\u6b27\u5143\u533a\u95f4\uff09\u5360\u6bd4\u4e3a29%\uff0c\u800cH&amp;M\u5728\u8fd9\u4e2a\u4ef7\u683c\u533a\u95f4\u7684\u5360\u6bd4\u4ec5\u4e3a18%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/03\/4-3.png\" alt=\"\" class=\"wp-image-106337\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zara \u4e0e H&amp;M \u5728\u670d\u88c5\u8272\u5f69\u9009\u62e9\u4e0a\u4e5f\u6709\u5f88\u5927\u7684\u4e0d\u540c\u3002\u9ed1\u3001\u767d\u662f Zara \u670d\u88c5\u7684\u4e3b\u8272\u8c03\uff0c\u4f46 H&amp;M \u4f7f\u7528\u7684\u989c\u8272\u66f4\u9c9c\u8273\uff0c\u7c89\u8272\u3001\u84dd\u8272\u3001\u7070\u8272\u5360\u6bd4\u66f4\u591a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e742\u67081\u65e5\u81f32020\u5e741\u670831\u65e5\u76842019\u8d22\u5e74\uff0cZara\u6bcd\u516c\u53f8 Inditex\u96c6\u56e2\u51c0\u9500\u552e\u989d283\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u589e\u957f8%\uff1b\u51c0\u5229\u6da636\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u589e\u957f6%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e7412\u67081\u65e5\u81f32019\u5e7411\u670830\u65e5\u76842019\u8d22\u5e74\uff0cH&amp;M \u51c0\u9500\u552e\u989d2330\u4ebf\u745e\u5178\u514b\u6717\uff0c\u540c\u6bd4\u589e\u957f11%\uff1b\u7ecf\u8425\u5229\u6da6\u540c\u6bd4\u589e\u957f12%\u81f3 173.46\u4ebf\u745e\u5178\u514b\u6717\uff0c\u5168\u5e74\u5229\u6da6\u5b9e\u73b0\u81ea2015\u5e74\u4ee5\u6765\u9996\u6b21\u589e\u957f\u3002\uff08\u6ce8\uff1a\u5f53\u524d1\u745e\u5178\u514b\u6717\u7ea6\u5408\u4eba\u6c11\u5e010.72\u5143\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7ec6\u770b Inditex \u96c6\u56e2\u65d7\u4e0b\u5404\u54c1\u724c<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/03\/8-2-1024x361.png\" alt=\"\" class=\"wp-image-106338\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136 Inditex \u96c6\u56e2\u65d7\u4e0b\u62e5\u6709\u5f88\u591a\u65f6\u5c1a\u54c1\u724c\uff0c\u4f46\u5b9e\u9645\u4e0a\u8fd9\u4e9b\u54c1\u724c\u7684\u4fa7\u91cd\u70b9\u90fd\u6709\u6240\u4e0d\u540c\u3002\u96c6\u56e2\u6839\u636e\u76ee\u6807\u7528\u6237\u7fa4\u7684\u9700\u6c42\u8c03\u6574\u4e86\u54c1\u724c\u5b9a\u4f4d\u3001\u5b9a\u4ef7\u7b56\u7565\u548c\u5546\u54c1\u79cd\u7c7b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zara \u62e5\u6709\u7537\u88c5\u3001\u5973\u88c5\u3001\u7ae5\u88c5\u53ca\u5bb6\u5c45\u54c1\u7c7b\u3002\u4eca\u5e74\u590f\u5929\uff0cInditex \u65d7\u4e0b\u65f6\u5c1a\u54c1\u724c Massimo Dutti \u5b8c\u6210\u6574\u5408\u4ee5\u540e\uff0cZara \u4f1a\u6210\u4e3a\u96c6\u56e2\u552f\u4e00\u4e00\u4e2a\u62e5\u6709\u7ae5\u88c5\u54c1\u7c7b\u7684\u54c1\u724c\u3002\u5728\u6240\u6709\u54c1\u7c7b\u4e2d\uff0cZara \u5973\u88c5\u9500\u552e\u60c5\u51b5\u6700\u597d\uff0c\u5360\u603b\u9500\u552e\u989d\u7684 34.6%\uff0c\u5bb6\u5c45\u4ea7\u54c1\u9500\u91cf\u7d27\u968f\u5176\u540e\u4e3a 26.8%\uff0c\u7ae5\u88c5\u4e0e\u7537\u88c5\u54c1\u7c7b\u9500\u552e\u989d\u5206\u522b\u5360\u603b\u9500\u552e\u989d\u7684 22.9% \u4e0e15.7%\u3002Zara \u7537\u88c5\u5e73\u5747\u4ef7\u683c\u4e3a 36.2\u6b27\u5143\uff0c\u662f\u54c1\u724c\u6240\u6709\u54c1\u7c7b\u5e73\u5747\u4ef7\u683c\u4e2d\u6700\u9ad8\u7684\uff0c\u4e3b\u8981\u56e0\u4e3a\u5916\u5957\u548c\u897f\u88c5\u54c1\u7c7b\u5360\u6bd4\u8f83\u9ad8\u5bfc\u81f4\uff0822%\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Massimo Dutti \u7537\u88c5\u5360\u6bd4\u4e3a 41%\uff0c\u7537\u88c5\u6bd4\u91cd\u4ec5\u6b21\u4e8e\u96c6\u56e2\u65d7\u4e0b\u65f6\u5c1a\u54c1\u724c Pull&amp;Bear \uff0841.6%\uff09\u3002\u54c1\u724c\u4e0e Zara \u7684\u76ee\u6807\u6d88\u8d39\u8005\u5e74\u9f84\u76f8\u540c\uff0c\u4f46\u8bbe\u8ba1\u98ce\u683c\u66f4\u52a0\u4f4e\u8c03\u7ecf\u5178\uff0c\u5236\u4f5c\u5de5\u827a\u66f4\u7cbe\u826f\u3002\u6b63\u56e0\u4e3a\u5982\u6b64\uff0cMassimo Dutti \u4ea7\u54c1\u7684\u5e73\u5747\u4ef7\u683c\u4e5f\u662f Inditex \u96c6\u56e2\u6240\u6709\u54c1\u724c\u4e2d\u6700\u9ad8\u7684\uff0c\u4e3a88.7\u6b27\u5143\u3002\u914d\u9970\u3001\u88e4\u5b50\u548c\u5916\u5957\u4e09\u4e2a\u54c1\u7c7b\u5360\u603b\u5546\u54c1\u6570\u91cf\u7684 47.4%\u3002\u54c1\u724c\u7537\u88c5\u90e8\u95e8\u4ea7\u54c1\u5747\u4ef7\u4e3a 55.1\u6b27\u5143\uff0c\u886c\u886b\u54c1\u7c7b\u5360\u6bd4\u4e3a 19.3% \u8f83 Zara\uff0814%\uff09\u66f4\u9ad8\uff0c\u53ef\u9009\u886c\u886b\u5c3a\u7801\u4e5f\u662f Zara \u7684\u4e24\u500d\u3002Massimo Dutti \u4e09\u4ef6\u5957\u897f\u88c5\u7684\u5747\u4ef7\u4e3a 408\u6b27\u5143\uff0cZara \u4e3a 170\u6b27\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inditex \u65d7\u4e0b\u4e3b\u8981\u9762\u5411\u9752\u5c11\u5e74\u6d88\u8d39\u8005\u7684\u65f6\u5c1a\u54c1\u724c Pull&amp;Bear\u3001Bershka \u4e0e Stradivarius \u4ef7\u683c\u66f4\u52a0\u4f4e\u5ec9\uff0cT \u6064\u4e0e\u914d\u9970\u54c1\u7c7b\u7684\u5360\u6bd4\u4e5f\u66f4\u5927\u3002\u62ff\u978b\u5c65\u54c1\u7c7b\u4e3e\u4f8b\uff1aBershka \u978b\u5c65\u5360\u603b\u5546\u54c1\u6570\u91cf\u7684 36.7%\uff0cPull &amp; Bear \u4e3a 32.1% \uff0cStradivarius \u4e3a 18.8%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pull&amp;Bear \u4e0e Bershka \u7684\u6240\u6709\u4ea7\u54c1\u4e2d\uff0cT \u6064\u5360\u6bd4\u6700\u591a\uff0c\u8d85\u8fc7\u4e86 30%\u3002\u800c\u4e3a\u4e86\u66f4\u597d\u5730\u5438\u5f15\u9752\u5c11\u5e74\u6d88\u8d39\u8005\uff0c\u8fd9\u4e9b\u54c1\u724c T \u6064\u4f7f\u7528\u4e86\u66f4\u591a\u7684\u4eae\u8272\uff1a\u9ed1\u767d\u7070\u4ee5\u5916\u7684\u5f69\u8272 T \u6064\u5360 Pull&amp;Bear T \u6064\u603b\u6570\u7684 34%\uff0c\u800c\u4e3b\u8981\u9762\u5411\u4e0a\u73ed\u65cf\u4e0e\u5927\u5b66\u751f\u7684 Zara T \u6064\u4ea7\u54c1\u4e2d\uff0c\u5f69\u8272\u5360\u6bd4\u4e3a 29.8%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u8fea\u58eb\u5c3c\u3001\u6f2b\u5a01\u7b49\u8457\u540d IP \u548c\u8bf8\u591a\u97f3\u4e50\u5382\u724c\u5408\u4f5c\uff0c\u79ef\u6781\u63a8\u51fa\u9650\u91cf\u8054\u540d\u6b3e\u7684\u7ecf\u8425\u65b9\u5f0f\u589e\u52a0\u4e86 Inditex \u65d7\u4e0b\u5404\u54c1\u724c T \u6064\u7684\u9500\u91cf\u3002\u8054\u540d T \u6064\u6570\u91cf\u5360 Bershka \u4e0e Pull&amp;Bear T \u6064\u603b\u91cf\u7684 5% \u5de6\u53f3\uff0c\u5747\u4ef7\u8f83\u54c1\u724c\u666e\u901a T \u6064\u9ad8 41.5%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oysho \u4e13\u6ce8\u4e8e\u5185\u8863\u548c\u5bb6\u5c45\u670d\uff0c\u5185\u8863\u4e0e\u5bb6\u5c45\u670d\u7684\u4ea7\u54c1\u6570\u91cf\u5206\u522b\u5360\u603b\u6570\u7684 27.1% \u4e0e 31.6%\u3002\u7531\u4e8e\u8fd0\u52a8\u98ce\u6f6e\u7684\u5174\u8d77\uff0cOysho \u7684\u4f11\u95f2\u8fd0\u52a8\u88c5\u6bd4\u4f8b\u63d0\u9ad8\u81f3 10.2%\uff0c\u6cf3\u88c5\u5360\u6bd4\u4e3a 14.5%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/03\/9-32.jpg\" alt=\"\" class=\"wp-image-106339\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u6bd4\u5229\u65f6\u65f6\u5c1a\u6280\u672f\u5206\u6790\u516c\u53f8 Retviews \u8fd1\u65e5\u53d1\u5e03\u4e86\u4e00\u4efd\u5feb\u65f6\u5c1a\u516c\u53f8\u5e02\u573a\u5206\u6790\u62a5\u544a\u300aH&amp;M vs Zara [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-106335","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/106335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106335"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/106335\/revisions"}],"predecessor-version":[{"id":106340,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/106335\/revisions\/106340"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106335"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}