{"id":136231,"date":"2021-11-07T08:16:11","date_gmt":"2021-11-07T00:16:11","guid":{"rendered":"http:\/\/www.htt.hk\/?p=136231"},"modified":"2021-11-07T08:16:11","modified_gmt":"2021-11-07T00:16:11","slug":"%e8%bf%90%e5%8a%a8%e9%9e%8b%e6%96%b0%e8%b4%b5-on-%e5%92%8c-allbirds-%e4%b8%8a%e5%b8%82%e8%a1%a8%e7%8e%b0%e5%a4%a7pk","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=136231","title":{"rendered":"\u8fd0\u52a8\u978b\u65b0\u8d35 On \u548c Allbirds \u4e0a\u5e02\u8868\u73b0\u5927PK"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd0\u52a8\u65f6\u5c1a\u65b9\u5174\u672a\u827e\uff0c\u4e00\u6279\u9510\u6c14\u5341\u8db3\u7684\u65b0\u521b\u54c1\u724c\u5728\u8fc7\u53bb\u51e0\u5e74\u91cc\u63a5\u8fde\u6d8c\u73b0\uff0c\u5b83\u4eec\u5728\u6f6e\u6d41\u65f6\u5c1a\u3001\u4e13\u4e1a\u6027\u80fd\u548c\u73af\u4fdd\u53ef\u6301\u7eed\u7b49\u65b9\u9762\u5404\u6709\u5343\u79cb\uff0c\u4e89\u5947\u6597\u8273\uff0c\u5176\u4e2d\u4e00\u4e9b\u65e9\u65e9\u5c31\u83b7\u5f97\u4e86\u8d44\u672c\u7684\u9752\u7750\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521a\u521a\u8fc7\u53bb\u7684\u4e24\u4e2a\u6708\u91cc\uff0c\u8fde\u7eed\u6709\u4e24\u4e2a\u8fd0\u52a8\u978b\u521b\u4e1a\u54c1\u724c\u6210\u4e3a\u4e0a\u5e02\u516c\u53f8\uff0c\u5e76\u88ab\u8d44\u672c\u5e02\u573a\u5927\u529b\u8ffd\u6367\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u521b\u529e\u4e8e2010\u5e74\uff0c\u662f\u83b7\u5f97\u4e86\u7f51\u7403\u5929\u738b\u8d39\u5fb7\u52d2\u80cc\u4e66\u3001\u4e3b\u6253\u9ad8\u6027\u80fd\u8dd1\u978b\u7684\u745e\u58eb\u8fd0\u52a8\u54c1\u724c On\uff08\u6602\u8dd1\uff09\uff1b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e2a\u521b\u529e\u4e8e2015\u5e74\uff0c\u662f\u88ab\u300a\u65f6\u4ee3\u300b\u6742\u5fd7\u8a89\u4e3a\u4e16\u754c\u4e0a\u201c\u6700\u8212\u9002\u201d\u7684\u978b\u3001\u4ece\u4e00\u53cc\u7206\u6b3e\u7f8a\u6bdb\u978b\u8d77\u5bb6\u7684\u7f8e\u56fd\u521b\u65b0\u978b\u5c65\u54c1\u724c Allbirds\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2021\/11\/11-5-1024x457.jpg\" alt=\"\" class=\"wp-image-136232\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e24\u5bb6\u516c\u53f8\u4e0a\u5e02\u540e\u7684\u8868\u73b0\u90fd\u975e\u5e38\u51fa\u4f17\uff0c\u5f53\u524d\u5e02\u503c\u5408\u8ba1\u9ad8\u8fbe 187\u4ebf\u7f8e\u5143\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9\u670815\u65e5\uff0cOn \uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\uff0c\u80a1\u7968\u4ee3\u7801 ONON\uff09\u4e0a\u5e02\u9996\u65e5\u8f83\u53d1\u884c\u4ef7\u5927\u6da883%\uff0c\u5e02\u503c95\u4ebf\u7f8e\u5143\uff1b\u622a\u6b6211\u67085\u65e5\u6536\u76d8\uff0c\u5176\u5e02\u503c\u5df2\u7ecf\u8fbe\u5230131\u4ebf\u7f8e\u5143\u3002<br>\n11\u67083\u65e5\uff0cAllbirds\uff08\u7eb3\u65af\u8fbe\u514b\u8bc1\u5238\u4ea4\u6613\u6240\uff0c\u80a1\u7968\u4ee3\u7801 BIRD\uff09\u4e0a\u5e02\u9996\u65e5\u8f83\u53d1\u884c\u4ef7\u5927\u6da892.6%\uff0c\u5e02\u503c\u8d85\u8fc740\u4ebf\u7f8e\u5143\uff1b\u622a\u6b6211\u67085\u65e5\u6536\u76d8\uff0c\u5176\u5e02\u503c\u5df2\u7ecf\u8fbe\u523055.7\u4ebf\u7f8e\u5143\u3002<br>\n\u300a\u534e\u4e3d\u5fd7\u300b\u4e00\u76f4\u5bc6\u5207\u8ffd\u8e2a\u5168\u7403\u65f6\u5c1a\u521b\u4e1a\u516c\u53f8\u7684\u53d1\u5c55\u52a8\u5411\uff0c\u5f88\u65e9\u5c31\u5173\u6ce8\u5230 Allbirds \u548c On \u8fd9\u4e24\u4e2a\u5f02\u519b\u7a81\u8d77\u7684\u65b0\u521b\u8fd0\u52a8\u54c1\u724c\u3002\u5728\u54c1\u724c\u6797\u7acb\uff0c\u5f3a\u624b\u5982\u4e91\u7684\u5168\u7403\u8fd0\u52a8\u978b\u5e02\u573a\uff0cAllbirds \u548c On \u7684\u5f3a\u52bf\u5d1b\u8d77\u975e\u5e38\u5f15\u4eba\u77a9\u76ee\u3002\u672c\u6587\u4e2d\uff0c\u300a\u534e\u4e3d\u5fd7\u300b\u5c06\u53c2\u8003\u4e24\u5bb6\u516c\u53f8\u7684\u4e0a\u5e02\u62db\u80a1\u4e66\u6587\u4ef6\u548c\u5386\u53f2\u62a5\u9053\uff0c\u4ece\u8d22\u52a1\u8fd0\u8425\u6570\u636e\u3001\u6e20\u9053\u7b56\u7565\u3001\u4ea7\u54c1\u7b56\u7565\u3001\u8425\u9500\u7b56\u7565\u3001\u521b\u7acb\u80cc\u666f\u548c\u878d\u8d44\u5386\u7a0b\u7b49\u7ef4\u5ea6\u8fdb\u884c\u5bf9\u7167\u89e3\u8bfb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d22\u52a1\u548c\u8fd0\u8425\u6570\u636e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014 \u5e74\u9500\u552e\u989d\uff082020\u5e74\uff09\uff1aAllbirds 2.19\u4ebf\u7f8e\u5143\uff1bOn  4.7\u4ebf\u7f8e\u5143\uff084.25\u4ebf\u745e\u58eb\u6cd5\u90ce\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014 \u6bdb\u5229\u7387\uff082020\u5e74\uff09\uff1aAllbirds  51%\uff1bOn 59%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014 \u51c0\u5229\u6da6 \uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds 2020\u5e74\u51c0\u4e8f\u635f2590\u4e07\u7f8e\u5143\uff0c2021\u5e74\u4e0a\u534a\u5e74\u51c0\u4e8f\u635f2110\u4e07\u7f8e\u5143\uff1b<br>\nOn  2020\u5e74\u51c0\u4e8f\u635f2752\u4e07\u745e\u58eb\u6cd5\u90ce\uff0c2021\u5e74\u4e0a\u534a\u5e74\u626d\u4e8f\u4e3a\u76c8\uff0c\u5b9e\u73b0\u51c0\u5229\u6da6376\u4e07\u745e\u58eb\u6cd5\u90ce\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u51c0\u9500\u552e\u989d\u589e\u901f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On 2020\u5e74\u9500\u552e\u989d4.25\u4ebf\u745e\u58eb\u6cd5\u90ce\uff081\u745e\u58eb\u6cd5\u90ce\u22481.1\u7f8e\u5143\uff09\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f59%\uff0c2010\u52302020\u5e74\u95f4\u7684\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\uff08CAGR\uff09\u9ad8\u8fbe85%\uff1b2021\u5e74\u4e0a\u534a\u5e74\u7684\u9500\u552e\u989d\u8fbe\u52303.155\u4ebf\u745e\u58eb\u6cd5\u90ce\uff0c\u540c\u6bd4\u589e\u957f 84.6%\u3002On \u5728\u62db\u80a1\u4e66\u4e2d\u8868\u793a\uff0c\u201c\u6211\u4eec\u575a\u4fe1\uff0cOn\u662f\u5168\u7403\u589e\u957f\u6700\u5feb\u7684\u8fd0\u52a8\u54c1\u7c7b\u516c\u53f8\u4e4b\u4e00\u3002\u201d<br>\nAllbirds 2020\u8d22\u5e74\u51c0\u9500\u552e\u989d2.19\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f13%\uff0c\u589e\u901f\u6709\u6240\u653e\u7f13\uff08\u6570\u5b57\u6e20\u9053\u540c\u6bd4\u589e\u957f21%\uff0c\u90e8\u5206\u62b5\u6d88\u4e86\u75ab\u60c5\u5f71\u54cd\u4e0b\u5b9e\u4f53\u95e8\u5e9725%\u7684\u4e0b\u6ed1\uff09\uff0c2018\uff5e2020\u5e74\u95f4\u7684\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\u4e3a32%\uff1b2021\u5e74\u4e0a\u534a\u5e74\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8627%\u81f31.18\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\uff1aAllbirds  86\uff1bOn  66<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ce8\uff1a\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u53c8\u79f0\u51c0\u63a8\u8350\u8005\u5f97\u5206\uff0c\u662f\u4e00\u79cd\u8ba1\u91cf\u67d0\u4e2a\u5ba2\u6237\u5c06\u4f1a\u5411\u5176\u4ed6\u4eba\u63a8\u8350\u67d0\u4e2a\u4f01\u4e1a\u6216\u670d\u52a1\u53ef\u80fd\u6027\u7684\u6307\u6570\uff0c\u5b83\u662f\u6700\u6d41\u884c\u7684\u987e\u5ba2\u5fe0\u8bda\u5ea6\u5206\u6790\u6307\u6807\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u5728\u62db\u80a1\u4e66\u4e2d\u8868\u793a\uff0c2021\u5e74\u524d6\u4e2a\u6708\uff0c\u54c1\u724c\u7684 NPS\u8fbe\u5230\u4e8686\uff0c\u8fd9\u4e00\u6570\u636e\u8d85\u8d8a\u4e86 On\u3002\u5728\u6b64\u4e4b\u524d\uff0c On \u7684\u62db\u80a1\u4e66\u663e\u793a\u5176 NPS 66,\u662f\u6240\u6709\u8c03\u7814\u8fc7\u7684 DTC\uff08\u76f4\u9762\u6d88\u8d39\u8005\uff09\u54c1\u724c\u4e2d\u6700\u9ad8\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cAllbirds \u8fd8\u5728\u62db\u80a1\u4e66\u4e2d\u591a\u6b21\u63d0\u53ca\u987e\u5ba2\u7684\u590d\u8d2d\u60c5\u51b5\uff0c2020\u5e74\u9500\u552e\u989d\u4e2d\u5927\u7ea653%\u6765\u81ea\u4e8e\u590d\u8d2d\u987e\u5ba2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e20\u9053\u7b56\u7565<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u4e92\u8054\u7f51\u76f4\u9500\u54c1\u724c\uff0c\u76ee\u524d DTC\u6e20\u9053\u6bcb\u5eb8\u7f6e\u7591\u4ecd\u7136\u662f On\u548c Allbirds \u4e3b\u8981\u7684\u589e\u957f\u70b9\u3002\u533a\u522b\u5728\u4e8e\uff0cOn \u5728\u5168\u7403\u8303\u56f4\u5185\u5e03\u5c40\u4e86\u5e7f\u6cdb\u7684\u6279\u53d1\u6e20\u9053\uff0cAllbirds \u4ecd\u7136\u662f\u7eaf DTC\u76f4\u9500\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cOn\u548c Allbirds \u90fd\u662f\u57282019\u5e74\u8fdb\u5165\u4e2d\u56fd\u5f00\u8bbe\u7ebf\u4e0b\u95e8\u5e97\u3002\u4e2d\u56fd\u5e02\u573a\u76ee\u524d\u5728\u4e24\u4e2a\u54c1\u724c\u7684\u7ebf\u4e0b\u96f6\u552e\u4e1a\u52a1\u4e2d\u90fd\u5360\u6709\u8d8a\u6765\u8d8a\u9ad8\u7684\u6bd4\u91cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On \u4ece\u745e\u58eb\u8d77\u6b65\u4e4b\u521d\u5c31\u575a\u5b9a\u5730\u90e8\u7f72\u4e86\u5168\u7403\u5316\u7684\u6218\u7565\uff0c\u5faa\u5e8f\u6e10\u8fdb\u62d3\u5c55\u6d77\u5916\u5e02\u573a\uff0c\u5fb7\u56fd\uff082011\u5e74\uff09\uff0c\u7f8e\u56fd\u3001\u65e5\u672c\uff082013\u5e74\uff09\uff0c\u4e2d\u56fd\u3001\u5df4\u897f\uff082018\u5e74\uff09\u3002\u76ee\u524d\u5176\u7ebf\u4e0a\u4e1a\u52a1\u4e3b\u8981\u4ee5\u6b27\u6d32\u548c\u7f8e\u56fd\u4e3a\u4e3b\uff0c2020\u5e74\u4e24\u5927\u5e02\u573a\u8d21\u732e\u4e8695%\u7684\u7ebf\u4e0a\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62db\u80a1\u4e66\u663e\u793a\uff0cOn\u76ee\u524d\u5e03\u5c40\u4e86\u8d85\u8fc760\u591a\u4e2a\u56fd\u5bb6\u5730\u533a\u5e02\u573a\uff0c\u5728\u5168\u7403\u67098100\u4e2a\u6279\u53d1\u9500\u552e\u70b9\u30022020\u5e74\u5168\u5e74\uff0c\u4e3b\u8981\u7531\u5b98\u7f51\u9500\u552e\u8d21\u732e\uff08\u4ee5\u53ca\u4e2d\u56fd\u5929\u732b\u548c\u4eac\u4e1c\u4e24\u5927\u7535\u5546\u5e73\u53f0\uff09\u7684 DTC\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u6e20\u9053\u9500\u552e\u5360\u6bd437.7%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u5f3a\u8c03\uff0c\u76f8\u6bd4\u5176\u4ed6\u4f20\u7edf\u8fd0\u52a8\u978b\u5c65\u54c1\u724c\uff0c\u5176 DTC\u7535\u5546\u76f4\u9500\u4e1a\u52a1\u5360\u6709\u91cd\u8981\u4f18\u52bf\uff0c2020\u5e74\u5e73\u53f0\u8bbf\u95ee\u91cf\u8d85\u8fc7604\u4e07\uff0c\u540c\u6bd4\u589e\u957f136%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On \u5728\u5f00\u8bbe\u7ebf\u4e0b\u76f4\u8425\u95e8\u5e97\u65b9\u9762\u6bd4\u8f83\u8c28\u614e\uff0c\u6839\u636e\u51768\u6708\u7684\u62db\u80a1\u4e66\u6570\u636e\u663e\u793a\uff0c\u622a\u81f36\u670830\u65e5\uff0cOn \u5728\u5168\u7403\u4ec5\u67095\u5bb6\u76f4\u8425\u95e8\u5e97\uff0c\u5305\u62ec\u7ebd\u7ea6\u7684\u4e00\u5bb6\u65d7\u8230\u5e97\u548c\u4e2d\u56fd\u76844\u5bb6\u95e8\u5e97\u3002\u4f46\u662f\u5728\u4eca\u5e74\u4e0b\u534a\u5e74\uff0cOn \u663e\u8457\u52a0\u901f\u4e86\u5728\u4e2d\u56fd\u5e02\u573a\u5f00\u8bbe\u76f4\u8425\u5e97\u7684\u6b65\u4f10\uff0c\u76f4\u8425\u5e97\u6570\u91cf\u5df2\u589e\u957f\u4e86\u4e00\u500d\u8fbe\u52308\u5bb6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u5728\u62db\u80a1\u4e66\u4e2d\u4ecb\u7ecd\uff0c\u5176\u5e02\u573a\u76ee\u524d\u904d\u53ca\u5168\u740335\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\uff0c\u89e6\u8fbe25\u4ebf\u6d88\u8d39\u8005\u30022020\u5e74\uff0c\u6570\u5b57\u6e20\u9053\u8d21\u732e\u4e86\u9500\u552e\u989d\u768489%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u4e4b\u4e0b\uff0cAllbirds \u7684\u76f4\u8425\u95e8\u5e97\u62d3\u5c55\u901f\u5ea6\u8981\u5feb\u5f97\u591a\uff0c\u622a\u81f3\u4eca\u5e746\u670830\u65e5\uff0c\u5168\u7403\u5171\u670927\u5bb6\u7ebf\u4e0b\u95e8\u5e97\uff0c\u5206\u522b\u4f4d\u4e8e\u4e0a\u6d77\uff0c\u5317\u4eac\uff0c\u5e7f\u5dde\uff0c\u6210\u90fd\uff0c\u65e7\u91d1\u5c71\uff0c\u7ebd\u7ea6\uff0c\u829d\u52a0\u54e5\uff0c\u897f\u96c5\u56fe\uff0c\u6ce2\u58eb\u987f\uff0c\u4f26\u6566\uff0c\u5965\u514b\u5170\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8fc7\uff0c2020\u5e74\uff0cAllbirds \u8fd927\u5bb6\u95e8\u5e97\u4ec5\u8d21\u732e\u4e86\u9500\u552e\u989d\u768411%\uff0c\u5f53\u7136\u75ab\u60c5\u56e0\u7d20\u4e5f\u9700\u8981\u8003\u8651\u5728\u5185\u3002\u54c1\u724c\u5f3a\u8c03\uff1a\u201c\u95e8\u5e97\u7684\u529f\u80fd\u662f\u5438\u7eb3\u65b0\u987e\u5ba2\uff0c\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u540c\u65f6\u4e3a\u7ebf\u4e0a\u5f15\u6d41\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ea7\u54c1\u7b56\u7565<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd0\u52a8\u978b\u5c65\u662f\u4e00\u4e2a\u76f8\u5bf9\u96c6\u4e2d\u5ea6\u8f83\u9ad8\u7684\u6210\u719f\u5e02\u573a\uff0c\u884c\u4e1a\u8001\u5927 NIKE\u516c\u53f8\u5360\u670960%\u7684\u5e02\u573a\u4efd\u989d\uff0cAdidas \u7d27\u968f\u5176\u540e\u3002\u5b89\u8e0f\u548c\u674e\u5b81\u5728\u4e2d\u56fd\u672c\u571f\u5e02\u573a\u4e5f\u5360\u636e\u4e86\u91cd\u8981\u4efd\u989d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u540e\u8d77\u4e4b\u79c0\uff0cAllbirds \u548c On \u4e24\u5bb6\u516c\u53f8\u7684\u5dee\u5f02\u5316\u7ade\u4e89\u7b56\u7565\u90fd\u4fa7\u91cd\u4e8e\u6253\u9020\u72ec\u7279\u7684\u54c1\u724c\u529b\u548c\u4ea7\u54c1\u529b\uff0c\u5728\u4ea7\u54c1\u521b\u65b0\u4e0a\u503e\u6ce8\u4e86\u5927\u91cf\u5fc3\u8840\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cOn \u66f4\u4fa7\u91cd\u8fd0\u52a8\u529f\u80fd\u6027\u548c\u5916\u89c2\u8bbe\u8ba1\uff0cAllbirds \u66f4\u4fa7\u91cd\u6750\u6599\u521b\u65b0\u548c\u53ef\u6301\u7eed\u7406\u5ff5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On \u5728\u62db\u80a1\u4e66\u7684\u4ea7\u54c1\u4ecb\u7ecd\u90e8\u5206\uff0c\u8868\u793a\u54c1\u724c\u7684\u978b\u5c65\u3001\u670d\u88c5\u548c\u5176\u4ed6\u914d\u9970\u4ea7\u54c1\u4e3b\u8981\u4e3a\u4e13\u4e1a\u8fd0\u52a8\u4f7f\u7528\u573a\u666f\u8bbe\u8ba1\uff0c\u4e5f\u5305\u62ec\u4e86\u90e8\u5206\u7684\u4f11\u95f2\u4ea7\u54c1\u3002\u4ea7\u54c1\u6700\u4e3b\u8981\u7684\u7279\u70b9\u662f\u5f3a\u8c03\u6280\u672f\u521b\u65b0\u548c\u6027\u80fd\uff0c\u5176\u6807\u5fd7\u6027\u7684\u4e13\u5229\u6280\u672f\u5305\u62ec CloudTec, Helion superfoam \u548c Speedboard\u3002\u4ea7\u54c1\u7684\u8bbe\u8ba1\u7814\u53d1\u7531\u5185\u90e8\u56e2\u961f\u5728\u603b\u90e8\u745e\u58eb\u82cf\u9ece\u4e16\u548c\u8d8a\u5357\u80e1\u5fd7\u660e\u7684\u5b9e\u9a8c\u5ba4\u5b8c\u6210\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On \u76ee\u524d\u6ca1\u6709\u81ea\u5df1\u7684\u5de5\u5382\uff0c\u6240\u6709\u4ea7\u54c1\u5747\u7531\u7b2c\u4e09\u65b9\u4f9b\u5e94\u5546\u751f\u4ea7\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u670917\u5bb6\u4f9b\u5e94\u5546\uff0c\u5176\u4e2d5\u5bb6\u5360\u5230\u4e86\u5168\u90e8\u4ea7\u54c1\u768485%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u978b\u5c65\u54c1\u7c7b\uff0c\u6240\u6709\u7684\u4ea7\u54c1\u5747\u7531\u6765\u81ea\u8d8a\u5357\u768413\u5bb6\u4e0d\u540c\u5de5\u5382\u751f\u4ea7\uff1b\u670d\u88c5\u54c1\u7c7b\uff0c\u4f9b\u5e94\u5546\u6765\u81ea\u4e2d\u56fd\u3001\u8d8a\u5357\u3001\u8461\u8404\u7259\u548c\u5fb7\u56fd\uff0c\u5176\u4e2d\uff0c\u4e2d\u56fd\u4f9b\u5e94\u5546\u8d21\u732e\u4e8656%\u7684\u670d\u88c5\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds 2016\u5e74\u6700\u521d\u4ee5\u53ef\u673a\u6d17\u7684\u201c\u7206\u6b3e\u201d\u7f8a\u6bdb\u978b\u8d70\u7ea2\uff0c\u5176\u6838\u5fc3\u4eae\u70b9\u662f\u8bbe\u8ba1\u7b80\u7ea6\u4e8e\u7a7f\u7740\u8212\u9002\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u57282020\u5e74\u63a8\u51fa\u4e3b\u6253\u6027\u80fd\u7684\u8dd1\u978b\u4ea7\u54c1 Dasher\u540e\uff0c\u5176\u978b\u5c65\u54c1\u7c7b\u76ee\u524d\u5206\u4e3a\u201c\u751f\u6d3b\u65b9\u5f0f\u201d\u548c\u201c\u6027\u80fd\u201d\u4e24\u5927\u7c7b\u3002\u540c\u5e74\u5f00\u59cb\u63a8\u51fa\u670d\u88c5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds\u7684\u4ea7\u54c1\u521b\u65b0\u4ece\u7b2c\u4e00\u6b3e\u7f8a\u6bdb\u978b\u5f00\u59cb\uff0c\u5c31\u4ee5\u201c\u6750\u6599\u201d\u7814\u53d1\u4e3a\u6838\u5fc3\uff0c\u540e\u9646\u7eed\u4ee5\u53ef\u6301\u7eed\u7406\u5ff5\u63a8\u51fa\u4e86\u6849\u6811\u3001\u7518\u8517\u4ee5\u53ca\u6849\u6811\u6df7\u7eba\u7ea4\u7ef4 Trino\u2122\u6750\u6599\u7684\u521b\u65b0\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8425\u9500\u7b56\u7565\u548c\u6295\u5165<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e24\u5bb6\u516c\u53f8\u5728\u54c1\u724c\u8425\u9500\u4e0a\uff0c\u90fd\u91cd\u5ea6\u4f9d\u6258\u4e8e\u53e3\u7891\u76f8\u4f20\u4ee5\u53ca\u793e\u7fa4\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6bd4\u4e24\u5bb6\u516c\u53f8\u62db\u80a1\u4e66\u663e\u793a\u7684\u6570\u636e\uff0c2021\u8d22\u5e74\u524d\u516d\u4e2a\u6708\uff0cAllbirds \u8425\u9500\u652f\u51fa\u5360\u9500\u552e\u6536\u5165\u768422%\uff0cOn \u8425\u9500\u652f\u51fa\u5360\u9500\u552e\u6536\u5165\u768413%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u5728\u62db\u80a1\u4e66\u4e2d\u5f3a\u8c03\uff0c\u516c\u53f8\u7684\u8425\u9500\u6218\u7565\u5c06\u8f6c\u578b\u201c\u5168\u6e20\u9053\uff08 full-funnel\uff09\u201d,\u201c\u4ece\u6b64\u524d\u5f3a\u8c03\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u3001\u6570\u5b57\u5316\u8425\u9500\u8f6c\u5411\u5168\u6e20\u9053\uff0c\u5176\u4e2d\u5305\u62ec\u5728\u7535\u89c6\u3001\u5e73\u9762\u5a92\u4f53\u7b49\u5176\u4ed6\u5a92\u4f53\u5f62\u5f0f\u7684\u4f20\u64ad\u3002\u201d\u5168\u6e20\u9053\u7684\u8425\u9500\u6218\u7565\u5c06\u5e26\u6765\u66f4\u9ad8\u7684\u8425\u9500\u652f\u51fa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u6b64\u524d\u6570\u5b57\u5316\u8425\u9500\u7684\u6838\u5fc3\u662f Instagram \u4e3a\u4ee3\u8868\u7684\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u6700\u65e9\u671f\u662f\u4ee5\u201c\u7f8a\u6bdb\u978b\u201d\u6210\u529f\u7834\u5708\u7845\u8c37\u79d1\u6280\u7cbe\u82f1\uff0c\u5f62\u6210\u7528\u6237\u7684\u53e3\u7891\u4f20\u64ad\u3002\u636e\u62db\u80a1\u4e66\uff0c\u622a\u81f32021\u5e746\u670830\u65e5\uff0cAllbirds \u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u603b\u7c89\u4e1d\u6570\u8fd1100\u4e07\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On \u5728\u62db\u80a1\u4e66\u4e2d\u6307\u51fa\u201c\u8349\u6839\uff08grassroots\uff09\u201d\u8425\u9500\u662f\u54c1\u724c\u76ee\u524d\u7684\u4e3b\u8981\u6218\u7565\u3002\u5728\u8fc7\u5f80\u7684\u6210\u529f\u6848\u4f8b\u4e2d\uff0c\u5305\u62ec\u4e86\u4e0e\u54c1\u724c\u5408\u4f19\u4eba\u3001\u745e\u58eb\u7f51\u7403\u5929\u738b\u8d39\u5fb7\u52d2\uff08Roger Federer\uff09\u7684\u5408\u4f5c\uff0c\u4ee5\u53ca\u4f17\u591a\u4e13\u4e1a\u8fd0\u52a8\u5458\u3001\u5f53\u5730\u4e13\u4e1a\/\u975e\u4e13\u4e1a\u8fd0\u52a8\u5458\u793e\u7fa4\u7684\u5bc6\u5207\u5408\u4f5c\uff0c\u8fd9\u90e8\u5206\u793e\u7fa4\u6210\u5458\u88ab\u54c1\u724c\u79f0\u4e3a\u201c\u5927\u4f7f\u201d\u3002\u54c1\u724c\u5f3a\u8c03\uff0c\u201c\u5fc5\u987b\u9488\u5bf9\u6bcf\u4e00\u4e2a\u73b0\u6709\u548c\u6f5c\u5728\u5e02\u573a\uff0c\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u8349\u6839\u8425\u9500\u65b9\u6848\uff0c\u6311\u9009\u9002\u5408\u7684\u5927\u4f7f\u3002\u8349\u6839\u8425\u9500\u5c06\u90e8\u5206\u51b3\u5b9a\u54c1\u724c\u672a\u6765\u7684\u589e\u957f\u3001\u76c8\u5229\u548c\u54c1\u724c\u6d3b\u529b\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521b\u7acb\u80cc\u666f\u548c\u878d\u8d44\u7ecf\u5386<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u7684\u8054\u5408\u521b\u59cb\u4eba Tim Brown\u662f\u65b0\u897f\u5170\u7684\u524d\u8db3\u7403\u56fd\u811a\u3002\u4ed6\u5728\u9000\u5f79\u540e\u7422\u78e8\u804c\u4e1a\u751f\u6daf\u8f6c\u578b\u4e4b\u9645\uff0c\u770b\u5230\u4f11\u95f2\u978b\u5e02\u573a\u7f3a\u4e4f\u521b\u65b0\uff0c\u7531\u6b64\u60f3\u5230\u4ee5\u5bb6\u4e61\u65b0\u897f\u5170\u7f8e\u5229\u5974\u7f8a\u6bdb\u4e3a\u539f\u6750\u6599\uff0c\u6765\u5f00\u53d1\u8fd0\u52a8\u4f11\u95f2\u978b\u30022014\u5e74\uff0cTim Brown \u5728 Kickstarter \u4f17\u7b79\u7f51\u7ad9\u4e0a\u53d1\u8d77\u7f8a\u6bdb\u978b\u9879\u76ee\uff0c\u75284\u5929\u52df\u96c6\u4e8612\u4e07\u7f8e\u5143\u542f\u52a8\u8d44\u91d1\u3002\u6b64\u540e\uff0c\u4ed6\u9080\u8bf7\u53ef\u518d\u751f\u6750\u6599\u4e13\u5bb6 Joey Zwillinger \u52a0\u5165\uff0c\u5171\u540c\u521b\u7acb Allbirds\uff0c\u771f\u6b63\u5c06\u60f3\u6cd5\u843d\u5b9e\u5230\u4ea7\u54c1\u3002Joey \u5728\u8054\u5408\u521b\u7acb Allbirds \u4e4b\u524d\uff0c\u66fe\u5728\u751f\u7269\u6280\u672f\u516c\u53f8 Terravia\uff08\u524d\u8eab\u4e3a 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