{"id":126611,"date":"2021-03-16T23:15:36","date_gmt":"2021-03-16T15:15:36","guid":{"rendered":"http:\/\/www.htt.hk\/?p=126611"},"modified":"2021-03-16T23:15:36","modified_gmt":"2021-03-16T15:15:36","slug":"nike-%e5%8f%91%e5%b8%83%e6%9c%80%e6%96%b0%e3%80%8a%e5%bd%b1%e5%93%8d%e5%8a%9b%e6%8a%a5%e5%91%8a%e3%80%8b%ef%bc%9a%e6%88%91%e4%bb%ac%e7%9a%84%e5%a3%b0%e9%9f%b3%e5%92%8c%e8%a1%8c%e5%8a%a8%e8%83%bd","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=126611","title":{"rendered":"Nike \u53d1\u5e03\u6700\u65b0\u300a\u5f71\u54cd\u529b\u62a5\u544a\u300b\uff1a\u6211\u4eec\u7684\u58f0\u97f3\u548c\u884c\u52a8\u80fd\u5207\u5b9e\u6539\u53d8\u4e16\u754c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3\u670810 \u65e5\uff0c\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934 Nike\uff08\u8010\u514b\uff09\u53d1\u5e03\u4e862020\u5e74\u300a\u5f71\u54cd\u529b\u62a5\u544a\u300b\uff082020 Impact Report\uff09\uff0c\u56de\u987e\u516c\u53f82020\u8d22\u5e74\u5728\u51cf\u5c11\u73af\u5883\u8db3\u8ff9\u3001\u6fc0\u52b1\u66f4\u6709\u6d3b\u529b\u7684\u4e0b\u4e00\u4ee3\u548c\u91ca\u653e\u4eba\u7c7b\u6f5c\u80fd\u4e09\u5927\u9886\u57df\u53d6\u5f97\u7684\u6210\u7ee9\uff0c\u4ee5\u53ca\u6b64\u524d\u65e2\u5b9a\u4e94\u5e74\u76ee\u6807\u7684\u5b8c\u6210\u60c5\u51b5\u3002\u62a5\u544a\u8fd8\u4ecb\u7ecd\u4e86\u5728\u8fc7\u53bb\u8fd9\u4e2a\u5145\u6ee1\u6311\u6218\u7684\u5e74\u4efd\u91cc\u516c\u53f8\u9762\u5bf9\u65b0\u51a0\u75ab\u60c5\u91c7\u53d6\u7684\u6709\u529b\u63aa\u65bd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u540c\u65f6\u516c\u5e03\u5168\u65b0\u768429\u98792025\u8d22\u5e74\u76ee\u6807\uff1a\u516c\u53f8\u5c06\u5728\u5e2e\u52a9\u5b69\u5b50\u4eec\u201c\u52a8\u8d77\u6765\u201d\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u4ee5\u53ca\u63d0\u5347\u793e\u4f1a\u5e73\u7b49\u4e0e\u5305\u5bb9\u6027\u7b49\u9886\u57df\u53d6\u5f97\u66f4\u5927\u8fdb\u5c55\uff0c\u901a\u8fc7\u8fd0\u52a8\u7684\u529b\u91cf\u5e2e\u52a9\u66f4\u591a\u4eba\u91ca\u653e\u6f5c\u80fd\uff0c\u63a8\u52a8\u884c\u4e1a\u4ee5\u53ca\u4e16\u754c\u66f4\u597d\u53d1\u5c55\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/03\/5-2.png\" alt=\"\" class=\"wp-image-126612\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 John Donahoe \u8868\u793a\uff0c\u201c\u6211\u4eec\u76f8\u4fe1\u8fd0\u52a8\u7684\u529b\u91cf\u53ef\u4ee5\u63a8\u52a8\u4eba\u7c7b\u91ca\u653e\u65e0\u9650\u7684\u6f5c\u80fd\uff0c\u5e76\u5c55\u73b0\u4e16\u754c\u6700\u7f8e\u597d\u7684\u4e00\u9762\u3002\u8010\u514b\u6240\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\u90fd\u690d\u6839\u4e8e\u4e00\u4e2a\u6700\u91cd\u8981\u7684\u4f7f\u547d\uff08Purpose\uff09\u2014\u2014 \u4e0d\u7ba1\u662f\u5728\u8fd0\u52a8\u573a\u4e0a\u8fd8\u662f\u573a\u5916\uff0c\u6211\u4eec\u5728\u5168\u7403\u5404\u5730\u4e0d\u65ad\u91cd\u65b0\u5b9a\u4e49\u4eba\u7c7b\u6f5c\u80fd (Redefine Human Potential) \u30022020\u8d22\u5e74\u5c24\u5176\u8bc1\u660e\u4e86\u8fd9\u4e00\u4f7f\u547d\u7684\u91cd\u8981\u6027\uff0c\u4e5f\u8ba9\u6211\u4eec\u770b\u5230\u4e86\u6211\u4eec\u7684\u58f0\u97f3\u548c\u884c\u52a8\u80fd\u5207\u5b9e\u6539\u53d8\u4e16\u754c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u516c\u53f8\u7684\u4f7f\u547d\u6c9f\u901a\uff08Purpose Communications\uff09\u526f\u603b\u88c1 Virginia Rustique-Petteni \u8868\u793a\uff0c\u201c\u6211\u4eec\u76f8\u4fe1\u4f53\u80b2\u53ef\u4ee5\u63a8\u52a8\u4e16\u754c\u5411\u524d\u8fdb\uff0c\u8d70\u5411\u66f4\u7f8e\u597d\u7684\u672a\u6765\u3002\u53d1\u5e03\u5e74\u5ea6\u62a5\u544a\u53ef\u4ee5\u8ba9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u8fd9\u9879\u5de5\u4f5c\uff0c\u4ee5\u53ca\u660e\u786e\u6211\u4eec\u662f\u5426\u5728\u5c65\u884c\u627f\u8bfa\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5171\u5efa\u53ef\u5faa\u73af\u751f\u6001\uff0c\u4fdd\u62a4\u8fd0\u52a8\u672a\u6765<br>\n\u8010\u514b\u6b63\u57fa\u4e8e\u521b\u65b0\u671d\u7740\u201c\u96f6\u78b3\u6392\u201d\u548c\u201c\u96f6\u5e9f\u5f03\u201d\u7684\u76ee\u6807\u4e0d\u65ad\u524d\u8fdb\uff0c\u643a\u624b\u5408\u4f5c\u4f19\u4f34\uff0c\u53d1\u6325\u54c1\u724c\u89c4\u6a21\u548c\u5f71\u54cd\u529b\u7684\u4f18\u52bf\uff0c\u901a\u8fc7\u6e17\u900f\u8bbe\u8ba1\u3001\u5236\u9020\u3001\u8fd0\u8f93\u548c\u9500\u552e\u7b49\u5404\u4e2a\u4f01\u4e1a\u8fd0\u8425\u73af\u8282\u7684\u4e3e\u63aa\u6765\u5e94\u5bf9\u6c14\u5019\u53d8\u5316\uff0c\u4fdd\u62a4\u8fd0\u52a8\u884c\u4e1a\u7684\u672a\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u5e74\uff0cNike \u5728\u5927\u4e2d\u534e\u533a\u901a\u8fc7\u5168\u65b9\u4f4d\u7684\u4e3e\u63aa\u51cf\u5c11\u73af\u5883\u8db3\u8ff9\uff0c\u4f18\u5316\u8fd0\u8425\u51cf\u5c1135%\u7684\u822a\u7a7a\u8fd0\u8f93\u91cf\uff0c\u5b9e\u73b025%\u7684\u8d27\u8fd0\u91cf\u7531\u6db2\u5316\u5929\u7136\u6c14\u8d27\u8f66\u6267\u884c\uff0c15\u4e2a\u57ce\u5e02\u4f7f\u7528\u7535\u52a8\u8d27\u8f66\u652f\u6301\u201c\u6700\u540e\u4e00\u516c\u91cc\u201d\u7684\u8fd0\u8f93\uff0c\u5e76\u7ee7\u7eed\u5728\u4f4d\u4e8e\u4e0a\u6d77\u7684\u5927\u4e2d\u534e\u533a\u603b\u90e8\u63a8\u884c\u7535\u52a8\u5458\u5de5\u4e13\u7ebf\u5df4\u58eb\u3002\u4e3a\u51cf\u5c11\u78b3\u6392\u653e\uff0cNike \u8fd8\u5728\u9999\u6e2f\u7269\u6d41\u4e2d\u5fc3\u5b89\u88c5\u4e86\u5cf0\u503c135\u5343\u74e6\u7684\u592a\u9633\u80fd\u7535\u677f\uff0c\u540c\u65f6\u5317\u4eac\u7269\u6d41\u4e2d\u5fc3\u91c7\u7528\u7684\u592a\u9633\u80fd\u7535\u677f\u9884\u8ba1\u5c06\u8986\u76d6\u5176\u603b\u7528\u7535\u91cf\u768430%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/03\/6-12.jpg\" alt=\"\" class=\"wp-image-126613\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u7684\u4e00\u5e74\uff0cNike \u5728\u53ef\u6301\u7eed\u53d1\u5c55\u9886\u57df\u53d6\u5f97\u4e86\u4f17\u591a\u6210\u5c31\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u5e745\u6708\uff0cNike \u542f\u52a8\u4e86\u4f9b\u5e94\u5546\u6c14\u5019\u884c\u52a8\u9879\u76ee\uff08Supplier Climate Action Program\uff09\uff0c\u63a8\u52a8\u539f\u6750\u6599\u548c\u4ea7\u54c1\u5236\u9020\u4f9b\u5e94\u5546\u4e0d\u65ad\u964d\u4f4e\u78b3\u6392\u653e<br>\nNike \u6bcf\u751f\u4ea7\u4e00\u53cc\u978b\u7684\u5e73\u5747\u80fd\u8017\u8f832015\u8d22\u5e74\u964d\u4f4e\u4e86\u8fd110%<br>\nNike \u4e00\u7ea7\u6210\u54c1\u978b\u7c7b\u4f9b\u5e94\u5546\u907f\u514d\u4e8699.9%\u751f\u4ea7\u5e9f\u5f03\u7269\u8fdb\u5165\u5783\u573e\u586b\u57cb\u573a<br>\n2015\u8d22\u5e74\u81f3\u4eca\uff0cNike \u603b\u8ba1\u56de\u6536\u4e86\u91cd\u91cf\u8d85\u8fc74700\u4e07\u516c\u65a4\u7684\u751f\u4ea7\u5e9f\u5f03\u7269\u5e76\u5c06\u5176\u8f6c\u5316\u5e94\u7528\u4e8e\u5168\u65b0\u978b\u7c7b\u4ea7\u54c1\u7684\u751f\u4ea7<br>\nNike 59%\u7684\u670d\u88c5\u4ea7\u54c1\u4f7f\u7528\u4e86\u53ef\u6301\u7eed\u6750\u6599\uff0c\u6bd4\u4e0a\u4e00\u8d22\u5e74\u589e\u957f\u4e8618%<br>\nNike \u7f8e\u56fd\u548c\u52a0\u62ff\u5927\u7684\u81ea\u6709\u81ea\u8425\u8bbe\u65bd\u5b9e\u73b0100%\u53ef\u518d\u751f\u80fd\u6e90\u4f9b\u80fd\uff0cNike \u5168\u740348%\u7684\u81ea\u6709\u81ea\u8425\u8bbe\u65bd\u5b9e\u73b0\u4e86\u53ef\u518d\u751f\u80fd\u6e90\u4f9b\u80fd<br>\n2020\u8d22\u5e74 Nike \u5728\u7eba\u7ec7\u54c1\u67d3\u8272\u548c\u6574\u7406\u5de5\u5e8f\u4e2d\u7684\u6de1\u6c34\u8d44\u6e90\u4f7f\u7528\u8f832015\u8d22\u5e74\u51cf\u5c11\u4e8630%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u4e0d\u65ad\u63a8\u52a8\u53ef\u6301\u7eed\u521b\u65b0\uff0c\u81f4\u529b\u4e8e\u5728\u672a\u6765\u4e94\u4e2a\u5e74\u5b9e\u73b0\u591a\u4e2a\u91cd\u8981\u76ee\u6807\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u901a\u8fc7100%\u53ef\u518d\u751f\u80fd\u6e90\u4f9b\u80fd\u4ee5\u53ca\u8fd0\u8f93\u7535\u6c14\u5316\uff0c\u5b9e\u73b0\u81ea\u6709\u53ca\u81ea\u8425\u8bbe\u65bd\u7684\u6e29\u5ba4\u6c14\u4f53\u6392\u653e\u91cf\u51cf\u5c1170%<br>\n\u5b9e\u73b050%\u4e3b\u8981\u539f\u6750\u6599\uff08\u805a\u916f\u7ea4\u7ef4\u3001\u68c9\u82b1\u3001\u76ae\u6599\u4ee5\u53ca\u6a61\u80f6\uff09\u4f7f\u7528\u73af\u5883\u53cb\u597d\u578b\u6750\u6599<br>\n10\u500d\u4e8e\u5f53\u524d\u6570\u91cf\u7684\u6210\u54c1\u5e9f\u5f03\u7269\u5c06\u7528\u4e8e\u7ffb\u65b0\u3001\u56de\u6536\u6216\u6350\u8d60\uff0c\u5b9e\u73b0\u4f9b\u5e94\u94fe\u4e2d\u4ea7\u751f\u7684\u5e9f\u5f03\u7269100%\u4e0d\u8fdb\u5165\u5783\u573e\u586b\u57cb\u573a\uff0c\u5176\u4e2d80%\u56de\u6536\u5e76\u91cd\u65b0\u5e94\u7528\u5230\u8010\u514b\u4ea7\u54c1\u7b49\u751f\u4ea7\u4e2d<br>\n\u7ef4\u62a4\u793e\u533a\u516c\u5e73\uff0c\u521b\u9020\u5e73\u7b49\u672a\u6765<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u4f9d\u6258\u4e8e\u54c1\u724c\u529b\u91cf\u3001\u5458\u5de5\u7684\u53c2\u4e0e\u4ee5\u53ca\u5408\u4f5c\u4f19\u4f34\u7684\u652f\u6301\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u957f\u671f\u652f\u6301\u5f53\u5730\u793e\u533a\u7684\u516c\u5e73\u53d1\u5c55\u3002Nike \u901a\u8fc7\u201cMade to Play\u201d\u9879\u76ee\uff0c\u4e3a\u66f4\u591a\u5b69\u5b50\u63d0\u4f9b\u53c2\u4e0e\u8fd0\u52a8\u7684\u673a\u4f1a\u5e76\u534f\u52a9\u57f9\u80b2\u6559\u7ec3\uff0c\u5e2e\u52a9\u66f4\u591a\u5b69\u5b50 \u201c\u52a8\u8d77\u6765\u201d\u3002\u81ea2015\u8d22\u5e74\u4ee5\u6765\uff0cNike \u5bf9\u793e\u533a\u5f71\u54cd\u529b\u76f8\u5173\u9879\u76ee\u7684\u5e74\u6295\u8d44\u989d\u5728\u4e0a\u4e00\u5e74\u5ea6\u7a0e\u524d\u6536\u5165\u7684\u5360\u6bd4\u7ef4\u6301\u57281.8-1.9%\uff0c\u8d85\u989d\u5b8c\u6210\u5360\u6bd41.5%\u76842020\u8d22\u5e74\u76ee\u6807\u30022020\u5e74\uff0cNike 29\u4e2a\u56fd\u5bb6\u76846700\u591a\u5bb6\u95e8\u5e97\u7684\u5458\u5de5\u53c2\u4e0e\u8d85\u8fc76\u4e07\u5c0f\u65f6\u7684\u5fd7\u613f\u6d3b\u52a8\uff0c\u9f13\u52b1\u5b69\u5b50\u4eec\u53c2\u4e0e\u5230\u8fd0\u52a8\u4e2d\u6765\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0c\u968f\u7740\u793e\u4f1a\u5bf9\u79cd\u65cf\u4e0d\u516c\u6b63\u73b0\u8c61\u7684\u5173\u6ce8\uff0cNike \u81f4\u529b\u4e8e\u634d\u536b\u81ea\u8eab\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u4e4b\u4e00\u2014\u2014\u5e73\u7b49\uff0cNike \u6b63\u5728\u91c7\u53d6\u6709\u610f\u4e49\u7684\u884c\u52a8\u652f\u6301\u81f4\u529b\u4e8e\u4fc3\u8fdb\u7f8e\u56fd\u79cd\u65cf\u5e73\u7b49\u7684\u7ec4\u7ec7\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672a\u6765\u4e94\u5e74\uff0cNike \u5c06\u7ee7\u7eed\u52a0\u5927\u5728\u652f\u6301\u793e\u533a\u53d1\u5c55\u4ee5\u53ca\u5e2e\u52a9\u4e0b\u4e00\u4ee3\u201c\u52a8\u8d77\u6765\u201d\u4e0a\u7684\u6295\u5165\uff0c\u5b9e\u73b0\u5c062%\u7a0e\u524d\u6536\u5165\u6295\u5165\u5230\u793e\u533a\u5f71\u54cd\u529b\u76f8\u5173\u9879\u76ee\u7684\u76ee\u6807\uff1b\u53f7\u53ec\u81f3\u5c1135%\u5458\u5de5\u53c2\u4e0e\u793e\u533a\u6d3b\u52a8\u4e0e\u5efa\u8bbe\uff0c\u79ef\u6781\u6fc0\u52b1\u66f4\u591a\u5b69\u5b50\u4eec\u201c\u52a8\u8d77\u6765\u201d\uff0c\u5b9e\u73b0 \u201cMade to Play\u201d\u793e\u533a\u9879\u76ee\u7684\u5973\u5b69\u53c2\u4e0e\u5ea6\u8fbe\u523050%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/03\/7-4.png\" alt=\"\" class=\"wp-image-126614\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d4b\u80fd\u4e2a\u4eba\uff0c\u521b\u9020\u591a\u5143\u5305\u5bb9\u7684\u73af\u5883<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike 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