{"id":158393,"date":"2023-01-26T21:36:57","date_gmt":"2023-01-26T13:36:57","guid":{"rendered":"http:\/\/www.htt.hk\/?p=158393"},"modified":"2023-01-26T21:36:57","modified_gmt":"2023-01-26T13:36:57","slug":"ascential%e9%9b%86%e5%9b%a2%e5%86%b3%e5%ae%9a%e5%87%ba%e5%94%ae%e6%97%97%e4%b8%8bwgsn%e6%97%b6%e5%b0%9a%e8%b6%8b%e5%8a%bf%e9%a2%84%e6%b5%8b%e4%b8%9a%e5%8a%a1","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=158393","title":{"rendered":"Ascential\u96c6\u56e2\u51b3\u5b9a\u51fa\u552e\u65d7\u4e0bWGSN\u65f6\u5c1a\u8d8b\u52bf\u9884\u6d4b\u4e1a\u52a1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u82f1\u56fd\u8d8b\u52bf\u9884\u6d4b\u670d\u52a1\u63d0\u4f9b\u5546 WGSN\u548c\u621b\u7eb3\u56fd\u9645\u521b\u610f\u8282\uff08Cannes Lions\uff09\u7684\u6240\u6709\u8005Ascential\u57281\u670825\u65e5\uff08\u5468\u4e09\uff09\u53d1\u5e03\u4e86\u4e00\u4efd\u5f3a\u52b2\u7684\u4e1a\u7ee9\u62a5\u544a\uff1a\uff08\u622a\u81f32022\u5e7412\u670831\u65e5\u7684\uff092022\u8d22\u5e74\u603b\u6536\u5165\u9884\u8ba1\u81f3\u5c11\u4e3a5.2\u4ebf\u82f1\u9551\uff0c\u56db\u5927\u4e1a\u52a1\u9886\u57df\u7684\u6536\u5165\u90fd\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u589e\u957f\u3002\u540c\u65f6\u5ba3\u5e03\uff0c\u5728\u53bb\u5e74\u6625\u5929\u542f\u52a8\u6218\u7565\u8bc4\u4f30\u540e\uff0c\u5b83\u51b3\u5b9a\u51fa\u552e\u201cWGSN\u65f6\u5c1a\u3001\u7f8e\u5bb9\u548c\u751f\u6d3b\u65b9\u5f0f\u8d8b\u52bf\u670d\u52a1\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ascential\u662f\u4e00\u5bb6\u4e13\u4e1a\u4fe1\u606f\u3001\u6570\u636e\u548c\u7535\u5b50\u5546\u52a1\u670d\u52a1\u516c\u53f8\uff0c\u670d\u52a1\u4e8e120\u591a\u4e2a\u56fd\u5bb6\u7684\u5ba2\u6237\uff0c\u5b83\u4e00\u76f4\u5728\u201c\u4e3a\u5176\u4e1a\u52a1\u8bc4\u4f30\u6700\u4f73\u7684\u7ec4\u7ec7\u548c\u8d44\u672c\u7ed3\u6784\uff0c\u4ee5\u6210\u529f\u5b9e\u73b0\u5176\u6218\u7565\u5e76\u5b9e\u73b0\u80a1\u4e1c\u4ef7\u503c\u6700\u5927\u5316\uff0c\u5305\u62ec\u8003\u8651\u5265\u79bb\u96c6\u56e2\u7684\u67d0\u4e9b\u8d44\u4ea7\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e00\u51fa\u552e\u51b3\u5b9a\u5c06\u201c\u4f7f\u5f88\u5927\u4e00\u90e8\u5206\u51fa\u552e\u6536\u76ca\u8fd4\u8fd8\u7ed9\u80a1\u4e1c\u201d\uff0c\u5e76\u4e3a\u96c6\u56e2\u6240\u6709\u4e1a\u52a1\u63d0\u4f9b\u589e\u957f\u8d44\u672c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/01\/11-29-1024x464.jpg\" alt=\"\" class=\"wp-image-158394\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">WGSN\u7531\u521b\u59cb\u4eba\u5144\u5f1fJulian Worth\u548c\u5df2\u6545\u7684Marc Worth\u767d\u624b\u8d77\u5bb6\u521b\u7acb\u4e8e\u4e0a\u4e16\u7eaa90\u5e74\u4ee3\u672b\u3002\u7ea620\u5e74\u524d\uff0cWGSN\u4ee51.4\u4ebf\u82f1\u9551\u7684\u4ef7\u683c\u5c06\u88ab\u51fa\u552e\u7ed9\u4e86Ascential\u7684\u524d\u8eabEMAP\u300210\u5e74\u524d\uff0cWGSN\u4e0e\u7f8e\u56fd\u7ade\u4e89\u5bf9\u624bStylesight\u5408\u5e76\uff0c\u6210\u4e3a\u65f6\u5c1a\u8d8b\u52bf\u9884\u6d4b\u9886\u57df\u7684\u4e3b\u8981\u73a9\u5bb6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ascential\u8fd8\u516c\u5e03\u4e86\u5176\u4ed6\u8ba1\u5212\uff0c\u5305\u62ec\u5c06\u5176\u5168\u7403\u201c\u6570\u5b57\u5546\u52a1\uff08Digital Commerce \uff09\u201d\u8d44\u4ea7\u62c6\u5206\u4e3a\u4e00\u5bb6\u72ec\u7acb\u516c\u53f8\u5728\u7f8e\u56fd\u4e0a\u5e02\uff0c\u800c\u201c\u6d3b\u52a8\uff08Events\uff09\u201d\u4e1a\u52a1\u7ee7\u7eed\u4ee5Ascential plc\u7684\u8eab\u4efd\u5728\u82f1\u56fd\u4e0a\u5e02\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ascential\u73b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98Duncan Painter \u5c06\u6210\u4e3a\u4e0a\u5e02\u7684\u201c\u6570\u5b57\u5546\u52a1\u201d\u4e1a\u52a1\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002\u73b0\u4efbAscential Intelligence\u548c\u201c\u6d3b\u52a8\u201d\u4e1a\u52a1\u9996\u5e2d\u6267\u884c\u5b98Philip Thomas\u5c06\u6210\u4e3aAscential plc\u7684\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ascential\u516c\u5e03\u4e86\u622a\u81f32022\u5e7412\u670831\u65e5\u76842022\u8d22\u5e74\u521d\u6b65\u8d22\u52a1\u6570\u636e\u3002\u516c\u53f8\u8868\u793a2022\u5e74\u5176\u56db\u5927\u4e1a\u52a1\u9886\u57df\u7684\u6536\u5165\u90fd\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u603b\u6536\u5165\u9884\u8ba1\u81f3\u5c11\u4e3a5.2\u4ebf\u82f1\u9551\uff0c\u9ad8\u4e8e2021\u5e74\u76843.49\u4ebf\u82f1\u9551\u3002\u8c03\u6574\u540e\u7684EBITDA\u9884\u8ba1\u81f3\u5c11\u4e3a1.18\u4ebf\u82f1\u9551\uff0c\u9ad8\u4e8e2021\u5e74\u76848900\u4e07\u82f1\u9551\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6570\u5b57\u5546\u52a1\uff08Digital Commerce\uff09\u4e1a\u52a1\u53c8\u4e00\u5e74\u89c1\u8bc1\u4e86\u5f3a\u52b2\u7684\u6536\u5165\u589e\u957f\uff0c\u9884\u8ba1\u5c06\u62a5\u544a\u589e\u957f15%\uff0c\u6709\u673a\u589e\u957f10%\u3002\u201c\u6570\u5b57\u5546\u52a1\u201d\u4e1a\u52a1\u901a\u8fc7\u5feb\u901f\u589e\u957f\u7684\u6280\u672f\u548c\u670d\u52a1\uff0c\u5e2e\u52a9\u54c1\u724c\u4f18\u5316\u548c\u52a0\u901f\u6570\u5b57\u5546\u52a1\u8868\u73b0\u3002<br>\n\u4ea7\u54c1\u8bbe\u8ba1\uff08Product Design\uff09\u4e1a\u52a1\u6301\u7eed\u201c\u8868\u73b0\u51fa\u8272\u201d\uff0c\u201c\u6536\u5165\u589e\u957f\u8fbe\u4e24\u4f4d\u6570\u201d\uff0c\u201c\u53d7\u76ca\u4e8e\u521b\u7eaa\u5f55\u7684\u5ba2\u6237\u7559\u5b58\u7387\u548c\u6240\u6709\u4ea7\u54c1\u7ebf\u7684\u6269\u5f20\u201d\u3002<br>\n\u8425\u9500\uff08Marketing\uff09\u4e1a\u52a1\u201c\u663e\u8457\u589e\u957f\u201d\uff0c\u5f97\u76ca\u4e8e\u201c\u621b\u7eb3\u56fd\u9645\u521b\u610f\u8282\uff08Cannes Lions International Festival of Creativity\uff09\u5f3a\u52bf\u56de\u5f52\u201d\uff0c\u201cWARC\u8ba2\u9605\u4e1a\u52a1\u4e24\u4f4d\u6570\u589e\u957f\u63a8\u52a8\u8425\u9500\u4e1a\u52a1\u6536\u5165\u8d85\u8fc7\u4e86\u75ab\u60c5\u524d\u6c34\u5e73\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u548c\u91d1\u878d\u670d\u52a1\uff08Retail &amp; Financial Services\uff09\u4e1a\u52a1\u4e5f\u589e\u957f\u5f3a\u52b2\uff0c\u5168\u7403\u79fb\u52a8\u652f\u4ed8\u53ca\u91d1\u878d\u670d\u52a1\u5cf0\u4f1aMoney20\/20\u6301\u7eed\u590d\u82cf\uff0c\u8be5\u5cf0\u4f1a\u4e0a\u534a\u5e74\u5728\u6b27\u6d32\u3001\u4e0b\u534a\u5e74\u5728\u7f8e\u56fd\u7684\u4e24\u573a\u6d3b\u52a8\u90fd\u5b9e\u73b0\u4e86\u521b\u7eaa\u5f55\u7684\u6536\u5165\u548c\u53c2\u4f1a\u4eba\u6570\u3002\u57282022\u5e74\u5e95\uff0cAscential\u5b8c\u6210\u5c06\u96f6\u552e\u5468 \uff08Retail Week\uff09\u548c\u4e16\u754c\u96f6\u552e\u5927\u4f1a(World Retail Congress\uff0cRWRC) \u51fa\u552e\u7ed9 William Reed\u7684\u4ea4\u6613\uff0c\u540e\u8005\u662f\u4e00\u5bb6\u79c1\u8425\u7684\u6d3b\u52a8\u7ec4\u7ec7\u5546\u3001\u8d38\u6613\u51fa\u7248\u5bb6\u65cf\u4f01\u4e1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/01\/12-29-1024x427.jpg\" alt=\"\" class=\"wp-image-158395\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ascential\u9996\u5e2d\u6267\u884c\u5b98Duncan Painter\u8868\u793a:\u201cAscential\u4eca\u5e74\u8868\u73b0\u51fa\u8272\u3002\u5728\u5145\u6ee1\u6311\u6218\u7684\u80cc\u666f\u4e0b\uff0c\u6570\u5b57\u5546\u52a1\u4e1a\u52a1\u7684\u8868\u73b0\u5c24\u5176\u51fa\u8272\uff0c\u8bf4\u660e\u6211\u4eec\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u660e\u663e\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u5e02\u573a\u4e0a\u4ecd\u7136\u5b58\u5728\u96be\u5f97\u4e14\u91cd\u5927\u7684\u589e\u957f\u673a\u4f1a\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u4ea7\u54c1\u8bbe\u8ba1\u4e1a\u52a1\u518d\u6b21\u8868\u73b0\u5f3a\u52b2\uff0c\u5176\u521b\u7eaa\u5f55\u7684\u5ba2\u6237\u7559\u5b58\u7387\u8bc1\u660e\u4e86\u5b83\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7684\u4ef7\u503c\u3002\u867d\u71362023\u5e74\u7684\u7ecf\u6d4e\u524d\u666f\u4ecd\u4e0d\u660e\u6717\uff0c\u4f46\u6211\u4eec\u7684\u6d3b\u52a8\u4e1a\u52a1\u57282022\u5e74\u8868\u73b0\u51fa\u6781\u9ad8\u7684\u5ba2\u6237\u53c2\u4e0e\u5ea6\uff0c\u52a0\u5f3a\u4e86\u8be5\u4e1a\u52a1\u7684\u884c\u4e1a\u9886\u5bfc\u5730\u4f4d\uff0c\u5e76\u63d0\u632f\u4e862023\u5e74\u7684\u518d\u6b21\u9884\u7ea6\u53c2\u4f1a\u60c5\u51b5\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u8fd9\u4e9b\u4e1a\u7ee9\u7a81\u51fa\u8868\u660e\u4e86\u96c6\u56e2\u9ad8\u8d28\u91cf\u7684\u4e1a\u52a1\u7ec4\u5408\uff0c\u6e05\u695a\u5730\u8bc1\u660e\u6bcf\u9879\u4e1a\u52a1\u90fd\u5177\u5907\u6709\u5438\u5f15\u529b\u7684\u3001\u4e13\u6ce8\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u53ef\u4ee5\u4e3a\u80a1\u4e1c\u548c\u5ba2\u6237\u521b\u9020\u91cd\u5927\u4ef7\u503c\u3002\u6211\u4eec\u7684\u884c\u52a8\u8ba1\u5212\u5c06\u4e3a\u6bcf\u9879\u4e1a\u52a1\u521b\u9020\u6700\u4f73\u7ed3\u6784\uff0c\u4ee5\u4f7f\u5176\u84ec\u52c3\u53d1\u5c55\u3002\u4f5c\u4e3a\u4ea7\u54c1\u8bbe\u8ba1\u8d8b\u52bf\u548c\u6d1e\u5bdf\u7684\u5168\u7403\u9886\u5bfc\u8005\uff0cWGSN\u662f\u4e00\u5bb6\u51fa\u8272\u4e14\u6781\u5177\u5438\u5f15\u529b\u7684\u4f01\u4e1a\uff0c\u5bf9\u4e8e\u65b0\u7684\u957f\u671f\u6240\u6709\u8005\u6765\u8bf4\uff0c\u5b83\u5b9a\u4f4d\u826f\u597d\u4e14\u5df2\u51c6\u5907\u597d\u8fdb\u5165\u4e0b\u4e00\u4e2a\u589e\u957f\u7bc7\u7ae0\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u82f1\u56fd\u8d8b\u52bf\u9884\u6d4b\u670d\u52a1\u63d0\u4f9b\u5546 WGSN\u548c\u621b\u7eb3\u56fd\u9645\u521b\u610f\u8282\uff08Cannes Lions\uff09\u7684\u6240\u6709\u8005Ascential\u57281\u67082 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-158393","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/158393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=158393"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/158393\/revisions"}],"predecessor-version":[{"id":158396,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/158393\/revisions\/158396"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=158393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=158393"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=158393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}