{"id":146836,"date":"2022-06-04T08:02:23","date_gmt":"2022-06-04T00:02:23","guid":{"rendered":"http:\/\/www.htt.hk\/?p=146836"},"modified":"2022-06-04T08:02:23","modified_gmt":"2022-06-04T00:02:23","slug":"lululemon%e4%b8%80%e5%ad%a3%e5%ba%a6%e4%b8%ad%e5%9b%bd%e9%94%80%e5%94%ae%e5%ae%9e%e7%8e%b0%e4%b8%a4%e4%bd%8d%e6%95%b0%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=146836","title":{"rendered":"Lululemon\u4e00\u5b63\u5ea6\u4e2d\u56fd\u9500\u552e\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a0\u62ff\u5927\u745c\u4f3d\u8fd0\u52a8\u670d\u96f6\u552e\u5546 Lululemon\uff08\u9732\u9732\u4e50\u8499\uff09\u516c\u5e03\u4e862022\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u8d22\u52a1\u62a5\u544a\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f32%\u81f316\u4ebf\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u6bcf\u80a1\u6536\u76ca\u540c\u6bd4\u589e\u957f28%\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u5c3d\u7ba1\u4e2d\u56fd\u4e00\u4e9b\u57ce\u5e02\u53d7\u5230\u75ab\u60c5\u7ba1\u63a7\u7684\u5f71\u54cd\uff0c\u4f46\u8be5\u5e02\u573a\u7684\u9500\u552e\u989d\u4ecd\u7136\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/1-7-1024x512.png\" alt=\"\" class=\"wp-image-146837\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5e2d\u6267\u884c\u5b98 Calvin McDonald \u5728\u5b98\u65b9\u65b0\u95fb\u7a3f\u4e2d\u8868\u793a\uff1a\u201c\u5728 2022 \u5e74\u7b2c\u4e00\u5b63\u5ea6\uff0c\u4e1a\u52a1\u7684\u6301\u7eed\u53d1\u5c55\u52bf\u5934\u4f7f\u6211\u4eec\u5728\u4eca\u5e74\u53d6\u5f97\u4e86\u5f3a\u52b2\u7684\u5f00\u5c40\u3002\u6211\u4eec\u542f\u52a8\u4e86\u65b0\u7684 Power of Three \u00d72 \u589e\u957f\u8ba1\u5212\uff0c\u8fd9\u4e9b\u7ed3\u679c\u4e3a\u6211\u4eec\u5f00\u59cb\u4e0b\u4e00\u4e2a\u4e94\u5e74\u65c5\u7a0b\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5e2d\u8d22\u52a1\u5b98 Meghan Frank \u8868\u793a\uff1a\u201c\u6211\u4eec\u7684\u56e2\u961f\u7ee7\u7eed\u521b\u9020\u4e86\u5f3a\u52b2\u7684\u8d22\u52a1\u4e1a\u7ee9\uff0c\u540c\u65f6\u5e94\u5bf9\u75ab\u60c5\u7684\u6301\u7eed\u5f71\u54cd\u3001\u4f9b\u5e94\u94fe\u4e2d\u65ad\u548c\u901a\u80c0\u538b\u529b\u3002\u867d\u7136\u6211\u4eec\u4e0d\u80fd\u907f\u514d\u8fd9\u4e9b\u6311\u6218\uff0c\u4f46\u6211\u4eec\u7684\u5168\u6e20\u9053\u8fd0\u8425\u6a21\u5f0f\u3001\u5e73\u8861\u7684\u589e\u957f\u6218\u7565\u548c\u72ec\u7279\u7684\u521b\u65b0\u65b9\u6cd5\u4f7f\u6211\u4eec\u53d6\u5f97\u4e86\u4eca\u5929\u7684\u6210\u7ee9\uff0c\u6211\u4eec\u9884\u671f\u5168\u5e74\u4e5f\u5c06\u53d6\u5f97\u79ef\u6781\u6210\u679c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8d22\u62a5\u53d1\u5e03\u540e\u4e0e\u5206\u6790\u5e08\u7684\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0cCalvin McDonald \u8868\u793a\uff1a\u201c\u5ba2\u6237\u5bf9\u6211\u4eec\u7684\u6838\u5fc3\u4ea7\u54c1\u548c\u65b0\u4ea7\u54c1\u7684\u53cd\u54cd\u4ecd\u7136\u975e\u5e38\u5f3a\u70c8\u3002\u6211\u4eec\u7684\u4ea7\u54c1\u7ee7\u7eed\u63a8\u52a8\u9700\u6c42\uff0c\u6211\u4eec\u5728\u4e24\u4e2a\u6e20\u9053\u90fd\u7ecf\u5386\u4e86\u5f3a\u52b2\u7684\u6d41\u91cf\u589e\u957f\uff0c\u95e8\u5e97\u548c\u7535\u5b50\u5546\u52a1\u6e20\u9053\u589e\u957f\u4e86\u7ea6 40%\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/2-3-1024x509.png\" alt=\"\" class=\"wp-image-146838\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 \u4e2d\u56fd\u5e02\u573a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e00\u5b63\u5ea6\u7684\u6574\u4f53\u60c5\u51b5\u540e\uff0cCalvin McDonald \u8868\u793a\uff1a\u201c\u9274\u4e8e\u5f53\u524d\u4e0e\u75ab\u60c5\u76f8\u5173\u7684\u72b6\u51b5\u53ca\u5176\u5bf9\u6211\u4eec\u7684\u8fd0\u8425\u548c\u4f9b\u5e94\u94fe\u7684\u5f71\u54cd\uff0c\u6211\u60f3\u82b1\u51e0\u5206\u949f\u8c08\u8c08\u4e2d\u56fd\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u5728\u6574\u4e2a\u7b2c\u4e00\u5b63\u5ea6\u548c\u73b0\u5728\u7684\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6211\u4eec\u7684 71 \u5bb6\u95e8\u5e97\u4e2d\u6709\u4e09\u5206\u4e4b\u4e00\u5173\u95ed\u4e86\u4e00\u6bb5\u65f6\u95f4\u3002\u6211\u76f8\u4fe1\u4f60\u4eec\u5df2\u7ecf\u770b\u5230\uff0c\u672c\u5468\uff0c\u5317\u4eac\u7684\u95e8\u5e97\u91cd\u65b0\u5f00\u4e1a\uff0c\u6211\u4eec\u5f00\u59cb\u770b\u5230\u4e0a\u6d77\u7684\u9650\u5236\u6709\u6240\u653e\u677e\u3002\u5373\u4f7f\u5728\u5173\u5e97\u671f\u95f4\uff0c\u6211\u4eec\u7684\u4e1a\u52a1\u5728\u7b2c\u4e00\u5b63\u5ea6\u4ecd\u7136\u7a33\u5065\uff0c\u9500\u552e\u989d\u4e0e\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u589e\u957f\u4e86\u4e24\u4f4d\u6570\uff0c\u8fc7\u53bb\u4e09\u5e74\u7684\u5e74\u5747\u590d\u5408\u589e\u957f\u7387\u8d85\u8fc7 60%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u6211\u4eec\u4eca\u5e74\u89c4\u5212\u7684 40 \u5bb6\u56fd\u9645\u65b0\u5e97\u4e2d\u7684\u5927\u90e8\u5206\u90fd\u4f4d\u4e8e\u4e2d\u56fd\u5185\u5730\uff0c\u6211\u4eec\u7684\u589e\u957f\u8ba1\u5212\u4ecd\u4fdd\u6301\u5728\u6b63\u8f68\u4e0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u56e2\u961f\u6b63\u5728\u5bc6\u5207\u5173\u6ce8\u60c5\u51b5\uff0c\u4e0e\u6211\u4eec\u7684\u4f9b\u5e94\u5546\u4fdd\u6301\u5b9a\u671f\u8054\u7cfb\uff0c\u5e76\u52aa\u529b\u964d\u4f4e\u5f53\u524d\u7684\u98ce\u9669\u3002\u8bf4\u4e86\u8fd9\u4e48\u591a\uff0c\u6211\u4eec\u4ecd\u7136\u5bf9\u6211\u4eec\u5728\u4e2d\u56fd\u7684\u4e1a\u52a1\u611f\u5230\u5174\u594b\uff0c\u6211\u4eec\u8ba4\u4e3a\u76ee\u524d\u7684\u60c5\u51b5\u662f\u77ed\u671f\u7684\u3002\u6211\u4eec\u7684\u54c1\u724c\u52bf\u5934\u4f9d\u7136\u5f3a\u52b2\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u5728\u8be5\u5e02\u573a\u6295\u8d44\uff0c\u6211\u4eec\u5bf9 Lululemon \u5728\u8fd9\u4e2a\u91cd\u8981\u5e02\u573a\u7684\u672a\u6765\u611f\u5230\u5174\u594b\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meghan Frank \u8865\u5145\u8868\u793a\uff0cLululemon \u5728\u4e2d\u56fd\u768471\u5bb6\u95e8\u5e97\u670915\u5bb6\u4f4d\u4e8e\u5317\u4eac\u548c\u4e0a\u6d77\uff0c\u672c\u5468\u5317\u4eac\u768410\u5bb6\u95e8\u5e97\u4e2d\u67098\u5bb6\u5df2\u7ecf\u91cd\u65b0\u5f00\u4e1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 \u5b9a\u4ef7\u7b56\u7565<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u539f\u6750\u6599\u3001\u52b3\u52a8\u529b\u4ee5\u53ca\u7a7a\u8fd0\u7684\u6295\u5165\u6210\u672c\u589e\u52a0\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u5bc6\u5207\u5173\u6ce8\u8fd9\u4e9b\u60c5\u51b5\uff0c\u5e76\u6b63\u5728\u91c7\u53d6\u884c\u52a8\u51cf\u8f7b\u5bf9\u6211\u4eec\u635f\u76ca\u8868\u7684\u5f71\u54cd\u3002\u5176\u4e2d\u5305\u62ec\u4e0e\u6211\u4eec\u7684\u4f9b\u5e94\u5546\u4f19\u4f34\u5408\u4f5c\uff0c\u6301\u7eed\u8fdb\u884c\u6210\u672c\u7ba1\u7406\u3002\u6211\u4eec\u6b63\u5728\u5bf9\u90e8\u5206\u5546\u54c1\u8fdb\u884c\u63d0\u4ef7\uff0c\u6ca1\u6709\u770b\u5230\u5bf9\u6211\u4eec\u7684\u9500\u91cf\u4ea7\u751f\u4efb\u4f55\u8d1f\u9762\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0c\u4e0e\u4e1a\u5185\u8bb8\u591a\u516c\u53f8\u4e0d\u540c\u7684\u662f\uff0c\u6211\u4eec\u4e0d\u4f7f\u7528\u4fc3\u9500\u5b9a\u4ef7\uff08promotional pricing\uff09\u4f5c\u4e3a\u63a8\u52a8\u603b\u9500\u552e\u989d\u7684\u6760\u6746\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u975e\u5e38\u6ce8\u91cd\u5b9a\u4ef7\u7b56\u7565\uff0c\u5e76\u76f8\u5e94\u5730\u76d1\u6d4b\u5ba2\u6237\u7684\u53cd\u9988\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u8fd9\u6bb5\u4e0d\u786e\u5b9a\u7684\u65f6\u671f\uff0c\u6211\u5bf9\u6da8\u4ef7\u4ecd\u7136\u6301\u8c28\u614e\u6001\u5ea6\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u76d1\u6d4b\u5e76\u4fdd\u6301\u5bf9\u8fd9\u4e00\u6218\u7565\u7684\u5ba1\u614e\u6001\u5ea6\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Lululemon \u7684\u72ec\u7279\u4f18\u52bf<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u8bf4\u9053\uff1a\u201c\u5728\u6b64\u6211\u60f3\u5f3a\u8c03 Lululemon \u7684\u72ec\u7279\u4f18\u52bf\uff0c\u8fd9\u4e9b\u4f18\u52bf\u63a8\u52a8\u4e86\u6211\u4eec\u4e00\u4e2a\u5b63\u5ea6\u53c8\u4e00\u4e2a\u5b63\u5ea6\u7684\u4e1a\u7ee9\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u6709\u8bb8\u591a\u5c5e\u6027\u4f7f\u6211\u4eec\u7684\u54c1\u724c\u72ec\u4e00\u65e0\u4e8c\uff0c\u521b\u9020\u7ade\u4e89\u4f18\u52bf\u5e76\u5f15\u9886\u6211\u4eec\u4e1a\u52a1\u7684\u6301\u7eed\u53d1\u5c55\u3002\u6b63\u5982\u6211\u4e4b\u524d\u5206\u4eab\u7684\u90a3\u6837\uff0c\u75ab\u60c5\u5df2\u7ecf\u4fc3\u6210\u4e86\u5ba2\u6237\u884c\u4e3a\u7684\u6839\u672c\u53d8\u5316\uff0c\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u4ee4\u4eba\u4fe1\u670d\u7684\u53d1\u5c55\u673a\u4f1a\u3002\u5176\u4e2d\u5305\u62ec\uff0c\u6211\u4eec\u7684\u5ba2\u6237\u5e0c\u671b\u8fc7\u4e0a\u79ef\u6781\u5065\u5eb7\u7684\u751f\u6d3b\u65b9\u5f0f\uff0c\u5e76\u5bfb\u6c42\u4e0e\u5065\u5eb7\u548c\u6062\u590d\u76f8\u5173\u7684\u989d\u5916\u652f\u6301\u3002\u968f\u7740\u56de\u5f52\u5e38\u6001\uff0c\u4ed6\u4eec\u5bf9\u591a\u529f\u80fd\u670d\u88c5\u7684\u6e34\u671b\u6709\u6240\u589e\u52a0\u3002\u6b64\u5916\uff0c\u6211\u4eec\u7684 DTC \u6a21\u5f0f\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u4e86\u5f3a\u5927\u800c\u76f4\u63a5\u7684\u8054\u7cfb\uff0c\u5e76\u5728\u6bcf\u4e2a\u89e6\u70b9\u63d0\u4f9b\u4e86\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u6d1e\u5bdf\u529b\u3002<\/p>\n\n\n\n<p 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