{"id":11731,"date":"2015-04-01T08:53:23","date_gmt":"2015-04-01T00:53:23","guid":{"rendered":"http:\/\/www.htt.hk\/?p=11731"},"modified":"2015-04-01T08:53:23","modified_gmt":"2015-04-01T00:53:23","slug":"%e6%ac%a7%e6%b4%b2%e4%b8%a4%e5%a4%a7%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86-yoox-%e5%92%8c-net-a-porter-%e5%90%88%e5%b9%b6","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=11731","title":{"rendered":"\u6b27\u6d32\u4e24\u5927\u5962\u4f88\u54c1\u7535\u5546 YOOX \u548c Net-a-Porter \u5408\u5e76"},"content":{"rendered":"

\"1\"<\/a><\/p>\n

\u610f\u5927\u5229\u5962\u4f88\u54c1\u7535\u5546 YOOX \u4e0e\u7ade\u4e89\u5bf9\u624b\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546 Net-a-Porter \u7684\u5408\u5e76\u4ea4\u6613\u6b63\u5f0f\u8fbe\u6210\u534f\u8bae\uff0c\u9884\u8ba1\u4e8e\u4eca\u5e74 9\u6708\u5b8c\u6210\u5408\u5e76\u4e8b\u5b9c\u3002<\/p>\n

\u8be5\u4ea4\u6613\u5c06\u5168\u90e8\u4ee5\u201c\u80a1\u7968\u201d\u65b9\u5f0f\u652f\u4ed8\u5bf9\u4ef7\uff0c\u53cc\u65b9\u5408\u5e76\u540e\u7684\u5e74\u9500\u552e\u989d\u5c06\u8fbe\u5230 13\u4ebf\u6b27\u5143\u4ee5\u4e0a\uff0c\u6210\u4e3a\u5168\u7403\u6700\u5927\u7684\u5962\u4f88\u54c1\u7535\u5546\u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n

\u53cc\u65b9\u5408\u5e76\u540e\uff0c\u63092014\u5e74\u6c34\u5e73\u8ba1\u7b97\uff0cEBITDA \uff08\u606f\u7a0e\u6298\u65e7\u524d\u5229\u6da6\uff09\u5408\u8ba1\u5c06\u8fbe\u5230 1.08\u4ebf\u6b27\u5143\uff0c\u9884\u8ba1\u5408\u5e76\u540e\u7b2c\u4e09\u5e74\u4ea7\u751f\u7684\u534f\u540c\u6548\u5e94\u4ef7\u503c 6000\u4e07\u6b27\u5143\u3002<\/p>\n

Net-a-Porter \u73b0\u5728\u7684\u6240\u6709\u8005\uff0c\u745e\u58eb\u5386\u5cf0\u96c6\u56e2\uff08Richemont\uff09\u5c06\u83b7\u5f97\u5408\u5e76\u540e\u7684\u65b0\u516c\u53f8\u7684 50%\u7684\u80a1\u4efd\uff0c\u4f46\u5176\u6295\u7968\u6743\u5c06\u88ab\u9650\u5236\u5728 25%\u4e4b\u5185\uff0c\u8fd9\u6837 YOOX \u5c31\u6210\u4e3a\u65b0\u516c\u53f8\u7684\u5b9e\u9645\u63a7\u5236\u65b9\u3002<\/p>\n

\u53d7\u6b64\u91cd\u5927\u5229\u597d\u6d88\u606f\u523a\u6fc0\uff0c\u5728\u610f\u5927\u5229\u7c73\u5170\u4e0a\u5e02\u7684 YOOX \u80a1\u7968\uff0c\u7ee7\u5468\u4e00\u4e0a\u6da8\u8fd1 10%\u540e\uff0c\u5468\u4e8c\u5f00\u76d8\u540e\u7ee7\u7eed\u4e0a\u6da8\u8d85\u8fc7 8%\u3002<\/p>\n

Net-a-Porter \u7684\u521b\u59cb\u4eba\u53ca\u73b0\u4efb\u8463\u4e8b\u4f1a\u4e3b\u5e2d Natalie Massenet \u5c06\u7ee7\u7eed\u7559\u5728\u5408\u5e76\u540e\u7684\u516c\u53f8\uff0c\u62c5\u4efb\u6267\u884c\u4e3b\u5e2d\uff0c\u5e76\u8d1f\u8d23\u7f51\u7ad9\u5185\u5bb9\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u8fd9\u4e8c\u4eba\u5728\u5404\u81ea\u521b\u7acb\u7684\u516c\u53f8\u73b0\u5728\u90fd\u53ea\u662f\u5c0f\u80a1\u4e1c\u3002<\/p>\n

\u5962\u4f88\u54c1\u7535\u5546\u7684\u53d1\u5c55\u4f9d\u7136\u5904\u4e8e\u65e9\u671f\u9636\u6bb5\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0c\u7535\u5546\u4ec5\u5360\u5962\u4f88\u54c1\u5168\u90e8\u9500\u552e\u7684 5%\uff0c\u4e3b\u8981\u56e0\u4e3a\u591a\u6570\u5962\u4f88\u54c1\u724c\u62c5\u5fc3\u5ba2\u6237\u4e0d\u80fd\u5728\u7ebf\u4e0a\u83b7\u5f97\u548c\u7ebf\u4e0b\u95e8\u5e97\u76f8\u8fd1\u7684\u4f18\u8d28\u670d\u52a1\uff0c\u5e76\u5bb3\u6015\u7f51\u7edc\u6548\u5e94\u4f1a\u635f\u5bb3\u5962\u4f88\u54c1\u7684\u5c0a\u8d35\u5b9a\u4f4d\u3002<\/p>\n

\u4f46\u968f\u7740 80\u540e\uff0c90\u540e\uff0c\u4e43\u81f300\u540e\u8fd9\u4e9b\u8d2d\u7269\u4e60\u60ef\u5168\u9762\u4e92\u8054\u7f51\u5316\u7684\u65b0\u65b0\u4eba\u7c7b\u9010\u6e10\u6210\u4e3a\u5962\u4f88\u54c1\u7684\u6d88\u8d39\u4e3b\u529b\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5962\u4f88\u54c1\u724c\u610f\u8bc6\u5230\uff0c\u5fc5\u987b\u62a2\u5360\u7f51\u7edc\u9635\u5730\u3002<\/p>\n

\u5962\u4f88\u54c1\u7535\u5546\u7684\u76c8\u5229\u4f9d\u7136\u975e\u5e38\u5fae\u8584\uff0cYOOX \u548c Net-a-Porter \u7684\u8425\u4e1a\u5229\u6da6\u7387\u90fd\u4e0d\u5230 5%\uff0c\u800c\u5962\u4f88\u54c1\u724c\u7684\u8425\u4e1a\u5229\u6da6\u7387\u901a\u5e38\u9ad8\u8fbe 25%\u3002<\/p>\n

\u53cc\u65b9\u5408\u5e76\u540e\uff0c\u6709\u671b\u5728\u4ed3\u50a8\u7269\u6d41\uff0c\u540e\u53f0\u7ba1\u7406\uff0c\u4ee5\u53ca\u5206\u9500\u8d39\u7528\u4e0a\u83b7\u5f97\u4e00\u5b9a\u7684\u534f\u540c\u6548\u5e94\uff0c\u63d0\u5347\u7ecf\u8425\u6548\u7387\u548c\u5229\u6da6\u7387\u3002<\/p>\n

Marchetti \u8868\u793a\uff0c\u5230 9\u6708\u53cc\u65b9\u5408\u5e76\u4ea4\u6613\u5b8c\u6210\u65f6\uff0cYOOX \u7684\u5e02\u503c\u5c06\u4e0e Net-a-Porter \u5b8c\u5168\u76f8\u7b49\u3002<\/p>\n

\u5468\u4e8c YOOX \u7684\u80a1\u7968\u4e0a\u6da8\u8d85\u8fc7 8%\uff0c\u5e02\u503c\u5347\u81f3 15.6\u4ebf\u6b27\u5143\uff08\u4e0a\u5468\u4e94\u5176\u5e02\u503c\u4e3a 13.2\u4ebf\u6b27\u5143\uff09\uff1b\u5206\u6790\u5e08\u6700\u8fd1\u5bf9 Net-a-Porter \u7684\u4f30\u503c\u5728 15\u4ebf\u6b27\u5143\u5de6\u53f3\uff0c\u4e5f\u6709\u7684\u8ba4\u4e3a\u4f30\u503c\u5e94\u8be5\u8d85\u8fc7 20\u4ebf\u6b27\u5143\u3002<\/p>\n

YOOX \u8fd8\u9700\u7b49\u5230 \u4eca\u5e746\u6708\u80a1\u4e1c\u5927\u4f1a\u6279\u51c6\u6b64\u9879\u5408\u5e76\u4ea4\u6613\uff0c\u5982\u679c\u83b7\u5f97\u6279\u51c6\uff0c\u4eca\u5e74\u79cb\u5929\uff0c\u65b0\u516c\u53f8\u5c06\u6267\u884c 2\u4ebf\u6b27\u5143\u7684\u914d\u80a1\u878d\u8d44\uff0c\u4ee5\u652f\u6301\u4e1a\u52a1\u53d1\u5c55\uff0c\u636e\u8bf4\u745e\u58eb\u5386\u5cf0\u516c\u53f8\u5c06\u8ba4\u8d2d\u5176\u4e2d\u7684 1\u4ebf\u6b27\u5143\u3002<\/p>\n

\u4ee5\u5361\u5730\u4e9a\uff0c\u79ef\u5bb6\u8868\u7b49\u5962\u4f88\u73e0\u5b9d\u8155\u8868\u4e1a\u52a1\u4e3a\u6838\u5fc3\u7684\u745e\u58eb\u5386\u5cf0\u96c6\u56e2\u5c06\u5728\u8fd9\u5bb6\u65b0\u516c\u53f8\u7684 12\u4eba\u8463\u4e8b\u4f1a\u4e2d\u5360\u636e 2\u5e2d\uff0c\u5e76\u627f\u8bfa\u9501\u5b9a\u5728\u8be5\u516c\u53f8\u6240\u6301\u80a1\u4efd\u7684\u4e00\u534a\uff08\u5373 25\uff05\uff09\u4e09\u5e74\u6574\uff0c\u5206\u6790\u5e08\u9884\u671f\u5c4a\u65f6\u5386\u5cf0\u6700\u7ec8\u5c06\u629b\u552e\u8fd9\u90e8\u5206\u80a1\u6743\u3002<\/p>\n

\u5386\u5cf0\u5bf9 Net-a-Porter \u7684\u5b9e\u9645\u6295\u8d44\u5927\u7ea6\u7d2f\u8ba1\u5171\u6709 4.2\u4ebf\u6b27\u5143\uff0c\u6b64\u6b21\u5408\u5e76\u5c06\u4e3a\u5386\u5cf0\u5e26\u6765\u4e0d\u9519\u7684\u8d22\u52a1\u56de\u62a5\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u610f\u5927\u5229\u5962\u4f88\u54c1\u7535\u5546 YOOX \u4e0e\u7ade\u4e89\u5bf9\u624b\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546 Net-a-Porter \u7684\u5408\u5e76\u4ea4\u6613\u6b63\u5f0f\u8fbe\u6210\u534f\u8bae\uff0c\u9884\u8ba1\u4e8e […]<\/p>\n","protected":false},"author":2,"featured_media":11732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/11731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11731"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/11731\/revisions"}],"predecessor-version":[{"id":11733,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/11731\/revisions\/11733"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/11732"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11731"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}