{"id":164840,"date":"2023-05-29T22:00:14","date_gmt":"2023-05-29T14:00:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=164840"},"modified":"2023-05-29T22:00:14","modified_gmt":"2023-05-29T14:00:14","slug":"%e8%80%90%e5%85%8b%e5%85%ac%e5%b8%83%e9%87%8d%e5%a4%a7%e7%9a%84%e9%a2%86%e5%af%bc%e5%b1%82%e5%8f%98%e5%8a%a8%e6%b6%88%e6%81%af","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=164840","title":{"rendered":"\u8010\u514b\u516c\u5e03\u91cd\u5927\u7684\u9886\u5bfc\u5c42\u53d8\u52a8\u6d88\u606f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5\u670824\u65e5\uff0c\u8010\u514b\uff08Nike\uff09\u516c\u5e03\u4e86\u591a\u5219\u91cd\u5927\u7684\u9886\u5bfc\u5c42\u53d8\u52a8\u6d88\u606f\u3002\u5176\u4e2d\uff0c\u5728\u8010\u514b\u5de5\u4f5c\u4e8624\u5e74\u4e4b\u4e45\u7684\u73b0\u4efb\u6d88\u8d39\u8005\u548c\u5e02\u573a\uff08Consumer &amp; Marketplace\uff09\u603b\u88c1 Heidi O\u2019Neill \u5c06\u51fa\u4efb\u6d88\u8d39\u8005\u3001\u4ea7\u54c1\u548c\u54c1\u724c\uff08Consumer, Product &amp; Brand\uff09\u603b\u88c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"559\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/13-10-1024x559.png\" alt=\"\" class=\"wp-image-164841\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/13-10-1024x559.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/13-10-300x164.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/13-10-768x419.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/13-10.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1aHeidi O\u2019Neill<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e\u6089\uff0c\u53d8\u52a8\u540e\uff0c\u66fe\u8d1f\u8d23\u9886\u5bfc\u56db\u4e2a\u5730\u7406\u8fd0\u8425\u533a\u57df\u7684 O\u2019Neill \u5c06\u7740\u624b\u9886\u5bfc\u516c\u53f8\u7684\u201c\u5168\u7403\u4ea7\u54c1\u5f15\u64ce\uff0c\u5e76\u5145\u5206\u6574\u5408\u5176\u54c1\u724c\u8425\u9500\u6545\u4e8b\uff0c\u4e0e\u54c1\u724c\u5efa\u7acb\u6df1\u539a\u7684\u5173\u7cfb\u548c\u4e92\u52a8\u201d\uff0c\u540c\u65f6\uff0c\u8010\u514b\u7684\u5168\u7403\u54c1\u724c\u8425\u9500\u548c\u5168\u7403\u4f53\u80b2\u8425\u9500\u4e8b\u52a1\uff08Global Brand Marketing and Global Sports Marketing\uff09\u4e5f\u5c06\u5411\u5176\u6c47\u62a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cJordan\uff08\u4e54\u4e39\uff09\u54c1\u724c\u7684\u603b\u88c1 Craig Williams \u88ab\u4efb\u547d\u4e3a\u8010\u514b\uff08Nike\uff09\u54c1\u724c\u7684\u5730\u533a\u548c\u5e02\u573a\uff08Geographies &amp; Marketplace\uff09\u603b\u88c1\u3002\u4efb\u804c\u540e\uff0c\u4ed6\u5c06\u52a0\u5f3a\u9886\u5bfc\u8010\u514b\u5728\u56db\u4e2a\u5730\u533a\u3001\u5e02\u573a\u7684\u76f4\u63a5\u548c\u6279\u53d1\u4e1a\u52a1\uff0c\u5e76\u5c06\u9886\u5bfc\u8010\u514b\u7684\u4f9b\u5e94\u94fe\u548c\u7269\u6d41\u3002\u636e\u6089\uff0cCraig Williams\u4e8e2019\u5e74\u52a0\u5165\u516c\u53f8\uff0c\u201c\u5e26\u9886 Jordan \u54c1\u724c\u5b9e\u73b0\u4e86\u524d\u6240\u672a\u6709\u7684\u589e\u957f\u2014\u2014\u8fc7\u53bb\u56db\u5e74\u6536\u5165\u7ffb\u4e86\u4e00\u756a\uff0c\u6210\u4e3a\u7f8e\u56fd\u7b2c\u4e8c\u5927\u978b\u7c7b\u54c1\u724c\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0c\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98 Matthew Friend \u4e5f\u83b7\u4efb\u547d\u6269\u5927\u804c\u8d23\uff0c\u8d1f\u8d23\u5305\u62ec\u91c7\u8d2d\u3001\u5168\u7403\u95e8\u5e97\u548c\u670d\u52a1\uff08Global Places &amp; Services\uff09\u4ee5\u53ca\u9700\u6c42\u548c\u4f9b\u5e94\u7ba1\u7406\u7b49\u4e8b\u5b9c\u3002\u8010\u514b\u5b98\u65b9\u8868\u793a\uff0cMatthew Friend \u4e0e Craig Williams \u5c06\u201c\u5f97\u5230\u8010\u514b\u9ad8\u5c42\u9886\u5bfc\u7684\u652f\u6301\uff0c\u5e76\u5c06\u5171\u540c\u5e26\u9886\u4f01\u4e1a\u8fdb\u5165\u4e0b\u4e00\u9636\u6bb5\u7684\u521b\u65b0\u548c\u53d1\u5c55\uff0c\u4e3a\u4e0b\u4e00\u4ee3\u8fd0\u52a8\u5458\u670d\u52a1\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/20-11-1024x577.png\" alt=\"\" class=\"wp-image-164842\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/20-11-1024x577.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/20-11-300x169.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/20-11-768x433.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/20-11.png 1277w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8010\u514b\u7684\u5317\u7f8e\u526f\u603b\u88c1\u517c\u603b\u7ecf\u7406 Sarah Mensah \u5c06\u63a5\u4efb Jordan \u54c1\u724c\u603b\u88c1\u3002Converse\uff08\u5321\u5a01\uff09\u4e1a\u52a1\u7684\u73b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98 Scott Uzzell \u5c06\u63a5\u4efb\u5317\u7f8e\u526f\u603b\u88c1\u517c\u603b\u7ecf\u7406\uff0c\u5411 Craig Williams \u6c47\u62a5\u5de5\u4f5c\uff0c\u4f46 Converse \u9996\u5e2d\u6267\u884c\u5b98\u4e00\u804c\u7684\u63a5\u4efb\u8005\u6682\u672a\u660e\u786e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5e2d\u8fd0\u8425\u5b98 Andy Campion \u5c06\u62c5\u4efb\u6218\u7565\u5546\u4e1a\u98ce\u9669\u6295\u8d44\u516c\u53f8\u8463\u4e8b\u603b\u7ecf\u7406\u3002\u6b64\u5916\uff0c\u4ed6\u5c06\u548c\u63a5\u53d7Jordan \u548c Converse \u54c1\u724c\u5de5\u4f5c\u6c47\u62a5\u7684\u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98John Donahoe \u5bc6\u5207\u5408\u4f5c\uff0c\u201c\u53d1\u73b0\u5e76\u5bfb\u6c42\u65b0\u7684\u5546\u4e1a\u673a\u4f1a\uff0c\u4ee5\u63a8\u52a8\u516c\u53f8\u5b9e\u73b0\u6781\u5927\u5730\u589e\u957f\u201d\u3002 \u636e\u6089\uff0c\u90e8\u5206\u5408\u4f5c\u5c06\u5305\u62ec\u76d1\u7763\u8010\u514b\u865a\u62df\u5de5\u4f5c\u5ba4\uff08NVS\uff09\u4ee5\u53ca\u5176\u5168\u7403\u603b\u90e8\u548c\u6d1b\u6749\u77f6\u529e\u4e8b\u5904\u7684\u9886\u5bfc\u56e2\u961f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u6d88\u8d39\u8005\u521b\u610f\uff08Consumer Creation\uff09\u603b\u88c1 Michael Spillane \u5c06\u4e8e\u4eca\u5e74\u665a\u4e9b\u65f6\u5019\u4ece\u8010\u514b\u9000\u4f11\u3002\u4ed6\u5df2\u5728\u516c\u53f8\u5de5\u4f5c\u4e8616\u5e74\uff0c\u9996\u5e2d\u6267\u884c\u5b98 John Donahoe \u8868\u8fbe\u4e86\u4ed6\u201c\u5bf9\u54c1\u724c\u7684\u5e7f\u6cdb\u8d21\u732e\u201d\u7684\u611f\u8c22\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donahoe \u603b\u7ed3\u79f0\uff0c\u4e0a\u8ff0\u4eba\u4e8b\u53d8\u52a8\u90fd\u662f\u4e3a\u4e86\u201c\u63a8\u52a8\u6211\u4eec\u7684\u4e1a\u52a1\u548c\u56e2\u961f\u66f4\u52a0\u4e13\u6ce8\u3001\u6574\u5408\uff0c\u52a0\u500d\u5173\u6ce8\u8010\u514b\u6700\u64c5\u957f\u7684\u9886\u57df\uff1a\u4e3a\u8fd0\u52a8\u5458\u63d0\u4f9b\u5f15\u4eba\u6ce8\u76ee\u7684\u4ea7\u54c1\u65e0\u7f1d\u670d\u52a1\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-15-1024x567.png\" alt=\"\" class=\"wp-image-164843\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-15-1024x567.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-15-300x166.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-15-768x425.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-15.png 1722w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>5\u670824\u65e5\uff0c\u8010\u514b\uff08Nike\uff09\u516c\u5e03\u4e86\u591a\u5219\u91cd\u5927\u7684\u9886\u5bfc\u5c42\u53d8\u52a8\u6d88\u606f\u3002\u5176\u4e2d\uff0c\u5728\u8010\u514b\u5de5\u4f5c\u4e8624\u5e74\u4e4b\u4e45\u7684\u73b0\u4efb\u6d88\u8d39\u8005\u548c\u5e02\u573a\uff08C [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":164843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-164840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/164840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=164840"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/164840\/revisions"}],"predecessor-version":[{"id":164844,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/164840\/revisions\/164844"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/164843"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=164840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=164840"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=164840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}