{"id":178634,"date":"2024-01-12T22:03:58","date_gmt":"2024-01-12T14:03:58","guid":{"rendered":"http:\/\/www.htt.hk\/?p=178634"},"modified":"2024-01-12T22:03:58","modified_gmt":"2024-01-12T14:03:58","slug":"%e8%80%81%e8%99%8e%e4%bc%8d%e5%85%b9%e4%b8%8e-nike-%e7%bb%93%e6%9d%9f27%e5%b9%b4%e7%9a%84%e5%90%88%e4%bd%9c%ef%bc%8c%e9%ab%98%e5%b0%94%e5%a4%ab%e4%b8%9a%e5%8a%a1%e9%80%90%e6%b8%90%e8%be%b9","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=178634","title":{"rendered":"\u8001\u864e\u4f0d\u5179\u4e0e Nike \u7ed3\u675f27\u5e74\u7684\u5408\u4f5c\uff0c\u9ad8\u5c14\u592b\u4e1a\u52a1\u9010\u6e10\u201c\u8fb9\u7f18\u5316\u201d\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u66fe\u83b7\u5f9715\u6b21\u5927\u6ee1\u8d2f\u51a0\u519b\u7684\u8457\u540d\u804c\u4e1a\u9ad8\u5c14\u592b\u7403\u624b Tiger Woods\uff08\u6cf0\u683c\u00b7\u4f0d\u5179\uff09\u5728\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0 X \u53d1\u6587\uff0c\u786e\u8ba4\u4e0e\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934 Nike \u8010\u514b\u516c\u53f8\u7ed3\u675f\u4e86\u957f\u8fbe27\u5e74\u5408\u4f5c\u5173\u7cfb\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u572827\u5e74\u524d\uff0c\u6211\u6709\u5e78\u4e0e\u4e16\u754c\u4e0a\u6700\u5177\u6807\u5fd7\u6027\u7684\u54c1\u724c\u4e4b\u4e00\u5efa\u7acb\u5408\u4f5c\u5173\u7cfb\u3002\u6b64\u540e\u5145\u6ee1\u7740\u8bb8\u591a\u5947\u5999\u7684\u65f6\u523b\u4e0e\u56de\u5fc6\uff0c\u5982\u679c\u6211\u5f00\u59cb\u7ec6\u6570\uff0c\u53ef\u80fd\u8bb2\u4e2a\u6ca1\u5b8c\u6ca1\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phil Knight\uff08\u8010\u514b\u521b\u59cb\u4eba\uff09\u7684\u70ed\u60c5\u548c\u8fdc\u89c1\u5c06\u8010\u514b\u3001\u8010\u514b\u9ad8\u5c14\u592b\u7403\u4e0e\u6211\u643a\u8d77\u624b\u6765\uff0c\u6211\u53d1\u81ea\u5185\u5fc3\u7684\u611f\u8c22\u4ed6\uff0c\u4ee5\u53ca\u5728\u8fd9\u6bb5\u65c5\u7a0b\u4e2d\u5171\u4e8b\u8fc7\u7684\u5458\u5de5\u548c\u8fd0\u52a8\u5458\u4eec\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u4e9b\u4eba\u4f1a\u95ee\u6211\uff08\u804c\u4e1a\u751f\u6daf\uff09\u662f\u5426\u8fd8\u6709\u4e0b\u4e00\u7ae0\u8282\uff0c\u6211\u60f3\u8bf4\u201c\u662f\u7684\uff01\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7-1024x541.jpg\" alt=\"\" class=\"wp-image-178635\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7-1024x541.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7-300x158.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7-768x406.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7-1536x811.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/2-7.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8010\u514b\u4e5f\u5728 Instagram \u4e0a\u56de\u5e94\u9053\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f0d\u5179\uff0c\u8fd9\u662f\u591a\u4e48\u6f02\u4eae\u7684\u4e00\u4e2a\u56de\u5408\uff01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f0d\u5179\uff0c\u4f60\u6311\u6218\u4e86\u7ade\u4e89\u5bf9\u624b\uff0c\u523b\u677f\u5370\u8c61\uff0c\u4f20\u7edf\u89c2\u5ff5\uff0c\u4ee5\u53ca\u8001\u6d3e\u7684\u601d\u7ef4\u6a21\u5f0f\u3002\u4f60\u6311\u6218\u4e86\u6574\u4e2a\u9ad8\u5c14\u592b\u7403\u4f53\u7cfb\u3002\u4f60\u6311\u6218\u4e86\u6211\u4eec\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u4f60\u6311\u6218\u4e86\u81ea\u5df1\u3002\u6211\u4eec\u611f\u8c22\u4f60\u7684\u6311\u6218\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5-819x1024.jpg\" alt=\"\" class=\"wp-image-178636\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5-819x1024.jpg 819w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5-240x300.jpg 240w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5-768x960.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5-1229x1536.jpg 1229w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/4-5.jpg 1440w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f0d\u5179\u88ab\u8ba4\u4e3a\u662f\u53f2\u4e0a\u6700\u6210\u529f\u7684\u9ad8\u5c14\u592b\u7403\u624b\u4e4b\u4e00\uff0c\u4ee524\u5c81\u7684\u5e74\u9f84\u521b\u9020\u4e86\u6700\u5e74\u8f7b\u7684\u5927\u6ee1\u8d2f\u7eaa\u5f55\uff0c\u4e5f\u662f\u552f\u4e00\u4e00\u4e2a\u5355\u5e74\u83b7\u5f97\u6240\u6709\u56db\u5927\u6ee1\u8d2f\u7684\u7403\u5458\uff0c\u9f0e\u76db\u65f6\u671f\u88ab\u79f0\u4e3a\u201d\u9ad8\u5c14\u592b\u7403\u5c4a\u7684\u4e54\u4e39\u201d\uff0c2019\u5e74\u7f8e\u56fd\u5927\u5e08\u8d5b\u4e0a\uff0c\u593a\u5f97\u804c\u4e1a\u751f\u6daf\u7b2c15\u6b21\u5927\u6ee1\u8d2f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f0d\u5179\u4e8e2009\u5e74\u906d\u53d7\u8f66\u7978\u3001\u79c1\u751f\u6d3b\u7eef\u95fb\u53ca\u4f24\u75c5\u7b49\u95ee\u9898\u7684\u56f0\u6270\uff0c\u6b64\u540e\u9677\u5165\u4f4e\u8c37\u671f\uff0c\u5728\u6b64\u671f\u95f4\uff0c\u8010\u514b\u59cb\u7ec8\u5bf9\u4ed6\u4e0d\u79bb\u4e0d\u5f03\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8b\u5b9e\u4e0a\uff0c\u53cc\u65b9\u7684\u5408\u4f5c\u53ef\u4ee5\u8ffd\u6eaf\u52301996\u5e74\u2014\u2014\u4f0d\u5179\u6b63\u5f0f\u8e0f\u5165\u804c\u4e1a\u751f\u6daf\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1996\u5e74\uff0c\u8010\u514b\u4e0e\u4f0d\u5179\u7b7e\u8ba2\u4e00\u4efd\u4e3a\u671f5\u5e74\u3001\u4ef7\u503c4000\u4e07\u7f8e\u5143\u7684\u5408\u540c\uff1b<br>2001\u5e74\uff0c\u8010\u514b\u4e0e\u4f0d\u5179\u7eed\u7ea6\uff0c\u534f\u8bae\u65f6\u957f5\u5e74\u3001\u4ef7\u503c\u8fbe1\u4ebf\u7f8e\u5143\uff1b<br>2006\u5e74\uff0c\u8010\u514b\u4e0e\u4f0d\u5179\u518d\u5ea6\u7eed\u7ea6\uff0c\u534f\u8bae\u65f6\u957f8\u5e74\uff0c\u4ef7\u503c\u7ea62\u4ebf\u7f8e\u5143\uff1b<br>2013\u5e74\uff0c\u8010\u514b\u4e0e\u4f0d\u5179\u7b2c\u4e09\u5ea6\u7eed\u7ea6\uff0c\u534f\u8bae\u65f6\u957f10\u5e74\u3001\u4ef7\u503c2\u4ebf\u7f8e\u5143\u3002<br>\u6b64\u6b21\u4e0e\u8010\u514b\u7684\u5408\u7ea6\u5230\u671f\u4e0d\u7eed\u540e\uff0c\u4f0d\u5179\u4e0b\u4e00\u4e2a\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\u5c06\u4f1a\u662f\u8c01\u5462\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5468\u4e00\u4e3e\u529e\u7684 ICR \u96f6\u552e\u4f1a\u8bae\u4e0a\uff0c\u65b0\u8fd1\u5d1b\u8d77\u7684\u745e\u58eb\u8fd0\u52a8\u54c1\u724c On Running\uff08\u6602\u8dd1\uff09\u7684\u9996\u5e2d\u6267\u884c\u5b98 Marc Maurer \u5426\u8ba4\u4e86\u4f20\u95fb\uff1a\u201c\u6211\u4eec\u5e0c\u671b\u4ed6\u627e\u5230\u4e00\u4e2a\u4f1f\u5927\u7684\u65b0\u5408\u4f5c\u4f19\u4f34\uff0c\u4f46\u4e0d\u4f1a\u662f\u6211\u4eec\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c2023\u5e749\u6708\uff0c \u4f0d\u5179\u548c10\u6b21\u683c\u83b1\u7f8e\u5956\u5f97\u4e3b\u3001\u7f8e\u56fd\u8457\u540d\u7537\u6b4c\u624b Justin Timberlake \u5408\u4f5c\u5728\u7ebd\u7ea6\u66fc\u54c8\u987f\u5f00\u8bbe\u7684\u9ad8\u6863\u4f53\u80b2\u5a31\u4e50\u9152\u5427 T-Squared Social \u6b63\u5f0f\u5f00\u4e1a\u3002\u8be5\u9152\u5427\u7684\u5408\u4f5c\u65b9\u8fd8\u6709\u5168\u7403\u623f\u5730\u4ea7\u5f00\u53d1\u548c\u9152\u5e97\u7ba1\u7406\u516c\u53f8 NEXUS Luxury Collection \u548c\u9ad8\u5c14\u592b\u751f\u6001\u4f01\u4e1a 8AM Golf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5-1024x682.jpg\" alt=\"\" class=\"wp-image-178637\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5-1024x682.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5-300x200.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5-768x511.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5-1536x1023.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/5-5.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u8010\u514b\u6765\u8bf4\uff0c\u9ad8\u5c14\u592b\u662f\u5176\u9010\u6e10\u8fb9\u7f18\u5316\u7684\u4e1a\u52a1\u7ebf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2009-2017\u8d22\u5e74\uff08\u8010\u514b\u8d22\u5e74\u4e3a\u622a\u81f3\u6bcf\u5e745\u6708\u5e95\uff09\uff0c\u8010\u514b\u66fe\u62ab\u9732\u9ad8\u5c14\u592b\u4e1a\u52a1\u7ebf\u6536\u5165\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u57282013\u8d22\u5e74\u65f6\u6536\u5165\u8fbe\u52307.92\u4ebf\u7f8e\u5143\uff0c\u4e3a\u96c6\u56e2\u8d21\u732e3.6%\u6536\u5165\uff0c\u6b64\u540e\u8fde\u5e74\u4e0b\u6ed1\uff0c2017\u8d22\u5e74\u65f6\u6536\u5165\u4e3a5.79\u4ebf\u7f8e\u5143\uff0c\u5360\u6bd4\u4ec5\u4e3a2.0%\uff0c\u662f\u5f53\u65f6\u65d7\u4e0b\u4e5d\u5927\u4e1a\u52a1\u4e2d\u5bf9\u603b\u9500\u552e\u989d\u8d21\u732e\u6700\u5c0f\u7684\u4e1a\u52a1\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/6-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/6-4-1024x587.jpg\" alt=\"\" class=\"wp-image-178638\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/6-4-1024x587.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/6-4-300x172.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/6-4-768x441.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/01\/6-4.jpg 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e5f\u662f\u57282017\u8d22\u5e74\uff0c\u8010\u514b\u5ba3\u5e03\u505c\u6b62\u51fa\u552e\u9ad8\u5c14\u592b\u5668\u6750\uff0c\u5305\u62ec\u7403\u68cd\u3001\u9ad8\u5c14\u592b\u7403\u4ee5\u53ca\u7403\u888b\uff0c\u4e0d\u8fc7\u4ecd\u7136\u63a8\u51fa\u9ad8\u5c14\u592b\u7403\u978b\u548c\u670d\u88c5\uff0c\u4e0e\u9ad8\u5c14\u592b\u7403\u624b\u5408\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phil Knight \u5f53\u65f6\u5728\u63a5\u53d7\u5f6d\u535a\u793e\u91c7\u8bbf\u65f6\u8868\u793a\uff0c\u201c\u8fd9\u662f\u4e00\u4e2a\u76f8\u5f53\u7b80\u5355\u7684\u51b3\u5b9a\uff0c\u6211\u4eec\u5728\u9ad8\u5c14\u592b\u88c5\u5907\u4e0a\u4e8f\u635f\u4e8620\u5e74\uff0c\u800c\u4e14\u610f\u8bc6\u5230\u660e\u5e74\u4e5f\u4e0d\u4f1a\u6709\u4f55\u4e0d\u540c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u6211\u4eec\u80fd\u591f\u4ece\u8d22\u62a5\u4e0e\u7535\u8bdd\u4f1a\u8bae\u4e2d\u611f\u53d7\u5230\u9ad8\u5c14\u592b\u4e1a\u52a1\u7ebf\u5728\u516c\u53f8\u7279\u522b\u662f\u8010\u514b\u54c1\u724c\u4e2d\u7684\u5730\u4f4d\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2017\u8d22\u5e74\u65f6\uff0c\u9ad8\u5c14\u592b\u5217\u4e3a\u516c\u53f8\u4e5d\u5927\u5173\u952e\u4e1a\u52a1\u4e4b\u4e00\uff0c\u5176\u4ed6\u4e3a\u5305\u62ec\u8dd1\u6b65\u3001\u7bee\u7403\u3001Jordan\u54c1\u724c\u3001\u8db3\u7403\u3001\u7537\u5b50\u8bad\u7ec3\u3001\u5973\u5b50\u8bad\u7ec3\u3001\u6781\u9650\u8fd0\u52a8\u3001\u751f\u6d3b\u65b9\u5f0f\u7c7b\u4ea7\u54c1\uff1b2018\u8d22\u5e74\u65f6\u96c6\u56e2\u8c03\u6574\u4e3a\u516d\u5927\u5173\u952e\u4e1a\u52a1\uff0c\u5206\u522b\u4e3a\u8dd1\u6b65\u3001\u7bee\u7403\u3001Jordan\u54c1\u724c\u3001\u8db3\u7403\u3001\u8bad\u7ec3\u3001\u751f\u6d3b\u65b9\u5f0f\u7c7b\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u540e\u8d22\u62a5\u4e2d\u6ca1\u6709\u5bf9\u9ad8\u5c14\u592b\u4e1a\u52a1\u8fdb\u884c\u66f4\u591a\u63cf\u8ff0\uff0c\u5728\u6700\u65b0\u76842024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff08\u622a\u81f32023\u5e7411\u670830\u65e5\uff09\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u4ec5\u63d0\u5230\u4e00\u6b21\u201c\u9ad8\u5c14\u592b\u201d\u2014\u2014Jordan \u54c1\u724c\u6b63\u4ece\u4f20\u7edf\u7bee\u7403\u9886\u57df\u6269\u5c55\u5230\u9ad8\u5c14\u592b\u3001\u8db3\u7403\u548c\u6a44\u6984\u7403\u7b49\u9886\u57df\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u8010\u514b\u8fd8\u5728\u6700\u8fd1\u5ba3\u5e03\u4e86\u4e00\u9879\u4f01\u4e1a\u8ba1\u5212\uff0c\u65e8\u5728\u52a0\u901f\u672a\u6765\u589e\u957f\uff0c\u6253\u9020\u66f4\u5feb\u3001\u66f4\u9ad8\u6548\u7684 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