{"id":122520,"date":"2021-01-09T21:51:31","date_gmt":"2021-01-09T13:51:31","guid":{"rendered":"http:\/\/www.htt.hk\/?p=122520"},"modified":"2021-01-09T21:51:31","modified_gmt":"2021-01-09T13:51:31","slug":"%e7%be%8e%e5%9b%bd%e5%8a%9f%e8%83%bd%e8%bf%90%e5%8a%a8%e6%9c%8d%e5%93%81%e7%89%8c-vuori-%e5%88%9b%e5%a7%8b%e4%ba%ba%e5%88%86%e4%ba%ab%e6%88%90%e5%8a%9f%e7%bb%8f%e9%aa%8c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=122520","title":{"rendered":"\u7f8e\u56fd\u529f\u80fd\u8fd0\u52a8\u670d\u54c1\u724c Vuori \u521b\u59cb\u4eba\u5206\u4eab\u6210\u529f\u7ecf\u9a8c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u573a\u7814\u7a76\u516c\u53f8 NPD Group \u9884\u6d4b\uff0c\u8212\u9002\u670d\u88c5\u54c1\u7c7b\uff0c\u5305\u62ec\u8fd0\u52a8\u4e0a\u8863\u3001\u8fd0\u52a8\u88e4\u3001\u7761\u8863\u548c\u889c\u5b50\u7b49\u5c06\u5360\u636e2020\u5e74\u5047\u65e5\u5b63\u670d\u88c5\u6d88\u8d39\u603b\u989d\u768431%\u3002\u75ab\u60c5\u671f\u95f4\uff0c\u6d88\u8d39\u8005\u5927\u591a\u9009\u62e9\u66f4\u52a0\u8212\u9002\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u63a8\u52a8\u7f8e\u56fd\u529f\u80fd\u8fd0\u52a8\u670d\u54c1\u724c Vuori \u7684\u4e1a\u7ee9\u5927\u5e45\u589e\u957f \u2014\u2014 2020\u5e74\u521d\uff0cVuori \u66fe\u671f\u671b\u4eca\u5e74\u6536\u5165\u7ffb\u4e00\u756a\uff0c\u5230\u5e74\u672b\uff0cVuori \u7684\u6536\u5165\u5df2\u589e\u957f\u5230\u63a5\u8fd12019\u5e74\u76843\u500d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori \u603b\u90e8\u4f4d\u4e8e\u52a0\u5dde Encinitas\uff0c\u7531\u94c1\u6746\u8fd0\u52a8\u7231\u597d\u8005 Joe Kudla \u521b\u7acb\u4e8e2015\u5e74\u3002\u70ed\u7231\u8fd0\u52a8\u7684 Kudla \u6ce8\u610f\u5230\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u53bb\u4e0a\u745c\u4f3d\u8bfe\uff0c\u4f46\u662f\u4ed6\u4eec\u5927\u591a\u8eab\u7740\u65e7\u5f0f\u7684\u670d\u88c5\uff0c\u5e02\u573a\u4e0a\u6709\u9650\u7684\u9009\u62e9\u6839\u672c\u65e0\u6cd5\u6ee1\u8db3\u4eba\u4eec\u7684\u9700\u6c42\u3002\u56e0\u6b64 Kudla \u4e8e2015\u5e74\u63a8\u51fa\u4e86 Vuori \u7684\u7b2c\u4e00\u4e2a\u7537\u88c5\u7cfb\u5217\uff0c\u8bbe\u8ba1\u521d\u8877\u662f\u65e2\u9002\u5408\u8fd0\u52a8\u548c\u6392\u6c57\uff0c\u53c8\u80fd\u6ee1\u8db3\u65e5\u5e38\u7a7f\u7740\u9700\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori \u7684\u8fd0\u52a8\u670d\u878d\u5408\u4e86\u9ad8\u6027\u80fd\u79d1\u6280\u548c\u897f\u6d77\u5cb8\u7684\u65f6\u5c1a\u98ce\u683c\uff0c\u517c\u5177\u7a7f\u7740\u4f53\u9a8c\u548c\u6b3e\u5f0f\u8bbe\u8ba1\u611f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori \u9996\u5e2d\u6267\u884c\u5b98 Joe Kudla \u8fd1\u671f\u5728\u63a5\u53d7\u7f8e\u56fd\u7f51\u7ad9 Business Insider \u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u4eca\u5e74 Vuori \u5973\u58eb\u6162\u8dd1\u88e4\u9500\u91cf\u589e\u957f\u8d85\u8fc71000%\uff0c\u7537\u58ebPonto \u6027\u80fd\u7cfb\u5217\u9500\u91cf\u4e5f\u51fa\u73b0\u4e86\u7c7b\u4f3c\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/01\/12-5-1024x683.jpg\" alt=\"\" class=\"wp-image-122521\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori \u81ea\u6210\u7acb\u4ee5\u6765\u4e00\u76f4\u5904\u4e8e\u76c8\u5229\u72b6\u6001\uff0c\u5e76\u7ecf\u5386\u4e86\u5feb\u901f\u589e\u957f\u3002\u7531\u4e8e\u521b\u65b0\u9762\u6599\u548c\u65f6\u5c1a\u9192\u76ee\u7684\u8bbe\u8ba1\uff0cJoe Kudla \u548c\u4ed6\u7684\u56e2\u961f\u5f88\u5feb\u5c31\u4e0e\u4e00\u4e9b\u9ad8\u7aef\u767e\u8d27\u96f6\u552e\u5546\u548c\u5065\u8eab\u8fde\u9501\u5efa\u7acb\u4e86\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u30022019\u5e748\u6708\uff0cVuori \u4ece\u7f8e\u56fd\u98ce\u6295\u516c\u53f8 Norwest Venture Partners \u7b79\u96c6\u4e864500\u4e07\u7f8e\u5143\u7684\u8d44\u91d1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9e\u4f53\u96f6\u552e\u4e0e\u7535\u5b50\u5546\u52a1\u7ed3\u5408<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u75ab\u60c5\u7206\u53d1\u4e4b\u524d\uff0cVuori \u5df2\u7ecf\u5f00\u8bbe\u4e865\u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d4\u5bb6\u4f4d\u4e8e\u5357\u52a0\u5dde\uff0c1\u5bb6\u4f4d\u4e8e\u65e7\u91d1\u5c71\u3002\u75ab\u60c5\u7206\u53d1\u540e\uff0cVuori \u4e0d\u5f97\u4e0d\u53d6\u6d88\u539f\u5b9a\u4e8e2020\u5e74\u5728 Santana Row in San Jose \u548c\u6d1b\u6749\u77f6 Studio City \u5f00\u4e1a\u7684\u4e24\u5bb6\u95e8\u5e97\uff0c\u73b0\u5df2\u8ba1\u5212\u4e8e2021\u5e74\u5f00\u4e1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kudla \u8868\u793a\uff0c\u7535\u5b50\u5546\u52a1\u65e0\u7591\u662f\u5f53\u4eca\u4f01\u4e1a\u6700\u91cd\u8981\u7684\u8425\u9500\u6e20\u9053\uff0c\u4f46 Vuori \u8fd8\u662f\u901a\u8fc7\u591a\u79cd\u4e0d\u540c\u7684\u65b9\u5f0f\u5c06\u4ea7\u54c1\u9001\u81f3\u6d88\u8d39\u8005\u624b\u4e2d\uff0c\u5305\u62ec\u901a\u8fc7\u81ea\u8eab\u7684\u5b9e\u4f53\u5e97\u548c\u6279\u53d1\u5408\u4f5c\u4f19\u4f34\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u75ab\u60c5\u7206\u53d1\u540e\uff0cVuori  \u5c06\u91cd\u5fc3\u8f6c\u79fb\u81f3\u7535\u5b50\u5546\u52a1\u548c\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\uff0c\u4ee5\u4fdd\u6301\u4e0e\u5ba2\u6237\u7684\u5bc6\u5207\u8054\u7cfb\u3002Joe Kudla \u8868\u793a\uff0c\u5f00\u8bbe\u95e8\u5e97\u662f\u6211\u4eec\u6fc0\u6d3b\u793e\u533a\u6574\u5408\u54c1\u724c\u4ef7\u503c\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6211\u4eec\u63a8\u51fa\u4e86Vuori Active Club\u4ff1\u4e50\u90e8\uff0c\u6700\u521d\u6211\u4eec\u5728\u5b9e\u4f53\u7a7a\u95f4\u5185\u7b56\u5212\u6d3b\u52a8\u3001\u827a\u672f\u5c55\u3001\u745c\u4f3d\u8bfe\uff0c\u968f\u540e\u6211\u4eec\u63a8\u51fa\u4e86\u6570\u5b57\u5316\u7684 Vuori Active Club\u4ff1\u4e50\u90e8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joe Kudla\u8868\u793a\uff0c\u201c\u6211\u4eec\u5f00\u8bbe\u7684\u95e8\u5e97\u8868\u73b0\u5f88\u597d\uff0c\u4e0d\u7ba1\u53d1\u751f\u4e86\u4ec0\u4e48\uff0c\u6211\u4eec\u4ecd\u7136\u76f8\u4fe1\u5b9e\u4f53\u96f6\u552e\u662f\u6211\u4eec\u7684\u672a\u6765\u3002\u6211\u4eec\u53ef\u80fd\u4e0d\u5f97\u4e0d\u6539\u8fdb\u4e0b\u5730\u4ea7\u6218\u7565\uff0c\u4f46\u662f\u6211\u4eec\u8ba4\u4e3a\u53ea\u6709\u771f\u5b9e\u5730\u6fc0\u6d3b\u793e\u533a\u548c\u53c2\u4e0e\u793e\u533a\u7684\u5dee\u5f02\u5316\u54c1\u724c\u624d\u80fd\u5728\u96f6\u552e\u884c\u4e1a\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5168\u7403\u5b9e\u4f53\u96f6\u552e\u9762\u4e34\u56f0\u5883\u7684\u80cc\u666f\u4e0b\uff0cVuori \u4ecd\u7136\u770b\u597d\u5b9e\u4f53\u96f6\u552e\u4e1a\u7684\u53d1\u5c55\uff0c\u5e76\u5e0c\u671b\u6700\u7ec8\u5c06\u5176\u95e8\u5e97\u5728\u7f8e\u56fd\u81ea\u897f\u5411\u4e1c\u6269\u5c55\u3002Vuori \u8fd8\u4e0e\u6237\u5916\u7528\u54c1\u96f6\u552e\u5546 REI\u3001\u9ad8\u7aef\u767e\u8d27 Nordstrom\u3001\u9ad8\u7aef\u5065\u8eab\u8fde\u9501 Equinox \u7b49\u5efa\u7acb\u4e86\u7a33\u5b9a\u7684\u6279\u53d1\u5408\u4f5c\u5173\u7cfb\uff0c\u5e76\u5728\u5168\u7f8e\u7ea6700\u591a\u5bb6\u4e13\u4e1a\u96f6\u552e\u5546\u5e97\u4e2d\u9500\u552e\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kudla \u8868\u793a\uff0c\u201c\u6211\u4eec\u5e0c\u671b\u80fd\u5728\u987e\u5ba2\u8d2d\u7269\u7684\u5730\u65b9\u4e0e\u4ed6\u4eec\u63a5\u89e6\u3002\u867d\u7136\u6211\u4eec\u5e76\u4e0d\u60f3\u5c06\u4ea7\u54c1\u5356\u7ed9\u6279\u53d1\u5408\u4f5c\u4f19\u4f34\uff0c\u4f46\u662f\u5982\u679c\u6211\u4eec\u80fd\u5728\u4ea7\u54c1\u7684\u5c55\u793a\u65b9\u5f0f\u3001\u6545\u4e8b\u7684\u8bb2\u8ff0\u65b9\u5f0f\u548c\u4ea7\u54c1\u7684\u4fc3\u9500\u65b9\u5f0f\u65b9\u9762\u8fbe\u6210\u4e00\u81f4\uff0c\u6211\u4f1a\u975e\u5e38\u559c\u6b22\u6279\u53d1\u6e20\u9053\u3002\u62e5\u6709\u5b9e\u4f53\u96f6\u552e\u6e20\u9053\u7684\u8865\u5145\uff0c\u8fd9\u662f\u6211\u4eec\u76f8\u5bf9\u4e8e\u7eaf DTC\uff08direct to consumer\uff09\u54c1\u724c\u7684\u4e00\u4e2a\u4f18\u52bf\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u5f71\u54cd\u529b\u4eba\u7269\u5408\u4f5c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4ea7\u54c1\u5ba3\u4f20\u8425\u9500\u65b9\u9762\uff0cVuori \u975e\u5e38\u6ce8\u91cd\u4e0e\u6709\u5f71\u54cd\u529b\u7684\u4eba\u5f00\u5c55\u5408\u4f5c\u3002Kudla \u8868\u793a\uff0c\u201c\u4ece\u4e00\u5f00\u59cb\uff0c\u6211\u4eec\u7684\u9996\u8981\u6218\u7565\u5c31\u662f\u628a\u4ea7\u54c1\u4ea4\u81f3\u6709\u5f71\u54cd\u529b\u7684\u793e\u533a\u4eba\u58eb\u7684\u624b\u4e2d\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori \u627f\u8bfa\u52302022\u5e74\u5b9e\u73b0\u54c1\u724c80%\u7684\u7eba\u7ec7\u54c1\u7531\u53ef\u6301\u7eed\u6750\u6599\u6784\u6210\uff0c\u5e76\u5c06\u4f9b\u5e94\u94fe\u4e2d\u7684\u7684\u5851\u6599\u4f7f\u7528\u91cf\u51cf\u5c1180%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori \u6700\u8fd1\u5ba3\u5e03\u4e0e\u51b2\u6d6a\u7231\u597d\u8005\u517c\u73af\u4fdd\u4e3b\u4e49\u8005Rob Machado \u7b7e\u7ea6\u5408\u4f5c\uff0cMachado \u5c06\u4f5c\u4e3a\u54c1\u724c\u7684\u9996\u4f4d\u201cInvestment in Happiness Ambassador\u6295\u8d44\u5feb\u4e50\u5927\u4f7f\u201d\uff0c\u4ee5\u5e2e\u52a9\u54c1\u724c\u5ba3\u4f20\u5bf9\u4e8e\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u627f\u8bfa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u5ba2\u6237\u4fdd\u6301\u5bc6\u5207\u8054\u7cfb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kudla \u8868\u793a\uff0cVuori \u7684\u793e\u7fa4\u9886\u5bfc\u80fd\u529b\u4ee5\u53ca\u6765\u81ea\u4e0e\u4ef7\u503c\u89c2\u4e00\u81f4\u7684\u4e8b\u4e1a\u652f\u6301\u662f\u54c1\u724c\u4eca\u5e74\u589e\u957f\u7684\u539f\u56e0\u4e4b\u4e00\uff0c\u4f46\u65e0\u6cd5\u4eb2\u81ea\u4e3e\u529e\u793e\u533a\u6d3b\u52a8\u4e0e\u5ba2\u6237\u4fdd\u6301\u5bc6\u5207\u8054\u7cfb\u662f\u54c1\u724c\u9762\u4e34\u7684\u4e00\u5927\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vuori 2020\u5e74\u5f00\u59cb\u5728  Instagram \u4e0a\u4e3e\u529e\u5b9e\u65f6\u5065\u8eab\u8bfe\u7a0b\uff0c\u6bcf\u5929\u65e9\u4e0a8\u70b9 Vuori 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