{"id":182989,"date":"2024-04-05T21:05:54","date_gmt":"2024-04-05T13:05:54","guid":{"rendered":"http:\/\/www.htt.hk\/?p=182989"},"modified":"2024-04-05T21:05:54","modified_gmt":"2024-04-05T13:05:54","slug":"%e5%8e%86%e5%b3%b0%e9%9b%86%e5%9b%a2%e9%87%8d%e5%90%af%e5%87%ba%e5%94%ae%e6%97%97%e4%b8%8b%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86-ynap","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=182989","title":{"rendered":"\u5386\u5cf0\u96c6\u56e2\u91cd\u542f\u51fa\u552e\u65d7\u4e0b\u5962\u4f88\u54c1\u7535\u5546 YNAP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u573a\u6d88\u606f\u79f0\uff0c\u745e\u58eb\u5962\u4f88\u54c1\u96c6\u56e2 Richemont\uff08\u5386\u5cf0\u96c6\u56e2\uff09\u6709\u610f\u91cd\u542f\u5206\u62c6\u65d7\u4e0b\u5962\u4f88\u54c1\u7535\u5546\u4e1a\u52a1 Yoox Net-A-Porter\uff08\u4ee5\u4e0b\u7b80\u79f0 YNAP\uff09\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">YNAP \u9887\u5177\u574e\u5777\u7684\u51fa\u552e\u6d41\u7a0b\uff0c\u5f15\u53d1\u4e86\u5e02\u573a\u5bf9\u5962\u4f88\u54c1\u7535\u5546\u5e73\u53f0\u751f\u5b58\u80fd\u529b\u7684\u53cd\u601d\u30022010\u5e74\uff0c\u5386\u5cf0\u96c6\u56e2\u6536\u8d2d\u5168\u7403\u9886\u5148\u7684\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u516c\u53f8 Net-a-Porter\uff1b2015\u5e743\u6708\uff0c\u5386\u5cf0\u4ee5\u5168\u80a1\u7968\u4ea4\u6613\u65b9\u5f0f\u5c06 Net-A-Porter \u51fa\u552e\u7ed9\u5176\u7ade\u4e89\u5bf9\u624b\u3001\u610f\u5927\u5229\u5962\u4f88\u54c1\u7535\u5546 Yoox\uff0c\u5f53\u65f6\u5bf9 NAP \u7684\u4f30\u503c\u4e3a9.5\u4ebf\u82f1\u9551\uff0c\u5386\u5cf0\u62e5\u6709\u5408\u5e76\u540e\u65b0\u516c\u53f8 YNAP 50%\u7684\u80a1\u6743\u548c25%\u4ee5\u5185\u7684\u6295\u7968\u6743\uff0c\u5408\u5e76\u540e\u7684\u516c\u53f8\u7b80\u79f0\u4e3a YNAP\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e74\uff0c\u5386\u5cf0\u5bf9 YNAP 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class=\"wp-block-paragraph\">2022\u5e748\u670824\u65e5\uff0c\u5386\u5cf0\u96c6\u56e2\u3001\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546 FARFETCH\uff08\u53d1\u53d1\u5947\uff09\u548c\u963f\u8054\u914b\u4f01\u4e1a\u5bb6 Mohamed Alabbar \u540d\u4e0b\u6295\u8d44\u673a\u6784 Symphony Global \u66fe\u5ba3\u5e03\u8fbe\u6210\u534f\u8bae\uff0c\u7531 FARFETCH \u548c Alabbar \u5206\u522b\u6536\u8d2d YNAP 47.5%\u548c 3.2%\u7684\u80a1\u6743\uff0c\u5e76\u540c\u610f\u5386\u5cf0\u96c6\u56e2\u548c YNAP \u91c7\u7528 FARFETCH \u5e73\u53f0\u7684\u6280\u672f\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2023\u5e7412\u6708\uff0c\u9677\u5165\u91cd\u5927\u8d22\u52a1\u5371\u673a\u7684 FARFETCH \u88ab\u97e9\u56fd\u96f6\u552e\u5de8\u5934 Coupang \u6536\u8d2d\uff0c\u4e0e\u5386\u5cf0\u96c6\u56e2\u7684\u4ea4\u6613\u5c31\u6b64\u544a\u5439\u3002\u6b64\u540e\uff0c\u5386\u5cf0\u96c6\u56e2\u4e00\u76f4\u5728\u4e3a YNAP \u5bfb\u627e\u65b0\u7684\u4e70\u5bb6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u6b21\u62ab\u9732\u7684\u6f5c\u5728\u6536\u8d2d\u65b9\u4e4b\u4e00 Mytheresa \u662f\u76ee\u524d\u5168\u7403\u5962\u4f88\u54c1\u7535\u5546\u9886\u57df\u4e3a\u6570\u4e0d\u591a\u7ecf\u8425\u6bd4\u8f83\u7a33\u5065\u7684\u73a9\u5bb6\u4e4b\u4e00\u3002\u6839\u636e\u6700\u65b0\u5e74\u5ea6\u8d22\u62a5\uff0c\u622a\u81f32023\u5e746\u670830\u65e5\u76842023\u8d22\u5e74\uff0c\u5176 GMV\uff08\u5546\u54c1\u6210\u4ea4\u603b\u989d\uff09\u589e\u957f14.5%\u81f38.56\u4ebf\u6b27\u5143\uff0c\u4f46\u51c0\u5229\u6da6\u5927\u5e45\u4e0b\u6ed1 56.6%\u81f32030\u4e07\u6b27\u5143\u3002\u622a\u6b622024\u5e744\u67084\u65e5\uff0c\u5728\u7ebd\u4ea4\u6240\u4e0a\u5e02\u7684 Mytheresa \u6700\u65b0\u5e02\u503c\u4e3a3.12\u4ebf\u7f8e\u5143\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5e02\u573a\u6d88\u606f\u79f0\uff0c\u745e\u58eb\u5962\u4f88\u54c1\u96c6\u56e2 Richemont\uff08\u5386\u5cf0\u96c6\u56e2\uff09\u6709\u610f\u91cd\u542f\u5206\u62c6\u65d7\u4e0b\u5962\u4f88\u54c1\u7535\u5546\u4e1a\u52a1 Yoox Net-A [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":182990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-182989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/182989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182989"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/182989\/revisions"}],"predecessor-version":[{"id":182991,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/182989\/revisions\/182991"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/182990"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182989"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}