{"id":147127,"date":"2022-06-10T22:37:18","date_gmt":"2022-06-10T14:37:18","guid":{"rendered":"http:\/\/www.htt.hk\/?p=147127"},"modified":"2022-06-10T22:37:18","modified_gmt":"2022-06-10T14:37:18","slug":"the-realreal%e5%88%9b%e5%a7%8b%e4%ba%ba%e7%a6%bb%e8%81%8c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=147127","title":{"rendered":"The RealReal\u521b\u59cb\u4eba\u79bb\u804c"},"content":{"rendered":"\n

<\/p>\n\n\n\n

6\u67087\u65e5\uff0c\u7f8e\u56fd\u4e8c\u624b\u5962\u4f88\u54c1\u7535\u5546\u9f99\u5934 The RealReal Inc.\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Julie Wainwright\u51b3\u5b9a\u79bb\u804c\uff0c\u5e76\u8f9e\u53bb\u8463\u4e8b\u957f\u548c\u8463\u4e8b\u4f1a\u6210\u5458\u7684\u804c\u52a1\uff0c\u7acb\u5373\u751f\u6548\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u8463\u4e8b\u4f1a\u5df2\u4efb\u547d The RealReal \u603b\u88c1\u517c\u9996\u5e2d\u8fd0\u8425\u5b98 Rati Sahi Levesque \u4ee5\u53ca\u9996\u5e2d\u8d22\u52a1\u5b98 Robert Julian \u4e3a\u8054\u5e2d\u4e34\u65f6\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u4e8e\u5468\u4e8c\u751f\u6548\u3002<\/p>\n\n\n\n

Levesque\u4e8e2011\u5e74\u52a0\u5165 The RealReal\uff0c2012\u5e74\u81f32019\u5e74\u62c5\u4efb\u9996\u5e2d\u5546\u52a1\u5b98\uff0c\u81ea2019\u5e74\u4ee5\u6765\u62c5\u4efb\u9996\u5e2d\u8fd0\u8425\u5b98\uff0c\u81ea2021\u5e74\u8d77\u517c\u4efb The RealReal\u603b\u88c1\u3002Julian\u81ea2021\u5e74\u4ee5\u6765\u4e00\u76f4\u62c5\u4efb The RealReal\u7684\u9996\u5e2d\u8d22\u52a1\u5b98\uff0c\u62e5\u6709\u8d85\u8fc730\u5e74\u7684\u8d22\u52a1\u7ba1\u7406\u7ecf\u9a8c\u3002<\/p>\n\n\n\n

\u9996\u5e2d\u72ec\u7acb\u8463\u4e8b\u957f Rob Krolik\u5bf9\u6b64\u8868\u793a\uff1a\u201cRati\u548c Robert\u5177\u6709\u4e92\u8865\u6280\u80fd\uff0c\u5171\u540c\u521b\u9020\u4e86\u4e00\u4e2a\u8fd0\u8425\u3001\u91d1\u878d\u548c\u884c\u4e1a\u4e13\u5bb6\u7684\u5f3a\u5927\u7ec4\u5408\u3002\u201d\u201c\u5728\u5bfb\u627e\u65b0\u7684\u5e38\u4efb CEO\u7684\u8fc7\u7a0b\u4e2d\uff0c\u4ed6\u4eec\u975e\u5e38\u9002\u5408\u5171\u540c\u62c5\u4efb\u4e34\u65f6 CEO\u3002\u201d<\/p>\n\n\n\n

The RealReal\u8868\u793a\uff0c\u8463\u4e8b\u4f1a\u5c06\u4e0e\u4e00\u5bb6\u730e\u5934\u516c\u53f8\u5408\u4f5c\uff0c\u5bfb\u627e\u4e00\u4f4d\u65b0\u7684\u5e38\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u3002\u4e0e\u6b64\u540c\u65f6\uff0cJulie Wainwright \u5df2\u540c\u610f\u5728\u65b0CEO\u4e0a\u4efb\u4e4b\u524d\uff0c\u7ee7\u7eed\u62c5\u4efb\u987e\u95ee\u89d2\u8272\uff0c\u76f4\u81f3 2022 \u5e74\u5e95\u3002<\/p>\n\n\n\n

Wainwright\u8bf4\uff1a\u201c\u6211\u4e3a\u6211\u4eec\u5efa\u7acb\u7684\u516c\u53f8\u6df1\u611f\u81ea\u8c6a\uff0c\u4e5f\u5f88\u8363\u5e78\u80fd\u4e0e\u4e00\u4e2a\u652f\u6301\u6211\u4eec\u521b\u59cb\u613f\u666f\u7684\u56e2\u961f\u5408\u4f5c\uff0c\u4e3a\u65f6\u5c1a\u884c\u4e1a\u521b\u9020\u66f4\u53ef\u6301\u7eed\u7684\u672a\u6765\u3002\u201d<\/p>\n\n\n\n

\u201cRealReal\u5c06\u7ee7\u7eed\u5728\u6301\u7eed\u76c8\u5229\u7684\u9053\u8def\u4e0a\u53d6\u5f97\u8fdb\u5c55\uff0c\u6211\u89c9\u5f97\u73b0\u5728\u662f\u4e0b\u4e00\u4ee3\u9886\u5bfc\u5c42\u6307\u5bfc\u516c\u53f8\u5c55\u5f00\u65b0\u7bc7\u7ae0\u7684\u5408\u9002\u65f6\u673a\u3002\u975e\u5e38\u611f\u8c22\u6240\u6709\u4e3a\u652f\u6301\u6211\u4eec\u65c5\u7a0b\u800c\u4e0d\u61c8\u52aa\u529b\u7684\u4eba\u4eec\uff0c\u6211\u975e\u5e38\u4fe1\u4efbRati, Robert\u548c\u6211\u4eec\u7ba1\u7406\u56e2\u961f\u7684\u5176\u4ed6\u6210\u5458\uff0c\u6765\u5171\u540c\u5b9e\u73b02025\u5e74\u613f\u666f\u3002\u201d<\/p>\n\n\n\n

\u8d44\u6599\u663e\u793a\uff0cJulie Wainwright \u5df2\u9886\u5bfc\u8be5\u516c\u53f8 11 \u5e74\uff0c\u622a\u81f3 5 \u6708 20 \u65e5\u5979\u62e5\u6709\u8be5\u516c\u53f8\u7ea6 260 \u4e07\u80a1\u80a1\u4efd\u3002<\/p>\n\n\n\n

\u4e0a\u4e2a\u6708\uff0cThe RealReal\u516c\u5e03\u4e86\uff08\u622a\u81f33\u670831\u65e5\u7684\uff092022\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\uff0c\u7531\u4e8e\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff08GMV\uff09\u5f3a\u52b2\u589e\u957f\uff0c\u8be5\u516c\u53f8\u7b2c\u4e00\u5b63\u5ea6\u603b\u6536\u5165\u589e\u957f\u4e8648%\u8fbe\u52301.47\u4ebf\u7f8e\u5143\uff0c\u5546\u54c1\u4ea4\u6613\u603b\u989d(GMV) \u540c\u6bd4\u589e\u957f31%\u81f34.28\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

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