{"id":150835,"date":"2022-08-24T23:29:19","date_gmt":"2022-08-24T15:29:19","guid":{"rendered":"http:\/\/www.htt.hk\/?p=150835"},"modified":"2022-08-24T23:29:19","modified_gmt":"2022-08-24T15:29:19","slug":"farfetch-%e6%94%b6%e8%b4%ad%e5%8e%86%e5%b3%b0%e9%9b%86%e5%9b%a2%e6%97%97%e4%b8%8b-yoox-net-a-porter-%e9%87%8d%e5%a4%a7%e8%82%a1%e6%9d%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=150835","title":{"rendered":"Farfetch \u6536\u8d2d\u5386\u5cf0\u96c6\u56e2\u65d7\u4e0b Yoox Net-a-Porter \u91cd\u5927\u80a1\u6743"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u745e\u58eb\u5962\u4f88\u54c1\u5de8\u5934 Richemont \u5386\u5cf0\u96c6\u56e2\uff0c\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u96c6\u56e2 FARFETCH\uff08\u53d1\u53d1\u5947\uff09\u548c\u963f\u8054\u914b\u4f01\u4e1a\u5bb6 Mohamed Alabbar \uff08\u4ee5\u4e0b\u7b80\u79f0 Alabbar\uff09\u540d\u4e0b\u6295\u8d44\u673a\u6784 Symphony Global \u5ba3\u5e03\u8fbe\u6210\u534f\u8bae\uff0c\u7531 FARFETCH \u548c Alabbar \u5206\u522b\u6536\u8d2d\u5386\u5cf0\u96c6\u56e2\u65d7\u4e0b\u5962\u4f88\u54c1\u7535\u5546\u516c\u53f8 YNAP (\u5373 Yoox Net-a-Porter\uff0947.5%\u548c 3.2%\u7684\u80a1\u6743\uff0c\u5e76\u540c\u610f\u5386\u5cf0\u96c6\u56e2\u548c YNAP \u91c7\u7528 FARFETCH\u5e73\u53f0\u7684\u6280\u672f\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5386\u5cf0\u96c6\u56e2\u5728\u516c\u544a\u4e2d\u8868\u793a\uff0c\u9884\u8ba1\u8be5\u4ea4\u6613\u5c06\u7ed9\u96c6\u56e2\u9020\u621027\u4ebf\u6b27\u5143\u7684\u8d44\u4ea7\u8d2c\u503c\u635f\u5931 ( \u5373 YNAP \u7684\u9884\u671f\u516c\u5141\u4ef7\u503c\u4e0e\u4ea4\u6613\u4ef7\u4e4b\u95f4\u7684\u5dee\u989d\uff09\u3002\u4e0d\u8fc7\uff0c\u8fd9\u9879\u4ea4\u6613\u4e5f\u610f\u5473\u7740\u5386\u5cf0\u96c6\u56e2\u7ec8\u4e8e\u5265\u79bb\u4e86\u957f\u671f\u4e8f\u635f\u7684\u5962\u4f88\u54c1\u7535\u5546\u4e1a\u52a1\uff0c\u56e0\u6b64\u83b7\u5f97\u4e86\u91d1\u878d\u5e02\u573a\u7684\u79ef\u6781\u53cd\u9988\uff0c\u6d88\u606f\u516c\u5e03\u540e\u5386\u5cf0\u96c6\u56e2\u80a1\u4ef7\u5728\u65e9\u76d8\u4e2d\u4e0a\u6da82.2%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/08\/20-6-1024x753.png\" alt=\"\" class=\"wp-image-150836\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u516c\u544a\u7684\u4e00\u9879\u91cd\u8981\u5185\u5bb9\u662f\uff1a\u5386\u5cf0\u96c6\u56e2\u65d7\u4e0b\u54c1\u724c\u5c06\u91c7\u7528 FARFETCH\u7684\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5728\u540e\u8005\u7684\u7535\u5546\u5e73\u53f0\u4e0a\u542f\u52a8 e-concession\uff08\u7ebf\u4e0a\u4e13\u67dc\uff09\u7684\u7ebf\u4e0a\u7279\u8bb8\u7ecf\u8425\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u6b21\u4ea4\u6613\u5177\u6709\u4ee5\u4e0b\u51e0\u70b9\u610f\u4e49\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5148\uff0c\u5386\u5cf0\u96c6\u56e2\u5411\u7740\u5c06 YNAP\u6253\u9020\u4e3a\u65e0\u63a7\u80a1\u80a1\u4e1c\u7684\u3001\u4e2d\u7acb\u7684\u5168\u884c\u4e1a\u5e73\u53f0\u8fc8\u51fa\u4e86\u91cd\u8981\u4e00\u6b65\uff1b<br>\n\u5176\u6b21\uff0cFARFETCH \u83b7\u5f97\u5728\u672a\u6765\u6536\u8d2d YNAP\u5269\u4f59\u80a1\u6743\u7684\u9009\u62e9\u6743\uff1b<br>\n\u7b2c\u4e09\uff0c\u6807\u5fd7\u7740\u5386\u5cf0\u96c6\u56e2\u5168\u6e20\u9053\u5206\u9500\u80fd\u529b\u7684\u5de8\u5927\u6539\u53d8\u3002<br>\n\u901a\u8fc7\u8fd9\u4e00\u5408\u4f5c\uff0c\u5386\u5cf0\u96c6\u56e2\u548c YNAP\u5c06\u5229\u7528 FARFETCH\u7684\u6280\u672f\u5e73\u53f0\u63a8\u8fdb\u5962\u4f88\u54c1\u65b0\u96f6\u552e\u8ba1\u5212\uff1aYNAP\u5c06\u91c7\u7528 FARFETCH\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\uff0c\u4ee5\u4fc3\u8fdb\u5176\u5411\u6df7\u5408\u96f6\u552e\u5e73\u53f0\u6a21\u5f0f\u7684\u8f6c\u53d8\uff1b\u5386\u5cf0\u96c6\u56e2\u5c06\u91c7\u7528 FARFETCH\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\u6765\u63a8\u8fdb\u96c6\u56e2\u5168\u6e20\u9053\u6218\u7565\u7684\u8fbe\u6210\uff0c\u7279\u522b\u662f\u96c6\u56e2\u65d7\u4e0b\u7684\u73e0\u5b9d\u548c\u8155\u8868\u90e8\u95e8\u54c1\u724c\u5c06\u52a0\u5165\u8be5\u5e73\u53f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/08\/30-1-1024x693.png\" alt=\"\" class=\"wp-image-150837\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e\u516c\u544a\u663e\u793a\uff0c\u8fd9\u9879\u957f\u671f\u4ea4\u6613\u5c06\u5206\u4e3a\u4e24\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ea4\u6613\u521d\u59cb\u9636\u6bb5\uff08\u9884\u8ba1\u5c06\u57282023\u5e74\u7ed3\u675f\u524d\u5b8c\u6210\uff09\uff0cYNAP \u5c06\u6ca1\u6709\u63a7\u80a1\u80a1\u4e1c\uff0c\u73b0\u9636\u6bb5\u4e0d\u8981\u6c42 FARFETCH\u5bf9\u5176\u8fdb\u884c\u5408\u5e76\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u5c06 YNAP 47.5%\u7684\u80a1\u672c\u51fa\u552e\u7ed9 FARFETCH \u7684\u5bf9\u4ef7\uff0c\u5386\u5cf0\u96c6\u56e2\u5c06\u83b7\u5f97 FARFETCH 5300-5850\u4e07\u80a1\u7684A\u7c7b\u666e\u901a\u80a1\uff08\u5360 FARFETCH \u5168\u90e8\u5df2\u53d1\u884c\u80a1\u672c\u7684 12-13%\uff0c\u5360\u5168\u90e8\u7a00\u91ca\u540e\u80a1\u672c\u768410%-11%\uff09\uff1b\u6b64\u5916\uff0c\u5728\u672c\u4ea4\u6613\u5b8c\u6210\u540e\u7684\u4e94\u5468\u5e74\u4e4b\u9645\uff0c\u5386\u5cf0\u96c6\u56e2\u8fd8\u5c06\u83b7\u5f97\u989d\u5916\u7684 2.5\u4ebf\u7f8e\u5143\uff08\u9884\u8ba1\u4e5f\u5c06\u4ee5 FARFETCH A\u7c7b\u666e\u901a\u80a1\u80a1\u7968\u7ed3\u7b97\uff0c\u4ee5\u5f7c\u65f6\u768460\u5929\u6210\u4ea4\u91cf\u52a0\u6743\u5e73\u5747\u80a1\u4ef7\u8ba1\u7b97\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6b21\u4ea4\u6613\u5b8c\u6210\u540e\uff0cYNAP \u5c06\u6ca1\u6709\u503a\u52a1\uff0c\u8d44\u4ea7\u8d1f\u503a\u8868\u4e0a\u81f3\u5c112.902\u4ebf\u7f8e\u5143\u7684\u73b0\u91d1\uff0c\u5386\u5cf0\u96c6\u56e2\u8fd8\u5c06\u572810\u5e74\u5185\u989d\u5916\u63d0\u4f9b4.5\u4ebf\u7f8e\u5143\u7684\u627f\u8bfa\u6027\u4fe1\u8d37\u989d\u5ea6\uff0cYNAP \u53ef\u5728\u4e00\u5b9a\u6761\u4ef6\u4e0b\u914c\u60c5\u63d0\u53d6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alabbar\u662f\u5386\u5cf0\u96c6\u56e2\u548c YNAP\u5728\u4e3b\u8981\u6d77\u6e7e\u56fd\u5bb6\u7684\u957f\u671f\u5408\u4f5c\u4f19\u4f34\uff0c\u5c06\u901a\u8fc7\u6b64\u6b21\u4ea4\u6613\u6210\u4e3a YNAP \u7684\u5c11\u6570\u80a1\u4e1c\uff1b\u4f5c\u4e3a\u4ea4\u6362\u6761\u4ef6\uff0cYNAP \u5c06\u83b7\u5f97 Alabbar\u5728\u6d77\u6e7e\u5408\u4f5c\u59d4\u5458\u4f1a\u5730\u533a\u4e0e YNAP\u5408\u8d44\u4f01\u4e1a\u7684\u80a1\u4efd\uff0c\u5b9e\u73b0\u5bf9\u8be5\u5730\u533a\u4e1a\u52a1 100%\u7684\u6240\u6709\u6743\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u516c\u544a\u53d1\u5e03\u540e\uff0c\u5386\u5cf0\u96c6\u56e2\u5bf9 YNAP\u7684\u6295\u8d44\u5c06\u88ab\u5f52\u7c7b\u4e3a\u201c\u6301\u6709\u5f85\u552e\u201d\u8d44\u4ea7\uff0cYNAP\u4e1a\u7ee9\u5c06\u5728\u5386\u5cf0\u96c6\u56e2\u622a\u81f39\u670830\u65e5\u76842023\u8d22\u5e74\u4e0a\u534a\u8d22\u5e74\u62a5\u544a\u4e2d\u4f5c\u4e3a\u975e\u8fde\u7eed\u6027\u7ecf\u8425\u4e1a\u52a1\u5217\u62a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YNAP \u5c06\u7531\u4e03\u540d\u8463\u4e8b\u7ec4\u6210\u7684\u8463\u4e8b\u4f1a\u7ba1\u7406\uff0c\u5386\u5cf0\u96c6\u56e2\u548c FARFETCH \u5404\u6d3e\u51fa\u4e09\u540d\u4ee3\u8868\uff0cAlabbar \u4e00\u540d\u4ee3\u8868\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u672c\u6b21\u4ea4\u6613\u7684\u6f5c\u5728\u7b2c\u4e8c\u9636\u6bb5\u4e5f\u662f\u6700\u540e\u4e00\u9636\u6bb5\uff0c\u534f\u8bae\u4e3a FARFETCH \u63d0\u4f9b\u4e86\u901a\u8fc7\u770b\u8dcc\u3001\u770b\u6da8\u671f\u6743\u673a\u5236\u5c06\u5176\u5bf9 YNAP\u80a1\u672c\u7684\u6240\u6709\u6743\u589e\u6301\u5230100%\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u516c\u544a\u4e2d\uff0c\u5386\u5cf0\u96c6\u56e2\u8463\u4e8b\u957f Johann Rupert\u8868\u793a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u57282015\u5e74\u9996\u6b21\u63d0\u51fa\u4e3a\u5962\u4f88\u54c1\u884c\u4e1a\u5efa\u7acb\u4e00\u4e2a\u72ec\u7acb\u3001\u4e2d\u7acb\u7684\u5728\u7ebf\u5e73\u53f0\u7684\u76ee\u6807\uff0c\u4eca\u5929\u7684\u8fd9\u9879\u5ba3\u5e03\u671d\u7740\u8fd9\u4e2a\u76ee\u6807\u8fc8\u51fa\u4e86\u91cd\u8981\u4e00\u6b65\uff0c\u5bf9\u5962\u4f88\u54c1\u724c\u53ca\u5176\u6311\u5254\u7684\u5ba2\u6237\u90fd\u6781\u5177\u5438\u5f15\u529b\u3002\u5f53\u65f6\u6211\u4eec\u77e5\u9053\uff0c\u5982\u679c\u6211\u4eec\u5728\u6570\u5b57\u5316\u7684\u540c\u65f6\u5e0c\u671b\u638c\u63e1\u81ea\u5df1\u7684\u547d\u8fd0\uff0c\u4fdd\u62a4\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u72ec\u7279\u6027\uff0c\u6211\u4eec\u9700\u8981\u5408\u4f5c\uff0c\u56e0\u4e3a\u4efb\u52a1\u592a\u5927\uff0c\u65e0\u6cd5\u72ec\u81ea\u627f\u62c5\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FARFETCH 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FARFETCH\u7684\u80a1\u4efd\uff0c\u8fdb\u4e00\u6b65\u8c03\u6574\u6211\u4eec\u7684\u5229\u76ca\u3002\u4f5c\u4e3a\u652f\u6301\u6027\u80a1\u4e1c\u548c\u5962\u4f88\u54c1\u65b0\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\uff0c\u6211\u4eec\u5c06\u81f4\u529b\u4e8e\u4e3a\u672a\u6765\u6253\u9020\u5b8c\u7f8e\u5e73\u53f0\uff0c\u4f7f\u5962\u4f88\u54c1\u884c\u4e1a\u5728\u65e5\u76ca\u6570\u5b57\u5316\u7684\u7ecf\u6d4e\u4e2d\u84ec\u52c3\u53d1\u5c55\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5386\u5cf0\u96c6\u56e2\u65d7\u4e0b\u7684\u4e3b\u8981\u54c1\u724c\u90fd\u5c06\u52a0\u5165\u4e0e FARFETCH \u5e73\u53f0\u7684\u5408\u4f5c\u8ba1\u5212\uff0c\u5c06\u7535\u5546\u4e1a\u52a1\u4e0e\u7ebf\u4e0b\u4e1a\u52a1\u76f8\u7ed3\u5408\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u4e3a\u987e\u5ba2\u63d0\u4f9b\u65e0\u7f1d\u8fde\u63a5\u7684\u5168\u6e20\u9053\u670d\u52a1\uff0c\u8fd9\u4e9b\u54c1\u724c\u5305\u62ec\uff1aA. 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