{"id":159130,"date":"2023-02-08T21:40:46","date_gmt":"2023-02-08T13:40:46","guid":{"rendered":"http:\/\/www.htt.hk\/?p=159130"},"modified":"2023-02-08T21:42:08","modified_gmt":"2023-02-08T13:42:08","slug":"%e5%8a%a0%e6%8b%bf%e5%a4%a7%e9%b9%85%e5%85%ac%e5%b8%83%e4%ba%94%e5%b9%b4%e8%a7%84%e5%88%92%ef%bc%9a%e5%b9%b4%e9%94%80%e5%94%ae%e9%a2%9d%e5%a2%9e%e8%87%b330%e4%ba%bf%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=159130","title":{"rendered":"\u52a0\u62ff\u5927\u9e45\u516c\u5e03\u4e94\u5e74\u89c4\u5212\uff1a\u5e74\u9500\u552e\u989d\u589e\u81f330\u4ebf\u7f8e\u5143"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u5f53\u5730\u65f6\u95f42\u67087\u65e5\uff0c\u52a0\u62ff\u5927\u9ad8\u7aef\u529f\u80fd\u6027\u670d\u9970\u548c\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c Canada Goose\uff08\u52a0\u62ff\u5927\u9e45\uff09\u5728\u591a\u4f26\u591a\u603b\u90e8\u4e3e\u529e\u4e86\u6295\u8d44\u8005\u65e5\u6d3b\u52a8\u3002\u7ed3\u5408\u6b64\u6b21\u6d3b\u52a8\uff0c\u516c\u53f8\u516c\u5e03\u4e86\u672a\u6765\u4e94\u5e74\u7684\u8d22\u52a1\u76ee\u6807\uff0c\u5e76\u66f4\u65b0\u4e86\u6218\u7565\u91cd\u70b9\u3002<\/p>\n\n\n\n

Canada Goose \u6307\u51fa\uff0c\u96c6\u56e2\u8ba1\u5212\u52302023 \u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u672b\uff0c\u5c06\u95e8\u5e97\u6570\u91cf\u589e\u957f\u81f3\u5f53\u524d\u7684\u4e24\u500d\u3002\u76ee\u524d\uff0c\u54c1\u724c\u5728\u5168\u7403\u670951\u5bb6\u95e8\u5e97\u3002\u6b64\u5916\uff0c\u96c6\u56e2\u5e0c\u671b\u52302028\u5e74\uff0c\u9500\u552e\u989d\u80fd\u589e\u957f\u81f330\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Canada Goose \u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98 Dani Reiss \u8868\u793a\uff0c\u201c\u5982\u4eca\uff0cCanada Goose \u5df2\u6210\u4e3a\u5168\u7403\u516c\u8ba4\u7684\u9ad8\u6027\u80fd\u5962\u534e\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\uff0c\u88ab\u8a89\u4e3a\u4fdd\u6696\u548c\u4fdd\u62a4\u9886\u57df\u7684\u5168\u7403\u9886\u5bfc\u8005\u3002\u6211\u4eec\u7684\u4ea7\u54c1\u5177\u6709\u6807\u5fd7\u6027\uff0c\u6211\u4eec\u7684\u98ce\u683c\u7ecf\u4e45\u4e0d\u8870\uff0c\u6211\u4eec\u7684\u54c1\u724c\u4ece\u672a\u5982\u6b64\u5f3a\u5927\u3002\u5c55\u671b\u672a\u6765\uff0c\u6211\u4eec\u770b\u5230\u4e86\u96be\u4ee5\u7f6e\u4fe1\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u5ef6\u7eed\u6211\u4eec\u81ea IPO\uff08\u9996\u6b21\u516c\u5f00\u52df\u80a1\uff09\u4ee5\u6765\u6240\u7ecf\u5386\u7684\u6536\u5165\u589e\u957f\u8f68\u8ff9\uff0c\u5e76\u5b9e\u73b0\u66f4\u9ad8\u7684\u76c8\u5229\u7387\u3002\u201d<\/p>\n\n\n\n

\u4ed6\u8865\u5145\u79f0\uff1a\u201c\u968f\u7740\u6211\u4eec\u7684\u6210\u957f\uff0c\u6211\u4eec\u5c06\u6269\u5927\u54c1\u7c7b\u3001\u5730\u57df\u6269\u5f20\u3001\u63d0\u5347\u80fd\u529b\uff0c\u654f\u9510\u5730\u5173\u6ce8\u9ad8\u56de\u62a5\u6295\u8d44\uff0c\u4fdd\u62a4\u6211\u4eec\u7684\u54c1\u724c\u5e76\u63a8\u52a8\u5176\u5b9e\u73b0\u9ad8\u8d28\u91cf\u3001\u9ad8\u76c8\u5229\u7684\u589e\u957f\u3002\u5173\u4e8e\u672a\u6765\u4e94\u5e74\u7684\u53d1\u5c55\uff0c\u6211\u5bf9\u4eca\u5929\u63a8\u51fa\u7684\u957f\u671f\u8d22\u52a1\u8ba1\u5212\u5145\u6ee1\u4fe1\u5fc3\uff0c\u901a\u8fc7\u6267\u884c\u6211\u4eec\u7684\u4e09\u5927\u6218\u7565\u589e\u957f\u652f\u67f1\uff0c\u6536\u5165\u5c06\u8fbe\u523030\u4ebf\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u7684\u606f\u7a0e\u524d\u5229\u6da6\u7387\u5c06\u8fbe\u523030%\u3002\u201d<\/p>\n\n\n\n

\u4f5c\u4e3a\u5176\u6218\u7565\u8ba1\u5212\u7684\u4e00\u90e8\u5206\uff0c\u516c\u53f8\u8ba1\u5212\u6267\u884c\u4ee5\u4e0b\u4e09\u4e2a\u6218\u7565\u589e\u957f\u652f\u67f1\uff1a<\/p>\n\n\n\n

\u52a0\u901f\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u589e\u957f\uff1a\u4fa7\u91cd\u4e8e\u5973\u6027\u548cZ\u4e16\u4ee3\u5ba2\u6237\u7fa4\u4f53\uff0c\u63d0\u5347\u65b0\u8001\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08lifetime value\uff09\u7684\u673a\u4f1a\u5de8\u5927
\n\u5efa\u7acb\u81ea\u6709 DTC\uff08\u76f4\u8425\uff09\u7f51\u7edc\uff1aCanada Goose \u73b0\u670951\u5bb6\u6c38\u4e45\u6027\u95e8\u5e97\uff0c\u9884\u8ba1\u52302023 \u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u672b\uff0c\u516c\u53f8\u7684\u96f6\u552e\u8db3\u8ff9\u5c06\u589e\u52a0\u4e00\u500d\u4ee5\u4e0a\uff0c\u540c\u65f6\u901a\u8fc7\u5168\u6e20\u9053\u548c\u7ebf\u4e0a\u6e20\u9053\u7ee7\u7eed\u6269\u5927\u6570\u5b57\u4e1a\u52a1\u3002Canada Goose \u8868\u793a\uff0c\u516c\u53f8\u770b\u5230\u4e86\u5168\u7403\u65b0\u5e02\u573a\u7684\u673a\u4f1a\uff0c\u5e76\u671f\u671b\u589e\u52a0\u5728\u73b0\u6709\u5e02\u573a\u4e2d\u7684 DTC \u6e17\u900f\u7387\uff0c\u5e76\u6539\u8fdb\u5728\u5176\u4ed6\u5e02\u573a\u7684\u5206\u9500\u7ed3\u6784\u3002
\n\u5feb\u901f\u521b\u5efa\u65b0\u54c1\u7c7b\u5e76\u6269\u5c55\u73b0\u6709\u54c1\u7c7b\uff1aCanada Goose \u8ba1\u5212\u63d0\u4f9b\u4e0e\u5176\u529f\u80fd\u6027\u5962\u534e\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\u5b9a\u4f4d\u4e00\u81f4\u7684\u5168\u5e74\u6027\u4ea7\u54c1\u3002\u516c\u53f8\u9884\u8ba1\uff0c\u5305\u62ec\u91cd\u91cf\u7ea7\u548c\u8f7b\u91cf\u7ea7\u7fbd\u7ed2\u5728\u5185\u7684\u6240\u6709\u54c1\u7c7b\u90fd\u5c06\u7ee7\u7eed\u589e\u957f\uff0c\u96e8\u8863\u3001\u670d\u88c5\u548c\u978b\u7c7b\u7b49\u65b0\u54c1\u7c7b\u7684\u589e\u957f\u5c06\u52a0\u901f\uff0c\u540c\u65f6\u8fd8\u4f1a\u589e\u52a0\u5305\u62ec\u773c\u955c\u3001\u7bb1\u5305\u548c\u5bb6\u5c45\u7528\u54c1\u5728\u5185\u7684\u66f4\u591a\u54c1\u7c7b\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Canada Goose \u8fd8\u66f4\u65b0\u4e86\u622a\u81f32028\u5e74\u7684\u4e94\u5e74\u957f\u671f\u4e1a\u7ee9\u9884\u671f\uff1a<\/p>\n\n\n\n

1\uff092028\u8d22\u5e74\uff0c\u516c\u53f8\u6536\u5165\u5c06\u4ece2023\u8d22\u5e74\u9884\u8ba1\u768411.75\uff5e11.95\u4ebf\u7f8e\u5143\u589e\u957f\u81f330\u4ebf\u7f8e\u5143\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u7ea620%\uff0c\u4e0e2017\u8d22\u5e74\u516c\u53f8\u5b8c\u6210\u9996\u6b21\u516c\u5f00\u52df\u80a1\u540e\u7684\u590d\u5408\u5e74\u589e\u957f\u7387\u8868\u73b0\u4e00\u81f4\u3002\u8fd9\u4e00\u589e\u957f\u80cc\u540e\u7684\u9a71\u52a8\u529b\uff0c\u662f\u54c1\u724c\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u589e\u957f\u8ba1\u5212\u7684\u52a0\u901f\u3001DTC \u7f51\u7edc\u7684\u6269\u5efa\u4ee5\u53ca\u54c1\u7c7b\u6269\u5f20\u3002<\/p>\n\n\n\n

\u5728\u5404\u4e2a\u5730\u533a\uff0c\u516c\u53f8\u7684\u6218\u7565\u91cd\u70b9\u662f\u7ee7\u7eed\u8d70\u5962\u4f88\u54c1\u53d1\u5c55\u8f68\u8ff9\uff0c\u63a8\u52a8\u5317\u7f8e\u3001EMEA\uff08\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff09\u548c\u4e9a\u592a\u5730\u533a\u7b49\u5404\u533a\u57df\u6536\u5165\u5360\u603b\u6536\u5165\u767e\u5206\u6bd4\u7684\u5747\u8861\u5316\u3002<\/p>\n\n\n\n

2\uff09\u7ecf\u8c03\u6574\u540e\u7684 EBIT \u5229\u6da6\u7387\u5c06\u8fbe\u523030%\uff0c\u8fd9\u4e00\u76ee\u6807\u5c06\u901a\u8fc7\u4e25\u683c\u6267\u884c\u4e0a\u8ff0\u7b56\u7565\u5b9e\u73b0\uff0c\u79ef\u6781\u5e73\u8861\u9006\u98ce\u53ca\u987a\u98ce\u4ee5\u7ef4\u6301\u6bdb\u5229\u7387\u6c34\u5e73\u3002\u9884\u671f\u6bdb\u5229\u7387\u5c06\u7ee7\u7eed\u53d7\u76ca\u4e8e\u6709\u5229\u7684\u6e20\u9053\u7ec4\u5408\u3001\u5b9a\u4ef7\u53ca\u5236\u9020\u95f4\u63a5\u8d39\u7528\u7684\u5f71\u54cd\u3002\u9500\u552e\u3001\u4e00\u822c\u53ca\u884c\u653f\u5f00\u652f\uff08SG&A\uff09\u9884\u8ba1\u5c06\u53d7\u5230\u89c4\u6a21\u6269\u5927\u53ca\u672c\u516c\u53f8\u5728\u589e\u957f\u524d\u7684\u79ef\u6781\u6295\u8d44\u65b9\u6cd5\u7684\u5f71\u54cd\u3002\u5f00\u652f\u7ed3\u6784\u5219\u5c06\u53d7\u76ca\u4e8e\u6b63\u5728\u91c7\u53d6\u7684\u4e3e\u63aa\uff0c\u4ee5\u63d0\u9ad8\u6548\u7387\u3001\u964d\u4f4e\u8d27\u7269\u76f4\u63a5\u6210\u672c\u3001\u6539\u5584\u91c7\u8d2d\u6210\u672c\u548c\u5e94\u7528\u6280\u672f\u7b49\u3002<\/p>\n\n\n\n

\u7efc\u4e0a\uff0c\u622a\u81f3 2028\u8d22\u5e74\u672b\uff0cCanada Goose \u9884\u8ba1\u5c06\u8282\u7701\u3001\u907f\u514d1.5\u4ebf\u7f8e\u5143\u7684\u8fd0\u8425\u6210\u672c\uff0c\u540c\u65f6\u5c06\u66f4\u591a\u7684\u652f\u51fa\u6295\u5165\u6269\u5c55\u65b0\u54c1\u7c7b\u548c\u4e1a\u52a1\u7684\u4e3e\u63aa\u4e0a\u3002<\/p>\n\n\n\n

\u6b64\u524d\u76842\u67084\u65e5\uff0c Canada Goose \u516c\u5e03\u4e86\u622a\u81f32023\u5e741\u67081\u65e5\u76842023\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u62a5\uff1a\u53d7\u5230\u6279\u53d1\u8ba2\u5355\u53d1\u8d27\u65f6\u95f4\u65e9\u4e8e\u5f80\u5e38\u4ee5\u53ca\u4e2d\u56fd\u5927\u9646\u53d7\u5230\u75ab\u60c5\u7ba1\u63a7\u7684\u5f71\u54cd\uff0c\u672c\u5b63\u5ea6\u6536\u5165\u540c\u6bd4\u4e0b\u964d1.6%\u81f35.767\u4ebf\u52a0\u5143\uff0c\u5f52\u6bcd\u51c0\u5229\u6da6\u540c\u6bd4\u4e0b\u964d10.8%\u81f31.349\u4ebf\u52a0\u5143\u3002\u6b64\u5916\uff0c\u6bdb\u5229\u7387\u4e0a\u5347160\u4e2a\u57fa\u70b9\u81f372.2%\uff0c\u6240\u6709\u4ea7\u54c1\u7c7b\u522b\u7684\u6bdb\u5229\u7387\u5747\u6709\u6240\u6539\u5584\u3002<\/p>\n\n\n\n

\u5f53\u65f6\uff0cCanada Goose \u516c\u5e03\u7684 2023\u8d22\u5e74\u5168\u5e74\u4e1a\u7ee9\u5c55\u671b\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u603b\u6536\u5165\u5c06\u8fbe\u523011.75-11.95\u4ebf\u52a0\u5143\uff0c\u76f8\u8f83\u7b2c\u4e8c\u5b63\u5ea6\u8d22\u62a5\u4e2d\u62ab\u9732\u7684\u768412.0-13.0\u4ebf\u52a0\u5143\u6709\u6240\u4e0b\u8c03\uff1b
\n\u8c03\u6574\u540eEBIT\uff08\u606f\u7a0e\u524d\u5229\u6da6\uff09\u4e3a1.67-1.82\u4ebf\u52a0\u5143\uff0cEBIT\u5229\u6da6\u7387\u4e3a14.2-15.3%\uff0c\u76f8\u8f83\u6b64\u524d\u76842.15-2.55\u4ebf\u52a0\u5143\u4ee5\u53ca17.9%-19.6%\u6709\u6240\u4e0b\u8c03\uff1b
\n\u8c03\u6574\u540e\u7684\u7a00\u91ca\u540e\u6bcf\u80a1\u51c0\u6536\u76ca\u4e3a0.92-1.03\u52a0\u5143\uff0c\u6b64\u524d\u9884\u8ba1\u4e3a1.31-1.62\u52a0\u5143\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5f53\u5730\u65f6\u95f42\u67087\u65e5\uff0c\u52a0\u62ff\u5927\u9ad8\u7aef\u529f\u80fd\u6027\u670d\u9970\u548c\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c Canada Goose\uff08\u52a0\u62ff\u5927\u9e45\uff09\u5728\u591a\u4f26\u591a\u603b\u90e8\u4e3e\u529e\u4e86\u6295 […]<\/p>\n","protected":false},"author":2,"featured_media":159131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-159130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/159130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=159130"}],"version-history":[{"count":2,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/159130\/revisions"}],"predecessor-version":[{"id":159135,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/159130\/revisions\/159135"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/159131"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=159130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=159130"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=159130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}