{"id":176465,"date":"2023-11-30T23:29:18","date_gmt":"2023-11-30T15:29:18","guid":{"rendered":"http:\/\/www.htt.hk\/?p=176465"},"modified":"2023-11-30T23:29:18","modified_gmt":"2023-11-30T15:29:18","slug":"%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86-farfetch-%e5%88%9b%e5%a7%8b%e4%ba%ba%e6%ac%b2%e5%b0%86%e5%85%ac%e5%8f%b8%e7%a7%81%e6%9c%89%e5%8c%96%e9%80%80%e5%b8%82","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=176465","title":{"rendered":"\u5962\u4f88\u54c1\u7535\u5546 Farfetch \u521b\u59cb\u4eba\u6b32\u5c06\u516c\u53f8\u79c1\u6709\u5316\u9000\u5e02"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5730\u65f6\u95f411\u670828\u65e5\uff0c\u636e\u82f1\u56fd\u300a\u6bcf\u65e5\u7535\u8baf\u62a5\u300b\uff08The Telegraph\uff09\u62a5\u9053\uff0c\u5728\u7ebd\u4ea4\u6240\u4e0a\u5e02\u7684\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u5e73\u53f0 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\u63d0\u4f9b\u8d37\u6b3e\u6216\u6295\u8d44\u3002\u96c6\u56e2\u6b63\u5728\u5bc6\u5207\u5173\u6ce8\u4e8b\u6001\u53d1\u5c55\uff0c\u5305\u62ec\u5ba1\u67e5 Farfetch \u5bf9 YNAP \u7684\u6536\u8d2d\u6848\u3002\u96c6\u56e2\u65d7\u4e0b\u54c1\u724c\u548c YNAP \u76ee\u524d\u8fd8\u6ca1\u6709\u91c7\u7528 Farfetch \u63d0\u4f9b\u7684\u5e73\u53f0\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5c06\u7ee7\u7eed\u5728\u81ea\u5df1\u7684\u5e73\u53f0\u4e0a\u8fd0\u8425\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15-1024x452.png\" alt=\"\" class=\"wp-image-176466\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15-1024x452.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15-300x132.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15-768x339.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15-1536x678.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/12-15-2048x904.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u5e7412\u6708\uff0c\u963f\u91cc\u5df4\u5df4\u548c\u5386\u5cf0\u96c6\u56e2\u5206\u522b\u5411 Farfetch \u6295\u8d44\u4e863\u4ebf\u7f8e\u5143\uff0c\u5e76\u5404\u6295\u8d442.5\u4ebf\u7f8e\u5143\u6301\u6709 Farfetch \u4e2d\u56fd\u516c\u53f8\u5408\u8ba125%\u7684\u80a1\u4efd\uff1b\u6b64\u5916\uff0c\u5728 Farfetch \u6536\u8d2d\u5386\u5cf0\u96c6\u56e2\u65d7\u4e0b\u5962\u4f88\u54c1\u7535\u5546 YNAP \u7684\u4ea4\u6613\u4e2d\uff0c\u4f5c\u4e3a\u5bf9\u4ef7\u5386\u5cf0\u96c6\u56e2\u8fd8\u5c06\u83b7\u5f97\u51765300-5850\u4e07\u80a1\u7684A\u7c7b\u666e\u901a\u80a1\uff08\u5360\u5168\u90e8\u5df2\u53d1\u884c\u80a1\u672c\u7684 12-13%\uff09\uff0c\u5982\u82e5\u4ea4\u6613\u5b8c\u6210\uff0c\u5386\u5cf0\u96c6\u56e2\u5c06\u6210\u4e3a\u4ec5\u6b21\u4e8e Jos\u00e9 Neves \u7684\u7b2c\u4e8c\u5927\u80a1\u4e1c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u5e74\u62a5\uff0c\u76ee\u524d Farfetch \u7b2c\u4e8c\u5927\u80a1\u4e1c\u4e3a\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u82cf\u683c\u5170\u7231\u4e01\u5821\u7684\u6295\u8d44\u7ba1\u7406\u516c\u53f8 Baillie Gifford\uff0c\u5176\u6301\u670913.3%\u7684\u666e\u901a\u80a1\uff0c\u4e5f\u662f\u552f\u4e00\u6301\u80a1\u8d85\u8fc75%\u7684\u6295\u8d44\u673a\u6784\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u6839\u636e\u62db\u80a1\u8bf4\u660e\u4e66\uff0cFarfetch IPO \u524d\u4e3b\u8981\u6295\u8d44\u65b9\u8fd8\u5305\u62ec\uff1a\u4e2d\u56fd\u7535\u5546\u5de8\u5934\u4eac\u4e1c\u3001\u6cd5\u56fd\u6295\u8d44\u516c\u53f8 Eurazeo\u3001\u65b0\u52a0\u5761\u4e3b\u6743\u8d22\u5bcc\u57fa\u91d1\u6de1\u9a6c\u9521\u63a7\u80a1\u516c\u53f8\u3001\u98ce\u9669\u6295\u8d44\u57fa\u91d1 IDG\u3001\u6b27\u6d32\u79c1\u52df\u57fa\u91d1Vitruvian Partners \u4ee5\u53ca\u6cd5\u56fd\u5962\u4f88\u54c1\u516c\u53f8 Chanel \u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10-1024x558.png\" alt=\"\" class=\"wp-image-176467\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10-1024x558.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10-300x164.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10-768x419.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10-1536x838.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/13-10-2048x1117.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2008\u5e74\uff0c\u8461\u8404\u7259\u4eba Jos\u00e9 Neves \u5728\u82f1\u56fd\u521b\u7acb Farfetch\uff0c\u6700\u521d\u7684\u5b9a\u4f4d\u662f\u5168\u7403\u6027\u5962\u4f88\u54c1\u548c\u7cbe\u54c1\u65f6\u5c1a\u8d2d\u7269\u7684\u7ebf\u4e0a\u4ea4\u6613\u5e73\u53f0\uff0c\u5982\u4eca\u5df2\u6210\u4e3a\u5962\u4f88\u54c1\u7535\u5546\u9886\u57df\u7684\u91cd\u8981\u529b\u91cf\u3002\u76ee\u524d\u9762\u524d\u6d88\u8d39\u8005\u7aef\u7684\u5e73\u53f0 \uff08marketplace\uff09\u5438\u5f15\u4e86\u8d85\u8fc7600\u591a\u5bb6\u54c1\u724c\u3001800\u591a\u5bb6\u5962\u4f88\u54c1\u4e70\u624b\u5e97\u548c\u7efc\u5408\u6027\u96f6\u552e\u5546\u5e97\u5165\u9a7b\uff0c\u62e5\u6709\u6765\u81ea190\u591a\u4e2a\u56fd\u5bb6\u7ea6400\u4e07\u7528\u6237\u3002\u6839\u636e2022\u5e74\u62a5\uff0cFarfetch \u7684 GMV\uff08\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff09\u540c\u6bd4\u4e0b\u964d4%\u81f341\u4ebf\u7f8e\u5143\uff0c\u51c0\u6536\u5165\u540c\u6bd4\u589e\u957f3%\u81f323\u4ebf\u7f8e\u5143\u518d\u521b\u65b0\u9ad8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e749\u6708\uff0cFarfetch \u4ee5\u53d1\u884c\u4ef720\u7f8e\u5143\/\u80a1\u767b\u9646\u7ebd\u4ea4\u6240\uff0c\u8d85\u8fc7\u4e86\u6b64\u524d\u9884\u4f30\u768417-19\u7f8e\u5143\uff0c\u5f00\u76d8\u540e\u80a1\u4ef7\u5373\u4e0a\u6da835%\u81f327\u7f8e\u5143\uff0c\u622a\u81f3\u5f53\u65e5\u6536\u76d8\uff0c\u80a1\u4ef7\u4e0a\u6da842.3% \u8fbe\u523028.45\u7f8e\u5143\/\u80a1\u3002\u6309\u5f53\u65e5\u6536\u76d8\u4ef7\u8ba1\u7b97\uff0cFarfetch\u5e02\u503c\u8d85\u8fc780\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e748\u6708\uff0cFarfetch \u5ba3\u5e03\u5c06\u4ee56.75\u4ebf\u7f8e\u5143\u7684\u4ef7\u683c\u6536\u8d2d\u5f53\u7ea2\u8bbe\u8ba1\u5e08\u54c1\u724c Off-White 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src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/20-21-1024x303.png\" alt=\"\" class=\"wp-image-176468\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/20-21-1024x303.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/20-21-300x89.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/20-21-768x228.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/20-21-1536x455.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/20-21-2048x607.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8b\u5b9e\u4e0a\uff0c\u4f34\u968f Farfetch \u80a1\u4ef7\u4e0b\u8dcc\uff0c\u5e02\u573a\u4e0a\u66fe\u51fa\u73b0\u4f20\u95fb\u2014\u2014Farfetch \u53ef\u80fd\u4f1a\u5f00\u59cb\u5438\u5f15\u6f5c\u5728\u7684\u4e70\u5bb6\u3002\u4f46\u4e5f\u6709\u5206\u6790\u5e08\u8ba4\u4e3a\uff0cFarfetch 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