{"id":147514,"date":"2022-06-16T21:43:52","date_gmt":"2022-06-16T13:43:52","guid":{"rendered":"http:\/\/www.htt.hk\/?p=147514"},"modified":"2022-06-16T21:43:52","modified_gmt":"2022-06-16T13:43:52","slug":"brandz-2022%e5%b9%b4%e5%85%a8%e7%90%83%e5%93%81%e7%89%8c%e4%bb%b7%e5%80%bc%e7%99%be%e5%bc%ba%e6%a6%9c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=147514","title":{"rendered":"BrandZ 2022\u5e74\u5168\u7403\u54c1\u724c\u4ef7\u503c\u767e\u5f3a\u699c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u9645\u5e02\u573a\u54a8\u8be2\u673a\u6784 Kantar Millward Brown \uff08\u51ef\u5ea6\uff09\u516c\u5e03\u4e862022\u5e74\u5ea6 BrandZ \u5168\u7403\u6700\u5177\u4ef7\u503c100\u5f3a\u54c1\u724c\u699c\u5355\uff08BrandZ Most Valuable Global Brands 2022\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u51ef\u5ea6 BrandZ\u2122\u6700\u5177\u4ef7\u503c\u5168\u7403\u54c1\u724c\u7684\u603b\u4ef7\u503c\u589e\u957f\u4e8623%\u81f38.7\u4e07\u4ebf\u7f8e\u5143\u3002\u8fd9\u51f8\u663e\u4e86\u5f3a\u5927\u54c1\u724c\u529b\u5728\u5e2e\u52a9\u4f01\u4e1a\u5e94\u5bf9\u5168\u7403\u7ecf\u6d4e\u52a8\u8361\u65f6\u7684\u91cd\u8981\u4f5c\u7528\u3002\u81ea2006\u5e74\u699c\u5355\u5efa\u7acb\u4ee5\u6765\uff0c\u51ef\u5ea6 BrandZ\u2122\u5168\u7403\u767e\u5f3a\u54c1\u724c\u7684\u603b\u4ef7\u503c\u4ee512.1%\u7684\u590d\u5408\u5e74\u5747\u589e\u957f\u7387\u6301\u7eed\u4e0a\u6da8\uff0c\u589e\u901f\u662f\u540c\u671f\u5168\u7403 GDP\u589e\u957f\u7684\u4e09\u500d\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/1-28-1024x548.png\" alt=\"\" class=\"wp-image-147515\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u699c\u5355\u8ffd\u8e2a\u4e86\u5168\u740351\u4e2a\u5e02\u573a\u7684\u54c1\u724c\uff0c\u6db5\u76d6\u4ee5\u4e0b\u7c7b\u522b\uff1a\u5962\u4f88\u54c1\u3001\u670d\u88c5\u3001\u98df\u54c1\u53ca\u8f6f\u996e\u3001\u5feb\u9910\u3001\u9152\u7c7b\u3001\u4e2a\u62a4\u3001\u5a92\u4f53\u5a31\u4e50\u3001\u7535\u4fe1\u670d\u52a1\u3001\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u548c\u6280\u672f\u670d\u52a1\u3001\u94f6\u884c\u3001\u6d88\u8d39\u8005\u6280\u672f\u3001\u96f6\u552e\u3001\u6c7d\u8f66\uff08\u5176\u4e2d\u98df\u54c1\u53ca\u8f6f\u996e\u3001\u9152\u7c7b\u3001\u5a92\u4f53\u5a31\u4e50\u3001\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u548c\u6280\u672f\u670d\u52a1\u3001\u94f6\u884c\u3001\u6d88\u8d39\u8005\u6280\u672f\u662f\u4eca\u5e74\u65b0\u589e\u7684\u7c7b\u522b\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u603b\u699c\u5341\u5f3a\u4e2d\uff0c\u82f9\u679c\u3001\u8c37\u6b4c\u548c\u4e9a\u9a6c\u900a\u5206\u5217\u524d\u4e09\uff0c\u4e2d\u56fd\u4f01\u4e1a\u817e\u8baf\u548c\u963f\u91cc\u5df4\u5df4\u518d\u6b21\u540d\u5217\u5168\u7403\u5341\u5f3a\uff0c\u6cd5\u56fd\u5962\u4f88\u54c1\u724c LOUIS VUITTON \uff08\u8def\u6613\u5a01\u767b\uff09\u662f\u552f\u4e00\u8fdb\u5165\u5341\u5f3a\u7684\u65f6\u5c1a\u4f01\u4e1a\uff0c\u4e5f\u662f\u81ea2010\u5e74\u4ee5\u6765\u9996\u4e2a\u8fdb\u5165\u5168\u7403\u524d\u5341\u7684\u6b27\u6d32\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/2-16-1024x612.png\" alt=\"\" class=\"wp-image-147516\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e74\uff0c\u5168\u7403\u767e\u5f3a\u699c\u5355\u4e2d\u7684\u54c1\u724c\u5e73\u5747\u6da8\u5e45\u572823%\uff0c\u7ea6\u670919\u4e2a\u54c1\u724c\u540c\u6bd4\u6da8\u5e45\u8fbe\u523060%\u6216\u4ee5\u4e0a\u3002\u5176\u4e2d\uff0c\u6cd5\u56fd\u9ad8\u7ea7\u73e0\u5b9d\u54c1\u724c Cartier\uff08\u5361\u5730\u4e9a\uff09\u589e\u957f\u6700\u4e3a\u5f3a\u52b2\uff0c\u8fbe\u523088.3%\uff1b\u4e0e\u5b83\u4e00\u8d77\u8fdb\u5165\u201c\u6700\u5feb\u589e\u901f\u201d\u7684\u65f6\u5c1a\u5962\u4f88\u54c1\u724c\u8fd8\u5305\u62ec\u6cd5\u56fd\u5962\u4f88\u54c1\u724c Herm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09\uff08+73.2%\uff09\u548c Louis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff09\uff08+64.1%\uff09\uff0c\u8dc3\u5c45\u4eca\u5e74 TOP RISERS\uff08\u589e\u957f\u6700\u5feb\u54c1\u724c\uff09\u7684\u524d\u5341\u540d\u4e4b\u5217\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/3-10-1024x551.png\" alt=\"\" class=\"wp-image-147517\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5962\u4f88\u54c1\u7c7b\u522b\u4e2d\uff0c\u4e16\u754c\u9876\u7ea7\u5962\u4f88\u54c1\u724c\u57282022\u5e74\u5feb\u901f\u589e\u957f\uff0c\u5728\u8fc7\u53bb\u768412\u4e2a\u6708\u91cc\u4f3c\u4e4e\u5df2\u6062\u590d\u5e38\u6001\u3002\u4e16\u754c\u5404\u5730\u7684\u5546\u5e97\u91cd\u65b0\u5f00\u4e1a\uff0c\u4eba\u4eec\u671f\u5f85\u5df2\u4e45\u7684\u9762\u5bf9\u9762\u7684\u65f6\u88c5\u5468\u53c8\u56de\u6765\u4e86\uff0c\u4e0e\u6b64\u540c\u65f6\uff0c\u540d\u4eba\u5927\u4f7f\u4ecd\u7136\u662f\u5962\u4f88\u54c1\u8425\u9500\u6d3b\u52a8\u7684\u4e3b\u8981\u63a8\u52a8\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1\u7c7b\u5341\u5927\u54c1\u724c\u7684\u603b\u4ef7\u503c\u589e\u957f\u4e8645%\u81f33443.55\u4ebf\u7f8e\u5143\uff0c\u5f97\u76ca\u4e8e\u8fd9\u4e9b\u54c1\u724c\u201c\u4ee5\u5176\u4ed6\u54c1\u724c\u96be\u4ee5\u4f01\u53ca\u7684\u65b9\u5f0f\u5229\u7528\u5176\u5d07\u9ad8\u7684\u58f0\u8a89\u548c\u5b9a\u4ef7\u6743\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4eca\u5e74\u7684 BrandZ\u6392\u540d\u4e2d\uff0cLouis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff09\u8749\u8054\u5962\u4f88\u54c1\u724c\u699c\u9996\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u589e\u957f64%\u81f31243\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/4-8-1024x548.png\" alt=\"\" class=\"wp-image-147518\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1\u524d\u5341\u699c\u5355<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Louis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff09\u4ee51242.73\u4ebf\u7f8e\u5143\u4f4d\u5c45\u699c\u9996\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e8664.1%<br>\nHerm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09803.23\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e8673.2%<br>\nChanel\uff08\u9999\u5948\u513f\uff09530.21\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e8613%<br>\nGucci\uff08\u53e4\u9a70) 378.87\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f12%<br>\nDior\uff08\u8fea\u5965\uff09105.34\u4ebf\u7f8e\u5143<br>\nCartier\uff08\u5361\u5730\u4e9a\uff09101.1\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f88%\uff0c\u662f\u4eca\u5e74\u589e\u957f\u6700\u5feb\u7684\u54c1\u724c<br>\nRolex\uff08\u52b3\u529b\u58eb\uff0990.42\u4ebf\u7f8e\u5143<br>\nSaint Laurent\uff08\u5723\u7f57\u5170\uff0968.05\u4ebf\u7f8e\u5143<br>\nTiffany&amp;Co.\uff08\u8482\u8299\u5c3c\uff0967.18\u4ebf\u7f8e\u5143<br>\nPrada\uff08\u666e\u62c9\u8fbe\uff09\u4ee556.42\u4ebf\u7f8e\u5143\u6392\u540d\u7b2c\u5341\uff0c\u8f83\u4e0a\u5e74\u6709\u6240\u589e\u957f\uff0c\u4f46\u6392\u540d\u6bd4\u53bb\u5e74\u4e0b\u964d\u4e86\u4e00\u4f4d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5\u7c7b\u522b\u5df2\u7ecf\u5f00\u59cb\u590d\u82cf\u2014\u2014\u8fc7\u53bb\u7684\u4e00\u5e74\u4e5f\u4e0d\u4f8b\u5916\uff0c\u9886\u5148\u54c1\u724c\u7684\u4ef7\u503c\u7ee7\u7eed\u4e0a\u5347\uff0c\u670d\u88c5\u7c7b\u5341\u5927\u54c1\u724c\u7684\u603b\u4ef7\u503c\u589e\u957f\u4e8620%\u81f32165.95\u4ebf\u7f8e\u5143\u3002\u51ef\u5ea6\u8868\u793a\uff0c\u8fd9\u4e00\u589e\u957f\u5f52\u529f\u4e8e\u201c\u9886\u5148\u54c1\u724c\u7684\u54c1\u724c\u4ef7\u503c\u6301\u7eed\u4e0a\u5347\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u6765\uff0c\u201c\u8fd0\u52a8\u4f11\u95f2\u98ce\u201d\u4e3b\u5bfc\u4e86\u6574\u4e2a\u884c\u4e1a\uff0c\u8fd9\u4e0e\u6d88\u8d39\u8005\u5f53\u524d\u5bf9\u670d\u88c5\u8212\u9002\u6027\u548c\u7075\u6d3b\u6027\u7684\u9700\u6c42\u975e\u5e38\u5951\u5408\uff0c\u56e0\u6b64\u8bb8\u591a\u9876\u7ea7\u670d\u88c5\u54c1\u724c\uff08\u5c24\u5176\u662f\u8fd0\u52a8\u54c1\u724c\uff09\u6ca1\u6709\u56e0\u4e3a\u75ab\u60c5\u800c\u5bf9\u4ea7\u54c1\u7ed3\u6784\u8fdb\u884c\u592a\u5927\u8c03\u6574\uff0c\u800c\u662f\u52a0\u5f3a\u4e86\u4f9b\u5e94\u94fe\u548c\u914d\u9001\u6e20\u9053\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u54c1\u724c\u5b89\u8e0f\uff08ANTA\uff09\u3001\u674e\u5b81\uff08LI NING\uff09\u8fdb\u5165\u670d\u88c5\u7c7b\u522b\u524d\u5341\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/5-8-1024x548.png\" alt=\"\" class=\"wp-image-147519\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5\u524d\u5341\u699c\u5355<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike\uff08\u8010\u514b\uff09\u4ee51096.01\u4ebf\u7f8e\u5143\u6210\u4e3a\u4ef7\u503c\u6700\u9ad8\u7684\u670d\u88c5\u54c1\u724c\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e8631%<br>\nZara\uff08\u98d2\u62c9\uff09254\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e8619%<br>\nAdidas\uff08\u963f\u8fea\u8fbe\u65af\uff09237.91\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u4ec56%<br>\nLululemon\uff08\u9732\u9732\u4e50\u6aac\uff09204.24\u4ebf\u7f8e\u5143<br>\nUniqlo\uff08\u4f18\u8863\u5e93\uff09141.45\u4ebf\u7f8e\u5143<br>\nH&amp;M 72.32\u4ebf\u7f8e\u5143<br>\nPuma\uff08\u5f6a\u9a6c\uff0951.69\u4ebf\u7f8e<br>\n\u5b89\u8e0f(ANTA)  37.72\u4ebf\u7f8e\u5143<br>\n\u674e\u5b81\uff08LI NING\uff0937.67\u4ebf\u7f8e\u5143\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f\u4e8686%<br>\nUnder Armour\uff08\u5b89\u5fb7\u739b\uff09 32.84\u4ebf\u7f8e\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2a\u62a4<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e74\u5bf9\u4e8e\u4e2a\u62a4\u54c1\u724c\u6765\u8bf4\u662f\u5f3a\u52b2\u7684\u4e00\u5e74\uff0c\u4e2a\u62a4\u7c7b\u5341\u4e94\u5927\u54c1\u724c\u7684\u603b\u4ef7\u503c\u589e\u957f\u4e8617%\u81f32069.17\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/06\/6-4-1024x548.png\" alt=\"\" class=\"wp-image-147520\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2a\u62a4\u7c7b\u5341\u4e94\u5f3a\u699c\u5355<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Or\u00e9al 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