{"id":154953,"date":"2022-11-20T08:19:53","date_gmt":"2022-11-20T00:19:53","guid":{"rendered":"http:\/\/www.htt.hk\/?p=154953"},"modified":"2022-11-20T08:19:53","modified_gmt":"2022-11-20T00:19:53","slug":"%e8%8b%b1%e5%9b%bd%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86%e9%9b%86%e5%9b%a2-farfetch%e4%b8%89%e5%ad%a3%e5%ba%a6%e5%95%86%e5%93%81%e4%ba%a4%e6%98%93%e6%80%bb%e9%a2%9d%e4%b8%8b%e9%99%8d4-9","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=154953","title":{"rendered":"\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u96c6\u56e2 Farfetch\u4e09\u5b63\u5ea6\u5546\u54c1\u4ea4\u6613\u603b\u989d\u4e0b\u964d4.9%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u96c6\u56e2 Farfetch \uff08\u53d1\u53d1\u5947\uff09\u53d1\u5e032022\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff08\u622a\u81f39\u670830\u65e5\uff09\u8d22\u52a1\u6570\u636e\uff1a\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff08\u4e0b\u6587\u7b80\u79f0 GMV\uff09\u540c\u6bd4\u4e0b\u964d4.9%\u81f39.674\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+4.2%\uff09\uff0c\u8c03\u6574\u540e\u7684\u606f\u7a0e\u6298\u65e7\u644a\u9500\u524d\u5229\u6da6\uff08EBITDA\uff09\u4ecd\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\uff08-410\u4e07\u7f8e\u5143\uff09\uff1b\u4f46\u5f97\u76ca\u4e8e\u6570\u5b57\u5e73\u53f01.6%\u548c\u95e8\u5e9739.7%\u7684\u6536\u5165\u589e\u957f\uff0c\u9500\u552e\u6536\u5165\u540c\u6bd4\u589e\u957f1.9%\u81f35.934\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+14.1%\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farfetch\u521b\u59cb\u4eba\u3001\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98 Jos\u00e9 Neves\u8868\u793a\uff1a\u201c\u5962\u4f88\u54c1\u662f\u4e00\u4e2a\u4e0d\u53ef\u601d\u8bae\u7684\u884c\u4e1a\uff0c\u4e8b\u5b9e\u8bc1\u660e\u5b83\u5177\u6709\u5f88\u5f3a\u7684\u97e7\u6027\u3002Farfetch\u4e09\u5e74\u5185\u7684\u89c4\u6a21\u5927\u81f4\u7ffb\u4e86\u4e00\u756a\uff0c\u5c3d\u7ba1\u7ecf\u5386\u4e86\u4e00\u7cfb\u5217\u524d\u6240\u672a\u6709\u7684\u5168\u7403\u4e8b\u4ef6\u3002\u5728\u7ecf\u5386\u4e86\u8fd9\u4e00\u5207\u4e4b\u540e\uff0c\u6211\u4eec\u7684\u91cd\u70b9\u4ecd\u7136\u662f\u6210\u4e3a\u5168\u7403\u5962\u4f88\u54c1\u5e73\u53f0\uff0c\u540c\u65f6\u4e5f\u6293\u4f4f\u673a\u4f1a\u4ece\u6839\u672c\u4e0a\u91cd\u7ec4\u6211\u4eec\u7684\u7ec4\u7ec7\u7ed3\u6784\uff0c\u7cbe\u7b80\u6211\u4eec\u7684\u6210\u672c\u57fa\u7840\u3002 \u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/1-16-1024x577.png\" alt=\"\" class=\"wp-image-154954\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Neves\u5728\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff0c\u5c06\u7ee7\u7eed\u5b9e\u65bd\u5168\u4ef7\u7b56\u7565\uff0c\u201c\u6211\u4eec\u7edd\u5bf9\u4f1a\u7ee7\u7eed\u4e13\u6ce8\u4e8e\u6211\u4eec\u66f4\u9ad8\u8d28\u91cf\u7684\u5ba2\u6237\u548c\u66f4\u9ad8\u8d28\u91cf\u7684\u9500\u552e\u3002\u6211\u4eec\u51cf\u5c11\u4e86\u4e3a\u523a\u6fc0\u9700\u6c42\u800c\u6295\u5165\u7684\u8d39\u7528\uff0c\u63d0\u9ad8\u4e86\u5229\u6da6\u7387\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Farfetch\u9996\u5e2d\u8d22\u52a1\u5b98 Elliot Jordan\u8bf4\uff1a\u201c\u6211\u4eec\u7b2c\u4e09\u5b63\u5ea6\u7684\u4e1a\u7ee9\u663e\u793a\uff0cFarfetch\u6210\u529f\u5730\u5e94\u5bf9\u4e86\u524d\u6240\u672a\u6709\u7684\u5b8f\u89c2\u73af\u5883\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff0cGMV\u548c\u6536\u5165\u6301\u7eed\u589e\u957f\uff0c\u6bdb\u5229\u7387\u548c\u8ba2\u5355\u8d21\u732e\u5229\u6da6\u7387\u540c\u6bd4\u663e\u8457\u63d0\u9ad8\uff0c\u6211\u4eec\u6700\u8fd1\u5408\u7406\u5316\u6210\u672c\u57fa\u7840\u7684\u4e3e\u63aa\u4e3a\u6211\u4eec\u5e26\u6765\u4e86\u65e9\u671f\u8d22\u52a1\u6548\u76ca\u3002\u6211\u4eec\u4ecd\u7136\u6709\u5145\u8db3\u7684\u8d44\u672c\u6765\u6267\u884c\u6211\u4eec\u7684\u957f\u671f\u613f\u666f\uff0c\u6211\u76f8\u4fe1\u6211\u4eec\u5c06\u57282023\u5e74\u6062\u590d\u76c8\u5229\u589e\u957f\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u88ab\u95ee\u53ca\u4e2d\u56fd\u5e02\u573a\u65f6\uff0cJos\u00e9 Neves\u5728\u5206\u6790\u5e08\u4f1a\u8bae\u4e0a\u8868\u793a\uff1a\u201c\u4e2d\u56fd\u662f\u4e16\u754c\u4e0a\u7b2c\u4e8c\u5927\u5962\u4f88\u54c1\u5e02\u573a\uff0c\u9884\u8ba1\u672a\u6765\u51e0\u5e74\u4e2d\u56fd\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u4efd\u989d\u5c06\u8fbe\u523030%\u3002\u5728\u8fd9\u65b9\u9762\uff0c\u6211\u4eec\u6709\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\u6211\u4eec\u6709\u975e\u5e38\u72ec\u7279\u7684\u7ade\u4e89\u4f18\u52bf\u3002\u6211\u4eec\u662f\u552f\u4e00\u4e00\u5bb6\u6295\u8d44\u591a\u5e74\u5e76\u5728\u5e02\u573a\u4e0a\u62e5\u6709\u5b8c\u5168\u672c\u5730\u5316\u4e1a\u52a1\u7684\u897f\u65b9\u516c\u53f8\uff0c\u672c\u5730\u5e94\u7528\u63a8\u52a8\u7740\u6211\u4eec\u5728\u90a3\u91cc\u7684\u5927\u90e8\u5206\u4e1a\u52a1\uff0c\u6211\u4eec\u62e5\u6709\u4e00\u652f\u51fa\u8272\u7684\u56e2\u961f\uff0c\u5e76\u4e14\u62e5\u6709\u51fa\u8272\u7684\u6d88\u8d39\u8005\u5b9a\u4f4d\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jos\u00e9 Neves\u8fd8\u8868\u793a\uff0c\u4e2d\u56fd\u7684\u75ab\u60c5\u7ba1\u63a7\u662f\u201c\u4e0d\u53ef\u63a7\u56e0\u7d20\u201d\u4e4b\u4e00\uff0c\u4f46\u662f\u4e2d\u56fd\u5e02\u573a\u6b63\u5728\u201c\u9010\u5b63\u6539\u5584\u201d\uff0c\u5c3d\u7ba1\u4eca\u5e74\u4ee5\u6765\u4e2d\u56fd\u5e02\u573a\u7684\u4e0b\u6ed1\u5e45\u5ea6\u8fbe\u5230\u4e86\u4e24\u4f4d\u6570\uff0c\u4f46\u4ece\u7b2c\u4e8c\u5b63\u5ea6\u5230\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5df2\u7ecf\u5f00\u59cb\u6539\u5584\u3002\u201c\u5373\u4f7f\uff08\u4e2d\u56fd\u5e02\u573a\uff09\u660e\u5e74\u8fdb\u5165\u5e73\u7a33\u533a\u95f4\uff0c\u8fd9\u4e5f\u5c06\u662f\u4e00\u80a1\u987a\u98ce\uff0c\u6765\u81ea\u4e2d\u56fd\u7684\uff08\u8d1f\u9762\uff09\u5f71\u54cd\u6700\u7ec8\u4f1a\u6d88\u9664\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u671f\u5185\uff0cFarfetch\u7684\u4e1a\u7ee9\u4eae\u70b9\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u6570\u5b57\u5e73\u53f0\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u5b63\u5ea6\uff0c\u5f97\u76ca\u4e8e\u521b\u7eaa\u5f55\u7684\u5a92\u4f53\u89e3\u51b3\u65b9\u6848\u6536\u5165\uff0c\u7b2c\u4e09\u65b9\u4ea4\u6613\u603b\u989d\u5360\u6570\u5b57\u5e73\u53f0GMV\u768480%\uff0c\u7b2c\u4e09\u65b9\u6210\u5355\u7387\uff08Third-party Take Rate\uff09\u4e3a32.6%\u3002<br>\n\u7b2c\u4e00\u65b9\u4ea4\u6613\uff0c\u5305\u62ec\u7b2c\u4e00\u65b9\u539f\u59cb\u4ea4\u6613\uff08First-Party Original\uff09\uff0c\u540c\u6bd4\u589e\u957f4%\uff0c\u5728\u6570\u5b57\u5e73\u53f0\u4e2dGMV\u5360\u6bd4\u8fbe\u52304%\u3002<br>\n\u6765\u81ea\u591a\u54c1\u724c\u96f6\u552e\u5546\u548c\u7535\u5b50\u7279\u8bb8\u5408\u4f5c\u4f19\u4f34\u7684\u4f9b\u5e94\u540c\u6bd4\u589e\u957f25%\uff0c\u8fbe\u5230\u521b\u7eaa\u5f55\u768455\u4ebf\u7f8e\u5143\u3002<br>\n\u7ee7\u7eed\u5c06Farfetch\u4e0a\u7684\u54c1\u724c\u5b9a\u4f4d\u4e3a\u65f6\u5c1a\u548c\u7f8e\u5bb9\u9886\u57df\u4e2a\u4eba\u98ce\u683c\u7684\u5148\u950b\uff0c\u63a8\u51fa\u4e86#YourChoiceYourFARFETCH\u54c1\u724c\u6d3b\u52a8\uff0cLeighton Meester\u3001Paloma Elsesser\u3001Omar Apollo\u548cBakar\u7b49\u591a\u4f4d\u660e\u661f\u53c2\u4e0e\u3002<br>\n\u7ee7\u7eed\u5f00\u5c55\u54c1\u724c\u5408\u4f5c\u6d3b\u52a8\uff0c\u4e0eAcne Studios\u3001Marc Jacobs\u3001Stolen Girlfriends Club\u7b49\u591a\u4e2a\u54c1\u724c\u8fdb\u884c\u5408\u4f5c\u3002<br>\n\u6269\u5927Fashion Concierge\u65f6\u5c1a\u793c\u5bbe\u8ba2\u5355\u670d\u52a1\u7684\u8986\u76d6\u9762\uff0c\u901a\u8fc7\u63a8\u51faFashion Concierge On Demand\uff08\u6309\u9700\u5b9a\u5236\u670d\u52a1\uff0c\u5ba2\u6237\u53ef\u901a\u8fc7Farfetch app\u63d0\u4ea4\u8bf7\u6c42)\uff0c\u5e2e\u52a9\u79c1\u4eba\u5ba2\u6237\u91c7\u8d2d\u4e00\u4e9b\u4e16\u754c\u4e0a\u6700\u72ec\u7279\u7684\u5962\u4f88\u54c1\u30022022\u5e7410\u6708\uff0cFarfetch\u5df2\u5c06Fashion Concierge\u670d\u52a1\u6269\u5c55\u5230\u6240\u6709Farfetch\u79c1\u4eba\u5ba2\u6237\u3002<br>\n\u53d1\u5e03Farfetch BEAT \u5168\u65b0\u7cfb\u5217\uff0c\u5305\u62ec\u4e0e\u65d7\u4e0b\u8fd0\u52a8\u978b\u548c\u6f6e\u724c\u5bc4\u552e\u4ea4\u6613\u5e73\u53f0Stadium Goods\u5408\u4f5c\uff0c\u7531\u4e13\u4e1a\u4fdd\u9669\u7bb1\u5236\u9020\u5546 D\u00f6ttling\u5236\u4f5c\u7684\u4e16\u754c\u4e0a\u7b2c\u4e00\u4e2a\u8fd0\u52a8\u978b\u4fdd\u9669\u7bb1\u3001\u6765\u81ea\u82ac\u5170\u5bb6\u5c45\u54c1\u724cTekla\u7684\u5b9a\u5236\u7761\u8863\u5957\u88c5\uff0c\u4ee5\u53ca\u7531\u8457\u540d\u6539\u88c5\u5382\u5546Mad Paris\u4fee\u590d\u548c\u5b9a\u5236\u7684\u539f\u88c5Contax T2\u76f8\u673a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2022\/11\/0.jpeg\" alt=\"\" class=\"wp-image-154955\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014New Guards Group\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u671f\u5185\uff0cNew Guards Group\u65d7\u4e0b\u54c1\u724c\u7ee7\u7eed\u4e13\u6ce8\u4e8eDTC\u6e20\u9053\uff0c\u540c\u65f6\u521b\u9020\u4e86\u4e0e\u6587\u5316\u76f8\u5173\u7684\u7cfb\u5217\u4ea7\u54c1\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ibrahim Kamara\u5728\u5df4\u9ece\u65f6\u88c5\u5468\u4e0a\u4ee5Off-White\u65b0\u4efb\u827a\u672f\u548c\u5f62\u8c61\u603b\u76d1\u7684\u8eab\u4efd\u5e86\u795d\u4e86\u4ed6\u7684\u7b2c\u4e00\u573a\u65f6\u88c5\u79c0<br>\nOff-White\u4e0e\u610f\u5927\u5229\u8db3\u7403\u4ff1\u4e50\u90e8AC\u7c73\u5170\u7b7e\u7f72\u4e86\u4e00\u9879\u4e3a\u671f\u4e09\u5e74\u7684\u5408\u4f5c\u534f\u8bae\uff0c\u6210\u4e3aAC\u7c73\u5170\u5b98\u65b9\u5408\u4f5c\u4f19\u4f34<br>\n\u4e3a\u4e86\u7eaa\u5ff5Moncler\u6210\u7acb70\u5468\u5e74\uff0c\u610f\u5927\u5229\u6f6e\u724c Palm Angels\u521b\u59cb\u4ebaPalm Angels\u53d7\u9080\u91cd\u65b0\u8be0\u91ca\u6807\u5fd7\u6027\u7684 Moncler Maya\u5939\u514b\uff0c\u63a8\u51faPalm Angels x Moncler\u8054\u540d\u7cfb\u5217\uff0c\u91c7\u7528\u53ef\u53d1\u5149\u7684\u5149\u7ea4\uff0c\u5df2\u4e8e\u4e0a\u6708\u5728Moncler\u5b98\u7f51\u53d1\u552e<br>\n\u7531 Farfetch\u548cNew Guards Group\u8054\u5408\u63a8\u51fa\u7684\u9996\u4e2a\u65f6\u5c1a\u54c1\u724cThere Was 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