{"id":179898,"date":"2024-02-01T21:48:14","date_gmt":"2024-02-01T13:48:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=179898"},"modified":"2024-02-01T21:48:14","modified_gmt":"2024-02-01T13:48:14","slug":"%e6%9d%b0%e5%b0%bc%e4%ba%9a%e9%9b%86%e5%9b%a2%e5%85%a8%e5%b9%b4%e9%94%80%e5%94%ae%e8%b6%8519%e4%ba%bf%e6%ac%a7%e5%85%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=179898","title":{"rendered":"\u6770\u5c3c\u4e9a\u96c6\u56e2\u5168\u5e74\u9500\u552e\u8d8519\u4ebf\u6b27\u5143"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u4e1c\u65f6\u95f41\u670831\u65e5\u5f00\u76d8\u524d\uff0c\u610f\u5927\u5229\u5962\u4f88\u54c1\u96c6\u56e2 Ermenegildo Zegna\uff08\u6770\u5c3c\u4e9a\uff09\u516c\u5e03\u4e862023\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u521d\u6b65\u4e1a\u7ee9\u6570\u636e\uff1a\u5f97\u76ca\u4e8e ZEGNA \u548c Thom Browne \u4e24\u5927\u54c1\u724c\u7684\u5f3a\u52b2\u9700\u6c42\uff0c\u5168\u5e74\u9500\u552e\u6536\u5165\u540c\u6bd4\u589e\u957f27.6%\u81f319.05\u4ebf\u6b27\u5143\uff0c\u5176\u4e2d\u7b2c\u56db\u5b63\u5ea6\u5927\u6da840.5%\u81f35.7\u4ebf\u6b27\u5143\uff0c\u8f83\u4e0a\u4e00\u5b63\u5ea620.8%\u7684\u589e\u5e45\u8fdb\u4e00\u6b65\u52a0\u901f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2023\u5e74\u5168\u5e74\uff0c\u4e9a\u592a\u5730\u533a\u6536\u5165\u4e3a7.88\u4ebf\u6b27\u5143\uff0c\u5176\u4e2d5.96\u4ebf\u6b27\u5143\u6765\u81ea\u5927\u4e2d\u534e\u533a\uff0c\u540c\u6bd4\u589e\u957f20.5%\u3002\u5176\u4e2d\u7b2c\u56db\u5b63\u5ea6\uff0c\u4e9a\u592a\u5730\u533a\u6536\u5165\u4e3a2.41\u4ebf\u6b27\u5143\uff0c\u5927\u4e2d\u534e\u533a\u6536\u5165\u8fbe1.76\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u589e\u957f35.0%\uff0c\u8fd9\u5f97\u76ca\u4e8eZEGNA One Brand\u6218\u7565\u7684\u6267\u884c\u548c2022\u5e74\u7b2c\u56db\u5b63\u5ea6\u7531\u4e8e\u75ab\u60c5\u800c\u5bfc\u81f4\u7684\u4f4e\u57fa\u6570\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96c6\u56e2\u4e3b\u5e2d\u517c\u9996\u5e2d\u6267\u884c\u5b98 Ermenegildo\u201cGildo\u201d Zegna biaoshi \u8868\u793a\uff1a\u201c\u6211\u5bf9\u96c6\u56e2\u5728\u8fc7\u53bb\u4e00\u5e74\u53d6\u5f97\u7684\u6210\u529f\u611f\u5230\u975e\u5e38\u81ea\u8c6a\uff0c\u6211\u4eec\u5f3a\u52b2\u4e14\u6301\u7eed\u7684\u6536\u5165\u589e\u957f\u5c31\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\u3002 2023\u5e74\u6211\u4eec\u7684\u6536\u5165\uff08\u5c24\u5176\u662f\u76f4\u8425\u5e97\u7f51\u7edc\u7684\u6536\u5165\uff09\u663e\u7740\u589e\u52a0\uff0c\u6e05\u695a\u5730\u8868\u660e\u5bf9\u6211\u4eec\u54c1\u724c\u7684\u9700\u6c42\u52bf\u5934\u4fdd\u6301\u5065\u5eb7\uff0c\u6211\u4eec\u7684\u6218\u7565\u6b63\u5728\u6210\u529f\u6267\u884c\uff0c\u4ee5\u63d0\u9ad8\u6d88\u8d39\u8005\u5bf9\u6211\u4eec\u65d7\u4e0b\u54c1\u724c\u7684\u9700\u6c42\u5e76\u5de9\u56fa\u5176\u5728\u5962\u4f88\u54c1\u5e02\u573a\u7684\u9886\u5bfc\u8005\u5730\u4f4d\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cZEGNA \u54c1\u724c\u751f\u4ea7\u529b\u7684\u6301\u7eed\u63d0\u9ad8\uff0c\u8bc1\u660e\u4e86\u6211\u4eec\u5728\u6210\u529f\u7684\u9500\u552e\u548c CRM \u7684\u652f\u6301\u4e0b\u7684\u6267\u884c\u529b\u3002\u6211\u4eec\u6574\u5408\u7684\u4f9b\u5e94\u94fe\u4f7f\u6211\u4eec\u65d7\u4e0b\u7684\u4e09\u4e2a\u54c1\u724c\u53d7\u76ca\uff0c\u5e76\u63a8\u52a8\u4e86 ZEGNA \u5728\u91cf\u4f53\u88c1\u8863\u548c\u5b9a\u5236\u5316\u4ea7\u54c1\u65b9\u9762\u7684\u9886\u5bfc\u5730\u4f4d\u3002\u968f\u7740 ZEGNA X \u7cfb\u5217\u7684\u63a8\u51fa\uff0c\u6211\u4eec\u5c06\u4e13\u6ce8\u4e8e\u8fdb\u4e00\u6b65\u63d0\u5347\u6211\u4eec\u7684\u5b9a\u5236\u548c\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u8fd9\u5c06\u4f7f\u6211\u4eec\u7684\u65f6\u5c1a\u987e\u95ee\u80fd\u591f\u4f7f\u7528\u6700\u65b0\u6280\u672f\u8fdb\u4e00\u6b65\u4e3a\u5ba2\u6237\u670d\u52a1\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4-1024x548.png\" alt=\"\" class=\"wp-image-179899\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4-1024x548.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4-300x161.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4-768x411.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4-1536x822.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/4.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d22\u62a5\u53d1\u5e03\u540e\uff0c\u622a\u81f3\u7f8e\u4e1c\u65f6\u95f41\u670831\u65e5\u6536\u76d8\uff0c\u6770\u5c3c\u4e9a\u96c6\u56e2\u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da86.09%\u81f312.19\u7f8e\u5143\/\u80a1\uff0c\u5f53\u524d\u5e02\u503c\u7ea6\u4e3a30.51\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"224\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5-1024x135.png\" alt=\"\" class=\"wp-image-179900\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5-1024x135.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5-300x40.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5-768x101.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5-1536x202.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/5.png 1700w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u5730\u533a\u800c\u8a00\uff0cErmenegildo\u201cGildo\u201d Zegna \u8bf4\u9053\uff1a\u201c\u6211\u5bf9\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u7684\u6301\u7eed\u589e\u957f\u4ee5\u53ca\u7f8e\u56fd\u5e02\u573a\u975e\u5e38\u79ef\u6781\u7684\u8868\u73b0\u611f\u5230\u7279\u522b\u9ad8\u5174\uff0c\u8fd9\u662f\u7531 ZEGNA \u901a\u8fc7\u96f6\u552e\u6e20\u9053\u5f3a\u52b2\u7684\u4e24\u4f4d\u6570\u9500\u552e\u989d\u63a8\u52a8\u7684\u3002 \u8fd9\u4e9b\u4f18\u52bf\uff0c\u52a0\u4e0a\u5927\u4e2d\u534e\u533a\u7684\u53cd\u5f39\uff0c\u8bc1\u660e\u4e86\u6211\u4eec\u957f\u671f\u6218\u7565\u7684\u7a33\u5065\u6027\u3002\u6211\u4eec\u5728\u6240\u6709\u5173\u952e\u5730\u533a\u7684\u8868\u73b0\u90fd\u53cd\u6620\u4e86\u6211\u4eec\u57282023\u5e7412\u6708\u4e3e\u884c\u7684\u8d44\u672c\u5e02\u573a\u65e5\u4e0a\u5236\u5b9a\u7684\u8ba1\u5212\u3002 \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">12\u67085\u65e5\uff0c\u6770\u5c3c\u4e9a\u96c6\u56e2\u5728\u5728\u7ebd\u7ea6\u4e3e\u529e\u4e0a\u5e02\u540e\u7684\u7b2c\u4e8c\u6b21\u8d44\u672c\u5e02\u573a\u65e5\u6d3b\u52a8\uff0c\u5e76\u53d1\u5e03\u4e86\u4e00\u4efd105\u9875\u7684\u62a5\u544a\uff0c\u516c\u5e03\u5176\u6700\u65b0\u6218\u7565\u53ca\u4e2d\u671f\u8d22\u52a1\u76ee\u6807\u3002\u5728\u6700\u65b0\u7684\u4e2d\u671f\u8d22\u52a1\u76ee\u6807\u4e2d\uff0c \u96c6\u56e2\u8ba1\u5212\u4ece2023\u5e74\u5f00\u59cb\uff0c\u9500\u552e\u989d\u5e74\u590d\u5408\u589e\u957f\u7387\u8d85\u8fc710%\uff0c\u8c03\u6574\u540eEBIT\u5e74\u590d\u5408\u589e\u957f\u7387\u7ea620%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u90e8\u95e8\u8868\u73b0\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"209\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6-1024x209.png\" alt=\"\" class=\"wp-image-179901\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6-1024x209.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6-300x61.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6-768x157.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6-1536x313.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/6.png 1628w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zegna \u54c1\u724c\uff1aZEGNA \u54c1\u724c\u5f3a\u5927\u7684 DTC\uff08\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff09\u6218\u7565\u7ee7\u7eed\u63a8\u52a8\u8be5\u7ec6\u5206\u5e02\u573a\u7684\u9500\u552e\u6536\u5165\u589e\u957f\uff0c\u8fdc\u8fdc\u62b5\u6d88\u4e86\u7531\u4e8e\u9500\u552e\u7b56\u7565\u8c03\u6574\u800c\u5bfc\u81f4\u7684\u6279\u53d1\u6536\u5165\u4e0b\u964d\u3002<br>Thom Browne \u54c1\u724c\uff1a\u7b2c\u56db\u5b63\u5ea6\u7684\u589e\u957f\u53cd\u6620\u4e86\u8be5\u54c1\u724c DTC \u6e20\u9053\u7684\u6269\u5f20\u4ee5\u53ca\u6279\u53d1\u4e1a\u52a1\u7684\u589e\u957f\u3002<br>Tom Ford Fashion\uff1a\u81ea2023\u5e744\u670829\u65e5\u5408\u5e76\u4ee5\u6765\uff0c\u8be5\u90e8\u95e8\u7684\u9500\u552e\u6536\u5165\u4e3a2.36\u4ebf\u6b27\u5143\uff0c\u5176\u4e2d9700\u4e07\u6b27\u5143\u662f\u5728\u4eca\u5e74\u7b2c\u56db\u5b63\u5ea6\u786e\u8ba4\u7684\uff0c\u53cd\u6620\u4e86\u5047\u65e5\u5b63\u8282\u7684\u5f3a\u52b2\u8868\u73b0\u3002<br>\u5404\u4e1a\u52a1\u7ebf\u8868\u73b0\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7-1024x314.png\" alt=\"\" class=\"wp-image-179902\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7-1024x314.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7-300x92.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7-768x236.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7-1536x472.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/7.png 1622w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Zegna \u54c1\u724c\u4ea7\u54c1\uff1a2023\u5e74\uff0c\u5962\u4f88\u4f11\u95f2\u88c5\u6536\u5165\u7684\u589e\u957f\u901f\u5ea6\u8d85\u8fc7\u4e86\u54c1\u724c\u7684\u5e73\u5747\u6c34\u5e73\uff0c\u76ee\u524d\u7ea6\u5360 Zegna \u54c1\u724c\u4ea7\u54c1\u6536\u5165\u768450%\u3002\u978b\u7c7b\u4e5f\u8d85\u8fc7\u4e86\u54c1\u724c\u7684\u5e73\u5747\u589e\u957f\u7387\uff0c\u76ee\u524d\u5360\u4ea7\u54c1\u7ebf\u6536\u5165\u768413%\uff0c\u800c\u6b63\u88c5\u548cMTM\uff08made-to-measure \u534a\u5b9a\u5236\uff0c\u5373\u7528\u73b0\u6709\u7684\u7248\u578b\u8bd5\u7a7f\uff0c\u76f4\u63a5\u5728\u8bd5\u7a7f\u7684\u5957\u88c5\u4e0a\u4fee\u6539\u5c3a\u5bf8\u76f4\u81f3\u5408\u8eab\uff09\u4e5f\u7ee7\u7eed\u4fdd\u6301\u52a8\u6001\u589e\u957f\u3002Zegna \u54c1\u724c\u4ea7\u54c1\u7684\u589e\u957f\u53cd\u6620\u4e86\u8be5\u54c1\u724c\u7684\u5438\u5f15\u529b\uff0c\u8c6a\u534e\u4f11\u95f2\u88c5\u548c\u978b\u5b50\u7684\u5f3a\u70c8\u5438\u5f15\u529b\u652f\u6301\u4e86\u96c6\u56e2\u7684\u6218\u7565\u2014\u2014\u6ee1\u8db3\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u540c\u65f6\u4fdd\u6301\u5bf9\u8d28\u91cf\u7684\u5173\u6ce8\u3002<br>Thom Browne \u54c1\u724c\u4ea7\u54c1\uff1a\u8fd9\u4e00\u5f3a\u52b2\u589e\u957f\u5f97\u76ca\u4e8e\u8be5\u54c1\u724c\u7684 DTC \u6269\u5f20\u6218\u7565\uff0c\u4ee5\u53ca\u5bf9\u5973\u88c5\u7684\u5173\u6ce8\uff0c\u5973\u88c5\u7ee7\u7eed\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u589e\u957f\uff0c\u5e76\u5728 2023 \u8d22\u5e74\u8fbe\u5230 Thom Browne \u603b\u6536\u5165\u7684 30%\u3002<br>\u7eba\u7ec7\u54c1\uff1a\u7eba\u7ec7\u54c1\u6536\u5165\u7684\u4e24\u4f4d\u6570\u589e\u957f\u5c24\u5176\u5f97\u5230\u4e86\u96c6\u56e2\u65d7\u4e0b\u7eba\u7ec7\u90e8\u95e8 Lanificio Zegna \u7684\u652f\u6301\u3002<br>\u7b2c\u4e09\u65b9\u54c1\u724c\uff1a\u7b2c\u4e09\u65b9\u54c1\u724c\u4ea7\u54c1\u7ebf\u7684\u6536\u5165\u53d7\u5230 Tom Ford International \u5206\u9500\u8bb8\u53ef\u534f\u8bae\u7ec8\u6b62\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u6e20\u9053\u8868\u73b0\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"544\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8-1024x328.png\" alt=\"\" class=\"wp-image-179903\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8-1024x328.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8-300x96.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8-768x246.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8-1536x492.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/02\/8.png 1700w\" 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