{"id":145354,"date":"2022-05-08T08:06:23","date_gmt":"2022-05-08T00:06:23","guid":{"rendered":"http:\/\/www.htt.hk\/?p=145354"},"modified":"2022-05-08T08:06:23","modified_gmt":"2022-05-08T00:06:23","slug":"under-armour-%e4%b8%80%e5%ad%a3%e5%ba%a6%e9%99%b7%e5%85%a5%e4%ba%8f%e6%8d%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=145354","title":{"rendered":"Under Armour \u4e00\u5b63\u5ea6\u9677\u5165\u4e8f\u635f"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u7f8e\u56fd\u8fd0\u52a8\u7528\u54c1\u516c\u53f8 Under Armour (\u5b89\u5fb7\u739b)\u516c\u5e03\u4e862022\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\u3002\u4e00\u5b63\u5ea6\u8c03\u6574\u540e\u7684\u6bcf\u80a1\u4e8f\u635f\u4e3a0.01\u7f8e\u5143\uff0c\u800c\u6b64\u524d\u9884\u8ba1\u7684\u8c03\u6574\u540e\u6bcf\u80a1\u644a\u8584\u6536\u76ca\u4e3a0.06\u7f8e\u5143\uff1b\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f3.5%\uff0c\u81f313\u4ebf\u7f8e\u5143\uff0c\u4f4e\u4e8e\u5206\u6790\u5e08\u9884\u671f\u3002<\/p>\n\n\n\n

\u5728\u8d22\u62a5\u53d1\u5e03\u540e\u7684\u5f53\u5929\uff08\u5373\u672c\u5468\u4e94\uff09\uff0cUnder Armour \u80a1\u4ef7\u6536\u76d8\u5927\u5e45\u4e0b\u8dcc25.88%\u81f3\u6bcf\u80a19.85\u7f8e\u5143\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u867d\u7136\u4e16\u754c\u5404\u5730\u7684\u7ecf\u6d4e\u90fd\u5728\u91cd\u65b0\u5f00\u653e\uff0c\u4f46\u4e2d\u56fd\u7b49\u4e00\u4e9b\u56fd\u5bb6\u65b0\u51a0\u75ab\u60c5\u7684\u6fc0\u589e\u5bfc\u81f4\u5404\u56fd\u653f\u5e9c\u518d\u6b21\u6062\u590d\u4e25\u683c\u7684\u793e\u4ea4\u9650\u5236\uff0c\u6781\u5927\u5f71\u54cd\u4e86\u5236\u9020\u4e1a\u548c\u96f6\u552e\u9500\u552e\u4e1a\u3002<\/p>\n\n\n\n

\u4e2d\u56fd\u4e0d\u4ec5\u662f Under Armour \u4e89\u53d6\u65b0\u5ba2\u6237\u7684\u4e00\u4e2a\u4e0d\u65ad\u589e\u957f\u7684\u5e02\u573a\uff0c\u800c\u4e14\u4e5f\u662f\u8bb8\u591a\u8fd0\u52a8\u670d\u88c5\u884c\u4e1a\u7684\u4e3b\u8981\u5236\u9020\u4e2d\u5fc3\u3002\u5305\u62ec\u82f9\u679c\u516c\u53f8\u548c Estee Lauder\uff08\u96c5\u8bd7\u5170\u9edb\uff09\u5728\u5185\u7684\u4e00\u4e9b\u56fd\u9645\u516c\u53f8\u6700\u8fd1\u51e0\u5929\u8b66\u544a\u8bf4\uff0c\u4e2d\u56fd\u7684\u7ba1\u5236\u5c06\u5bf9\u5b83\u4eec\u7684\u4e1a\u52a1\u9020\u6210\u62d6\u7d2f\u3002<\/p>\n\n\n\n

\u5728\u622a\u81f312\u670831\u65e5\u768412\u4e2a\u6708\u4e2d\uff0cUnder Armour\u5927\u7ea667%\u7684\u670d\u88c5\u548c\u914d\u4ef6\u662f\u5728\u4e2d\u56fd\u3001\u8d8a\u5357\u3001\u7ea6\u65e6\u3001\u9a6c\u6765\u897f\u4e9a\u548c\u67ec\u57d4\u5be8\u751f\u4ea7\u7684\u3002\u4e00\u4efd\u5e74\u5ea6\u6587\u4ef6\u663e\u793a\uff0c\u5176\u51e0\u4e4e\u6240\u6709\u7684\u978b\u7c7b\u90fd\u662f\u5728\u4e2d\u56fd\u3001\u8d8a\u5357\u548c\u5370\u5ea6\u5c3c\u897f\u4e9a\u751f\u4ea7\u7684\u3002<\/p>\n\n\n\n

Under Armour\u8868\u793a\uff0c\u5728\u622a\u81f33\u670831\u65e5\u7684\u4e00\u5b63\u5ea6\u4e2d\uff0c\u75ab\u60c5\u9650\u5236\u5bfc\u81f4\u8be5\u516c\u53f8\u4e9a\u592a\u5730\u533a\u9500\u552e\u989d\u4e0b\u964d\u4e8614%\u3002\u8be5\u516c\u53f8\u53bb\u5e74\u7ea615%\u7684\u9500\u552e\u989d\u6765\u81ea\u4e9a\u6d32\u5730\u533a\u3002<\/p>\n\n\n\n

\u9664\u6b64\u4e4b\u5916\uff0c\u8fd0\u8f93\u5ef6\u8bef\u548c\u52b3\u52a8\u529b\u77ed\u7f3a\u4e5f\u5bf9 Under Armour\u7684\u95e8\u5e97\u7269\u6d41\u80fd\u529b\u9020\u6210\u5f71\u54cd\uff0c\u8feb\u4f7f\u5176\u4e0d\u5f97\u4e0d\u53d6\u6d88\u8ba2\u5355\u3002\u201c\u4f9b\u5e94\u94fe\u538b\u529b\u4f3c\u4e4e\u66f4\u591a\u7684\u662f\u8fd0\u8f93\u538b\u529b\u548c\u8fd0\u8f93\u6210\u672c\u4e0a\u6da8\u9020\u6210\u7684\uff0c\u800c\u4e0d\u662f\u4f9b\u5e94\u4e0d\u8db3\u7684\u95ee\u9898\u2026\u2026 \u201dBMO\u8d44\u672c\u5e02\u573a\u5206\u6790\u5e08 Simeon Siegel\u8868\u793a\uff0c\u201c\u4f9b\u5e94\u5145\u8db3\uff0c\u4f46\u78b0\u5230\u4e86\u6210\u672c\u7b49\u56f0\u96be\u3002\u201d<\/p>\n\n\n\n

Under Armour\u8ba4\u4e3a\uff0c\u672a\u6765\u4e00\u5e74\u4f1a\u5f88\u8270\u96be\uff0c\u5168\u7403\u4f9b\u5e94\u94fe\u6311\u6218\u548c\u4e2d\u56fd\u65b0\u4e00\u8f6e\u75ab\u60c5\u5c01\u9501\u6b63\u5728\u5bf9\u9700\u6c42\u9020\u6210\u51b2\u51fb\u3002\u516c\u53f8\u9996\u5e2d\u8d22\u52a1\u5b98 David Bergman\u8868\u793a\uff0c\u5229\u6da6\u7387\u53d7\u5230\u4e86\u8d27\u8fd0\u6210\u672c\u4e0a\u5347\u7684\u538b\u529b\uff0c\u5c24\u5176\u662f\u6d77\u8fd0\u6210\u672c\uff0c\u9ad8\u4e8e\u516c\u53f8\u9884\u671f\u3002\u4ed6\u8bf4\uff0cUnder Armour \u8fd8\u4f7f\u7528\u4e86\u66f4\u591a\u7684\u7a7a\u8fd0\u6765\u53d6\u8d27\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0cUnder Armour\u9996\u5e2d\u6267\u884c\u5b98 Patrik Frisk \u79f0\u8fd9\u4e9b\u4e0d\u5229\u56e0\u7d20\u662f\u6682\u65f6\u7684\uff0c\u5e76\u8868\u793a\u8be5\u54c1\u724c\u7684\u57fa\u672c\u9700\u6c42\u4ecd\u7136\u5f3a\u52b2\u3002Patrik Frisk\u544a\u8bc9\u5206\u6790\u5e08\uff0cUnder Armour\u5c06\u514b\u5236\u5730\u884c\u4e8b\uff0c\u4ee5\u786e\u4fdd\u4e0d\u4f1a\u8ba2\u8d2d\u8fc7\u591a\u7684\u5e93\u5b58\u3002\u800c\u98ce\u9669\u5728\u4e8e\uff0cUnder Armour\u540e\u9762\u53ef\u80fd\u4f1a\u88ab\u8feb\u5bf9\u5176\u6ede\u9500\u5546\u54c1\u6253\u6298\u5904\u7406\uff0c\u8fd9\u5c06\u5bf9\u5176\u76c8\u5229\u80fd\u529b\u9020\u6210\u538b\u529b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u5728\u622a\u81f32022\u5e743\u670831\u65e5\u7684\u7b2c\u4e00\u5b63\u5ea6\uff0cUnder Armour \u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f3.5%\uff0c\u81f313\u4ebf\u7f8e\u5143
\n\u6bdb\u5229\u6da66.05\u4ebf\u7f8e\u5143\uff0c\u800c\u53bb\u5e74\u540c\u671f\u4e3a 6.28\u4ebf\u7f8e\u5143
\n\u6bdb\u5229\u7387\u4e0b\u964d\u4e86350\u4e2a\u57fa\u70b9\uff0c\u964d\u81f346.5%\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u8fd0\u8d39\u4e0a\u6da8\uff1b
\n\u9500\u552e\u3001\u4e00\u822c\u6027\u53ca\u884c\u653f\u652f\u51fa\u540c\u6bd4\u589e\u52a016%\uff0c\u8fbe\u52305.94\u4ebf\u7f8e\u5143\uff1b
\n\u8425\u4e1a\u4e8f\u635f\u4e3a4600\u4e07\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u7684\u8425\u4e1a\u5229\u6da6\u4e3a1100\u4e07\u7f8e\u5143\uff1b
\n\u51c0\u4e8f\u635f\u4e3a6000\u4e07\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u7684\u51c0\u4e8f\u635f\u4e3a300\u4e07\u7f8e\u5143\uff1b
\n\u6bcf\u80a1\u644a\u8584\u4e8f\u635f\u4e3a0.13\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u7684\u6bcf\u80a1\u644a\u8584\u4e8f\u635f\u4e3a0.01\u7f8e\u5143\uff1b
\n\u5e93\u5b58\u4e0b\u964d3%\uff0c\u81f38.24\u4ebf\u7f8e\u5143\uff1b
\n\u622a\u81f3\u672c\u5b63\u5ea6\u672b\uff0c\u73b0\u91d1\u548c\u73b0\u91d1\u7b49\u4ef7\u7269\u4e3a10\u4ebf\u7f8e\u5143\uff0c\u5728\u516c\u53f811\u4ebf\u7f8e\u5143\u7684\u5faa\u73af\u4fe1\u8d37\u989d\u5ea6\u9879\u4e0b\u6ca1\u6709\u4efb\u4f55\u672a\u507f\u501f\u6b3e\u3002<\/p>\n\n\n\n

\u6309\u6e20\u9053<\/p>\n\n\n\n

\u6279\u53d1\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f4%\uff0c\u81f38.29\u4ebf\u7f8e\u5143\uff1b
\nDTC\uff08\u76f4\u9762\u6d88\u8d39\u8005\uff09\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f1%\uff0c\u81f34.41\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\u7535\u5546\u6e20\u9053\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f2%\u3002<\/p>\n\n\n\n

\u6309\u5730\u533a<\/p>\n\n\n\n

\u5317\u7f8e\u5e02\u573a\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f4.4%\uff0c\u81f38.41\u4ebf\u7f8e\u5143\uff1b
\nEMEA\uff08\u975e\u6d32\u3001\u4e2d\u4e1c\u3001\u6b27\u6d32\uff09\u5730\u533a\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f17.6%\uff0c\u81f32.28\u4ebf\u7f8e\u5143\uff1b
\n\u4e9a\u592a\u5730\u533a\uff1a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed113.5%\uff0c\u81f31.81\u4ebf\u7f8e\u5143\uff1b
\n\u62c9\u7f8e\u5730\u533a\uff1a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed15.5%\uff0c\u81f34564\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u6309\u54c1\u7c7b<\/p>\n\n\n\n

\u670d\u88c5\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f8.2%\uff0c\u81f38.76\u4ebf\u7f8e\u5143\uff1b
\n\u978b\u7c7b\uff1a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed14.0%\uff0c\u81f32.96\u4ebf\u7f8e\u5143\uff1b
\n\u914d\u9970\uff1a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed117.5%\uff0c\u81f39680.3\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u5728\u6b64\u80cc\u666f\u4e0b\uff0cUnder Armour\u53d1\u5e03\u4e862023\u8d22\u5e74\u5c55\u671b\uff1a<\/p>\n\n\n\n

\u9500\u552e\u989d\u9884\u8ba1\u5728\u53ef\u6bd4\u57fa\u51c6\u671f57\u4ebf\u7f8e\u5143\u57fa\u7840\u4e0a\u589e\u957f5%\uff5e7%\uff0c\u53cd\u6620\u4e86\u5317\u7f8e\u5730\u533a\u7684\u4e2d\u4e2a\u4f4d\u6570\u589e\u957f\u7387\u548c\u6d77\u5916\u5e02\u573a\u7684\u4f4e\u53cc\u4f4d\u6570\uff08 11%-13%\uff09\u589e\u957f\u7387\uff0c\u800c\u5206\u6790\u5e08\u9884\u8ba1\u5c06\u589e\u957f5.4%\uff1b
\n\u6bdb\u5229\u7387\u9884\u8ba1\u5c06\u5728\u8c03\u6574\u540e\u7684\u53ef\u6bd4\u57fa\u51c6\u671f49.6%\u57fa\u7840\u4e0a\u4e0b\u964d150\u81f3200\u4e2a\u57fa\u70b9\uff0c\u539f\u56e0\u662f\u8fd0\u8d39\u548c\u4ea7\u54c1\u6210\u672c\u7684\u901a\u80c0\u538b\u529b\uff0c\u4e0d\u5229\u7684\u6e20\u9053\u7ec4\u5408\uff0c\u4ee5\u53ca\u5916\u6c47\u7684\u53d8\u5316\uff1b
\n\u8425\u4e1a\u5229\u6da6\u9884\u8ba1\u5c06\u8fbe\u52303.75\u4ebf\uff5e4\u4ebf\u7f8e\u5143\uff0c\u6b64\u524d\u7684\u53ef\u6bd4\u57fa\u51c6\u671f\u8425\u4e1a\u5229\u6da6\u4e3a4.24\u4ebf\u7f8e\u5143\uff1b
\n\u6bcf\u80a1\u644a\u8584\u6536\u76ca\u9884\u8ba1\u4e3a0.79\u7f8e\u5143\uff5e0.84\u7f8e\u5143\uff0c\u6b64\u524d\u7684\u53ef\u6bd4\u57fa\u51c6\u671f\u6bcf\u80a1\u644a\u8584\u6536\u76ca\u4e3a0.47\u7f8e\u5143\uff1b
\n\u8c03\u6574\u540e\u7684\u6bcf\u80a1\u644a\u8584\u6536\u76ca\u9884\u8ba1\u5c06\u57280.63\u7f8e\u5143\uff5e0.68\u7f8e\u5143\uff0c\u4e0e\u6b64\u524d\u53ef\u6bd4\u57fa\u51c6\u671f\u7684\u8c03\u6574\u540e\u6bcf\u80a1\u644a\u8584\u6536\u76ca\u76f8\u5f53\uff0c\u4f46\u4f4e\u4e8e\u5206\u6790\u5e08\u4f30\u8ba1\u76840.83\u7f8e\u5143\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u7f8e\u56fd\u8fd0\u52a8\u7528\u54c1\u516c\u53f8 Under Armour (\u5b89\u5fb7\u739b)\u516c\u5e03\u4e862022\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\u3002\u4e00\u5b63\u5ea6\u8c03\u6574\u540e\u7684\u6bcf […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-145354","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/145354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=145354"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/145354\/revisions"}],"predecessor-version":[{"id":145357,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/145354\/revisions\/145357"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=145354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=145354"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=145354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}