{"id":112375,"date":"2020-07-10T08:23:27","date_gmt":"2020-07-10T00:23:27","guid":{"rendered":"http:\/\/www.htt.hk\/?p=112375"},"modified":"2020-07-10T08:23:27","modified_gmt":"2020-07-10T00:23:27","slug":"%e5%85%a8%e7%90%83%e9%a6%96%e5%ae%b6-nike-rise%e6%a6%82%e5%bf%b5%e5%ba%97%e8%90%bd%e6%88%b7%e4%b8%ad%e5%9b%bd%e5%b9%bf%e5%b7%9e","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=112375","title":{"rendered":"\u5168\u7403\u9996\u5bb6 Nike Rise\u6982\u5ff5\u5e97\u843d\u6237\u4e2d\u56fd\u5e7f\u5dde"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u7403\u9996\u5bb6 Nike Rise \u96f6\u552e\u6982\u5ff5\u5e97\u2014\u2014\u8010\u514b\u5e7f\u5dde\u54c1\u724c\u4f53\u9a8c\u5e97\uff08\u4ee5\u4e0b\u7b80\u79f0 Nike Rise\uff09\u6b63\u5f0f\u5f00\u4e1a\uff0c\u8fd9\u5bb6\u96f6\u552e\u6982\u5ff5\u5e97\u7684\u80cc\u540e\uff0c\u5145\u5206\u4f53\u73b0\u4e86\u8fd9\u4e2a\u7f8e\u56fd\u8fd0\u52a8\u5de8\u5934\u6b63\u52a0\u901f\u4ece\u201cConsumer Direct Offense\u201d\u6218\u7565\u5347\u7ea7\u5230\u201cConsumer Direct Acceleration\u201d \u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike Rise \u662f Nike \u5728\u5e38\u89c4\u54c1\u724c\u4e13\u5356\u5e97\u4e4b\u5916\u63a8\u51fa\u7684\u7b2c\u56db\u7c7b\u96f6\u552e\u6982\u5ff5\u5e97\uff0c\u5176\u4ed6\u4e09\u7c7b\u5305\u62ec\uff1a\u5728\u4e0a\u6d77\u548c\u7ebd\u7ea6\u7b49\u5173\u952e\u57ce\u5e02\u63a8\u51fa\u7684\u5927\u578b\u6982\u5ff5\u65d7\u8230\u5e97\u201cHouse of Innovation\u201d\uff0c\u5728\u7f8e\u56fd\u52a0\u5dde\u548c\u4e9a\u6d32\u63a8\u51fa\u7684\u5c0f\u578b\u793e\u533a\u6982\u5ff5\u5e97 \u201cNike Live\u201d\uff0c\u4ee5\u53ca\u6298\u6263\u6982\u5ff5\u5e97 Nike Factory\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u5982 Nike 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class=\"wp-block-paragraph\">\u8fd9\u662fNike\u7b2c\u4e8c\u6b21\u9009\u5728\u4e2d\u56fd\u5730\u533a\u843d\u6237\u5176\u5168\u7403\u9996\u5bb6\u521b\u65b0\u96f6\u552e\u6982\u5ff5\u5e97\uff0c\u4e0a\u4e00\u6b21\u662f\u57282018\u5e7410\u67084\u65e5\uff0cNike\u5168\u7403\u9996\u5bb6\u201cHouse of Innovation\u201d\u2014\u2014\u201c\u8010\u514b\u4e0a\u6d77001\u201d\u5e97\u843d\u6237\u4e0a\u6d77\uff0c\u6bd4\u7ebd\u7ea6\u5f00\u4e1a\u65f6\u95f4\u65e9\u4e86\u7ea6\u4e00\u4e2a\u6708\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e7f\u5dde\u4f5c\u4e3a\u4e00\u5ea7\u8457\u540d\u7684\u4f53\u80b2\u540d\u57ce\uff0c\u8db3\u7403\u4e0e\u7bee\u7403\u6587\u5316\u5c24\u4e3a\u76db\u884c\u3002\u6bd4\u5982\u201c2019\u6700\u5177\u5f71\u54cd\u529b\u9a6c\u62c9\u677e\u8d5b\u4e8b\u6392\u884c\u699c\u201d\uff0c\u5e7f\u5dde\u9a6c\u62c9\u677e\u8d5b\u5c31\u4f4d\u5217\u4e09\u7532\u3002\u636e Nike NRC (\u8010\u514b\u8dd1\u6b65\u4ff1\u4e50\u90e8 Nike RunClub) \u663e\u793a\uff0c\u5e7f\u5dde\u4f1a\u5458\u767b\u5f55\u79ef\u7d2f\u7684\u8dd1\u6b65\u91cc\u7a0b\u6570\u5171\u8ba1320\u4e07\u516c\u91cc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5bb6\u65b0\u95e8\u5e97\u4f4d\u4e8e\u5e7f\u5dde\u7684\u6b63\u4f73\u5e7f\u573a (Grandview Mall)\uff0c\u6bd7\u90bb\u5e7f\u5dde\u5929\u6cb3\u4f53\u80b2\u4e2d\u5fc3\uff0c\u5360\u5730\u9762\u79ef\u7ea6\u4e3a2053\u5e73\u65b9\u7c73\uff0c\u5e97\u5185\u5171\u8bbe\u4e09\u5c42\u7a7a\u95f4\uff0c\u63d0\u4f9b\u5973\u5b50\u3001\u7537\u5b50\u53ca\u513f\u7ae5\u76f8\u5173\u4ea7\u54c1\u548c Jordan\u54c1\u724c\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u4ea6\u6ce8\u610f\u5230\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u53ef\u6301\u7eed\u73af\u4fdd\u8bdd\u9898\u7684\u5173\u6ce8\uff1a\u636e\u4e86\u89e3\uff0c\u5728\u8fd9\u5bb6\u5e97\u7684\u88c5\u4fee\u8bbe\u8ba1\u4e2d\uff0c\u7ea6\u670910\uff05\u7684\u56de\u6536\u6750\u6599\u6765\u81ea\u4e8eNike Grind\uff08\u978b\u7c7b\u4ea7\u54c1\u53ca\u5e9f\u6599\u56de\u6536\u5e76\u8f6c\u5316\u800c\u6210\u7684\u73af\u4fdd\u6a61\u80f6\uff09\uff0c\u4e3b\u8981\u7528\u4e8e\u5e97\u5185\u7684\u6a61\u80f6\u5730\u677f\u548c\u9648\u5217\u652f\u6491\u67b6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/07\/1-5.png\" alt=\"\" class=\"wp-image-112376\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nike App \u8d4b\u80fd Nike \u5b9e\u4f53\u96f6\u552e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u9996\u5e2d\u6267\u884c\u5b98 John Donahoe \u66fe\u5bf9\u5206\u6790\u5e08\u8868\u793a\uff0c\u516c\u53f8\u76ee\u524d\u7684\u76ee\u6807\u662f\uff0c\u5c06\u6570\u5b57\u4e1a\u52a1\u7684\u5360\u6bd4\u4ece\u4e0a\u4e00\u5b63\u5ea6\u768430%\u63d0\u9ad8\u523050%\u3002\u4ed6\u8868\u793a\uff0c\u516c\u53f8\u7684\u7535\u5b50\u5546\u52a1\u53d1\u5c55\u5df2\u7ecf\u8fdb\u5165\u4e86\u4e00\u4e2a\u65b0\u9636\u6bb5\uff0c\u4ed6\u79f0\u4e3a\u201cConsumer Direct Acceleration\uff08\u52a0\u901f\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff09\u201d\u9636\u6bb5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u6b62\u52305\u670831\u65e5\u7684 2020\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e2d\uff0cNike \u6570\u5b57\u4e1a\u52a1\u589e\u957f\u4e86 75%\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\u589e\u957f79%\uff0cNike App \u548c SNKRS App \u6210\u4e3a\u589e\u957f\u4e3b\u8981\u63a8\u52a8\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNike \u4e8e\u53bb\u5e7411\u6708\u63a8\u51fa\u4e2d\u6587\u7248 Nike App\uff0c\u83b7\u5f97\u4e861100\u4e07\u4e0b\u8f7d\u91cf\u3002Nike App\u5728\u4e2d\u56fd\u7684\u6210\u529f\uff0c\u4e5f\u8fdb\u4e00\u6b65\u8bc1\u660e\u4e86\u4e2d\u56fd\u6d88\u8d39\u8005\u5bf9\u7ebf\u4e0a\u96f6\u552e\u7684\u65e5\u8d8b\u8ba4\u540c\u201d\uff0c Nike \u5927\u4e2d\u534e\u533a\u526f\u603b\u88c1\u53ca\u76f4\u8425\u96f6\u552e\u603b\u7ecf\u7406 Michael Martin \u8868\u793a\uff0c\u201c\u501f\u52a9 Nike App\u7684\u6210\u529f\u7ecf\u9a8c\uff0cNike \u5c06\u8fdb\u4e00\u6b65\u52a0\u901f\u96f6\u552e\u7684\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u4e3a\u6d88\u8d39\u8005\u6253\u9020\u66f4\u5b89\u5168\u3001\u66f4\u521b\u65b0\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u540c\u65f6\u63a8\u52a8\u6574\u4e2a\u5065\u8eab\u3001\u5065\u5eb7\u53ca\u793e\u7fa4\u7684\u7e41\u8363\u53d1\u5c55\u201d \u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u65b0\u5f00\u4e1a\u7684\u8fd9\u5bb6 Nike Rise\uff0c\u53ef\u4ee5\u4f53\u9a8c\u5230\u4e00\u7cfb\u5217\u7531 Nike App\u8d4b\u80fd\u5e26\u6765\u7684\u5b9e\u4f53\u96f6\u552e\u670d\u52a1\uff0c\u5305\u62ec\uff1aNike App@retail\u3001\u6700\u5148\u4e0a\u7ebf\u7684\u201cNike\u5feb\u901f\u83b7\u53d6\u8bd5\u7a7f\u201d (Nike Scanto Try-on)\u3001\u201cNike\u4e3a\u4f60\u627e\u904d\u5c3a\u7801\u201d (Nike Scan to Learn)\uff0c Nike Fit\uff08\u6d4b\u91cf\u53cc\u811a\u5f62\u72b6\u5e76\u63a8\u8350\u5c3a\u7801\uff09\uff0c\u548cNike \u540c\u57ce\u4f1a\u5458\u4f53\u9a8c (Nike Experiences)\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u201cFit in\u201d\u662f\u4e2d\u56fd\u9996\u5bb6\u5f15\u5165\u8fd9\u9879\u670d\u52a1\u7684\u5e97\u94fa\u3002\u8fd9\u662f\u4e00\u79cd\u7528\u6765\u5224\u65ad\u978b\u7801\u7684\u521b\u65b0\u6280\u672f\uff0c\u5b83\u7ed3\u5408\u4e86\u8ba1\u7b97\u673a\u89c6\u89c9\u3001\u6570\u636e\u79d1\u5b66\u3001\u673a\u5668\u5b66\u4e60\u548c\u4eba\u5de5\u667a\u80fd\u6280\u672f\uff0c\u901a\u8fc7\u4e3a\u6d88\u8d39\u8005\u5168\u9762\u6d4b\u91cf\u53cc\u811a\u5f62\u72b6\uff0c\u8fdb\u800c\u4e3a\u5176\u63a8\u8350\u6700\u9002\u5408\u7684\u978b\u7801\u3002\u636e\u6089\uff0c\u8fd9\u79cd\u6280\u672f\u5df2\u4e8e\u53bb\u5e74\u5728\u7f8e\u56fd\u7684\u5546\u5e97\u6295\u5165\u4f7f\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/07\/2-3.png\" alt=\"\" class=\"wp-image-112377\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNike\u5feb\u901f\u83b7\u53d6\u201d\u8bd5\u7a7f\u529f\u80fd\uff0c\u5219\u53ef\u4ee5\u8ba9\u6d88\u8d39\u8005\u901a\u8fc7\u626b\u63cf\u4ea7\u54c1\u6761\u5f62\u7801\uff0c\u5feb\u901f\u83b7\u53d6\u4ea7\u54c1\u5e76\u8fdb\u884c\u8bd5\u7a7f\u3002\u65e0\u8bba\u662f\u5728\u5b9e\u4f53\u5546\u5e97\uff0c\u4ea6\u6216\u662f\u624b\u673a\u7aef\uff0c\u90fd\u53ef\u4ee5\u4eab\u53d7\u5230\u7075\u6d3b\u4fbf\u6377\u4e14\u4e2a\u6027\u5316\u7684\u667a\u80fd\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNike App@retail\u201d\u529f\u80fd\u5df2\u7ecf\u5f00\u53d1\u4e00\u6bb5\u65f6\u95f4\uff0c\u6b64\u6b21\u5bf9\u4e2d\u56fd\u5730\u533a\u5f00\u542f\uff0c\u6d88\u8d39\u8005\u53ef\u4f7f\u7528 Nike App\u67e5\u770b\u8eab\u8fb9\u7684 Nike 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class=\"wp-block-paragraph\">\u65e9\u5148\u5728\u4e0a\u6d77\u548c\u7ebd\u7ea6\u7b49\u5173\u952e\u57ce\u5e02\u63a8\u51fa\u7684\u5927\u578b\u6982\u5ff5\u65d7\u8230\u5e97\u201cthe House of Innovation\u201d\uff0c\u5728\u7f8e\u56fd\u52a0\u5dde\u548c\u4e9a\u6d32\u63a8\u51fa\u7684\u5c0f\u578b\u793e\u533a\u6982\u5ff5\u5e97 \u201cNike Live\u201d\uff0c\u90fd\u662f\u672c\u5730\u5316\u96f6\u552e\u7684\u63a2\u7d22\u548c\u5c1d\u8bd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u57fa\u4e8eNike App\u7684\u5927\u91cf\u6570\u636e\u548c\u4f1a\u5458\u7c98\u6027\uff0cNike\u8fdb\u4e00\u6b65\u52a0\u5f3a\u5728\u793e\u7fa4\u65b9\u9762\u4e0e\u4f1a\u5458\u7684\u4e92\u52a8\u3002\u6bd4\u5982\u901a\u8fc7\u201cNike \u540c\u57ce\u4f1a\u5458\u4f53\u9a8c\u201d(Nike Experiences)\u529f\u80fd\uff0c\u4eba\u4eec\u5373\u4f7f\u79bb\u5f00Nike\u95e8\u5e97\uff0c\u4e5f\u80fd\u83b7\u5f97\u4e00\u7cfb\u5217\u989d\u5916\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNike 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