{"id":154670,"date":"2022-11-14T09:58:54","date_gmt":"2022-11-14T01:58:54","guid":{"rendered":"http:\/\/www.htt.hk\/?p=154670"},"modified":"2022-11-14T09:58:54","modified_gmt":"2022-11-14T01:58:54","slug":"ralph-lauren-%e4%b8%8a%e5%ad%a3%e5%ba%a6%e9%94%80%e5%94%ae%e9%a2%9d%e5%90%8c%e6%af%94%e5%a2%9e%e9%95%bf5%e8%b6%85%e9%a2%84%e6%9c%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=154670","title":{"rendered":"Ralph Lauren \u4e0a\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f5%\u8d85\u9884\u671f"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>11\u670810\u65e5\uff0c\u7f8e\u56fd\u65f6\u5c1a\u5962\u4f88\u54c1\u96c6\u56e2 Ralph Lauren Corp \uff08\u62c9\u592b\u00b7\u52b3\u4f26\uff0c\u4ee5\u4e0b\u7b80\u79f0\u201cRalph Lauren\u201d\uff09\u516c\u5e03\u4e86\uff08\u622a\u81f32022\u5e7410\u67081\u65e5\u7684\uff092023\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f5%\u81f315.799\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+13%\uff09\uff0c\u8d85\u51fa\u9884\u671f\uff1b\u51c0\u5229\u6da6\u7531\u4e0a\u4e00\u5e74\u76841.93\u4ebf\u7f8e\u5143\u4e0b\u964d\u81f31.54\u4ebf\u7f8e\u5143\u3002\u5176\u4e2d\u4e9a\u6d32\u5730\u533a\u8868\u73b0\u6700\u4e3a\u7a81\u51fa\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff0c\u540c\u6bd4\u589e\u957f\u8d85\u8fc730%\u3002<\/p>\n\n\n\n<p>\u672c\u5b63\u5ea6\uff0c Ralph Lauren\u5728\u5168\u7403\u4e3b\u8981\u57ce\u5e02\u5f00\u8bbe\u4e8629\u5bb6\u65b0\u5e97\u548c\u7279\u8bb8\u7ecf\u8425\u5e97\uff0c\u5176\u4e2d\u7edd\u5927\u591a\u6570\u5728\u4e9a\u6d32\uff0c\u5c24\u5176\u662f\u4e2d\u56fd\u5927\u9646\u3002Ralph Lauren\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Patrice Louvet\u5728\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff1a\u201c\u6211\u4eec\u5728\u4e2d\u56fd\u7684\u54c1\u724c\u52bf\u5934\u548c\u673a\u9047\u4f9d\u7136\u5f3a\u52b2\uff0c\u9500\u552e\u589e\u957f\u8d85\u8fc730%\uff0c\u5c3d\u7ba1\u671f\u95f4\uff08\u95e8\u5e97\u56e0\u75ab\u60c5\uff09\u5f3a\u5236\u5173\u95ed\uff0c\u4f46\u5728\u4e2d\u56fd\u9999\u6e2f\u3001\u53f0\u6e7e\u548c\u5927\u9646\u7684\u4e1a\u7ee9\u4f9d\u65e7\u4fdd\u6301\u5e73\u8861\u3002\u201d<\/p>\n\n\n\n<p>Patrice Louvet\u7ee7\u7eed\u8bf4\u9053\uff1a\u201c\u6b63\u5982\u4f60\u4eec\u5728\u6295\u8d44\u8005\u65e5\u4e0a\u6240\u542c\u5230\u7684\uff0c\u4e2d\u56fd\u4e0d\u4ec5\u4e3a\u6211\u4eec\u63d0\u5347\u5168\u7403\u751f\u6001\u7cfb\u7edf\u6218\u7565\u63d0\u4f9b\u4e86\u6210\u529f\u7684\u84dd\u56fe\uff0c\u4e5f\u4ee3\u8868\u4e86\u6211\u4eec\u54c1\u724c\u7684\u51e0\u4e2a\u5730\u57df\u6027\u957f\u671f\u673a\u4f1a\u4e4b\u4e00\u3002\u6211\u4eec\u5c06\u51ed\u501f\u5f3a\u5927\u7684\u54c1\u724c\u52bf\u5934\u4ee5\u53ca\u6218\u7565\u5f00\u5e97\u7684\u91cd\u8981\u8d5b\u9053\uff0c\u52a0\u5f3a\u6211\u4eec\u4e0e\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u5173\u7cfb\u3002\u201d<\/p>\n\n\n\n<p>\u96c6\u56e2\u6267\u884c\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u521b\u610f\u5b98Ralph Lauren \u5219\u8868\u793a\uff1a\u201c\u6211\u4eec\u7684\u54c1\u724c\u59cb\u7ec8\u690d\u6839\u4e8e\u4e50\u89c2\u4e3b\u4e49\u3001\u9f13\u821e\u4eba\u5fc3\u7684\u68a6\u60f3\u548c\u4e00\u79cd\u53ef\u80fd\u6027 \u2026\u2026 \u4e94\u5341\u591a\u5e74\u6765\uff0c\u4e16\u754c\u5404\u5730\u7684\u4eba\u4eec\u4ee5\u5f3a\u6709\u529b\u7684\u65b9\u5f0f\u4e0e\u8fd9\u4e9b\u7406\u5ff5\u8054\u7cfb\u5728\u4e00\u8d77\u2014\u2014 \u4e00\u6b21\u53c8\u4e00\u6b21\u5730\u4fe1\u4efb Ralph Lauren\uff0c\u76f8\u4fe1\u5b83\u80fd\u63d0\u4f9b\u9ad8\u8d28\u91cf\u3001\u6c38\u6052\u548c\u771f\u5b9e\u7684\u4ea7\u54c1\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/111-3-1024x434.png\" alt=\"\" class=\"wp-image-154671\"\/><\/figure>\n\n\n\n<p>9\u6708\uff0cRalph Lauren\u5728\u7ebd\u7ea6\u7684\u6295\u8d44\u8005\u65e5\u4e0a\u63d0\u51fa\u6218\u7565\u589e\u957f\u8ba1\u5212 \u201cNext Great Chapter: Accelerate\uff08\u4e0b\u4e00\u4e2a\u4f1f\u5927\u7bc7\u7ae0\uff1a\u52a0\u901f\uff09\u201d \uff0c Patrice Louvet\u8868\u793a\uff0c\u8be5\u8ba1\u5212\u201c\u4e13\u6ce8\u4e8e\u6301\u7eed\u7684\u54c1\u724c\u63d0\u5347\u3001\u54c1\u7c7b\u6269\u5c55\u548c\u6269\u5927Ralph Lauren\u5728\u5168\u7403\u4e3b\u8981\u57ce\u5e02\u7684\u751f\u6001\u7cfb\u7edf\u3002 \u201d \u201c\u6211\u4eec\u7684\u591a\u4e2a\u589e\u957f\u5f15\u64ce\u5e2e\u52a9\u63a8\u52a8\u4e86\u7b2c\u4e8c\u5b63\u5ea6\u7684\u7a33\u5b9a\u4e1a\u7ee9\uff0c\u5728\u6536\u5165\u548c\u5229\u6da6\u65b9\u9762\u90fd\u6709\u51fa\u8272\u7684\u8868\u73b0\uff0c\u6211\u4eec\u7ee7\u7eed\u7075\u6d3b\u5730\u9a7e\u9a6d\u9ad8\u5ea6\u52a8\u8361\u7684\u5168\u7403\u8fd0\u8425\u73af\u5883\uff0c\u5e76\u575a\u6301\u4e0d\u61c8\u5730\u4e13\u6ce8\u4e8e\u5efa\u7acb\u6211\u4eec\u7684\u54c1\u724c\u52bf\u5934\u3002 \u201d<\/p>\n\n\n\n<p>\u901a\u8fc7\u843d\u5b9e\u201cNext Great Chapter: Accelerate\uff08\u4e0b\u4e00\u4e2a\u4f1f\u5927\u7bc7\u7ae0\uff1a\u52a0\u901f\uff09\u201d\u7684\u4e09\u4e2a\u6218\u7565\u589e\u957f\u52a8\u529b\uff0cRalph Lauren\u57282023\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u4e2d\u6536\u83b7\u4e86\u4ee5\u4e0b\u6210\u7ee9\uff1a<\/p>\n\n\n\n<p>\u63d0\u5347\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\u5e76\u4e3a\u5176\u6ce8\u5165\u6d3b\u529b<\/p>\n\n\n\n<p>\u5728\u5168\u4ef7\u6e20\u9053\u7684\u5e26\u52a8\u4e0b\uff0c\u9ad8\u4ef7\u503c\u7684\u65b0\u6d88\u8d39\u8005\u6570\u91cf\u6301\u7eed\u589e\u957f\uff0c\u6570\u5b57\u641c\u7d22\u8d8b\u52bf\u5927\u5927\u8d85\u8fc7\u4e86\u540c\u884c\uff0c\u4ece\u800c\u5e26\u6765\u4e86\u5f3a\u52b2\u7684\u6d88\u8d39\u52a8\u529b\u3002\u901a\u8fc7\u4ef7\u503c\u9a71\u52a8\u578b\u548c\u7ee9\u6548\u8425\u9500\u6295\u8d44\u7684\u7ed3\u5408\uff0c\u54c1\u724c\u8003\u8651\u8d2d\u4e70\u5ea6\uff08global brand consideration\uff09\u3001\u8d2d\u4e70\u610f\u613f\uff08purchase intent\uff09\u548c\u516c\u53f8\u51c0\u503c\u63a8\u8350\u5206\u6570\uff08Net Promoter Scores\uff09\u7b49\u6d88\u8d39\u8005\u6307\u6807\u76f8\u5bf9\u4e8e\u75ab\u60c5\u524d\u7684\u6c34\u5e73\u4fdd\u6301\u5f3a\u52b2\u3002<br>\n\u671f\u5185\uff0cRalph Lauren\u901a\u8fc7\u4e00\u7cfb\u5217\u54c1\u724c\u6d3b\u52a8\uff0c\u5438\u5f15\u66f4\u591a\u7684\u9ad8\u4ef7\u503c\u6d88\u8d39\u8005\uff0c\u5305\u62ec\uff1a\u5bf9\u7f8e\u56fd\u7f51\u7403\u516c\u5f00\u8d5b\u548c\u6e29\u5e03\u5c14\u767b\u7f51\u7403\u516c\u5f00\u8d5b\u7684\u8d5e\u52a9\uff1b\u4e3a\u597d\u83b1\u575e\u5de8\u661f\u672c\u00b7\u963f\u5f17\u83b1\u514b\uff08Ben Affleck\uff09\u548c\u8a79\u59ae\u5f17\u00b7\u6d1b\u4f69\u5179\uff08Jennifer Lopez\uff09\u5a5a\u793c\u63d0\u4f9b\u5b9a\u5236\u5a5a\u7eb1\uff1b\u9996\u6b21\u4e8e\u7f8e\u56fd\u897f\u6d77\u5cb8\u4e3e\u529e\u65f6\u88c5\u79c0\uff1b\u6700\u8fd1\uff0cRalph Lauren\u643a\u624b\u300a\u5821\u5792\u4e4b\u591c\u300b\u7684\u5f00\u53d1\u5546 Epic Games\u5408\u4f5c\u63a8\u51fa\u5143\u5b87\u5b99\u865a\u62df\u670d\u9970\u3002<\/p>\n\n\n\n<p>\u63a8\u52a8\u6838\u5fc3\u4ea7\u54c1\u7684\u53d1\u5c55\uff0c\u62d3\u5c55\u66f4\u591a\u4ea7\u54c1\u7c7b\u522b<\/p>\n\n\n\n<p>\u96c6\u56e2\u8868\u793a\uff0c\u6838\u5fc3\u4e1a\u52a1\u6536\u5165\u589e\u957f\u5f3a\u52b2\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff0c\u4e0e\u53bb\u5e74\u76f8\u6bd4\u589e\u957f\u4e8615%\u5de6\u53f3\uff0c\u800c\u9ad8\u6f5c\u529b\u54c1\u7c7b\u2014\u2014\u5305\u62ec\u5973\u88c5\u3001\u5916\u5957\u548c\u5bb6\u5c45\u4e5f\u589e\u957f\u4e8615%\u5de6\u53f3\u3002<br>\n\u7b2c\u4e8c\u5b63\u5ea6\uff0cRalph Lauren DTC\u7f51\u7edc\u7684\u5e73\u5747\u5355\u4f4d\u96f6\u552e\u989d (Average unit retail) \u5728\u53bb\u5e74\u589e\u957f15%\u7684\u57fa\u7840\u4e0a\uff0c\u5728\u7b2c\u4e8c\u5b63\u5ea6\u7ee7\u7eed\u589e\u957f18%\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u6d88\u8d39\u8005\u751f\u6001\u7cfb\u7edf\u5728\u5173\u952e\u57ce\u5e02\u83b7\u80dc<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff0c\u6240\u6709\u5730\u533a\u548c\u6e20\u9053\u90fd\u5b9e\u73b0\u4e86\u589e\u957f\u3002<br>\n\u4ece\u5730\u533a\u6765\u770b\uff0c\u4e9a\u6d32\u7684\u8868\u73b0\u6700\u4e3a\u7a81\u51fa\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff0c\u540c\u6bd4\u589e\u957f\u8d85\u8fc730%\uff1b\u6b27\u6d32\u589e\u957f\u4e8615%\u5de6\u53f3\uff1b\u5317\u7f8e\u589e\u957f\u4e8610%\u4ee5\u4e0b\u3002<br>\n\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u603b\u6536\u5165\u589e\u957f\u4e8615%\u5de6\u53f3\uff0c\u800c\u53bb\u5e74\u540c\u6bd4\u589e\u957f49%\u3002\u6570\u5b57\u6e20\u9053\u8425\u4e1a\u5229\u6da6\u7387\u589e\u957f\u63a8\u52a8\u4e86\u516c\u53f8\u7684\u603b\u5229\u6da6\u7387\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/222-3-1024x408.png\" alt=\"\" class=\"wp-image-154672\"\/><\/figure>\n\n\n\n<p>\u622a\u81f32022\u5e7410\u67081\u65e5\u76842023\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0cRalph Lauren \u7684\u4e3b\u8981\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/333-4-1024x379.png\" alt=\"\" class=\"wp-image-154673\"\/><\/figure>\n\n\n\n<p>\u672c\u5b63\u5ea6\uff0c\u6bdb\u5229\u7387\u7ee7\u7eed\u53d7\u5230\u4ea7\u54c1\u548c\u8fd0\u8d39\u6210\u672c\u589e\u52a0\u4ee5\u53ca\u4f9b\u5e94\u94fe\u95ee\u9898\u5e26\u6765\u7684\u5f71\u54cd\uff0c\u4f46\u5b9a\u4ef7\u7b56\u7565\u548c\u4fc3\u9500\u6d3b\u52a8\u62b5\u6d88\u4e86\u90e8\u5206\u5f71\u54cd\uff0c\u5e76\u4e14\u7f13\u89e3\u4e86\u6301\u7eed\u7684\u5168\u7403\u4f9b\u5e94\u94fe\u5ef6\u8bef\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/000-1024x167.png\" alt=\"\" class=\"wp-image-154674\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/1111-2-1024x191.png\" alt=\"\" class=\"wp-image-154675\"\/><\/figure>\n\n\n\n<p>Patrice Louvet\u5728\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff0c\u4e9a\u6d32\u5730\u533a\u6240\u6709\u56fd\u5bb6\u5728\u7b2c\u4e8c\u5b63\u5ea6\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u751a\u81f3\u66f4\u9ad8\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u7ee7\u4e0a\u5b63\u5ea6\u4e0a\u6d77\u75ab\u60c5\u89e3\u5c01\u540e\uff0cRalph 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