{"id":147411,"date":"2022-06-14T21:45:42","date_gmt":"2022-06-14T13:45:42","guid":{"rendered":"http:\/\/www.htt.hk\/?p=147411"},"modified":"2022-06-14T21:45:42","modified_gmt":"2022-06-14T13:45:42","slug":"%e6%bd%ae%e6%b5%81%e5%aa%92%e4%bd%93%e7%94%b5%e5%95%86-highsnobiety-%e8%a2%ab%e6%ac%a7%e6%b4%b2%e6%97%b6%e5%b0%9a%e7%94%b5%e5%95%86%e5%b7%a8%e5%a4%b4%e6%8e%a7%e8%82%a1","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=147411","title":{"rendered":"\u6f6e\u6d41\u5a92\u4f53\u7535\u5546 Highsnobiety \u88ab\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5de8\u5934\u63a7\u80a1"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u9f99\u5934\u4f01\u4e1a Zalando \u5ba3\u5e03\u5df2\u6536\u8d2d Highsnobiety\u591a\u6570\u80a1\u6743\uff0c\u5177\u4f53\u8d22\u52a1\u7ec6\u8282\u6682\u672a\u62ab\u9732\u3002Highsnobiety \u662f\u4e00\u5bb6\u5728\u5168\u7403\u6f6e\u6d41\u65f6\u5c1a\u754c\u62e5\u6709\u5f88\u9ad8\u77e5\u540d\u5ea6\u7684\u6570\u5b57\u5a92\u4f53\u548c\u7535\u5546\u516c\u53f8\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u4ea4\u6613\u7684\u4e00\u90e8\u5206\uff0cHighsnobiety\u5c06\u7ee7\u7eed\u7531\u5176\u4e24\u4f4d\u8463\u4e8b\u603b\u7ecf\u7406 David Fischer\u548cJ\u00fcrgen Hopfgartner \u9886\u5bfc\uff0c\u5e76\u4e14\u4fdd\u7559\u5176\u7f16\u8f91\u548c\u7b56\u5212\u7684\u81ea\u4e3b\u6743\uff0c\u51fa\u7248\u548c\u5e7f\u544a\u5de5\u4f5c\u5c06\u4fdd\u6301\u5b8c\u5168\u72ec\u7acb\u3002\u521b\u59cb\u4ebaDavid Fischer \u5c06\u7ee7\u7eed\u6301\u6709\u5c11\u6570\u80a1\u6743\u3002<\/p>\n\n\n\n

\u5728\u7ee7\u7eed\u72ec\u7acb\u8fd0\u8425\u7684\u540c\u65f6\uff0cHighsnobiety\u5c06\u4f5c\u4e3a\u6218\u7565\u548c\u521b\u610f\u987e\u95ee\uff0c\u5e2e\u52a9Zalando\u5728\u5176\u5e73\u53f0\u4e0a\u5f00\u53d1\u4ee5\u7075\u611f\u9a71\u52a8\u7684\u65b0\u7a7a\u95f4\u548c\u5f62\u5f0f\uff1b\u800cZalando\u7684\u4e13\u4e1a\u77e5\u8bc6\u548c\u8d44\u6e90\u4e5f\u5c06\u5e2e\u52a9Highsnobiety\u63a8\u52a8\u5176\u81ea\u8eab\u7684\u7535\u5b50\u5546\u52a1\u80fd\u529b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Highsnobiety\u8868\u793a\uff0c\u5b83\u5728\u8857\u5934\u670d\u9970\u9886\u57df\u7684\u7279\u6b8a\u4f18\u52bf\u5c06\u201c\u52a0\u901fZalando\u6210\u4e3a\u8857\u5934\u670d\u9970\u3001\u65b0\u5962\u4f88\u54c1\u548c\u65f6\u5c1a\u7075\u611f\u7684\u9996\u9009\u4e4b\u5730\uff0c\u7279\u522b\u662f\u4e3a\u90a3\u4e9b\u5e74\u8f7b\u7684\u3001\u65f6\u5c1a\u524d\u536b\u7684\u6d88\u8d39\u8005\u3002\u201d<\/p>\n\n\n\n

Highsnobiety \u7531 David Fischer\u4e8e2005\u5e74\u521b\u7acb\uff0c\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u9ad8\u7aef\u6f6e\u6d41\u670d\u9970\u7684\u6570\u5b57\u5a92\u4f53\u548c\u7535\u5546\u516c\u53f8\u3002\u5176\u603b\u90e8\u8bbe\u5728\u67cf\u6797\uff0c\u5728\u7ebd\u7ea6\u3001\u6d1b\u6749\u77f6\u3001\u4f26\u6566\u3001\u963f\u59c6\u65af\u7279\u4e39\u3001\u6089\u5c3c\u548c\u7c73\u5170\u5747\u8bbe\u6709\u529e\u4e8b\u5904\u3002<\/p>\n\n\n\n

\u5982\u4eca\u7684 Highsnobiety \u5df2\u7ecf\u53d1\u5c55\u6210\u4e3a\u4e00\u4efd\u53ef\u4f9b\u8d2d\u7269\u7684\u7535\u5b50\u6742\u5fd7\uff0c\u540c\u65f6\u4e3a\u7c89\u4e1d\u63d0\u4f9b\u70ed\u95e8\u54c1\u724c\u7684\u6700\u65b0\u6d88\u606f\uff0c\u4ee5\u53ca\u53ef\u4f9b\u76f4\u63a5\u8d2d\u4e70\u7684\u7cbe\u9009\u4ea7\u54c1\u3002Highsnobiety \u8fd8\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u670d\u88c5\u7cfb\u5217\uff0c\u751a\u81f3\u63a2\u7d22\u4e86\u5b9e\u4f53\u96f6\u552e \u2014\u2014 \u66fe\u5728\u5df4\u9ece\u548c\u82cf\u9ece\u4e16\u673a\u573a\u5f00\u8bbe\u8fc7\u51e0\u5bb6\u5feb\u95ea\u5e97\u3002<\/p>\n\n\n\n

\u53bb\u5e7410\u6708\uff0c\u5c31\u6709\u6d88\u606f\u4f20\u51faHighsnobiety\u6b63\u5728\u8003\u8651\u51fa\u552e\uff0c\u5e76\u4e14\u5df2\u6709\u6f5c\u5728\u4e70\u5bb6\u8868\u793a\u5174\u8da3\u3002<\/p>\n\n\n\n

Highsnobiety\u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98David Fischer\u8bc4\u8bba\u9053\uff1a\u201cHighsnobiety\u5df2\u7ecf\u638c\u63e1\u4e86\u5c06\u6545\u4e8b\u53d8\u6210\u4ea7\u54c1\u3001\u5c06\u4ea7\u54c1\u53d8\u6210\u6545\u4e8b\u7684\u827a\u672f\u3002\u6211\u5f88\u9ad8\u5174\u80fd\u591f\u7528\u6211\u4eec\u7684\u80fd\u529b\u5e2e\u52a9 Zalando \u5b9e\u73b0\u7f8e\u597d\u7684\u65f6\u5c1a\u613f\u666f\uff0c\u5171\u540c\u91cd\u6784\u5185\u5bb9\u548c\u5546\u4e1a\u7684\u672a\u6765\u3002\u540c\u6837\uff0c\u6211\u5f88\u9ad8\u5174\u80fd\u591f\u5229\u7528 Zalando \u5728\u6269\u5c55\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u65b9\u9762\u65e0\u4e0e\u4f26\u6bd4\u7684\u4e13\u4e1a\u77e5\u8bc6\uff0c\u5e76\u5c06\u6211\u6bd5\u751f\u7684\u6fc0\u60c5\u5de5\u4f5c\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\u3002\u201d<\/p>\n\n\n\n

Zalando\u7684\u521b\u59cb\u4eba\u517c\u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98 David Schneider\u8bf4\uff1a\u201c\u6211\u4eec\u4e24\u5bb6\u516c\u53f8\u90fd\u70ed\u8877\u4e8e\u5efa\u7acb\u5f3a\u5927\u7684\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u5e76\u8ba9\u54c1\u724c\u7528\u81ea\u5df1\u7684\u4ea7\u54c1\u548c\u6545\u4e8b\u6fc0\u52b1\u53d7\u4f17\u3002\u4e0eHighsnobiety\u5408\u4f5c\u5c06\u4f7f\u6211\u4eec\u80fd\u591f\u66f4\u5feb\u5730\u5b9e\u73b0\u6211\u4eec\u7684\u96c4\u5fc3\u58ee\u5fd7\uff0c\u4e3a\u6211\u4eec\u7684\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u6211\u5f88\u9ad8\u5174\u770b\u5230\u6211\u4eec\u7684\u5171\u540c\u613f\u666f\u6210\u4e3a\u73b0\u5b9e\uff0c\u5e76\u5171\u540c\u5851\u9020\u5546\u4e1a\u65f6\u5c1a\u5185\u5bb9\u7684\u672a\u6765\u3002 \u201d<\/p>\n\n\n\n

\u4eca\u5e743\u6708\uff0cZalando\u516c\u5e03\u4e862021\u8d22\u5e74\u5173\u952e\u8d22\u52a1\u6570\u636e\uff0c\u5168\u5e74\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff08GMV\uff09\u589e\u957f34.1%\u81f3143\u4ebf\u6b27\u5143\uff0c\u5f52\u5c5e\u4e8e\u516c\u53f8\u7684\u9500\u552e\u6536\u5165\u589e\u957f29.7%\u81f3103.54\u4ebf\u6b27\u5143\uff0c\u8c03\u6574\u540e\u7684\u606f\u7a0e\u524d\u51c0\u5229\u6da6\uff08EBIT\uff09\u4e3a4.68\u4ebf\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a4.21\u4ebf\u6b27\u5143\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

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