{"id":119027,"date":"2020-11-03T10:22:15","date_gmt":"2020-11-03T02:22:15","guid":{"rendered":"http:\/\/www.htt.hk\/?p=119027"},"modified":"2020-11-03T10:22:15","modified_gmt":"2020-11-03T02:22:15","slug":"%e7%be%8e%e5%9b%bd%e6%88%b7%e5%a4%96%e6%9c%8d%e9%a5%b0%e9%9b%86%e5%9b%a2-columbia-%e9%87%8d%e7%bb%84%e7%ae%a1%e7%90%86%e5%b1%82%e4%bb%a5%e8%81%9a%e7%84%a6%e6%95%b0%e5%ad%97%e4%b8%9a%e5%8a%a1","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=119027","title":{"rendered":"\u7f8e\u56fd\u6237\u5916\u670d\u9970\u96c6\u56e2 Columbia \u91cd\u7ec4\u7ba1\u7406\u5c42\u4ee5\u805a\u7126\u6570\u5b57\u4e1a\u52a1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u4fc4\u52d2\u5188\u5dde\u6ce2\u7279\u5170\u7684\u6237\u5916\u670d\u9970\u96c6\u56e2 Columbia Sportswear Company\uff08\u54e5\u4f26\u6bd4\u4e9a\uff0c\u4ee5\u4e0b\u7b80\u79f0 \u201cColumbia\u201d\uff09\u516c\u5e03\u4e86\uff08\u622a\u81f39\u670830\u65e5\u7684\uff09\u7b2c\u4e09\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\uff0c\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d23%\uff0c\u51c0\u6536\u76ca\u540c\u6bd4\u4e0b\u964d47%\u3002\u4e3a\u4e86\u91cd\u65b0\u805a\u7126\u4e8e\u6570\u5b57\u4e1a\u52a1\uff0c\u96c6\u56e2\u8fd8\u5ba3\u5e03\u4e86\u4e00\u7cfb\u5217\u9886\u5bfc\u5c42\u53d8\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Columbia \u8463\u4e8b\u957f\u3001\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Tim Boyle \u5728\u4e00\u4efd\u65b0\u95fb\u7a3f\u4e2d\u8bf4\uff1a\u201c\u6211\u5f88\u9ad8\u5174\u5730\u5ba3\u5e03\uff0c\u7b2c\u4e09\u5b63\u5ea6\u7684\u4e1a\u7ee9\u8d85\u51fa\u4e86\u6211\u4eec\u7684\u5185\u90e8\u9884\u671f\u3002\u867d\u7136\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c\u4e1a\u7ee9\u5927\u5e45\u4e0b\u6ed1\uff0c\u4f46\u4e0e\u7b2c\u4e8c\u5b63\u5ea6\u76f8\u6bd4\uff0c\u9500\u552e\u548c\u76c8\u5229\u8d8b\u52bf\u6b63\u5728\u7a33\u6b65\u6539\u5584\uff0c\u6211\u4eec\u9884\u8ba1\u60c5\u51b5\u5c06\u5728\u7b2c\u56db\u5b63\u5ea6\u548c2021\u5e74\u7ee7\u7eed\u6539\u5584\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u5b63\u5ea6\uff0cColumbia \u5b9e\u4f53\u5e97\u7684\u5ba2\u6d41\u91cf\u548c\u9500\u552e\u8d8b\u52bf\u4ecd\u8fdc\u4f4e\u4e8e\u4e0a\u5e74\u540c\u671f\u6c34\u5e73\u3002\u4f46\u7535\u5b50\u5546\u52a1\u6e20\u9053\u662f\u4e00\u4e2a\u4eae\u70b9\uff0c\u7ebf\u4e0a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f55%\u3002\u4e3a\u4e86\u652f\u6301\u5176\u6570\u5b57\u4e1a\u52a1\u7684\u53d1\u5c55\uff0c\u672c\u5b63\u5ea6\u96c6\u56e2\u6210\u529f\u5728\u5317\u7f8e\u90e8\u7f72\u4e86\u65b0\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c55\u671b\u672a\u6765\uff0cColumbia \u9884\u8ba1\uff0c\u7b2c\u56db\u5b63\u5ea6\u7684\u51c0\u9500\u552e\u989d\u5c06\u57288.5\u4ebf\u7f8e\u5143\u81f38.8\u4ebf\u7f8e\u5143\u4e4b\u95f4\uff0c\u8f83\u53bb\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e0b\u964d8%\u81f311%\uff1b\u8425\u4e1a\u6536\u76ca\u4e3a9100\u4e07\u7f8e\u5143\u81f31.12\u4ebf\u7f8e\u5143\u4e4b\u95f4\uff0c\u8425\u4e1a\u5229\u6da6\u7387\u4e3a10.7%\u81f312.7%\uff1b\u644a\u8584\u6bcf\u80a1\u6536\u76ca\u9884\u8ba1\u5c06\u57281.07\u7f8e\u5143\u81f31.32\u7f8e\u5143\u4e4b\u95f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Boyle \u89e3\u91ca\u8bf4\uff0c\u867d\u7136\u73b0\u5728\u8fd8\u5904\u4e8e2020\u5e74\u521d\u79cb\uff0c\u4f46\u7f8e\u56fd\u6279\u53d1\u6e20\u9053\u7684\u65e9\u671f\u9500\u552e\u548c\u518d\u8ba2\u8d2d\u8d8b\u52bf\u5df2\u4ee4\u4ed6\u500d\u53d7\u9f13\u821e\u3002\u4ed6\u8fd8\u6307\u51fa\uff0c\u75ab\u60c5\u671f\u95f4\u4eba\u4eec\u5bf9\u6237\u5916\u6d3b\u52a8\u7684\u5174\u8da3\u6fc0\u589e\uff0c\u518d\u52a0\u4e0a\u516c\u53f8\u7684\u6625\u5b63\u8ba2\u5355\u91cf\uff0c\u4ee5\u53ca\u9884\u671f\u76f4\u8425\u96f6\u552e\u4e1a\u52a1\u5c06\u6062\u590d\u589e\u957f\uff0c\u9884\u8ba12021\u5e74\u4e0a\u534a\u5e74\u51c0\u9500\u552e\u989d\u5c06\u589e\u957f15%\u81f319%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39-1024x489.jpg\" alt=\"\" class=\"wp-image-119028\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39-1024x489.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39-300x143.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39-768x367.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39.jpg 1889w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Columbia \u7684\u53d1\u5c55\u91cd\u70b9\u4e4b\u4e00\u662f\u5168\u6e20\u9053\u4e1a\u52a1\uff0c\u7279\u522b\u662f\u63d0\u9ad8\u5176\u6570\u5b57\u80fd\u529b\uff0c\u4e3a\u6b64 Columbia \u516c\u5e03\u4e86\u6700\u65b0\u7684\u7ba1\u7406\u5c42\u53d8\u52a8\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6267\u884c\u526f\u603b\u88c1\u517c\u7f8e\u56fd\u5e02\u573a\u603b\u7ecf\u7406 Franco Fogliato \u5c06\u8fc7\u6e21\u5230\u5168\u7403\u5168\u6e20\u9053\u6267\u884c\u526f\u603b\u88c1\uff08EVP for global omni-channel\uff09\u7684\u89d2\u8272\u3002\u8fd9\u662f\u4e00\u4e2a\u65b0\u8bbe\u7acb\u7684\u9886\u5bfc\u804c\u4f4d\uff0c\u8d1f\u8d23\u76d1\u7763 Columbia \u54c1\u724c\u5728\u4e3b\u8981\u5e02\u573a\u7684\u6240\u6709\u9500\u552e\u3002EMEA \u526f\u603b\u88c1\u517c\u603b\u7ecf\u7406 Matthieu Schegg\u3001\u4e9a\u6d32\u9ad8\u7ea7\u526f\u603b\u88c1 Peter Rauch \u5c06\u5411 Franco Fogliato \u6c47\u62a5\u5de5\u4f5c\u3002<br>\n\u7535\u5b50\u5546\u52a1\u526f\u603b\u88c1 Patricia Higgins \u5c06\u88ab\u63d0\u5347\u4e3a\u7535\u5b50\u5546\u52a1\u9ad8\u7ea7\u526f\u603b\u88c1\uff08SVP for e-commerce\uff09\uff0c\u5979\u5c06\u76f4\u63a5\u5411 Franco Fogliato \u6c47\u62a5\u5de5\u4f5c\u3002<br>\n\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8fd0\u8425\u5b98 Thomas B. Cusick \u5c06\u57282021\u5e742\u6708\u8fc7\u6e21\u5230\u4e00\u4e2a\u4e13\u6ce8\u4e8e IT \u548c\u4f9b\u5e94\u94fe\u8ba1\u5212\u7684\u517c\u804c\u5c97\u4f4d\uff0c\u5e76\u5c06\u4e8e2021\u5e74\u4e0b\u534a\u5e74\u6b63\u5f0f\u9000\u4f11\u3002<br>\n\u968f\u7740 Thomas B. Cusick \u7684\u79bb\u804c\uff0c\u8d1f\u8d23\u5168\u7403\u4f9b\u5e94\u94fe\u8fd0\u8425\u548c\u5236\u9020\u7684\u9ad8\u7ea7\u526f\u603b\u88c1 Lisa A. Kulok \u5c06\u8fc7\u6e21\u5230\u6267\u884c\u526f\u603b\u88c1\u548c\u9996\u5e2d\u4f9b\u5e94\u94fe\u5b98\uff08EVP and chief supply chain officer\uff09\u7684\u804c\u4f4d\uff1b\u9ad8\u7ea7\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98 Jim A. Swanson \u5c06\u88ab\u63d0\u5347\u4e3a\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98\uff08EVP and CFO\uff09\u3002Lisa A. Kulok\u548c Jim A. Swanson \u90fd\u5c06\u76f4\u63a5\u5411 Tim Boyle \u6c47\u62a5\u5de5\u4f5c\u3002<br>\n\u76ee\u524d\u62c5\u4efb\u670d\u88c5\u5236\u9020\u526f\u603b\u88c1\u7684 Brent Beeson \u5c06\u6210\u4e3a\u751f\u4ea7\u9ad8\u7ea7\u526f\u603b\u88c1\uff08SVP for manufacturing\uff09\uff0c\u5411 Lisa A. Kulok \u6c47\u62a5\u5de5\u4f5c\u3002<br>\nColumbia \u5c06\u8bbe\u7acb\u4e00\u4e2a\u65b0\u804c\u4f4d\u2014\u2014\u9996\u5e2d\u6570\u5b57\u4fe1\u606f\u5b98(chief digital information officer)\uff0c\u76f4\u63a5\u5411 Tim Boyle \u6c47\u62a5\u5de5\u4f5c\u3002\u8be5\u804c\u4f4d\u5c06\u4ee3\u66ff\u9996\u5e2d\u4fe1\u606f\u5b98\u4e00\u804c\uff0c\u73b0\u4efb\u9996\u5e2d\u4fe1\u606f\u5b98 Michael Hirt \u5c06\u4e8e 2021\u5e744\u6708\u9000\u4f11\u3002<br>\n\u96c6\u56e2\u6b63\u5728\u7269\u8272\u4e00\u540d\u9996\u5e2d\u8425\u9500\u5b98\uff0c\u5de5\u4f5c\u91cd\u70b9\u662f\u5728\u6570\u5b57\u5e02\u573a\u4e2d\u52a0\u5f3a\u8425\u9500\u548c\u793e\u4f1a\u53c2\u4e0e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Boyle \u89e3\u91ca\u8bf4\uff1a\u201c\u96c6\u56e2\u8fdb\u884c\u7684\u9886\u5bfc\u5c42\u53d8\u52a8\u662f\u4e3a\u4e86\u52a0\u901f\u7ec4\u7ec7\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u3002\u201d\u4ed6\u63a5\u7740\u5f3a\u8c03\uff0c\u516c\u53f8\u5c06\u7ee7\u7eed\u4e13\u6ce8\u4e8e\u63d0\u5347\u5168\u7403\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u6539\u5584\u6570\u5b57\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u603b\u7ed3\u9053\uff1a\u201c\u6211\u4eec\u76f8\u4fe1\uff0c\u8fd9\u4e9b\u6539\u53d8\u5c06\u4f7f Columbia \u5728\u672a\u6765\u66f4\u52a0\u5f3a\u5927\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f32020\u5e749\u670830\u65e5\u7684\u7b2c\u4e09\u5b63\u5ea6\uff0cColumbia \u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d23%\u81f37.011\u4ebf\u7f8e\u5143\uff0c\u4e0a\u5e74\u540c\u671f\u4e3a9.068\u4ebf\u7f8e\u5143\u3002<br>\n\u8425\u4e1a\u6536\u76ca\u540c\u6bd4\u4e0b\u964d44%\u81f38560\u4e07\u7f8e\u5143\uff0c\u5360\u51c0\u9500\u552e\u989d\u768412.2%\uff1b\u4e0a\u5e74\u540c\u671f\u8425\u4e1a\u6536\u76ca\u4e3a1.52\u4ebf\u7f8e\u5143\uff0c\u5360\u51c0\u9500\u552e\u989d\u768416.8%\u3002<br>\n\u51c0\u6536\u76ca\u540c\u6bd4\u4e0b\u964d46%\u81f36280\u4e07\u7f8e\u5143\uff0c\u644a\u8584\u6bcf\u80a1\u6536\u76ca0.94\u7f8e\u5143\uff1b\u4e0a\u5e74\u540c\u671f\u4e3a1.193\u4ebf\u7f8e\u5143\uff0c\u6216\u644a\u8584\u6bcf\u80a11.75\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u90e8\u95e8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u978b\u5c65\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d14%\uff0c\u81f31.91\u4ebf\u7f8e\u5143<br>\n\u670d\u88c5\u3001\u914d\u9970\u53ca\u88c5\u5907\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d25%\uff0c\u81f35.10\u4ebf\u7f8e\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u54c1\u724c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sorel\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d21%\uff0c\u81f39150\u4e07\u7f8e\u5143<br>\nColumbia\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d23%\uff0c\u81f35.60\u4ebf\u7f8e\u5143<br>\nMountain Hardwear\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d15%\uff0c\u81f31940\u4e07\u7f8e\u5143<br>\nprAna\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d21%\uff0c\u81f33050\u4e07\u7f8e\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u5730\u533a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d23%\uff0c\u81f34.46\u4ebf\u7f8e\u5143<br>\n\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\uff08EMEA\uff09\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d5%\uff0c\u81f39920\u4e07\u7f8e\u5143<br>\n\u52a0\u62ff\u5927\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d33%\uff0c\u81f36540\u4e07\u7f8e\u5143<br>\n\u62c9\u7f8e\u4e9a\u592a\u5730\u533a\uff08LAAP\uff09\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d26%\u81f39090\u4e07\u7f8e\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u8d22\u5e74\u524d9\u4e2a\u6708\uff0cColumbia \u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d24%\u81f315.9\u4ebf\u7f8e\u5143\uff0c\u4e0a\u5e74\u540c\u671f\u4e3a20.9\u4ebf\u7f8e\u5143\u3002<br>\n\u8425\u4e1a\u6536\u76ca\u540c\u6bd4\u4e0b\u964d95%\u81f31340\u4e07\u7f8e\u5143\uff0c\u5360\u51c0\u9500\u552e\u989d\u76840.8%\uff1b\u4e0a\u5e74\u540c\u671f\u4e3a2.563\u4ebf\u7f8e\u5143\uff0c\u5360\u51c0\u9500\u552e\u989d\u768412.3%\u3002<br>\n\u51c0\u6536\u76ca\u540c\u6bd4\u4e0b\u964d94%\u81f31230\u4e07\u7f8e\u5143\uff0c\u644a\u8584\u6bcf\u80a1\u6536\u76ca0.18\u7f8e\u5143\uff1b\u4e0a\u5e74\u540c\u671f\u51c0\u6536\u76ca\u4e3a2.165\u4ebf\u7f8e\u5143\uff0c\u6216\u644a\u8584\u6bcf\u80a13.15\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u90e8\u95e8<\/p>\n\n\n\n<p 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