{"id":119910,"date":"2020-11-21T09:24:55","date_gmt":"2020-11-21T01:24:55","guid":{"rendered":"http:\/\/www.htt.hk\/?p=119910"},"modified":"2020-11-21T09:24:55","modified_gmt":"2020-11-21T01:24:55","slug":"%e5%b7%b4%e9%bb%8e%e7%94%b7%e8%a3%85%e5%91%a8%e5%92%8c%e5%b7%b4%e9%bb%8e%e9%ab%98%e5%ae%9a%e6%97%b6%e8%a3%85%e5%91%a8%e7%a1%ae%e8%ae%a4%e5%b0%86%e4%ba%8e%e6%98%8e%e5%b9%b41%e6%9c%88%e4%b8%be%e8%a1%8c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=119910","title":{"rendered":"\u5df4\u9ece\u7537\u88c5\u5468\u548c\u5df4\u9ece\u9ad8\u5b9a\u65f6\u88c5\u5468\u786e\u8ba4\u5c06\u4e8e\u660e\u5e741\u6708\u4e3e\u884c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6cd5\u56fd\u9ad8\u7ea7\u5b9a\u5236\u548c\u65f6\u88c5\u8054\u5408\u4f1a(France\u2019s F\u00e9d\u00e9ration de la Haute Couture et de la Mode,FHCM) \u786e\u8ba4\uff0c\u5c06\u57282021\u5e741\u6708\u4e3e\u529e\u5df4\u9ece\u7537\u88c5\u5468\u548c\u5df4\u9ece\u9ad8\u5b9a\u65f6\u88c5\u5468\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u5728 FHCM \u5ba3\u5e03\u8fd9\u4e00\u6d88\u606f\u7684\u524d\u4e00\u5929\uff0c\u610f\u5927\u5229\u7684\u4f5b\u7f57\u4f26\u8428\u7537\u88c5\u5468 Pitti Uomo \u5ba3\u5e03\uff0c\u7531\u4e8e\u5bf9\u75ab\u60c5\u7684\u6301\u7eed\u62c5\u5fe7\uff0c\u4e0b\u4e00\u5c4a\u5c55\u4f1a\u5c06\u4ece1\u6708\u63a8\u8fdf\u52302\u6708\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5df4\u9ece\u7684\u4e24\u5927\u65f6\u5c1a\u76db\u4e8b\u7684\u5177\u4f53\u5b89\u6392\u5982\u4e0b\uff1a\u5df4\u9ece\u7537\u88c5\u5468\u5c06\u4e8e2021\u5e741\u670819\u65e5\uff08\u661f\u671f\u4e8c\uff09\u523024\u65e5\uff08\u661f\u671f\u5929\uff09\u4e3e\u884c\uff0c\u5df4\u9ece\u9ad8\u5b9a\u65f6\u88c5\u5468\u5c06\u4e8e2021\u5e741\u670825\u65e5\uff08\u661f\u671f\u4e00\uff09\u523028\u65e5\uff08\u661f\u671f\u56db\uff09\u4e3e\u884c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/37-1-1024x389.jpg\" alt=\"\" class=\"wp-image-119911\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/37-1-1024x389.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/37-1-300x114.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/37-1-768x292.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/37-1.jpg 1592w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">FHCM \u8fd8\u53d1\u5e03\u4e86\u6700\u8fd1\u4e3e\u884c\u76842021\u5df4\u9ece\u6625\u590f\u5973\u88c5\u65f6\u88c5\u5468\u7684\u5168\u7403\u5a92\u4f53\u5f71\u54cd\u9884\u4f30\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021\u5df4\u9ece\u6625\u590f\u5973\u88c5\u65f6\u88c5\u5468\u4e8e9\u670828\u65e5\u81f310\u67086\u65e5\u4e3e\u884c\uff0c\u5b98\u65b9\u65e5\u7a0b\u4e0a\u5171\u9080\u8bf7\u4e8682\u4e2a\u54c1\u724c\uff0c\u5176\u4e2d17\u4e2a\u54c1\u724c\u8fdb\u884c\u4e86\u76f4\u64ad\u5c55\u793a\uff08live fashion shows\uff09\uff0c19\u4e2a\u54c1\u724c\u4e3e\u529e\u4e86\u7ebf\u4e0b\u5927\u79c0\uff08physical presentations\uff09\uff0c46\u4e2a\u54c1\u724c\u5f00\u5c55\u4e86\u72ec\u5bb6\u6570\u5b57\u6d3b\u52a8\uff08exclusively digital events\uff09\u3002\u9884\u8ba1\u63a5\u4e0b\u6765\u7684\u4e24\u573a\u6d3b\u52a8\u4e5f\u5c06\u91c7\u7528\u7c7b\u4f3c\u7684\u76f4\u64ad\u3001\u7ebf\u4e0b\u5927\u79c0\u548c\u548c\u6570\u5b57\u6d3b\u52a8\u76f8\u7ed3\u5408\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021\u5df4\u9ece\u6625\u590f\u5973\u88c5\u65f6\u88c5\u5468\u7684\u5168\u90e8\u5185\u5bb9\u90fd\u5728 FHCM \u4e0e\u65f6\u5c1a\u53ca\u5962\u4f88\u54c1\u54c1\u724c\u8425\u9500\u89e3\u51b3\u65b9\u6848\u4f9b\u5e94\u5546 Launchmetrics \u5408\u4f5c\u5f00\u53d1\u7684\u5e73\u53f0\u4e0a\u8fdb\u884c\u4e86\u5c55\u793a\uff0c\u5305\u62ec\u5411\u884c\u4e1a\u4eba\u58eb\u548c\u666e\u901a\u89c2\u4f17\u63d0\u4f9b\u7684\u54c1\u724c\u82b1\u7d6e\u3001\u5404\u79cd\u5a92\u4f53\u5185\u5bb9\u4ee5\u53ca\u4e0e\u76f8\u5173\u5408\u4f5c\u4f19\u4f34\u5f00\u5c55\u7684\u6587\u5316\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">82\u4e2a\u54c1\u724c\u7684\u89c6\u9891\u5171\u83b7\u5f97\u4e861.535\u4ebf\u6b21\u6d4f\u89c8\u91cf\uff0c\u5176\u4e2d YouTube \u8d21\u732e\u4e861.35\u4ebf\uff0c\u5fae\u535a\u3001\u817e\u8baf\u89c6\u9891\u548c\u5fae\u4fe1\u8d21\u732e\u4e861850\u4e07\u6b21\u3002\u5df4\u9ece\u65f6\u88c5\u5468\u5b98\u65b9\u5e73\u53f0\u83b7\u5f97\u4e8623\u4e07\u6b21\u8bbf\u95ee\u91cf\u548c60.6\u4e07\u6b21\u9875\u9762\u6d4f\u89c8\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e Launchmetrics \u7684 Brand Performance Cloud \u7b97\u6cd5\uff0c2021\u5df4\u9ece\u6625\u590f\u5973\u88c5\u65f6\u88c5\u5468\u7684\u7efc\u5408\u5a92\u4f53\u5f71\u54cd\u4ef7\u503c\uff08combined media impact value\uff09\u4e3a1.23\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"540\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39.png\" alt=\"\" class=\"wp-image-119912\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39.png 705w, http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/11\/39-300x230.png 300w\" sizes=\"auto, (max-width: 705px) 100vw, 705px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">FHCM \u5728\u4e00\u4efd\u65b0\u95fb\u7a3f\u4e2d\u8bf4\uff0c\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\uff08The New York Times\uff09\u3001\u300a\u671d\u65e5\u65b0\u95fb\u300b\uff08The Asahi Shimbun\uff09\u548c\u300aCanal +\u300b\u5e26\u6765\u7684\u66dd\u5149\u5ea6\u4e3a\u6d3b\u52a8\u589e\u52a0\u4e86150\u4e07\u7684\u6d4f\u89c8\u91cf\uff0c\u201c\u4ed6\u4eec\u5728\u5404\u81ea\u8986\u76d6\u7684\u5730\u533a\u5e2e\u52a9\u5df4\u9ece\u65f6\u88c5\u5468\u548c\u53c2\u4e0e\u7684\u65f6\u5c1a\u54c1\u724c\u63d0\u9ad8\u4e86\u53ef\u89c1\u5ea6\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FHCM \u8865\u5145\u8bf4\uff1a\u201cGoogle\u3001YouTube\u3001Instagram\u3001Facebook\u3001Canal+\u3001The New York Times\u3001The Asahi Shimbun \u548c\u4e2d\u56fd Hylink\uff08\u534e\u626c\u8054\u4f17\uff09\u5f62\u6210\u4e86\u4e00\u4e2a\u5bf9\u5df4\u9ece\u65f6\u88c5\u5468\u7684\u65b0\u6a21\u5f0f\u81f3\u5173\u91cd\u8981\u7684\u5408\u4f5c\u4f19\u4f34\u7f51\u7edc\uff0c\u5c06\u5df4\u9ece\u65f6\u88c5\u5468\u65f6\u5c1a\u54c1\u724c\u7684\u591a\u6837\u6027\u548c\u521b\u9020\u6027\u5e26\u5230\u4e86\u56fd\u9645\u821e\u53f0\u3002\u73b0\u5728\uff0cFHCM \u6210\u529f\u5efa\u7acb\u8d77\u4e86\u4e00\u5957\u65b0\u7cfb\u7edf\uff0c\u8fd9\u4e3a\u5df4\u9ece\u65f6\u88c5\u5468\u63d0\u4f9b\u4e86\u66f4\u5927\u7684\u5f71\u54cd\u529b\uff0c\u6210\u4e3a\u4e86\u5176\u52a0\u901f\u6570\u5b57\u5316\u7684\u6807\u5fd7\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6cd5\u56fd\u9ad8\u7ea7\u5b9a\u5236\u548c\u65f6\u88c5\u8054\u5408\u4f1a(France\u2019s F\u00e9d\u00e9ration de la Haute Couture et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":119912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-119910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/119910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=119910"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/119910\/revisions"}],"predecessor-version":[{"id":119913,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/119910\/revisions\/119913"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/119912"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=119910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=119910"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=119910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}