{"id":174974,"date":"2023-11-06T21:30:35","date_gmt":"2023-11-06T13:30:35","guid":{"rendered":"http:\/\/www.htt.hk\/?p=174974"},"modified":"2023-11-06T21:30:35","modified_gmt":"2023-11-06T13:30:35","slug":"%e7%bd%91%e5%9d%9b%e5%90%8d%e5%ae%bf%e5%a4%a7%e5%a8%81%e8%81%94%e5%90%88%e5%a4%9a%e8%8a%ac%e3%80%81nike%e6%8e%a8%e5%87%ba%e5%9c%a8%e7%ba%bf%e6%95%99%e8%82%b2%e8%ae%a1%e5%88%92","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=174974","title":{"rendered":"\u7f51\u575b\u540d\u5bbf\u201c\u5927\u5a01\u201d\u8054\u5408\u591a\u82ac\u3001Nike\u63a8\u51fa\u5728\u7ebf\u6559\u80b2\u8ba1\u5212"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u7f51\u7403\u540d\u5bbf\u3001\u4e03\u5c4a\u5927\u6ee1\u8d2f\u51a0\u519b\u7ef4\u7eb3\u65af\u00b7\u5a01\u5ec9\u59c6\u65af\uff08Venus Ebony Starr Williams\uff0c\u4e2d\u6587\u6635\u79f0\u201c\u5927\u5a01\u201d\uff09\u4e0e\u8054\u5408\u5229\u534e\uff08Unilever\uff09\u65d7\u4e0b\u4e2a\u4eba\u62a4\u7406\u54c1\u724c\u591a\u82ac\uff08Dove\uff09\u3001\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u54c1\u724c Nike\uff08\u8010\u514b\uff09\u8054\u624b\u63a8\u51fa\u5728\u7ebf\u6559\u80b2\u9879\u76ee Body Confident Sport\uff0c\u5e2e\u52a9\u5973\u5b69\u91cd\u5efa\u201c\u8eab\u4f53\u81ea\u4fe1\uff08body confidence\uff09\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/111-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"380\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/111-5-1024x380.png\" alt=\"\" class=\"wp-image-174975\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/111-5-1024x380.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/111-5-300x111.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/111-5-768x285.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/111-5.png 1322w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/222-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/222-2-1024x710.png\" alt=\"\" class=\"wp-image-174976\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/222-2-1024x710.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/222-2-300x208.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/222-2-768x532.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/222-2.png 1134w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1aVenus Williams\uff08\u5927\u5a01\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u591a\u82ac\uff08Dove\uff09\u4e0e Nike\uff08\u8010\u514b\uff09\u6700\u8fd1\u7684\u7814\u7a76\u663e\u793a\uff0c\u5168\u7403\u670945%\u7684\u9752\u5c11\u5e74\u5973\u6027\u9000\u51fa\u4f53\u80b2\u8fd0\u52a8\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u662f\u7537\u5b69\u7684\u4e24\u500d\u3002\u5176\u4e2d\uff0c\u5bf9\u8eab\u4f53\u4fe1\u5fc3\u4e0d\u8db3\u662f\u5979\u4eec\u9000\u51fa\u4f53\u80b2\u8fd0\u52a8\u7684\u6700\u5927\u52a8\u56e0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6b64\u540c\u65f6\uff0c\u5728\u7f8e\u56fd\uff0c\u9000\u51fa\u4f53\u80b2\u8fd0\u52a8\u7684\u5e74\u8f7b\u5973\u751f\u4e2d\uff0c48%\u7684\u5973\u5b69\u8868\u793a\u66fe\u88ab\u544a\u77e5\u5979\u4eec\u7684\u8eab\u4f53\u4e0d\u9002\u5408\u8fd0\u52a8\uff0c56%\u7684\u5973\u5b69\u5c42\u56e0\u5916\u8c8c\u800c\u88ab\u7269\u5316\u6216\u8bc4\u5224\u3002\u6b64\u5916\uff0c\u5927\u591a\u6570\u4eba\uff0869%\uff09\u8868\u793a\uff0c\u5979\u4eec\u76f8\u4fe1\uff0c\u5982\u679c\u80fd\u5728\u66f4\u957f\u65f6\u95f4\u5185\u575a\u6301\u8fd0\u52a8\uff0c\u5979\u4eec\u4f1a\u5bf9\u81ea\u5df1\u7684\u8eab\u4f53\u66f4\u6709\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u6b64\uff0cBody Confident Sport \u9879\u76ee\u4e3b\u8981\u9488\u5bf911\u81f317\u5c81\u7684\u6240\u6709\u6027\u522b\u8eab\u4efd\u7684\u5e74\u8f7b\u4eba\uff0c\u7531\u591a\u82ac\uff08Dove\uff09\u4e0e Nike\uff08\u8010\u514b\uff09\u4e0e\u5916\u89c2\u7814\u7a76\u4e2d\u5fc3\uff08Centre for Appearance Research\uff0cCAR\uff09\u3001\u660e\u5c3c\u82cf\u8fbe\u5927\u5b66\u65d7\u4e0b\u5973\u5b69\u548c\u5973\u6027\u8fd0\u52a8\u7814\u7a76\u4e2d\u5fc3Tucker Center for Research on Girls &amp; Women in Sport \u5728\u8fc7\u53bb\u4e24\u5e74\u6765\u5171\u540c\u5408\u4f5c\u5f00\u53d1\uff0c\u65e8\u5728\u901a\u8fc7\u5c06\u6559\u7ec3\u57f9\u8bad\u4e0e\u6613\u4e8e\u4f7f\u7528\u7684\u8bfe\u7a0b\u548c\u6307\u5357\u76f8\u7ed3\u5408\u3001\u63d0\u4f9b\u4e00\u5957\u9996\u521b\u3001\u7ecf\u8fc7\u79d1\u5b66\u9a8c\u8bc1\u7684\u6559\u7ec3\u5de5\u5177\uff0c\u4f7f\u6559\u7ec3\u4ece\u4e2d\u83b7\u5f97\u77e5\u8bc6\u3001\u5de5\u5177\u548c\u7075\u611f\uff0c\u5e2e\u52a9\u5973\u5b69\u5efa\u7acb\u5bf9\u8eab\u4f53\u7684\u4fe1\u5fc3\uff0c\u6700\u7ec8\u8ba9\u5979\u4eec\u66f4\u8f7b\u677e\u5730\u3001\u66f4\u79ef\u6781\u5730\u53c2\u4e0e\u4f53\u80b2\u8fd0\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u800c\u8a00\uff0c\u8fd9\u4e00\u5728\u7ebf\u8ba1\u5212\u7531\u4e24\u4e2a\u90e8\u5206\u7ec4\u6210\uff0c\u5305\u62ec\u4e3a\u6559\u7ec3\u63d0\u4f9b\u7684\u201cBody Confident Coaching\u201d\u548c\u4e3a\u8fd0\u52a8\u5458\u63d0\u4f9b\u7684\u201cBody Confident Athletes\u201d\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBody Confident Coaching\u201d\u662f\u4e00\u4e2a\u57fa\u4e8e\u7f51\u7edc\u7684\u81ea\u6211\u6307\u5bfc\u8ba1\u5212\uff0c\u4e3a\u6559\u7ec3\u63d0\u4f9b\u77e5\u8bc6\u548c\u6280\u80fd\uff0c\u4ee5\u4e3a\u8fd0\u52a8\u5458\u521b\u9020\u79ef\u6781\u7684\u8eab\u4f53\u5f62\u8c61\u73af\u5883\u3002<br>\u201cBody Confident Athletes\u201d\u662f\u4e00\u9879\u7531\u6559\u7ec3\u4e3b\u5bfc\u7684\u9762\u5bf9\u9762\u9879\u76ee\uff0c\u65e8\u5728\u4e3a\u5973\u5b69\u4eec\u63d0\u4f9b\u77e5\u8bc6\u548c\u6280\u80fd\uff0c\u8ba9\u5979\u4eec\u5728\u8fd0\u52a8\u65f6\u611f\u5230\u8eab\u4f53\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3-1024x585.png\" alt=\"\" class=\"wp-image-174977\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3-1024x585.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3-300x171.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3-768x438.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3-1536x877.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/333-3-2048x1169.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"336\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5-1024x336.png\" alt=\"\" class=\"wp-image-174978\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5-1024x336.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5-300x98.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5-768x252.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5-1536x503.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/0-5.png 1904w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u4e3a\u6559\u7ec3\u63d0\u4f9b\u7684\u201cBody Confident Coaching\u201d\u5305\u62ec\u4e09\u5927\u4e92\u52a8\u57f9\u8bad\u6a21\u5757\u548c\u6559\u6750\u8d44\u6599\uff0c\u53ef\u5e2e\u52a9\u6559\u7ec3\u6fc0\u52b1\u5e74\u8f7b\u8fd0\u52a8\u5458\u5728\u8fd0\u52a8\u65f6\u5bf9\u8eab\u4f53\u66f4\u52a0\u81ea\u4fe1\uff0c\u5f15\u5bfc\u5979\u4eec\u7684\u8ba4\u8bc6\u4ece\u201c\u6211\u7684\u8eab\u4f53\u662f\u4ec0\u4e48\u6837\u5b50\uff1f\u201d\u8f6c\u5411\u201c\u6211\u7684\u8eab\u4f53\u80fd\u591f\u505a\u4ec0\u4e48\u3001\u4f53\u9a8c\u4ec0\u4e48\uff1f\u201d\u3002\u76ee\u524d\uff0c\u6559\u7a0b\u548c\u6750\u6599\u63d0\u4f9b\u82f1\u8bed\u3001\u6cd5\u8bed\uff08\u52a0\u62ff\u5927\uff09\u3001\u897f\u73ed\u7259\u8bed\uff08\u62c9\u4e01\u7f8e\u6d32\uff09\u3001\u5fb7\u8bed\u3001\u610f\u5927\u5229\u8bed\u3001\u65e5\u8bed\u3001\u8461\u8404\u7259\u8bed7\u4e2a\u7248\u672c\uff0c\u5305\u542b\u7b80\u4ecb\u548c\u6982\u8ff0\uff0c\u4e09\u4e2a\u8bfe\u7a0b\u6a21\u5757\u53ca\u914d\u5957\u7684\u8fd0\u52a8\u5458\u7ec3\u4e60\u518c\u53ca\u6f14\u793a\u6587\u7a3f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e Body Confident Sport \u5b98\u7f51\u4ecb\u7ecd\uff0c\u9879\u76ee\u4e2d\u6240\u6307\u7684\u6559\u7ec3\u53ef\u4ee5\u662f\u5305\u62ec\u5fd7\u613f\u8005\u3001\u6559\u5e08\u3001\u5bb6\u957f\u3001\u76d1\u62a4\u4eba\u3001\u62a4\u7406\u4eba\u5458\u3001\u5144\u5f1f\u59d0\u59b9\u548c\u4e13\u4e1a\u6559\u7ec3\u5728\u5185\u7684\uff0c\u4efb\u4f55\u6709\u7231\u5fc3\u7684\u3001\u613f\u610f\u6307\u5bfc\u6216\u652f\u6301\u5e74\u8f7b\u4eba\u5728\u7403\u573a\u5185\u5916\u53d6\u5f97\u6210\u529f\u7684\u6210\u5e74\u4eba\uff1b\u800c\u8fd0\u52a8\u5458\u5219\u6307\u65e0\u8bba\u5e74\u9f84\u3001\u6027\u522b\u3001\u4f53\u578b\u6216\u80fd\u529b\u5982\u4f55\u7684\u3001\u4efb\u4f55\u4ee5\u8ba9\u4ed6\u4eec\u611f\u5230\u8212\u9002\u548c\u81ea\u4fe1\u7684\u65b9\u5f0f\u953b\u70bc\u8eab\u4f53\u7684\u4eba\u3002\u5b83\u7684\u76ee\u7684\u662f\u5e2e\u52a9\u6559\u7ec3\u8ba4\u8bc6\u5230\u3001\u5e76\u89e3\u51b3\u8fd0\u52a8\u5458\u4e0e\u5916\u5728\u8eab\u4f53\u5f62\u8c61\u76f8\u5173\u7684\u8d1f\u9762\u5f71\u54cd\u5e76\u589e\u5f3a\u8eab\u4f53\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u82ac\uff08Dove\uff09\u65b9\u9762\u8868\u793a\uff0cBody Confident Sport \u9879\u76ee\u5df2\u88ab\u8bc1\u660e\u53ef\u4ee5\u51cf\u5c11\u81ea\u6211\u7269\u5316\uff08self-objectification\uff09\u5e76\u589e\u5f3a\u8eab\u4f53\u81ea\u5c0a\uff08body-esteem\uff09\uff0c\u5e76\u900f\u9732\u8ba1\u5212\u5c06\u6b64\u9879\u76ee\u901a\u8fc7\u5b66\u6821\u548c\u4f53\u80b2\u4ff1\u4e50\u90e8\u7684\u5168\u7403\u7ec4\u7ec7\u7f51\u7edc\u8fdb\u884c\u63a8\u5e7f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u82ac\uff08Dove\uff09\u9996\u5e2d\u8425\u9500\u5b98 Alessandro Manfredi 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