{"id":182120,"date":"2024-03-16T23:11:05","date_gmt":"2024-03-16T15:11:05","guid":{"rendered":"http:\/\/www.htt.hk\/?p=182120"},"modified":"2024-03-16T23:11:05","modified_gmt":"2024-03-16T15:11:05","slug":"%e5%85%a8%e5%b9%b4%e5%87%80%e4%ba%8f%e6%8d%9f1-5%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%8callbirds-%e5%b8%82%e5%80%bc%e8%b7%8c%e8%87%b31-1%e4%ba%bf%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=182120","title":{"rendered":"\u5168\u5e74\u51c0\u4e8f\u635f1.5\u4ebf\u7f8e\u5143\uff0cAllbirds \u5e02\u503c\u8dcc\u81f31.1\u4ebf\u7f8e\u5143"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u7f8e\u56fd\u4e1c\u90e8\u65f6\u95f43\u670812\u65e5\u6536\u76d8\u540e\uff0c\u7f8e\u56fd\u65e7\u91d1\u5c71\u521b\u65b0\u978b\u5c65\u5236\u9020\u5546 Allbirds , Inc.\uff08\u7eb3\u65af\u8fbe\u514b\u80a1\u7968\u4ee3\u7801\uff1aBIRD\uff09\u516c\u5e03\u4e86\u622a\u6b622023\u5e7412\u670831\u65e5\u76842023\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u8d22\u52a1\u4e1a\u7ee9\uff1a\u7b2c\u56db\u5b63\u5ea6\u51c0\u8425\u6536\u8f83\u53bb\u5e74\u540c\u671f\u4e0b\u6ed114.5%\u81f37200\u4e07\u7f8e\u5143\uff0c\u5b63\u5ea6\u51c0\u4e8f\u635f5680\u4e07\u7f8e\u5143\uff1b\u5168\u5e74\u51c0\u8425\u6536\u8f83\u4e0a\u5e74\u540c\u671f\u4e0b\u6ed114.7%\u81f32.541\u4ebf\u7f8e\u5143\uff0c\u5168\u5e74\u51c0\u4e8f\u635f1.525\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

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\u540c\u65f6\uff0cAllbirds \u8fd8\u5ba3\u5e03\uff0c\u9996\u5e2d\u8fd0\u8425\u5b98 Joe Vernachio \u5df2\u88ab\u4efb\u547d\u4e3a\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u4efb\u547d\u4e8e2024\u5e743\u670815\u65e5\u751f\u6548\u3002\u5728\u65b0\u804c\u4f4d\u4e0a\uff0cJoe Vernachio \u5c06\u76d1\u7763\u6240\u6709\u8fd0\u8425\u5e76\u7ee7\u7eed\u63a8\u8fdb Allbirds\u7684\u6218\u7565\u8f6c\u578b\u8ba1\u5212\u3002\u540c\u65f6\uff0c\u524d\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u3001\u8054\u5408\u521b\u59cb\u4eba Joey Zwillinger \u5c06\u7ee7\u7eed\u7559\u5728\u8463\u4e8b\u4f1a\uff0c\u5e76\u62c5\u4efb Allbirds \u7684\u7279\u522b\u987e\u95ee\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e2023\u5e74\u4e1a\u7ee9\uff0cJoey Zwillinger \u8868\u793a\uff1a\u201c\u516c\u53f8\u57282023\u5e74\u5728\u8fd0\u8425\u548c\u8d22\u52a1\u65b9\u9762\u90fd\u53d6\u5f97\u4e86\u6709\u610f\u4e49\u7684\u8fdb\u5c55\uff0c\u5e74\u5e95\uff0c\u6211\u4eec\u5904\u4e8e\u66f4\u52a0\u6709\u5229\u7684\u4f4d\u7f6e\u3002\u51ed\u501f\u6211\u4eec\u5728\u8fc7\u53bb\u4e00\u5e74\u4e2d\u5b8c\u6210\u7684\u53d8\u9769\u884c\u52a8\uff0c\u52a0\u4e0a\u4e16\u754c\u7ea7\u7684\u9886\u5bfc\u529b\uff0c\u6211\u5bf9\u56e2\u961f\u5145\u6ee1\u4fe1\u5fc3\uff0c\u5c24\u5176\u662f Joe Vernachio \u5bf9\u54c1\u724c\u7684\u7ba1\u7406\uff0c\u4ed6\u4e3a Allbirds \u5f00\u542f\u4e86\u65b0\u7bc7\u7ae0\u3002\u8fdb\u51652024\u5e74\uff0c\u6211\u4eec\u62e5\u6709\u5f3a\u52b2\u7684\u73b0\u91d1\u72b6\u51b5\u3001\u5065\u5eb7\u7684\u5e93\u5b58\u6784\u6210\u548c\u6570\u91cf\uff0c\u4ee5\u53ca\u66f4\u575a\u5b9e\u7684\u57fa\u7840\u3002\u5c55\u671b\u672a\u6765\uff0cJoe \u5c06\u4e13\u6ce8\u4e8e\u901a\u8fc7\u5f15\u4eba\u6ce8\u76ee\u7684\u4ea7\u54c1\u548c\u53d9\u4e8b\u6765\u5b9e\u73b0\u589e\u957f\u3001\u5e76\u91cd\u5efa\u6d88\u8d39\u8005\u52a8\u529b\uff0c\u8fd9\u6b63\u662f\u516c\u53f8\u73b0\u5728\u6240\u9700\u8981\u7684\uff0c\u8fd9\u80fd\u4f7f Allbirds \u5b9e\u73b0\u6301\u4e45\u3001\u76c8\u5229\u7684\u589e\u957f\uff0c\u5e76\u4e3a\u6211\u4eec\u7684\u80a1\u4e1c\u521b\u9020\u4ef7\u503c\u201d\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u6b64\u5916\uff0cAllbirds \u8fd8\u5728\u8d22\u62a5\u4e2d\u8868\u793a\uff0c2023\u5e74\uff0c\u54c1\u724c\u5728\u6218\u7565\u8f6c\u578b\u8ba1\u5212\u4e2d\u8868\u73b0\u51fa\u8272\u3002\u8fd9\u4e00\u6218\u7565\u8f6c\u578b\u8ba1\u5212\u65e8\u5728\u91cd\u632f Allbirds \u672a\u6765\u51e0\u5e74\u7684\u589e\u957f\uff0c\u63d0\u9ad8\u8d44\u672c\u6548\u7387\uff0c\u5e76\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u3002\u516c\u53f8\u65b0\u4efb\u547d\u7684\u9996\u5e2d\u6267\u884c\u5b98 Joe Vernachio \u5c06\u9886\u5bfc\u8f6c\u578b\u8ba1\u5212\u7684\u672a\u5b8c\u6210\u5de5\u4f5c\uff0c\u91cd\u70b9\u5173\u6ce8\u56db\u4e2a\u5173\u952e\u9886\u57df\uff1a<\/p>\n\n\n\n

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\u4f18\u5316\u7f8e\u56fd\u5e02\u573a\u5206\u9500\u548c\u96f6\u552e\u5e97\u76c8\u5229\u80fd\u529b\uff1a\u63d0\u9ad8\u7f8e\u56fd\u95e8\u5e97\u7684\u5ba2\u6d41\u91cf\u548c\u8f6c\u5316\u7387\uff0c\u6709\u9009\u62e9\u5730\u5173\u95ed Allbirds \u5546\u5e97\u5e76\u6269\u5927\u5176\u7b2c\u4e09\u65b9\u6279\u53d1\u6e20\u9053\u3002\u52302024\u5e74\uff0cAllbirds \u9884\u8ba1\u5c06\u5173\u95ed10\u81f315\u5bb6\u7f8e\u56fd\u96f6\u552e\u5e97\u3002
\u8bc4\u4f30\u56fd\u9645\u5e02\u573a\u8fdb\u5165\u6218\u7565\u7684\u8f6c\u53d8\uff1aAllbirds \u5c06\u5728\u67d0\u4e9b\u56fd\u9645\u5e02\u573a\u4e0a\u8f6c\u53d8\u4e3a\u5206\u9500\u5546\u6a21\u5f0f\uff0c\u4ee5\u9ad8\u6210\u672c\u6548\u7387\u53ca\u9ad8\u8d44\u672c\u6548\u7387\u7684\u65b9\u5f0f\u53d1\u5c55\u8fd9\u4e9b\u5e02\u573a\u30022023\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0cAllbirds \u5df2\u5c06\u5206\u9500\u4e1a\u52a1\u6269\u5c55\u81f3\u52a0\u62ff\u5927\u548c\u97e9\u56fd\u8fd9\u4e24\u4e2a\u5730\u533a\uff0c\u968f\u540e\u53c8\u6572\u5b9a\u4e86\u6fb3\u5927\u5229\u4e9a\u548c\u65e5\u672c\u4e24\u4e2a\u5730\u533a\u7684\u7ecf\u9500\u534f\u8bae\u3002
\u8282\u7ea6\u6210\u672c\u3001\u63d0\u9ad8\u8d44\u672c\u6548\u7387\uff1aAllbirds \u5c06\u8ffd\u8e2a\u8d27\u7269\u6210\u672c\u8282\u7ea6\u53ca SG&A \u652f\u51fa\uff0c\u5e76\u4f18\u5316\u73b0\u91d1\u6d41\u3002<\/p>\n\n\n\n

Allbirds \u622a\u6b622023\u5e7412\u670831\u65e5\u76842023\u5e74\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n

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\u540c\u65f6\uff0c\u7531\u4e8e\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u7684\u51cf\u5c11\uff0c2023\u5e74\u8425\u9500\u8d39\u7528\u603b\u8ba14900\u4e07\u7f8e\u5143\uff0c\u800c2022\u5e74\u4e3a5910\u4e07\u7f8e\u5143\uff0c\u5360\u51c0\u8425\u6536\u7684\u767e\u5206\u6bd4\u4ece\u53bb\u5e74\u540c\u671f\u768419.9%\u4e0b\u6ed1\u81f319.3%\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u5e74\u672b\u5e93\u5b58\u4e3a5780\u4e07\u7f8e\u5143\uff0c\u8f83\u4e0a\u5e74\u540c\u671f\u4e0b\u964d 51%\u3002\u622a\u81f32023\u5e7412\u670831\u65e5\uff0c\u516c\u53f8\u62e5\u67091.8\u4ebf\u7f8e\u5143\u7684\u6d41\u52a8\u8d44\u91d1\uff0c\u5305\u62ec1.3\u4ebf\u7f8e\u5143\u7684\u73b0\u91d1\u548c\u73b0\u91d1\u7b49\u4ef7\u7269\u4ee5\u53ca\u5faa\u73af\u4fe1\u8d37\u989d\u5ea6\u4e0b\u76845000\u4e07\u7f8e\u5143\u7684\u53ef\u7528\u8d44\u91d1\u3002<\/p>\n\n\n\n

2023\u5e74\u4e1a\u7ee9\u6309\u5e02\u573a\u770b\uff0c<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u622a\u6b622023\u5e7412\u670831\u65e5\u7684\u7b2c\u56db\u5b63\u5ea6\uff0c<\/p>\n\n\n\n

Allbirds \u7684\u51c0\u8425\u6536\u8f83\u53bb\u5e74\u540c\u671f\u4e0b\u964d14.5%\u81f37200\u4e07\u7f8e\u5143\uff0c\u8fd9\u4e00\u4e0b\u6ed1\u4e3b\u8981\u7531\u4e8e\u4fc3\u9500\u6d3b\u52a8\u7684\u589e\u52a0\u5bfc\u81f4\u5e73\u5747\u552e\u4ef7\u8f83\u4f4e\uff0c\u4f46\u90e8\u5206\u88ab\u7b2c\u4e09\u65b9\u51c0\u8425\u6536\u7684\u589e\u52a0\u6240\u5e73\u8861\u3002
\u6bdb\u5229\u6da6\u4e3a2740\u4e07\u7f8e\u5143\uff082022\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e3a3630\u4e07\u7f8e\u5143\uff09\uff0c\u6bdb\u5229\u7387\u4e0b\u964d\u81f338.0%\uff082022\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e3a43.1%\uff09\uff0c\u6bdb\u5229\u6da6\u548c\u6bdb\u5229\u7387\u4e0b\u964d\u4e3b\u8981\u51fa\u4e8e\u5e73\u5747\u552e\u4ef7\u7684\u4e0b\u6ed1\u3002
\u5b63\u5ea6\u51c0\u4e8f\u635f5680\u4e07\u7f8e\u5143\uff08\u6216\u57fa\u672c\u80a1\u6bcf\u80a1\u548c\u644a\u8584\u540e\u6bcf\u80a1\u4e8f\u635f0.37\u7f8e\u5143\uff09\uff0c\u53bb\u5e74\u540c\u671f\u7684\u51c0\u4e8f\u635f\u4e3a2490\u4e07\u7f8e\u5143\uff0c\u672c\u5b63\u5ea6\u51c0\u4e8f\u635f\u7387\u4e3a78.9%\uff0c\u800c\u4e0a\u5e74\u540c\u671f\u4e3a29.5%\u3002
\u5b63\u5ea6\u8c03\u6574\u540e EBITDA \u4e8f\u635f1950\u4e07\u7f8e\u5143\uff08\u4e0a\u5e74\u540c\u671f\u4e8f\u635f1250\u4e07\u7f8e\u5143\uff09\uff0c\u8c03\u6574\u540e EBITDA \u5229\u6da6\u7387\u4e0b\u6ed1\u81f3-27.1%\uff0c\u800c2022\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e3a-14.9%\u3002
\u540c\u65f6\uff0c\u7b2c\u56db\u5b63\u5ea6\uff0cAllbirds \u5148\u540e\u4e0e\u6fb3\u5927\u5229\u4e9a\u3001\u65e5\u672c\u7ecf\u9500\u5546\u6572\u5b9a\u4e86\u5408\u4f5c\u534f\u8bae\u3002
\u5c55\u671b2024\u5e74\uff0cAllbirds \u9884\u6d4b\uff0c\u516c\u53f8\u5168\u5e74\u51c0\u8425\u6536\u7ea6\u4e3a1.9\u4ebf\u81f32.1\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\uff0c\u7f8e\u56fd\u51c0\u8425\u6536\u7ea6\u4e3a1.5\u4ebf\u81f31.65\u4ebf\u7f8e\u5143\uff08\u5176\u4e2d\u5305\u62ec\u8fd9\u4e00\u5e02\u573a\u9884\u671f\u5173\u95ed10\u81f315\u5bb6\u95e8\u5e97\u9020\u6210\u7684700\u4e07\u81f3900\u4e07\u7f8e\u5143\u5f71\u54cd\uff09\uff0c\u56fd\u9645\u5e02\u573a\u51c0\u8425\u6536\u4e3a4000\u4e07\u81f34500\u4e07\u7f8e\u5143\uff0c\u5176\u4e2d\u5305\u62ec\u56e0\u9884\u671f\u5728\u67d0\u4e9b\u56fd\u9645\u5e02\u573a\u5411\u5206\u9500\u5546\u6a21\u5f0f\u8f6c\u578b\u800c\u4ea7\u751f\u76842500\u4e07\u81f32800\u4e07\u7f8e\u5143\u7684\u5f71\u54cd\u30022024\u5e74\u9884\u6d4b\u6bdb\u5229\u7387\u7ea6\u4e3a42%\u81f345%\uff0c\u8c03\u6574\u540e EBITDA \u4e8f\u635f\u7ea6\u4e3a7800\u4e07\u7f8e\u5143\u81f36300\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u5173\u4e8e Allbirds, Inc.<\/p>\n\n\n\n

Allbirds \u8bde\u751f\u4e8e\u65b0\u897f\u5170\uff0c\u79c9\u627f\u201c\u4f7f\u7528\u5929\u7136\u6750\u6599\u6253\u9020\u4e16\u754c\u4e0a\u6700\u8212\u9002\u978b\u5c65\u201d\u7684\u7406\u5ff5\uff0c\u5e76\u4e8e2016\u5e74\u5728\u7f8e\u56fd\u65e7\u91d1\u5c71\u63a8\u51fa\u3002Allbirds \u4ee5\u51cf\u5c11\u78b3\u6392\u653e\u4e3a\u6307\u5f15\uff0c\u901a\u8fc7\u4ea7\u54c1\u521b\u65b0\u3001\u884c\u4e1a\u5408\u4f5c\uff08\u4f8b\u5982\u5f00\u6e90\u5176\u78b3\u8db3\u8ff9\u8ba1\u7b97\u5668\uff09\u4ee5\u53ca\u6210\u4e3a\u9996\u4e2a\u4e3a\u5176\u6240\u6709\u4ea7\u54c1\u8d34\u4e0a\u78b3\u6807\u7b7e\u7684\u978b\u7c7b\u54c1\u724c\uff0c\u65e8\u5728\u4ee5\u66f4\u53ef\u6301\u7eed\u7684\u4e1a\u52a1\u65b9\u5f0f\u94fa\u5e73\u9053\u8def\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u7f8e\u56fd\u4e1c\u90e8\u65f6\u95f43\u670812\u65e5\u6536\u76d8\u540e\uff0c\u7f8e\u56fd\u65e7\u91d1\u5c71\u521b\u65b0\u978b\u5c65\u5236\u9020\u5546 Allbirds , Inc.\uff08\u7eb3\u65af\u8fbe\u514b\u80a1\u7968\u4ee3\u7801\uff1aBI […]<\/p>\n","protected":false},"author":3,"featured_media":182123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-182120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/182120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182120"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/182120\/revisions"}],"predecessor-version":[{"id":182124,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/182120\/revisions\/182124"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/182123"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182120"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}