{"id":123014,"date":"2021-01-16T09:40:14","date_gmt":"2021-01-16T01:40:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=123014"},"modified":"2021-01-16T09:40:14","modified_gmt":"2021-01-16T01:40:14","slug":"%e5%85%a8%e7%90%83%e6%9c%80%e5%a4%a7%e6%97%b6%e5%b0%9a%e7%a4%be%e4%ba%a4%e7%94%b5%e5%95%86-poshmark-%e4%b8%8a%e5%b8%82%e9%a6%96%e6%97%a5%e8%82%a1%e4%bb%b7%e5%a4%a7%e6%b6%a8142","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=123014","title":{"rendered":"\u5168\u7403\u6700\u5927\u65f6\u5c1a\u793e\u4ea4\u7535\u5546 Poshmark \u4e0a\u5e02\u9996\u65e5\u80a1\u4ef7\u5927\u6da8142%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5468\u56db\uff0c\u5168\u7403\u6700\u5927\u793e\u4ea4\u578b\u65f6\u5c1a\u7535\u5546\u5e73\u53f0 Poshmark Inc. \u7684\u80a1\u7968\u5728\u7f8e\u56fd\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff0c\u4ee3\u7801\u4e3a\u201cPOSH\u201d\u3002\u901a\u8fc7 IPO 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\u8fd8\u4f1a\u6536\u96c6\u8d2d\u7269\u8005\u6570\u636e\uff0c\u5e76\u7531\u4e2a\u4eba\u9020\u578b\u5e08\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u65f6\u5c1a\u5efa\u8bae\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u6a21\u5f0f\u7684\u4f18\u70b9\u4e4b\u4e00\u662f\uff0c\u5728\u5546\u54c1\u9500\u552e\u65b9\u9762\u6ca1\u6709\u592a\u591a\u7684\u7ba1\u7406\u8d39\u7528\uff0cPoshmark \u5145\u5f53\u4e70\u5bb6\u548c\u5356\u5bb6\u7684\u4e2d\u95f4\u4eba\uff0c\u901a\u8fc7\u6536\u53d6\u6bcf\u7b14\u4ea4\u6613\u7684\u4f63\u91d1\u6765\u83b7\u5f97\u6536\u5165\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u5728\u62db\u80a1\u4e66\u4e2d\u6307\u51fa\uff0c\u5b83\u7684\u5546\u4e1a\u6a21\u5f0f\u548c\u5b9a\u4ef7\u6a21\u5f0f\u900f\u660e\u7b80\u5355\uff0c\u4ea4\u6613\u989d\u572815\u7f8e\u5143\u4ee5\u4e0b Poshmark \u7edf\u4e00\u6536\u53d62.95\u7f8e\u5143\u7684\u8d39\u7528\uff0c\u4ea4\u6613\u989d\u8d85\u8fc715\u7f8e\u5143\u5219\u6536\u53d6\u6700\u7ec8\u6210\u4ea4\u4ef7\u683c\u768420%\uff0c\u5356\u5bb6\u65e0\u9700\u652f\u4ed8\u5176\u4ed6\u4efb\u4f55\u8d39\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u62db\u80a1\u8bf4\u660e\u4e66\u4e2d\uff0cPoshmark \u8868\u793a\uff0c\u5176\u4f18\u52bf\u4e3b\u8981\u4f53\u73b0\u5728\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u6837\u5316\u3001\u9ad8\u5ea6\u53c2\u4e0e\u7684\u5fe0\u8bda\u793e\u533a\u3002<br>\n\u5e9e\u5927\u7684\u793e\u4ea4\u8d2d\u7269\u5e02\u573a\u3002\u63d0\u4f9b\u5404\u5f0f\u5404\u6837\u7684\u5546\u54c1\uff0c\u6db5\u76d6\u4f11\u95f2\u670d\u88c5\u3001\u5962\u4f88\u624b\u888b\u3001\u5bb6\u5c45\u88c5\u9970\u548c\u7f8e\u5bb9\u4ea7\u54c1\u3002<br>\n\u4e3a\u4e70\u5bb6\u548c\u5356\u5bb6\u63d0\u4f9b\u65e0\u7f1d\u7684\u8d2d\u4e70\u548c\u9500\u552e\u4f53\u9a8c\u3002\u4e3a\u4e70\u5bb6\u63d0\u4f9b\u793e\u4ea4\u5185\u5bb9\u3001\u5206\u4eab\u89c6\u9891\u7b49\u4e92\u52a8\u6e20\u9053\uff1b\u4e3a\u5356\u5bb6\u63d0\u4f9b\u8d39\u7528\u7ed3\u6784\u3001\u5546\u54c1\u8425\u9500\u652f\u6301\u3001\u8fd0\u8f93\u7ba1\u7406\u3001\u9500\u552e\u62a5\u544a\u548c\u8ba2\u5355\u7ba1\u7406\u5de5\u5177\u7b49\u4fbf\u5229\u3002<br>\n\u4e13\u6709\u6280\u672f\u548c\u6570\u636e\u5e73\u53f0\uff0c\u4e3a\u4e70\u5bb6\u5c55\u793a\u6700\u7b26\u5408\u5176\u5174\u8da3\u7684\u5546\u54c1\u548c\u5356\u5bb6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/01\/16-3-1024x671.png\" alt=\"\" class=\"wp-image-123017\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\u4e3aPoshmark\u7f51\u9875\u7248\uff0c\u4e3a\u7528\u6237\u53ca\u65f6\u63d0\u4f9b\u6700\u65b0\u7684\u65f6\u5c1a\u8d8b\u52bf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u9762\u4e34\u7684\u6311\u6218<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\u3001\u5982\u4f55\u7559\u4f4f\u957f\u671f\u7528\u6237<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u81ea\u6210\u7acb\u4ee5\u6765\u5438\u5f15\u529b\u4e86\u5927\u91cf\u7684\u7c89\u4e1d\uff0c\u76ee\u524d\u6ce8\u518c\u7528\u6237\u67097000\u4e07\u3002\u622a\u81f32020\u5e749\u670830\u65e5\u768412\u4e2a\u6708\u4e2d\uff0cPoshmark \u6bcf\u65e5\u7684\u793e\u4ea4\u4e92\u52a8\u8fbe\u52305600\u4e07\u6b21\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forrester Research \u7814\u7a76\u516c\u53f8\u7684\u96f6\u552e\u4e1a\u5206\u6790\u5e08 Sucharita Kodali \u8868\u793a\uff0c\u201c\u6700\u5927\u7684\u6311\u6218\u662f\u5982\u4f55\u5c06\u8fd9\u4e9b\u7528\u6237\u7559\u5728\u81ea\u8eab\u7684\u751f\u6001\u7cfb\u7edf\u4e2d\uff1f\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u8868\u793a\uff0c2019\u5e74\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6bcf\u5929\u5728 Poshmark \u8d2d\u7269\u5e73\u53f0\u4e0a\u82b1\u8d3927\u5206\u949f\uff0c\u800c\u7559\u5b58\u8fd9\u4e9b\u7528\u6237\u5374\u662f\u516c\u53f8\u53d1\u5c55\u9762\u4e34\u7684\u56f0\u96be\u90e8\u5206\u3002\u57282012\u81f32018\u5e74\u95f4\u8d2d\u4e70\u5546\u54c1\u7684 Poshmark \u7528\u6237\u4e2d\uff0c\u53ea\u6709\u5927\u7ea6\u4e09\u5206\u4e4b\u4e00\u53d1\u5e03\u4e86\u81ea\u5df1\u7684\u5f85\u552e\u5546\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u5728\u62db\u80a1\u8bf4\u660e\u4e66\u4e2d\u8868\u793a\uff0c\u51ed\u501f\u5176\u72ec\u7279\u7684\u793e\u4ea4\u6027\u8d28\u9f13\u52b1\u7528\u6237\u8fdb\u884c\u4ea4\u6613\uff0c\u7528\u6237\u4e4b\u95f4\u53ef\u4ee5\u5206\u4eab\u559c\u6b22\u7684\u865a\u62df\u8863\u6a71\u3001\u5206\u4eab\u6e05\u5355\uff0c\u5e76\u7559\u4e0b\u95ee\u9898\u8fdb\u884c\u8ba8\u8bba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u4eba\u58eb\u8868\u793a\uff0c\u4e3a\u4e86\u589e\u52a0\u6536\u5165\u548c\u4fdd\u6301\u957f\u671f\u76c8\u5229\u7684\u80fd\u529b\uff0cPoshmark \u9700\u8981\u5438\u5f15\u66f4\u591a\u7684\u7528\u6237\uff0c\u5e76\u901a\u8fc7\u5177\u6709\u6210\u672c\u6548\u76ca\u7684\u65b9\u5f0f\u5c06\u4ed6\u4eec\u8f6c\u53d8\u4e3a\u6d3b\u8dc3\u7684\u4e70\u5356\u53cc\u65b9\uff0c\u8981\u505a\u5230\u8fd9\u4e00\u70b9\u5e76\u4e0d\u5bb9\u6613\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chandra \u6b64\u524d\u63a5\u53d7\u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u516c\u53f8\u6b63\u8bd5\u56fe\u901a\u8fc7\u4e13\u6ce8\u4e8e\u201c\u793e\u4ea4\u5546\u52a1\u201d\uff08 social commerce\uff09\u2014\u2014\u8ba9\u4e70\u5356\u53cc\u65b9\u53ef\u4ee5\u5728\u7ebf\u81ea\u7531\u8c08\u8bba\u5546\u54c1\uff0c\u4ece\u800c\u4f7f\u5b83\u4ece\u4e8c\u624b\u7535\u5546\u9886\u57df\u8131\u9896\u800c\u51fa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u81f32019\u5e74\u95f4\uff0cPoshmark \u5728\u7535\u89c6\u5e7f\u544a\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u6295\u5165\u7684\u6210\u672c\u603b\u8ba12.21\u4ebf\u7f8e\u5143\uff0c\u7ea6\u5360 Poshmark \u540c\u671f\u6536\u5165\u7684\u4e09\u5206\u4e4b\u4e8c\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cPoshmark \u7684\u7ade\u4e89\u5bf9\u624bThe RealReal \uff082019\u5e74\u4e0a\u5e02\uff09\u5219\u5c06\u8425\u9500\u652f\u51fa\u63a7\u5236\u5728\u6536\u5165\u7684\u4e09\u5206\u4e4b\u4e00\u4ee5\u4e0b\u3002\u5bf9\u6b64\uff0cPoshmark \u53d1\u8a00\u4eba\u62d2\u7edd\u7f6e\u8bc4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u75ab\u60c5\u671f\u95f4\uff0cPoshmark \u524a\u51cf\u4e86\u8425\u9500\u652f\u51fa\uff0c\u8fd9\u5e2e\u52a9\u516c\u53f8\u5728\u622a\u81f39\u670830\u65e5\u768412\u4e2a\u6708\u5185\u52c9\u5f3a\u5b9e\u73b0620\u4e07\u7f8e\u5143\u7684\u5229\u6da6\u3002Poshmark \u8868\u793a\uff0c\u4e00\u65e6\u6295\u8d44\u56de\u62a5\u53ef\u89c2\uff0c\u516c\u53f8\u8ba1\u5212\u5728\u672a\u6765\u5927\u5e45\u589e\u52a0\uff08\u5e7f\u544a\u6295\u5165\uff09\u8fd9\u79cd\u505a\u6cd5\uff0c\u4ee5\u83b7\u53d6\u548c\u7559\u4f4f\u5ba2\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2\u3001\u5229\u6da6\u4ece\u4f55\u800c\u6765\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u5176\u7ade\u4e89\u5bf9\u624b\u7f8e\u56fd\u4e8c\u624b\u5962\u4f88\u54c1\u5e73\u53f0 The RealReal \u548c\u4e8c\u624b\u670d\u88c5\u5bc4\u552e\u7535\u5546\u5e73\u53f0 ThredUp Inc.\u4e0d\u540c\u7684\u662f\uff0cPoshmark \u7684\u53d1\u5c55\u4f9d\u9760\u5176\u5e94\u7528\u4e0a\u5c0f\u89c4\u6a21\u5356\u5bb6\u7684\u5fe0\u8bda\u5ea6\uff0c\u800c\u6ca1\u6709\u81ea\u5df1\u7684\u5e93\u5b58\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark \u5e73\u53f0\u4e0a\u5356\u5bb6\u4eec\u4e0d\u4ec5\u4ece\u81ea\u5df1\u7684\u8863\u6a71\uff08\u95f2\u7f6e\u7269\u54c1\uff09\uff0c\u8fd8\u4ece\u5f53\u5730\u7684\u65e7\u8d27\u5e97\u53ca\u96f6\u552e\u5546\u5bfb\u627e\u8d27\u6e90\u3002\u76ee\u524d\u5c1a\u4e0d\u6e05\u695a\u5356\u5bb6\u53ef\u4ee5\u4ece\u4e2d\u83b7\u53d6\u591a\u5c11\u5229\u6da6\uff0cPoshmark \u4e5f\u5e76\u672a\u900f\u9732\u6210\u529f\u9500\u552e\u4e86\u54ea\u90e8\u5206\u5546\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e\u6089\uff0cPoshmark \u81ea\u6210\u7acb\u4ee5\u6765\u5df2\u7ecf\u9500\u552e\u4e861.3\u4ebf\u4ef6\u5546\u54c1\u3002\u76ee\u524d\uff0cPoshmark \u5e02\u573a\u4e0a\u5171\u67099431\u4e2a\u54c1\u724c\u8d85\u8fc72.01\u4ebf\u4ef6\u5546\u54c1\u6b63\u5728\u51fa\u552e\u3002\u6b64\u524d\u8be5\u516c\u53f8\u8868\u793a\uff0c\u8be5\u516c\u53f8\u8868\u793a\u6b63\u5728\u62d3\u5c55\u54c1\u7c7b\uff0c\u8fdb\u519b\u5bb6\u5c45\u88c5\u9970\u9886\u57df\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 Poshmark \u76847000\u4e07\u6ce8\u518c\u7528\u6237\u4e2d\uff0c\u5171\u67093170\u4e07\u6d3b\u8dc3\u7528\u6237\uff0c\u5176\u4e2d\u53ea\u6709620\u4e07\u4e70\u5bb6\u5728\u622a\u81f32020\u5e749\u670830\u65e5\u768412\u4e2a\u6708\u5185\u8d2d\u4e70\u8fc7\u5546\u54c1\uff0c\u5176\u4f59\u7684\u5927\u90e8\u5206\u7528\u6237\u90fd\u53ea\u662f\u6d4f\u89c8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8b\u5b9e\u4e0a\uff0c\u6839\u636e\u62db\u80a1\u8bf4\u660e\u4e66\uff0cPoshmark \u76f4\u52302020\u5e74\uff08\u622a\u81f32020\u5e746\u670830\u65e5\u76843\u4e2a\u6708\u5185\uff09\u624d\u9996\u6b21\u5b9e\u73b0\u76c8\u5229\u3002\u5728\u622a\u81f32018\u5e7412\u670831\u65e5\u548c\u622a\u81f32019\u5e7412\u670831\u65e5\u7684\u8d22\u5e74\u4e2d\uff0c\u516c\u53f8\u5206\u522b\u51c0\u4e8f\u635f1450\u4e07\u7f8e\u5143\u548c4870\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u4f55\u7ef4\u6301\u7528\u6237\u5fe0\u8bda\u5ea6\uff0c\u4fdd\u6301\u76c8\u5229\uff0c\u6210\u4e86 Poshmark \u4e0b\u4e00\u9636\u6bb5\u53d1\u5c55\u9762\u4e34\u7684\u91cd\u8981\u95ee\u9898\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/01\/15-1-1024x629.png\" alt=\"\" class=\"wp-image-123018\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u624b\u5e02\u573a\u9ad8\u901f\u53d1\u5c55<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poshmark 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class=\"wp-block-paragraph\">2019\u5e74\uff0c\u5e74\u8f7b\u4e00\u4ee3\u6d88\u8d39\u8005\u79ef\u6781\u91c7\u53d6\u63aa\u65bd\u51cf\u5c11\u6574\u4f53\u6d88\u8d39\uff0c\u652f\u6301\u66f4\u53ef\u6301\u7eed\u7684\u7ecf\u6d4e\u53d1\u5c55\uff0c\u4e8c\u624b\u8f6c\u552e\u5e02\u573a\u53d1\u5c55\u7e41\u8363\u3002\u636e\u6089\uff0c72%\u7684\u7f8e\u56fd\u7528\u6237\u5728\u8d2d\u4e70\u5546\u54c1\u524d\u4f1a\u8003\u8651\u5546\u54c1\u7684\u8f6c\u552e\u4ef7\u503c\uff0c\u5f53\u5546\u54c1\u65e0\u6cd5\u8fdb\u884c\u9000\u8d27\u5904\u7406\u662f\u65f693%\u7684\u7f8e\u56fd\u7528\u6237\u4f1a\u9009\u62e9\u81ea\u884c\u51fa\u552e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u968f\u7740\u6d88\u8d39\u8005\u504f\u597d\u7684\u8f6c\u53d8\u96f6\u552e\u4e1a\u6b63\u5728\u7ecf\u5386\u91cd\u5927\u53d8\u9769\uff0c\u5728\u793e\u4ea4\u5e73\u53f0\u5feb\u901f\u53d1\u5c55\u7684\u63a8\u52a8\u4e0b\uff0c\u6d88\u8d39\u8005\u4e5f\u503e\u5411\u4e8e\u66f4\u5177\u5438\u5f15\u529b\u548c\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002Pew 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