{"id":110855,"date":"2020-06-10T22:48:36","date_gmt":"2020-06-10T14:48:36","guid":{"rendered":"http:\/\/www.htt.hk\/?p=110855"},"modified":"2020-06-10T22:48:36","modified_gmt":"2020-06-10T14:48:36","slug":"%e7%be%8e%e5%9b%bd%e6%9c%80%e5%a4%a7%e5%ae%b6%e5%b1%85%e7%94%b5%e5%95%86%e7%96%ab%e6%83%85%e6%9c%9f%e9%97%b4%e8%82%a1%e4%bb%b7%e6%9a%b4%e6%b6%a8660%e7%9a%84%e8%83%8c%e5%90%8e","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=110855","title":{"rendered":"\u7f8e\u56fd\u6700\u5927\u5bb6\u5c45\u7535\u5546\u75ab\u60c5\u671f\u95f4\u80a1\u4ef7\u66b4\u6da8660%\u7684\u80cc\u540e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u51a0\u75ab\u60c5\u7684\u7206\u53d1\uff0c\u8ba9\u5168\u7403\u5404\u5730\u7684\u6d88\u8d39\u54c1\u96f6\u552e\u4e1a\u666e\u904d\u53d7\u5230\u4e86\u91cd\u521b\uff0c\u4f46\u7f8e\u56fd\u5782\u76f4\u5bb6\u5c45\u7535\u5546\u5e73\u53f0\u2014\u2014Wayfair\uff08\u7ebd\u7ea6\u8bc1\u4ea4\u6240\u80a1\u7968\u4ee3\u7801: W\uff09\u7684\u80a1\u4ef7\u5374\u81ea3\u6708\u4e2d\u4e0b\u65ec\u8d77\u4e00\u8def\u98d9\u5347\uff0c\u6da8\u5e45\u4e00\u5ea6\u9ad8\u8fbe660%\u3002Wayfair\u5728\u5b98\u7f51\u4ecb\u7ecd\u81ea\u5df1\u4e3a\uff1a\u5168\u7403\u6700\u5927\u7684\u7ebf\u4e0a\u5bb6\u5c45\u8d2d\u7269\u76ee\u7684\u5730\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u75ab\u60c5\u6765\u4e34\uff0c\u7ebf\u4e0b\u5b9e\u4f53\u95e8\u5e97\u7eb7\u7eb7\u5173\u95ed\uff0c\u6570\u4ee5\u767e\u4e07\u8ba1\u7684\u7f8e\u56fd\u4eba\u5728\u75ab\u60c5\u5c45\u5bb6\u907f\u75ab\u671f\u95f4\uff0c\u5f00\u59cb\u5728\u7f51\u4e0a\u8d2d\u4e70\u529e\u516c\u5bb6\u5177\u3001\u70f9\u996a\u7528\u5177\u548c\u5176\u4ed6\u4ea7\u54c1\u3002Wayfair2020\u5e74\u7b2c\u4e00\u8d22\u5b63\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u8fd120%\u81f323.3\u4ebf\u7f8e\u5143\uff0c\u80a1\u4ef7\u81ea3\u6708\u4e2d\u65ec25\u7f8e\u5143\/\u80a1\u76f4\u7ebf\u4e0a\u5347\uff0c\u57285\u6708\u4e2d\u65ec\u5230\u8fbe190\u7f8e\u5143\/\u80a1\u7684\u5386\u53f2\u9ad8\u70b9\uff0c\u4e0a\u6da8\u5e45\u5ea6\u9ad8\u8fbe660%\uff0c\u63a8\u52a8\u5e02\u503c\u8d85\u8fc7160\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/06\/20-7-1024x538.jpg\" alt=\"\" class=\"wp-image-110856\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bb6\u5177\u5bb6\u5c45\u7528\u54c1\u9886\u57df\u4e00\u76f4\u662f\u4f20\u7edf\u96f6\u552e\u4f01\u4e1a\u7684\u5929\u4e0b\uff0c\u8fd0\u8425\u7535\u5b50\u5546\u52a1\u7684\u590d\u6742\u5ea6\u8f83\u5176\u4ed6\u54c1\u7c7b\u66f4\u9ad8\uff0c\u76c8\u5229\u5341\u5206\u56f0\u96be\uff0c\u90a3\u4e48\uff0c<br>\nWayfair \u4e3a\u4f55\u53d7\u5230\u8d44\u672c\u5e02\u573a\u7684\u8ffd\u6367\uff1f<br>\n\u4f9d\u8d56\u5b9e\u4f53\u6e20\u9053\u7684\u5bb6\u5177\u5bb6\u5c45\u884c\u4e1a\u4f1a\u56e0\u6b64\u88ab\u98a0\u8986\u5417\uff1f<br>\n\u5728\u7f51\u4e0a\u5356\u5bb6\u5177\u548c\u5bb6\u5c45\u4ea7\u54c1\uff0c\u7a76\u7adf\u662f\u4e0d\u662f\u4e00\u95e8\u597d\u751f\u610f\u5417\uff1f<br>\n\u8f7b\u8d44\u4ea7\u6a21\u5f0f\uff0c\u5f15\u9886\u4e92\u8054\u7f51\u5bb6\u5c45\u884c\u4e1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\uff0c\u4eba\u4eec\u975e\u5e38\u4f9d\u8d56\u5728\u5b9e\u4f53\u6e20\u9053\u8d2d\u4e70\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u539f\u56e0\u5f88\u591a\uff0c\u6bd4\u5982\u5bf9\u5bb6\u5177\u4ea7\u54c1\u6750\u8d28\u3001\u5c3a\u5bf8\u3001\u8d28\u91cf\u7684\u628a\u63e1\uff0c\u4ea7\u54c1\u8fd0\u8f93\u6210\u672c\u9ad8\u6602\u3001\u9000\u6362\u8d27\u635f\u8017\u5927\u7b49\u7b49\u3002\u4f46\u968f\u7740\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u7ebf\u4e0a\u4e00\u7ad9\u5f0f\u5c55\u793a\u6d77\u91cf\u4ea7\u54c1\u7684\u4f18\u52bf\uff0c\u52a0\u4e4b3D\u3001VR\u7b49\u65b0\u6280\u672f\u7684\u5e7f\u6cdb\u5e94\u7528\uff0c\u4fc3\u4f7f\u65b0\u7684\u673a\u9047\u6d8c\u73b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayfair\u5c31\u662f\u8fd9\u6837\u73af\u5883\u4e0b\u7684\u4ea7\u7269\u3002\u4e24\u540d\u521b\u59cb\u4eba Niraj Shah \u548c Steve Conine\u76f8\u8bc6\u4e8e\u5eb7\u5948\u5c14\u5927\u5b66\uff0c\u4e24\u4eba\u4ece\u7f51\u7ad9\u96c6\u7fa4CSNstore\u7684\u521b\u4e1a\u60f3\u6cd5\u8d77\u5bb6\uff0c\u5e76\u57282011 \u5e74\u7edf\u4e00\u7f51\u7ad9\u5e76\u4e13\u6ce8\u4e8e\u5bb6\u5177\u548c\u5bb6\u5c45\u54c1\u7c7b\uff0c\u547d\u540d\u4e3a Wayfair\u30022014\u5e74Wayfair\u5728\u7f8e\u56fd\u7ebd\u4ea4\u6240\u4e0a\u5e02\uff0c2019\u5e74\u9500\u552e\u989d\u8d85\u8fc790\u4ebf\u7f8e\u5143\uff0c\u662f\u7f8e\u56fd\u6700\u5927\u7684\u5782\u76f4\u7c7b\u5bb6\u5177\u548c\u5bb6\u5c45\u7535\u5546\u5e73\u53f0\uff0c\u73b0\u603b\u90e8\u8bbe\u4e8e\u6ce2\u58eb\u987f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4eca\u8d8a\u6765\u8d8a\u591a\u7684\u5bb6\u5177\u548c\u5bb6\u5c45\u884c\u4e1a\u53c2\u4e0e\u8005\u91c7\u7528\u8f7b\u8d44\u4ea7\u6a21\u5f0f\uff0cWayfair\u662f\u6700\u65e9\u4e00\u6279\u91c7\u7528\u8be5\u6a21\u5f0f\u7684\u5782\u76f4\u7535\u5546\u5e73\u53f0\uff0c\u5373\u4ece\u521b\u7acb\u4e4b\u521d\u5c31\u4e0d\u751f\u4ea7\u4efb\u4f55\u4ea7\u54c1\uff0c\u800c\u662f\u4e3a\u4f9b\u5e94\u5546\u548c\u6d88\u8d39\u8005\u642d\u6865\u2014\u2014\u6bcf\u6b21\u6d88\u8d39\u8005\u6d4f\u89c8\u5546\u54c1\u9875\u9762\u65f6\uff0cWayfair\u4f1a\u81ea\u52a8\u8ba1\u7b97\u51fa\u8fd9\u4ef6\u5546\u54c1\u662f\u5426\u6709\u73b0\u8d27\uff0c\u4ee5\u53ca\u8d27\u7269\u8fd0\u9001\u53ef\u80fd\u9700\u8981\u591a\u5c11\u65f6\u95f4\uff0c\u4e0b\u5355\u4e4b\u540e\uff0cWayfair\u5c31\u6839\u636e\u6d88\u8d39\u8005\u7684\u4e0b\u5355\u91cf\u6765\u901a\u77e5\u4f9b\u5e94\u5546\u5982\u4f55\u53bb\u8fd0\u9001\u8d27\u7269\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e2019\u5e74\u62a5\uff0cWayfair\u5171\u6536\u5f55\u4e861800\u4e07\u79cd\u4ea7\u54c1\uff0c\u6253\u9020\u4e86 Wayfair\u3001Joss &amp; Main\u3001AllModern\u3001Birch Lane\u3001Perigold\u7b495\u4e2a\u54c1\u724c\u7cfb\u5217\u53ca90\u4f59\u4e2a\u81ea\u6709\u54c1\u724c\uff0c\u516c\u53f8\u5458\u5de5\u603b\u6570\u8fbe\u5230 15900\u4eba\uff0c\u5728\u5168\u7403\u6709\u8d85\u8fc7 12000 \u5bb6\u7684\u4f9b\u5e94\u5546\uff0c\u5305\u62ec Tempur-Pedic\u3001Sealy \u7b49\u5927\u578b\u5bb6\u5177\u548c\u5bb6\u5c45\u54c1\u724c\u5236\u9020\u5546\u548c\u56fd\u5185\u5916\u7684\u5c0f\u578b\u5bb6\u5c45\u7ecf\u8425\u5236\u9020\u5546\uff0c\u4e1a\u52a1\u8303\u56f4\u8986\u76d6\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\u3001\u6fb3\u5927\u5229\u4e9a\u3001\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u6cd5\u56fd\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u751f\u5b58\u987a\u52bf\u800c\u4e3a\uff0c\u4e3a\u5b9e\u4f53\u5e97\u5bfc\u6d41\uff0c\u7559\u4f4f\u7528\u6237<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayfair\u53d1\u5c55\u65e9\u671f\uff0c\u6d88\u8d39\u8005\u7ebf\u4e0a\u8d2d\u4e70\u5bb6\u5177\u548c\u5bb6\u5c45\u7528\u54c1\uff0c\u7279\u522b\u662f\u5927\u4ef6\u5bb6\u5177\u7684\u4e60\u60ef\u5c1a\u672a\u5b8c\u5168\u517b\u6210\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2010\u5e74\uff0c\u5176\u7f51\u7ad9\u8bbf\u5ba2\u4e2d99%\u7684\u4eba\u5e76\u4e0d\u8d2d\u4e70\u4efb\u4f55\u4ea7\u54c1\uff0c\u5927\u591a\u6570\u8bbf\u5ba2\u6765\u5230\u7f51\u7ad9\uff0c\u53ea\u662f\u60f3\u8981\u5728 Wayfair \u7814\u7a76\u548c\u5bf9\u6bd4\u81ea\u5df1\u60f3\u4e70\u7684\u4ea7\u54c1\uff0c\u6700\u7ec8\u8fd8\u662f\u5230\u5b9e\u4f53\u5e97\u5b8c\u6210\u8d2d\u7269\u3002\u56e0\u6b64\uff0cWayfair \u63a8\u51fa\u4e86\u4e00\u9879\u770b\u4f3c\u201c\u4f24\u654c\u4e00\u5343,\u81ea\u635f\u516b\u767e\u201d\u7684\u8ba1\u5212\u2014\u2014get it near me\uff0c\u5373\u6839\u636e\u6d88\u8d39\u8005\u610f\u613f\u8d2d\u4e70\u7684\u5546\u54c1\uff0c\u5c06\u4ed6\u4eec\u63a8\u8350\u7ed9\u9644\u8fd1\u7684\u5546\u5e97\uff0c\u5e76\u5411\u672c\u5730\u5b9e\u4f53\u5bb6\u5c45\u5546\u5e97\u6536\u53d6\u4e00\u5b9a\u7684\u63a8\u8350\u8d39\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u4eba\u4eec\u7ebf\u4e0a\u8d2d\u7269\u4e60\u60ef\u7684\u9010\u6b65\u517b\u6210\uff0c\u4f20\u7edf\u5bb6\u5177\u548c\u5bb6\u5c45\u5e02\u573a\u9010\u6b65\u4ece\u4e13\u5356\u5e97\u548c\u5927\u578b\u5356\u573a\u5411\u7ebf\u4e0a\u5e73\u53f0\u8f6c\u79fb\uff0c\u516c\u53f8\u4e8e2015\u5e74\u6b63\u5f0f\u5173\u95ed\u4e86\u201cget it near me\u201d\u4e1a\u52a1\uff0c\u5c06\u4e1a\u52a1\u91cd\u5fc3\u96c6\u4e2d\u5728\u4f18\u5316\u6d88\u8d39\u8005\u7ebf\u4e0a\u8d2d\u7269\u4f53\u9a8c\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9e\u666f\u5316\u7684\u5bb6\u5c45\u642d\u914d\uff0c\u7528\u201c\u597d\u5185\u5bb9\u201d\u8f6c\u5316\u9500\u552e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6bd4\u5176\u4ed6\u5bb6\u5177\u7535\u5546\u5e73\u53f0\uff0c\u6211\u4eec\u80fd\u660e\u663e\u611f\u53d7\u5230Wayfair\u7684\u5b98\u7f51\u5728\u4ea7\u54c1\u5206\u7c7b\u3001\u6d4f\u89c8\u7b49\u754c\u9762\u4e0b\u8db3\u4e86\u529f\u592b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0cWayfair\u5b98\u7f51\u5f00\u8f9f\u7684 \u201cRoom Ideas\u201d\u677f\u5757\u975e\u5e38\u4eba\u6027\u5316\uff0c\u901a\u8fc7\u642d\u914d\u597d\u7684\u623f\u95f4\uff0c\u4e3a\u201c\u4e00\u5934\u96fe\u6c34\u201d\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u7075\u611f\u53ca\u573a\u666f\u5316\u5bfc\u8d2d\uff0c\u4f60\u53ef\u4ee5\u9009\u62e9\u4e0d\u540c\u88c5\u4fee\u98ce\u683c\u5e76\u6b23\u8d4f\u5230\u4e0d\u540c\u4ea7\u54c1\u7684\u642d\u914d\u6548\u679c\uff0c\u901a\u8fc7\u70b9\u51fb\u6807\u7b7e\u5c31\u80fd\u67e5\u770b\u5177\u4f53\u4ea7\u54c1\u4fe1\u606f\u5e76\u9009\u62e9\u8d2d\u4e70\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u5b98\u7f51\u5916\uff0c\u76ee\u524dWayfair\u8d85\u8fc750%\u7684\u6d41\u91cf\u6765\u81ea\u4e8e\u81ea\u6709\u7684App\u7aef\uff0c\u5728\u8fd9\u91cc\u4e0a\uff0c\u6d88\u8d39\u8005\u80fd\u770b\u52303D\u5c55\u793a\u7684\u4ea7\u54c1\uff0c\u4ee5\u53ca\u8be5\u4ea7\u54c1\u5728\u5bb6\u5ead\u7a7a\u95f4\u4e2d\u7684 VR\uff08\u865a\u62df\u73b0\u5b9e\uff09\u666f\u8c61\uff0c\u76f4\u89c2\u5730\u611f\u53d7\u8fd9\u4e9b\u4ea7\u54c1\u662f\u5426\u4e0e\u81ea\u5bb6\u7684\u98ce\u683c\u534f\u8c03\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/06\/21-1-1024x415.png\" alt=\"\" class=\"wp-image-110857\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/06\/22-1-1024x576.png\" alt=\"\" class=\"wp-image-110858\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u79cd\u6a21\u62df\u5b9e\u9645\u573a\u666f\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u8ba9 Wayfair \u5728\u6d88\u8d39\u8005\u8bc4\u4ef7\u3001\u65b0\u5ba2\u83b7\u53d6\u3001\u5ba2\u6237\u7559\u5b58\u548c\u590d\u8d2d\u65b9\u9762\u90fd\u8868\u73b0\u4e0d\u9519\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u59cb\u4ebaSteve Conine\u7684\u8bc4\u8bba\u4e5f\u5145\u5206\u8bf4\u660e\u4e86\u8fd9\u4e00\u70b9\uff1a\u201c\u6211\u4eec\u7f51\u7ad9\u6709\u5f88\u591a\u6b23\u8d4f\u5bb6\u5177\u3001\u53ea\u901b\u4e0d\u4e70\u7684\u6d88\u8d39\u8005\u3002\u4ed6\u4eec\u7ecf\u5e38\u4f1a\u5230Wayfair\u7f51\u7ad9\u4e0a\uff0c\u6709\u65f6\u4f1a\u9017\u7559\u51e0\u5341\u5206\u949f\uff0c\u751a\u81f3\u51e0\u5c0f\u65f6\uff0c\u9875\u9762\u6d4f\u89c8\u91cf\u8fbe\u5230\u6570\u767e\u6b21\u3002\u4ed6\u4eec\u559c\u6b22\u6d4f\u89c8\u5404\u79cd\u573a\u666f\u5185\u7684\u5bb6\u5177\u7b49\u5546\u54c1\uff0c\u800c\u4e0d\u592a\u5728\u4e4e\u54c1\u724c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e\u7edf\u8ba1\uff0cWayfair\u5728\u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u662f\u6d88\u8d39\u8005\u8d2d\u4e70\u5bb6\u5c45\u7528\u54c1\u9996\u5148\u60f3\u5230\u7684\u8d2d\u7269\u9009\u62e9\uff0c\u5e76\u6709\u7740\u6570\u4e00\u6570\u4e8c\u7684NPS\uff08Net Promoter Score\uff0c\u7528\u6237\u51c0\u63a8\u8350\u503c\uff09\uff0c\u4ee5\u53ca\u9ad8\u8fbe87%\u7684Aided Awareness\uff08\u63d0\u793a\u540e\u54c1\u724c\u77e5\u540d\u5ea6\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636eWayfair\u516c\u5e03\u76842020\u5e74\u7b2c\u4e00\u5b63\u5ea6\u8d22\u62a5\u6570\u636e\uff0cWayfair\u5ba2\u6237\u6570\u91cf\u540c\u6bd4\u589e\u957f29%\u8fbe\u52302110\u4e07\u3002\u5176\u4e2d\uff0c\u75ab\u60c5\u7206\u53d1\u540e\u7684 4\u6708\u4efd\u589e\u957f\u66f4\u5feb\uff0c\u800c\u81ea\u5e74\u521d\u4ee5\u6765\uff0cWayfair\u589e\u52a0\u4e86\u7ea6100\u4e07\u5ba2\u6237\u3002\u6b64\u5916\uff0c\u590d\u8d2d\u5360\u5230\u4e86\u672c\u5b63\u5ea670%\u5de6\u53f3\u7684\u8ba2\u5355\uff0c\u9ad8\u4e8e2019\u5e74\u7b2c\u56db\u5b63\u5ea6\u768466%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayfair vs. Casper : \u591a\u54c1\u724c\u4ea4\u6613\u5e73\u53f0 vs. \u5355\u54c1\u724c\u76f4\u9500<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u5149\u662f Wayfair\uff0c\u53e6\u4e00\u5bb6\u5e74\u521d\u521a\u521aIPO\u4e0a\u5e02\u7684\u4e92\u8054\u7f51\u5bb6\u5177\u516c\u53f8\u540c\u671f\u4e5f\u8fce\u6765\u4e86\u80a1\u4ef7\u5927\u6da8\uff0c\u90a3\u5c31\u662f\u300a\u534e\u4e3d\u5fd7\u300b\u4e00\u76f4\u8ffd\u8e2a\u62a5\u9053\u7684\u7f8e\u56fd\u5e8a\u57ab\u521b\u4e1a\u516c\u53f8 Casper Sleep \u2014\u2014 \u5176\u80a1\u4ef73\u670820\u65e5\u4e3a3.18\u7f8e\u5143\uff0c\u52304\u670816\u65e5\u5c31\u6da8\u81f37.57\u7f8e\u5143\uff0c\u6b64\u540e\u6ce2\u52a8\u4e0a\u6da8\uff0c\u57286\u67087\u65e5\u8fbe\u52309.67\u7f8e\u5143\uff0c\u8fd9\u4e5f\u662f\u8fd1\u4e09\u4e2a\u6708\u4ee5\u6765\u7684\u5cf0\u503c\uff0c\u671f\u95f4\u7d2f\u8ba1\u4e0a\u6da8\u5e45\u5ea6\u8d85\u8fc7200%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e Wayfair \u7684\u591a\u54c1\u724c\u7535\u5546\u4ea4\u6613\u5e73\u53f0\u6a21\u5f0f\u4e0d\u540c\uff0c\u521b\u7acb\u4e8e2014\u5e74\u7684 Casper Sleep\u662f\u4ece\u4e92\u8054\u7f51\u76f4\u9500 Casper \u54c1\u724c\u201c\u5e8a\u57ab\u201d\u5207\u5165\u3001\u9010\u6b65\u56f4\u7ed5\u201c\u7761\u7720\u201d\u4e3b\u9898\u62d3\u5c55\u5bb6\u5c45\u54c1\u7c7b\uff0c\u6253\u9020\u5355\u4e00\u81ea\u6709\u54c1\u724c\u7684 DTC \u9f99\u5934\u4f01\u4e1a\uff08DTC\uff1a\u4e92\u8054\u7f51\u76f4\u9500\u6a21\u5f0f\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e742\u6708\uff0cCasper \u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u6b63\u5f0f\u6302\u76d8\u4ea4\u6613\uff0cIPO\u53d1\u884c\u4ef7\u4e3a12\u7f8e\u5143\uff0c\u4e0a\u5e02\u9996\u65e5\u80a1\u4ef7\u5927\u5e45\u4e0a\u6da8\u540e\u5c31\u4e00\u8def\u8d70\u4f4e\uff0c\u8dcc\u7834 IPO\u53d1\u884c\u4ef7\uff0c\u5e02\u503c\u4e5f\u4e0d\u53ca\u4e0a\u4e00\u8f6e\u79c1\u52df\u878d\u8d44\u65f611\u4ebf\u7f8e\u5143\u4f30\u503c\u7684\u4e00\u534a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayfair \u548c Casper \u8fc7\u53bb\u51e0\u5e74\u5747\u5b9e\u73b0\u4e86\u9500\u552e\u989d\u7684\u5feb\u901f\u4e0a\u6da8\uff0c\u6210\u4e3a\u4e92\u8054\u7f51\u5bb6\u5177\u96f6\u552e\u9886\u57df\u7684\u9f99\u5934\u4f01\u4e1a\u3002\u4f46\u8be6\u7ec6\u8003\u5bdf Casper Sleep \u548c Wayfair \u7684\u8d22\u52a1\u6307\u6807\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\uff0c\u65e0\u8bba\u662f\u201c\u5355\u54c1\u724c\u76f4\u9500\u201d\u4e0e\u201c\u591a\u54c1\u724c\u4ea4\u6613\u5e73\u53f0\u201d\u90fd\u8fd8\u5728\u52aa\u529b\u8bc1\u660e\u81ea\u5df1\u5546\u4e1a\u6a21\u5f0f\u7684\u53ef\u884c\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e74\u5747\u9500\u552e\u589e\u901f\u5747\u8d85\u8fc7 30%\uff0c\u4f46\u76c8\u5229\u9065\u9065\u65e0\u671f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u4e09\u5e74\uff0cWayfair\u7684\u5e74\u9500\u552e\u989d\u4ece47.21\u4ebf\u7f8e\u5143\u589e\u957f\u5230 91.27\u4ebf\u7f8e\u5143\uff0c\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\u4e3a39.04%\uff1bCasper\u9500\u552e\u989d\u4ece2.51\u4ebf\u7f8e\u5143\u589e\u957f\u52304.39\u4ebf\u7f8e\u5143\uff0c\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\u7ea6\u4e3a32.25%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e0\u8bba\u4f01\u4e1a\u89c4\u6a21\u5927\u5c0f\uff0c\u80fd\u5426\u76c8\u5229\u4ecd\u662f\u5bb6\u5c45\u7535\u5546\u9762\u4e34\u7684\u91cd\u8981\u6311\u6218\uff0c\u8003\u9a8c\u7740\u6295\u8d44\u8005\u7684\u8010\u5fc3\u3002\u53ef\u4ee5\u770b\u5230\uff0c\u4e24\u5bb6\u516c\u53f8\u5728\u8fc7\u53bb\u51e0\u5e74\u5747\u672a\u5b9e\u73b0\u76c8\u5229\uff0c\u751a\u81f3\u51c0\u4e8f\u635f\u5728\u9010\u6e10\u6269\u5927\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wayfair\u57282019\u5e74\u4e8f\u635f\u9ad8\u8fbe9.85\u4ebf\u7f8e\u5143\uff0c\u8f832018\u5e74\u4e8f\u635f5.04\u4ebf\u7f8e\u5143\u5927\u5e45\u589e\u957f\uff0c\u867d\u7136\u6bdb\u5229\u75312018\u5e74\u768415.87\u4ebf\u7f8e\u5143\u589e\u957f\u81f32019\u5e7421.47\u4ebf\u7f8e\u5143\uff0c\u4f46Wayfair\u5728\u8fc7\u53bb\u4e94\u5e74\u6bdb\u5229\u7387\u51e0\u4e4e\u4e0d\u53d8\uff0c\u751a\u81f3\u7565\u6709\u4e0b\u6ed1\uff082015~2019\u5e74\u5206\u522b\u4e3a24.0%\u300123.9%\u300123.7%\u300123.4%\u300123.5%\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/06\/23-1-1024x323.png\" alt=\"\" class=\"wp-image-110859\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2015~2019\u5e74\uff0cWayfair \u9500\u552e\u3001\u8425\u9500\u548c\u7ba1\u7406\u8d39\u7528\u75316.22\u4ebf\u7f8e\u5143\u4e0a\u6da8\u523030.77\u4ebf\u7f8e\u5143\uff0c\u5360\u9500\u552e\u989d\u7684\u6bd4\u4f8b\u753127.6\uff05\u589e\u957f\u81f333.7%\uff0c\u8be5\u90e8\u5206\u5e74\u589e\u957f\u7387\u8fde\u7eed\u4e24\u5e74\u9ad8\u4e8e\u9500\u552e\u989d\u7684\u589e\u957f\u7387 \u2014\u2014 \u5176\u4e2d\uff0c\u5e7f\u544a\u8d39\u7528\u75312.78\u4ebf\u7f8e\u5143\u4e0a\u6da8\u523010.96\u4ebf\u7f8e\u5143\uff0c\u5360\u9500\u552e\u989d\u6bd4\u4f8b\u753112.4%\u5c0f\u5e45\u4e0b\u8dcc\u81f312.0%\uff0c\u8fc7\u53bb\u4e94\u5e74\u589e\u957f\u7387\u5206\u522b\u4e3a41.6%\u300140.7%\u300124.5%\u300147.1%\u300145.5%\uff0c\u8fc7\u53bb\u4e00\u5e74\u9ad8\u4e8e\u5e74\u9500\u552e\u989d\u7684\u589e\u957f\u7387\u3002\u6b64\u5916\uff0cWayfair\u5e74\u62a5\u4e2d\u900f\u9732\uff0c\u7269\u6d41\u5efa\u8bbe\u3001\u56fd\u9645\u6269\u5f20\u548c\u65b0\u54c1\u7c7b\u6269\u5f20\u4e5f\u589e\u52a0\u4e86\u8425\u4e1a\u8d39\u7528\uff0c\u5177\u4f53\u6570\u636e\u672a\u62ab\u9732\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u76c8\u5229\u9065\u9065\u65e0\u671f\uff0cWayfair\u7684\u80a1\u4ef7\u57282019\u5e743\u6708\u52302020\u5e743\u6708\u4e4b\u95f4\u5927\u5e45\u4e0b\u6ed180%\u4ee5\u4e0a\u3002\u800c\u75ab\u60c5\u671f\u7684\u66b4\u6da8\u4ee4\u5176\u5b8c\u5168\u6536\u590d\u4e86\u5931\u5730\uff0c\u91cd\u56de\u5386\u53f2\u6700\u9ad8\u4f4d\uff0c\u5e76\u7ee7\u7eed\u521b\u4e0b\u65b0\u9ad8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/06\/24-1-1024x360.png\" alt=\"\" class=\"wp-image-110860\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u867d\u7136\u9500\u552e\u89c4\u6a21\u53ea\u6709 Wayfair \u7684\u96f6\u5934\uff0c\u4f46\u53ea\u7ecf\u8425\u81ea\u6709\u54c1\u724c\u7684 Casper \u62e5\u6709\u66f4\u5927\u7684\u5229\u6da6\u7a7a\u95f4\uff0c\u5176\u62db\u80a1\u4e66\u62ab\u9732\uff1a\u6bdb\u5229\u7387\u4ece2018\u5e74\u768444.7%\u589e\u81f32019\u5e74\u768449.6%\uff081-9\u6708\uff09\uff0c\u662f Wayfair \u7684\u4e24\u500d\u5de6\u53f3\uff0c\u4f46\u4f9d\u7136\u5c1a\u672a\u76c8\u5229\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Casper\u57282019\u5e74\u4e8f\u635f\u8fbe0.93\u4ebf\u7f8e\u5143\uff0c\u548c2018\u5e74\u57fa\u672c\u6301\u5e73\u3002\u4f5c\u4e3a\u7b2c\u4e00\u6279\u7ebf\u4e0a\u9500\u552e\u5e8a\u57ab\u7684\u54c1\u724c\u5546\uff0cCasper\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u201c\u6177\u6168\u201d\u7684\u9000\u6362\u8d27\u653f\u7b56\u2014\u2014\u5373100\u5929\u5185\u53ef\u5c06\u5e8a\u57ab\u5bc4\u56de\uff0c\u5e76\u83b7\u5f97\u5168\u989d\u9000\u6b3e\uff0c\u8fd9\u4e5f\u6210\u4e3a\u4e86\u4e00\u4e2a\u91cd\u8981\u7684\u201c\u8f6f\u808b\u201d\u3002\u6839\u636e\u62db\u80a1\u8bf4\u660e\u4e66\u663e\u793a\uff0c2019\u5e74\u524d9\u4e2a\u6708\u4e2d\uff0c\u9000\u6b3e\uff0c\u9000\u8d27\u548c\u6298\u6263\u4f7f\u8be5\u516c\u53f8\u635f\u5931\u8d85\u8fc78000\u4e07\u7f8e\u5143\u3002\u4e3a\u6b64\uff0c\u5728\u75ab\u60c5\u524d\uff0cCasper \u6b63\u52aa\u529b\u62d3\u5c55\u5730\u9762\u4f53\u9a8c\u5e97\uff0c\u964d\u4f4e\u9000\u8d27\u98ce\u9669\u7684\u540c\u65f6\uff0c\u4e5f\u589e\u52a0\u4e86\u8fd0\u8425\u6210\u672c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/06\/25-1-1024x487.png\" alt=\"\" class=\"wp-image-110861\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bb6\u5177\u5bb6\u5c45\u5e02\u573a\u7684\u7ebf\u4e0a\u6e17\u900f\u7387\u4ecd\u7136\u5f88\u4f4e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e0\u8bba\u7f8e\u56fd\uff0c\u8fd8\u662f\u4e2d\u56fd\uff0c\u7ebf\u4e0a\u5bb6\u5177\u548c\u5bb6\u5c45\u5e02\u573a\u6e17\u900f\u7387\u90fd\u5904\u5728\u8f83\u4f4e\u6c34\u5e73\uff0c\u5728\u6fc0\u70c8\u7ade\u4e89\u4e0b\uff0c\u7ebf\u4e0a\u7a81\u56f4\u4e0d\u5931\u4e3a\u4e00\u79cd\u79ef\u6781\u7684\u7b56\u7565\u548c\u53ef\u671f\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u7f8e\u56fd\u4e3a\u4f8b\uff0c\u76ee\u524d\u5bb6\u5c45\u884c\u4e1a\u89c4\u6a21\u8d852960\u4ebf\u7f8e\u5143\uff0c\u8fd9\u4e2a\u9886\u57df\u7684\u7f8e\u56fd\u77e5\u540d\u4f01\u4e1a\u5305\u62ec\uff1aAshley Furniture, Bob\u2019s Discount Furniture\u7b49\u5bb6\u5177\u5e97\uff0cIKEA, Target\uff0cWalmart\u7b49\u5927\u578b\u96f6\u552e\u5546\uff0cJCPenney and Macy\u2019s\u7b49\u767e\u8d27\u516c\u53f8\uff0cCrate and Barrel, Ethan Allen\u7b49\u4e13\u8425\u96f6\u552e\u5546\uff0cWayfair\uff0cAmazon, Build.com, Houzz and eBay \u7b49\u5bb6\u5c45\u7535\u5546\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u9762\u5411\u7f8e\u56fd\u5e02\u573a\u7684 Leon\u2019s, Canadian Tire \u7b49\u52a0\u62ff\u5927\u5bb6\u5c45\u96f6\u552e\u5546\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636eWayfair\u53d1\u5e03\u76842019\u5e74\u62a5\u663e\u793a\uff0c2019 \u5e74\u7f8e\u56fd\u6d88\u8d39\u7535\u5b50\u4ea7\u54c1\u7ebf\u4e0a\u8d2d\u4e70\u7387\u4e3a43%\uff0c\u670d\u88c5\u4e3a30%\uff0c\u76f8\u6bd4\u4e4b\u4e0b\u5bb6\u5c45\u7528\u54c1\u53ea\u670914%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53cd\u89c2\u4e2d\u56fd\u5e02\u573a\uff0c\u636e\u7b2c\u4e09\u65b9\u6570\u636e\u663e\u793a\uff0c\u5bb6\u5177\u5bb6\u5c45\u884c\u4e1a\u89c4\u6a21\u8d85\u8fc74\u4e07\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u800c\u7ebf\u4e0a\u6e17\u900f\u7387\u4f4e\u4e8e5%\uff0c\u60f3\u8c61\u7a7a\u95f4\u4ecd\u7136\u5de8\u5927\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u50cfIKEA\u5b9c\u5bb6\u8fd9\u6837\u7684\u8001\u724c\u5bb6\u5c45\u96f6\u552e\u4f01\u4e1a\u4e5f\u5728\u52a0\u901f\u6570\u5b57\u5316\u8fdb\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e743\u6708\uff0c\u8fdb\u5165\u4e2d\u56fd\u5e02\u573a22\u5e74\u7684\u5b9c\u5bb6\u7ec8\u4e8e\u63a8\u51fa\u5b98\u65b9\u8d2d\u7269APP\uff0c\u540c\u671f\uff0c\u5b9c\u5bb6\u7ec8\u4e8e\u4e0a\u7ebf\u5929\u732b\u65d7\u8230\u5e97\uff0c\u8fd9\u4e5f\u662f\u5b9c\u5bb6\u5728\u5168\u7403\u5f00\u51fa\u7684\u9996\u4e2a\u7b2c\u4e09\u65b9\u5e73\u53f0\u5b98\u65b9\u65d7\u8230\u5e97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53bb\u5e748\u6708\uff0c\u5b9c\u5bb6\u4e2d\u56fd\u5ba3\u5e03\uff0c\u5c06\u57282020\u8d22\u5e74\u5728\u4e2d\u56fd\u6295\u8d44100\u4ebf\u5143\u4eba\u6c11\u5e01\uff0c\u8fd9\u4e5f\u662f\u81f3\u4eca\u4e3a\u6b62\u5b9c\u5bb6\u5728\u4e2d\u56fd\u5e02\u573a\u4e0a\u6700\u5927\u5e74\u5ea6\u7684\u6295\u8d44\u989d\uff0c\u5176\u6295\u8d44\u65b9\u5411\u4e3b\u8981\u96c6\u4e2d\u5728\u6e20\u9053\u62d3\u5c55\u3001\u4e1a\u52a1\u7535\u5b50\u5316\u3001\u5ba2\u6237\u4f53\u9a8c\u7b49\u65b9\u9762\u3002\u9664\u4e86\u52a0\u5927\u6295\u8d44\uff0c\u4eba\u5458\u65b9\u9762\u8fd8\u5c06\u62db\u8058\u8d85\u8fc73000\u540d\u5458\u5de5\uff0c\u5e76\u4e14\u6210\u7acb\u5b9c\u5bb6\u4e2d\u56fd\u6570\u5b57\u521b\u65b0\u4e2d\u5fc3\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65b0\u51a0\u75ab\u60c5\u7684\u7206\u53d1\uff0c\u8ba9\u5168\u7403\u5404\u5730\u7684\u6d88\u8d39\u54c1\u96f6\u552e\u4e1a\u666e\u904d\u53d7\u5230\u4e86\u91cd\u521b\uff0c\u4f46\u7f8e\u56fd\u5782\u76f4\u5bb6\u5c45\u7535\u5546\u5e73\u53f0\u2014\u2014Wayfair\uff08\u7ebd\u7ea6\u8bc1\u4ea4\u6240\u80a1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-110855","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/110855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110855"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/110855\/revisions"}],"predecessor-version":[{"id":110862,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/110855\/revisions\/110862"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110855"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}