{"id":125960,"date":"2021-03-04T23:26:01","date_gmt":"2021-03-04T15:26:01","guid":{"rendered":"http:\/\/www.htt.hk\/?p=125960"},"modified":"2021-03-04T23:26:01","modified_gmt":"2021-03-04T15:26:01","slug":"puma-%e5%8f%91%e5%b8%832020%e5%b9%b4%e8%b4%a2%e6%8a%a5%ef%bc%9a%e5%85%a8%e7%90%83%e8%b7%91%e6%ad%a5%e7%83%ad%e6%bd%ae%e5%8a%a9%e5%8a%9b%e5%93%81%e7%89%8c%e5%a4%8d%e8%8b%8f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=125960","title":{"rendered":"Puma \u53d1\u5e032020\u5e74\u8d22\u62a5\uff1a\u5168\u7403\u8dd1\u6b65\u70ed\u6f6e\u52a9\u529b\u54c1\u724c\u590d\u82cf"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fb7\u56fd\u8fd0\u52a8\u54c1\u724c Puma\uff08\u5f6a\u9a6c\uff09\u9884\u8ba1\uff0c\u75ab\u60c5\u5c01\u9501\u5e26\u6765\u7684\u8d22\u52a1\u5f71\u54cd\u5c06\u6301\u7eed\u5230\u672c\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u4f46\u5168\u7403\u7684\u8fd0\u52a8\u70ed\u6f6e\u5c06\u6709\u52a9\u4e8e\u6b64\u540e\u7684\u4e1a\u7ee9\u6539\u5584\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u516c\u53f8\u9996\u5e2d\u6267\u884c\u5b98\u6bd4 Bjorn Gulden \u5728\u63a5\u53d7\u8bb0\u8005\u91c7\u8bbf\u65f6\u8bf4\uff1a\u201c\u6211\u4eec\u660e\u663e\u770b\u5230\u4e86\u5168\u7403\u7684\u8dd1\u6b65\u70ed\u6f6e\u3002\u201d\u4ed6\u6307\u51fa\uff0c\u745c\u4f3d\u548c\u5176\u4ed6\u6237\u5916\u8fd0\u52a8\u4e5f\u5f88\u53d7\u6b22\u8fce\u3002\u4ed6\u9884\u8ba1\uff0c\u5373\u4f7f\u5728\u75ab\u60c5\u4e4b\u540e\uff0c\u5065\u5eb7\u751f\u6d3b\u65b9\u5f0f\u7684\u8d8b\u52bf\u4e5f\u5c06\u7ee7\u7eed\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bjorn Gulden \u8868\u793a\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0cPuma 2021\u5e74\u7684\u8ba2\u5355\u589e\u957f\u4e86\u8fd130%\uff0c\u8dd1\u6b65\u4ea7\u54c1\u7684\u8ba2\u5355\u5c24\u5176\u589e\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/03\/2-1024x412.png\" alt=\"\" class=\"wp-image-125961\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u6b27\u6d32\u7684\u75ab\u60c5\u5c01\u9501\u4f55\u65f6\u7ed3\u675f\u4ecd\u5b58\u5728\u4e0d\u786e\u5b9a\u6027\uff0c\u5728\u8be5\u54c1\u724c\u7684\u672c\u571f\u5e02\u573a\uff0c\u5927\u7ea6\u4e00\u534a\u9500\u552e\u5176\u4ea7\u54c1\u7684\u5546\u5e97\u90fd\u5904\u4e8e\u5173\u95ed\u72b6\u6001\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u5168\u5e74\u6765\u8bf4\uff0cPuma \u9884\u8ba1\u9500\u552e\u989d\u81f3\u5c11\u4f1a\u5728\u4e0d\u53d8\u6c47\u7387\u4e0b\u6e29\u548c\u589e\u957f\uff0c\u5e76\u5177\u6709\u4e0a\u5347\u6f5c\u529b\uff0c\u5176\u8fd0\u8425\u5229\u6da6\u548c\u51c0\u5229\u6da6\u4e0e2020\u5e74\u76f8\u6bd4\u90fd\u5c06\u6709\u663e\u8457\u6539\u5584\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puma \u8fd8\u57282\u670824\u65e5\u53d1\u5e03\u7684\u5e74\u5ea6\u4e1a\u7ee9\u62a5\u544a\u4e2d\u8868\u793a\uff1a\u201c2021\u5e74\u5c06\u5b9e\u73b02020\u5e74\uff08\u5982\u679c\u6ca1\u6709\u75ab\u60c5\u7684\u60c5\u51b5\u4e0b\uff09\u5e94\u6709\u7684\u4e1a\u7ee9\uff0c\u5373\u4e0e2019\u5e74\u7684\u57fa\u7ebf\u76f8\u6bd4\uff0c2021\u5e74\u7684\u9500\u552e\u989d\u589e\u957f\u5c06\u8fbe\u5230\u4e24\u4f4d\u6570\uff1b\u968f\u7740\u6bdb\u5229\u7387\u548c\u7ecf\u8425\u6760\u6746\u7565\u6709\u63d0\u9ad8\uff0c\u606f\u7a0e\u524d\u5229\u6da6\uff08EBIT\uff09\u5c06\u5f97\u5230\u5f88\u5927\u6539\u5584\uff082019\u5e74 EBIT \u4e3a4.402\u4ebf\u6b27\u5143\uff09\u3002\u6bdb\u5229\u7387\u548c OPEX-ratio\uff08\u8425\u4e1a\u8d39\u7528\u7387\uff09\u7684\u53d1\u5c55\u5c06\u53d6\u51b3\u4e8e\u75ab\u60c5\u5bf9\u6211\u4eec\u8d1f\u9762\u5f71\u54cd\u7684\u7a0b\u5ea6\u548c\u6301\u7eed\u65f6\u95f4\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u57282020\u5e74\u7b2c\u4e09\u5b63\u5ea6\u548c\u7b2c\u56db\u5b63\u5ea6\u521d\u7684\u8fc5\u901f\u590d\u82cf\uff0c\u6211\u4eec2021\u5e74\u7684\u5927\u91cf\u8ba2\u5355\uff0c\u4ee5\u53ca\u6765\u81ea\u4e16\u754c\u5404\u5730\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u548c\u6d88\u8d39\u8005\u7684\u826f\u597d\u53cd\u9988\uff0c\u8ba9\u6211\u4eec\u5bf9 Puma \u7684\u4e2d\u671f\u6210\u529f\u548c\u6210\u957f\u5145\u6ee1\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jefferies \u5206\u6790\u5e08 James Grzinic \u79f0\uff0c\u201d Puma\u5bf9\u524d\u666f\u7684\u9884\u6d4b\u6bd4\u6211\u4eec\u9884\u671f\u7684\u8981\u66f4\u6e29\u548c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bjorn Gulden \u6307\u51fa\uff0c\u8fd0\u8f93\u4e9a\u6d32\u5236\u9020\u4ea7\u54c1\u7684\u96c6\u88c5\u7bb1\u77ed\u7f3a\u5c06\u5f71\u54cd\u5229\u6da6\u7387\uff0c\u672a\u676512\u4e2a\u6708\u91cc\u8fd0\u8f93\u8d39\u7528\u53ef\u80fd\u4f1a\u7ffb\u500d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bjorn Gulden\u4ecb\u7ecd\u8bf4\uff0cPuma \u672a\u6765\u5c06\u66f4\u52a0\u5173\u6ce8\u5973\u6027\u5e02\u573a\uff0c\u5c06\u5f00\u53d1\u51fa\u66f4\u9002\u5408\u5973\u6027\u8dd1\u6b65\u548c\u8e22\u7403\u7684\u978b\u5b50\uff0c\u5e76\u5229\u7528\u4e0e\u6b4c\u624b Dua Lipa \u548c\u6a21\u7279 Cara Delevingne \u7b49\u540d\u4eba\u7684\u5408\u4f5c\u5173\u7cfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bjorn Gulden \u627f\u8ba4\uff0cPuma \u5728\u5f00\u53d1\u81ea\u6709app\u5e94\u7528\u7a0b\u5e8f\u65b9\u9762\u4e00\u76f4\u8fdb\u5c55\u7f13\u6162\uff0c\u4f46 Puma \u5df2\u8ba1\u5212\u5728\u4eca\u5e74\u5e74\u5e95\u63a8\u51fa\u4e00\u6b3eapp\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u8fdb\u4e00\u6b65\u652f\u6301\u7ebf\u4e0a\u9500\u552e\uff0c\u5176\u7ebf\u4e0a\u9500\u552e\u989d\u57282020\u5e74\u589e\u957f\u4e8663%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53bb\u5e7412\u6708\uff0cPuma \u7684\u7ade\u4e89\u5bf9\u624b Nike\uff08\u8010\u514b\uff09\u4e0a\u8c03\u4e86\u5168\u5e74\u9500\u552e\u9884\u671f\uff0c\u6b64\u524d\u6237\u5916\u8fd0\u52a8\u670d\u88c5\u7684\u5f3a\u52b2\u9700\u6c42\u63a8\u52a8 Nike \u7ebf\u4e0a\u9500\u552e\u6fc0\u589e\u4e8684%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bjorn Gulden \u8bf4\uff0c\u4ed6\u5e0c\u671b\u65e5\u672c\u5965\u8fd0\u4f1a\u548c\u6b27\u6d32\u8db3\u7403\u9526\u6807\u8d5b\u80fd\u591f\u5728\u4eca\u5e74\u5982\u671f\u4e3e\u884c\uff0c\u8fd9\u4e24\u9879\u8d5b\u4e8b\u539f\u5e94\u57282020\u5e74\u4e3e\u884c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0cPuma \u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u989d\u589e\u957f2.8%\uff0c\u81f315.2\u4ebf\u6b27\u5143\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\u589e\u957f\u4e869.1%\uff09<br>\n\u7531\u4e8e\u9500\u552e\u72b6\u51b5\u6539\u5584\u3001\u4fc3\u9500\u6d3b\u52a8\u51cf\u5c11\u4ee5\u53ca\u5e93\u5b58\u7ba1\u7406\u826f\u597d\uff0c\u6bdb\u5229\u7387\u63d0\u9ad8\u81f348%<br>\n\u606f\u7a0e\u524d\u5229\u6da6 (EBIT) \u589e\u957f14.6%\uff0c\u81f36300\u4e07\u6b27\u5143\uff1b\u606f\u7a0e\u524d\u5229\u6da6\u7387\uff08EBIT margin\uff09\u63d0\u9ad8\u81f34.2%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u5730\u533a\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e9a\u592a\u5730\u533a\uff1a\u9500\u552e\u989d\u589e\u957f11.8%\uff0c\u4e3b\u8981\u53d7\u5927\u4e2d\u534e\u533a\u63a8\u52a8<br>\nEMEA\u5730\u533a\uff1a\u9500\u552e\u989d\u589e\u957f9.8%<br>\n\u7f8e\u6d32\u5730\u533a\uff1a\u9500\u552e\u989d\u589e\u957f6.1%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u90e8\u95e8\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u978b\u5c65\uff1a\u9500\u552e\u989d\u589e\u957f3.8%<br>\n\u670d\u88c5\uff1a\u9500\u552e\u989d\u589e\u957f15.7%<br>\n\u914d\u9970\uff1a\u9500\u552e\u989d\u589e\u957f7.3%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u6e20\u9053\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6279\u53d1\u4e1a\u52a1\uff1a\u9500\u552e\u989d\u589e\u957f\u4e864.6%\uff0c\u8fbe\u523010.181\u4ebf\u6b27\u5143<br>\nDTC\u4e1a\u52a1\uff08\u5305\u62ec\u81ea\u8425\u95e8\u5e97\u548c\u7535\u5546\u4e1a\u52a1\uff09\uff1a\u9500\u552e\u989d\u589e\u957f\u4e8619.3%\uff0c\u8fbe\u52305.02\u4ebf\u6b27\u5143\uff0c\u5176\u4e2d\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u589e\u957f\u4e8657.2%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u8d22\u5e74 Puma\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u989d\u4e0b\u964d4.9%\uff0c\u81f352.34\u4ebf\u6b27\u5143\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\u4e0b\u964d\u4e861.4%\uff09<br>\n\u6bdb\u5229\u7387\u4e0b\u964d\u81f347.0%<br>\n\u606f\u7a0e\u524d\u5229\u6da6 (EBIT) \u4e3a2.09\u4ebf\u6b27\u5143\uff0c2019\u8d22\u5e74\u4e3a4.4\u4ebf\u6b27\u5143<br>\n\u51c0\u5229\u6da6\u4e3a7890\u4e07\u6b27\u5143(2019\u8d22\u5e74\u4e3a2.624\u4ebf\u6b27\u5143)\uff0c\u644a\u8584\u540e\u6bcf\u80a1\u6536\u76ca\u4e3a0.53\u6b27\u5143(2019\u8d22\u5e74\u4e3a1.76\u6b27\u5143)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u5730\u533a\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e9a\u592a\u5730\u533a\uff1a\u9500\u552e\u989d\u4e0b\u964d\u4e863.2%\uff0c\u81f314.763\u4ebf\u6b27\u5143<br>\nEMEA\u5730\u533a\uff1a\u9500\u552e\u989d\u589e\u957f1.5%\uff0c\u81f319.829\u4ebf\u6b27\u5143<br>\n\u7f8e\u6d32\u5730\u533a\uff1a\u9500\u552e\u989d\u4e0b\u964d3.0%\uff0c\u81f317.752\u4ebf\u6b27\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u90e8\u95e8\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u978b\u5c65\uff1a\u9500\u552e\u989d\u4e0b\u964d3.1%<br>\n\u670d\u88c5\uff1a\u9500\u552e\u989d\u4e0b\u964d1.5%<br>\n\u914d\u9970\uff1a\u9500\u552e\u989d\u589e\u957f3.5%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u6e20\u9053\uff08\u7ecf\u6c47\u7387\u8c03\u6574\u540e\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6279\u53d1\u4e1a\u52a1\uff1a\u9500\u552e\u989d\u4e0b\u964d4%\uff0c\u81f338.099\u4ebf\u6b27\u5143<br>\nDTC\u4e1a\u52a1\uff08\u5305\u62ec\u81ea\u8425\u95e8\u5e97\u548c\u7535\u5546\u4e1a\u52a1\uff09\uff1a\u9500\u552e\u989d\u589e\u957f4%\uff0c\u81f314.245\u4ebf\u6b27\u5143<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5fb7\u56fd\u8fd0\u52a8\u54c1\u724c Puma\uff08\u5f6a\u9a6c\uff09\u9884\u8ba1\uff0c\u75ab\u60c5\u5c01\u9501\u5e26\u6765\u7684\u8d22\u52a1\u5f71\u54cd\u5c06\u6301\u7eed\u5230\u672c\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u4f46\u5168\u7403\u7684\u8fd0\u52a8\u70ed\u6f6e\u5c06\u6709\u52a9\u4e8e\u6b64\u540e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-125960","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/125960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=125960"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/125960\/revisions"}],"predecessor-version":[{"id":125962,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/125960\/revisions\/125962"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=125960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=125960"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=125960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}