{"id":185190,"date":"2024-05-27T21:32:39","date_gmt":"2024-05-27T13:32:39","guid":{"rendered":"http:\/\/www.htt.hk\/?p=185190"},"modified":"2024-05-27T21:32:39","modified_gmt":"2024-05-27T13:32:39","slug":"%e5%a5%b9%e7%9a%84%e7%a6%bb%e8%81%8c%e4%b8%ba%e4%bd%95%e8%ae%a9-lululemon%e5%b8%82%e5%80%bc%e6%8d%9f%e5%a4%b1%e8%bf%9130%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=185190","title":{"rendered":"\u5979\u7684\u79bb\u804c\u4e3a\u4f55\u8ba9 lululemon\u5e02\u503c\u635f\u5931\u8fd130\u4ebf\u7f8e\u5143\uff1f"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>5\u670821\u65e5\u7ebd\u7ea6\u80a1\u5e02\u6536\u76d8\u540e\uff0c\u52a0\u62ff\u5927\u745c\u4f3d\u4f11\u95f2\u670d\u516c\u53f8 lululemon\uff08\u9732\u9732\u4e50\u8499\uff09\u5ba3\u5e03\u4e00\u5219\u91cd\u5927\u4eba\u4e8b\u53d8\u52a8\uff1a\u5176\u9996\u5e2d\u4ea7\u54c1\u5b98 Sun Choe\uff08\u4e0b\u56fe\uff09\u5c06\u4e8e\u672c\u6708\u665a\u4e9b\u65f6\u5019\u79bb\u804c\uff0c\u5bfb\u6c42\u5176\u5b83\u7684\u5de5\u4f5c\u673a\u4f1a\u3002<\/p>\n\n\n\n<p>\u516c\u544a\u53d1\u5e03\u540e\uff0clululemon \u7684\u80a1\u4ef7\u4e8e5\u670822\u65e5\u4e0b\u8dcc7.8%\uff0c\u5e02\u503c\u635f\u5931\u63a5\u8fd130\u4ebf\u7f8e\u5143\uff0c\u5e76\u5f15\u53d1\u4e86\u8d44\u672c\u5e02\u573a\u7684\u70ed\u8bae\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"720\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14-1024x720.jpg\" alt=\"\" class=\"wp-image-185191\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14-1024x720.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14-300x211.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14-768x540.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14-1536x1080.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/10-14.jpg 1605w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>lululemon \u9996\u5e2d\u6267\u884c\u5b98 Calvin McDonald \u5728\u516c\u544a\u4e2d\u8868\u793a\uff0c\u611f\u8c22 Sun Choe \u8fc7\u53bb\u4e03\u5e74\u5bf9\u516c\u53f8\u7684\u8bf8\u591a\u8d21\u732e\uff0c\u5979\u7559\u7ed9 lululemon\u4e00\u4e2a\u66f4\u5f3a\u5927\u7684\u3001\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u7ec4\u7ec7\uff0c\u5e76\u57f9\u517b\u4e86\u8bb8\u591a\u5145\u6ee1\u6d3b\u529b\u7684\u9886\u5bfc\u8005\u3002\u4ed6\u4eec\u5c06\u5e26\u9886\u54c1\u724c\u7ee7\u7eed\u524d\u8fdb\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0cSun Choe \u5bf9\u4e8e lululemon \u7a76\u7adf\u6709\u591a\u91cd\u8981\uff1f\u4e3a\u4f55\u8d44\u672c\u5e02\u573a\u5bf9\u5979\u7684\u79bb\u53bb\u5982\u6b64\u4e0d\u5b89\uff1f\u300a\u534e\u4e3d\u5fd7\u300b\u5c06\u6839\u636e\u516c\u5f00\u8d44\u6599\u8fdb\u884c\u7efc\u5408\u89e3\u8bfb\u3002<\/p>\n\n\n\n<p>Sun Choe \u4e8e 2016\u5e7412\u6708\u52a0\u5165 lululemon\uff0c\u62c5\u4efb\u5546\u54c1\u7b56\u5212\u9ad8\u7ea7\u526f\u603b\u88c1\uff08SVP, Merchandising\uff09\uff0c2018\u5e74\u88ab\u63d0\u62d4\u4e3a\u9996\u5e2d\u4ea7\u54c1\u5b98\uff08Chief Product Officer\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u5979\u62c5\u4efb\u9996\u5e2d\u4ea7\u54c1\u5b98\u671f\u95f4\uff082018\u5e74\u52302023\u5e74\uff09\uff0clululemon \u7684\u603b\u9500\u552e\u989d\u589e\u52a0\u4e86\u4e24\u500d\uff08\u4ece 32.9\u4ebf\u7f8e\u5143\u8dc3\u5347\u5230 96.2\u4ebf\u7f8e\u5143\uff09\uff0c\u4f20\u7edf\u5973\u88c5\u54c1\u7c7b\u4fdd\u6301\u5f3a\u52b2\u52bf\u5934\u7684\u540c\u65f6\uff0c\u8fd1\u5e74\u53d1\u529b\u7684\u201c\u7537\u88c5\u201d\u548c\u5305\u62ec\u978b\u5c65\u5728\u5185\u7684\u201c\u5176\u4ed6\u54c1\u7c7b\u201d\u90fd\u98ce\u751f\u6c34\u8d77 \u2014\u2014 \u7537\u88c5\u9500\u552e\u989d\u4ece6.9\u4ebf\u7f8e\u5143\u589e\u957f\u523022.5\u4ebf\u7f8e\u5143\uff0c\u5176\u4ed6\u54c1\u7c7b\u4ece2.6\u4ebf\u7f8e\u5143\u589e\u957f\u523012.2\u4ebf\u7f8e\u5143\uff0c\u771f\u6b63\u6210\u4e3a\u4e86\u54c1\u724c\u4e24\u5927\u65b0\u589e\u957f\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12-1024x524.jpg\" alt=\"\" class=\"wp-image-185192\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12-1024x524.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12-300x154.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12-768x393.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12-1536x786.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/11-12.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sun Choe\uff1a\u8de8\u754c\u5165\u884c\uff0c\u8fd130\u5e74\u5546\u54c1\u7b56\u5212\u7ecf\u9a8c<\/p>\n\n\n\n<p>\u52a0\u5165 lululemon\u4e4b\u524d\uff0cSun Choe \u5e76\u6ca1\u6709\u8fd0\u52a8\u54c1\u724c\u7684\u5de5\u4f5c\u7ecf\u9a8c\uff0c\u4f46\u5979\u66fe\u4efb\u7f8e\u56fd\u8bbe\u8ba1\u5e08\u54c1\u724c Marc Jacobs \u7684\u5168\u7403\u9996\u5e2d\u5546\u54c1\u7b56\u5212\uff08Chief Global Product Merchant\uff09\uff0c\u5e76\u66fe\u5728\u670d\u88c5\u54c1\u724c Gap\u3001Levi\u2019s\u3001Guess\u3001Urban Outfitters \u4ee5\u53ca\u9ad8\u7aef\u5bb6\u5c45\u96f6\u552e\u4f01\u4e1a West Elm \u5de5\u4f5c\uff0c\u79ef\u7d2f\u4e86\u4e30\u5bcc\u7684\u5546\u54c1\u7b56\u5212\u7ecf\u9a8c\u3002<\/p>\n\n\n\n<p>\u5728\u63a5\u53d7\u91c7\u8bbf\u65f6\uff0cSun Choe \u8868\u793a\uff0c\u867d\u7136\u81ea\u5df1\u4e00\u76f4\u70ed\u7231\u65f6\u5c1a\u548c\u8bbe\u8ba1\uff0c\u4f46\u5e74\u8f7b\u65f6\u538b\u6839\u4e0d\u77e5\u9053\u8fd9\u662f\u4e00\u4e2a\u804c\u4e1a\u65b9\u5411\u3002\u5927\u5b66\u6bd5\u4e1a\u540e\uff0c\u5979\u8fdb\u5165 Gap \u62c5\u4efb\u5546\u54c1\u7ba1\u57f9\u751f\uff0c\u4e4b\u540e\u52a0\u5165 Levi\u2019s \u5de5\u4f5c\u4e94\u5e74\u2014\u2014\u5979\u5766\u8a00\u662f\u5728Levi\u2019s\u7684\u5de5\u4f5c\u7ecf\u5386\u8ba9\u5979\u771f\u6b63\u7231\u4e0a\u4e86\u65f6\u5c1a\u4ea7\u54c1\u548c\u54c1\u724c\uff0c\u56e0\u4e3a\u5b83\u4eec\u6709\u4e30\u5bcc\u7684\u6545\u4e8b\u53ef\u8bb2\uff0c\u5e76\u51b3\u5b9a\u4ece\u6b64\u4ece\u4e8b\u8fd9\u4e00\u884c\u4e1a\u3002<\/p>\n\n\n\n<p>Sun Choe \u662f\u4e00\u4e2a\u6237\u5916\u8dd1\u6b65\u7231\u597d\u8005\uff0c\u5728\u52a0\u5165 lululemon \u4e4b\u524d\u5c31\u7ecf\u5e38\u7a7f\u7740\u8be5\u54c1\u724c\u7684\u4ea7\u54c1\uff0c\u5e76\u79f0\u201c\u8fd9\u4e9b\u670d\u88c5\u9762\u6599\u7684\u6027\u80fd\u548c\u8d34\u80a4\u611f\u53d7\u8ba9\u6211\u6df1\u53d7\u542f\u53d1\u201d\u3002\u5979\u8868\u793a\uff0c\u52a0\u5165 lululemon \u662f\u56e0\u4e3a\u54c1\u724c\u80fd\u591f\u5728\u96f6\u552e\u548c\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f3a\u5927\u6f14\u53d8\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\uff0c\u901a\u8fc7\u4ea7\u54c1\u3001\u5de5\u5177\u548c\u4f53\u9a8c\uff0c\u8ba9\u5ba2\u4eba\u8fc7\u4e0a\u4ed6\u4eec\u70ed\u7231\u7684\u751f\u6d3b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15-1024x682.jpg\" alt=\"\" class=\"wp-image-185193\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15-1024x682.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15-300x200.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15-768x511.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15-1536x1023.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/05\/12-15.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u5728\u4ea7\u54c1\u5c42\u9762\uff0c\u5979\u8ba4\u4e3a\uff1a\u201clululemon\u4e0d\u6b62\u662f\u8fd0\u52a8\u4f11\u95f2\uff08athleisure\uff09\u3002\u6211\u4eec\u7684\u4ea7\u54c1\u8ba9\u5ba2\u4eba\u4eec\u611f\u53d7\u6700\u4f73\u72b6\u6001\uff0c\u53d1\u6325\u6700\u4f73\u8868\u73b0\u3002\u6211\u4eec\u4e3a\u8fd0\u52a8\u5458\u8bbe\u8ba1\uff0c\u4e5f\u8ba9\u8fd0\u52a8\u5458\u53c2\u4e0e\u8bbe\u8ba1\u3002\u6211\u4eec\u6ce8\u91cd\u8bbe\u8ba1\u7ec6\u8282\uff0c\u878d\u5408\u6027\u80fd\u4e0e\u65f6\u5c1a\u611f\uff0c\u4f7f\u7528\u9ad8\u6027\u80fd\u79d1\u6280\u9762\u6599\u4e3a\u8fd0\u52a8\u63d0\u4f9b\u652f\u6301\u3002\u201d<\/p>\n\n\n\n<p>\u9664\u4e86 lululemon\uff0c\u5979\u672c\u4eba\u4e5f\u5341\u5206\u6b23\u8d4f\u65e5\u672c\u5bb6\u5c45\u54c1\u724c\u65e0\u5370\u826f\u54c1MUJI\u3002\u5979\u8ba4\u4e3a\u65e0\u5370\u826f\u54c1\u91c7\u7528\u7b80\u6d01\u3001\u5e72\u51c0\u7684\u7f8e\u5b66\u7406\u5ff5\uff0c\u8ba9\u6781\u5176\u65e5\u5e38\u7684\u4ea7\u54c1\u4e5f\u5341\u5206\u4f18\u96c5\u3002<\/p>\n\n\n\n<p>Sun Choe \u5927\u5b66\u6240\u5b66\u7684\u4e13\u4e1a\u4e0e\u65f6\u5c1a\u5e76\u65e0\u8054\u7cfb\u2014\u2014\u5979\u5927\u5b66\u6bd5\u4e1a\u4e8e\u9a6c\u91cc\u5170\u5927\u5b66\u5e15\u514b\u5206\u6821\uff08University of Maryland, College Park\uff09\u7684\u653f\u6cbb\u5b66\u4e13\u4e1a\u3002\u5bf9\u4e8e\u6709\u5174\u8da3\u8fdb\u5165\u65f6\u5c1a\u4ea7\u4e1a\u5de5\u4f5c\u7684\u4eba\u58eb\uff0c\u5979\u7684\u5efa\u8bae\u662f\uff1a<\/p>\n\n\n\n<p>\u201c\u4fdd\u6301\u597d\u5947\u5fc3\u548c\u5f00\u653e\u5fc3\u6001\u3002\u65f6\u5c1a\u4ea7\u4e1a\u662f\u4e00\u4e2a\u591a\u5c42\u6b21\u7684\u5546\u4e1a\uff0c\u6709\u8bb8\u591a\u673a\u4f1a\u548c\u89d2\u8272\uff0c\u4e5f\u6709\u8bb8\u591a\u8def\u5f84\u5e2e\u4f60\u8fbe\u5230\u76ee\u6807\u2014\u2014\u800c\u4e14\u5e38\u5e38\u4e0d\u662f\u7ebf\u6027\u7684\u3002\u4f60\u9700\u8981\u4e0e\u516c\u53f8\u4e0d\u540c\u9886\u57df\u7684\u4eba\u4ea4\u6d41\uff0c\u5e76\u4e50\u4e8e\u5b66\u4e60\u4e00\u4e9b\u4f60\u53ef\u80fd\u5e76\u4e0d\u611f\u5192\u7684\u77e5\u8bc6\u3002\u800c\u4e14\u4e00\u5b9a\u8981\u4e3a\u4eba\u53cb\u5584\u2014\u2014\u4f60\u4eca\u5929\u7684\u4e0b\u5c5e\u53ef\u80fd\u660e\u5929\u5c31\u6210\u4e86\u4f60\u7684\u8001\u677f\u3002\u201d<\/p>\n\n\n\n<p>\u5979\u8ba4\u4e3a lululemon \u63d0\u4f9b\u4e86\u516c\u5e73\u3001\u5f00\u653e\u7684\u73af\u5883\uff0c\u9ad8\u5c42\u9886\u5bfc\u53ef\u4ee5\u548c\u7ecf\u5e38\u548c\u65b0\u4eba\u4e00\u8d77\u8fd0\u52a8\u3001\u4ea4\u6d41\u3002\u800c\u57fa\u4e8e\u81ea\u5df1\u7684\u7ecf\u5386\uff0c\u5979\u8ba4\u4e3a\u79ef\u7d2f\u4ea7\u54c1\u65b9\u9762\u7684\u4e13\u4e1a\u77e5\u8bc6\u5e76\u4e0d\u90a3\u4e48\u5bb9\u6613\uff0c\u6240\u4ee5\u5341\u5206\u4e50\u4e8e\u5411\u65b0\u4eba\u5206\u4eab\u7ecf\u9a8c\u3002\u5979\u8ba4\u4e3a\u81ea\u5df1\u5728 Urban Outfitters\u5de5\u4f5c\u65f6\u7684\u5bfc\u5e08\u3001\u9996\u5e2d\u6267\u884c\u5b98 Richard Hayne\u662f\u96f6\u552e\u884c\u4e1a\u6700\u88ab\u4f4e\u4f30\u7684\u9ad8\u7ba1\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u5e26\u9886 lululemon\u8fdb\u519b\u8fd0\u52a8\u978b\u5e02\u573a<\/p>\n\n\n\n<p>2018\u5e747\u6708\uff0clululemon \u73b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98 Calvin McDonald \u6b63\u5f0f\u4ee5CEO\u8eab\u4efd\u52a0\u5165\u54c1\u724c\u3002\u540c\u5e749\u6708\uff0cSun Choe \u88ab\u63d0\u62d4\u81f3\u9996\u5e2d\u4ea7\u54c1\u5b98\u5c97\u4f4d\u3002<\/p>\n\n\n\n<p>Sun Choe \u62c5\u4efb\u9996\u5e2d\u4ea7\u54c1\u5b98\u671f\u95f4\u5185\uff0clululemon\u5927\u5e45\u62d3\u5c55\u4e86\u5546\u54c1\u54c1\u7c7b\uff0c\u6bd4\u5982\u63a8\u51fa\u7f51\u7403\u3001\u9ad8\u5c14\u592b\u548c\u5f92\u6b65\u573a\u666f\u7684\u670d\u88c5\uff0c\u201c\u4e16\u754c\u4e0a\u9996\u4e2a\u7531\u8611\u83c7\u539f\u6599\u5236\u6210\u7684\u745c\u4f3d\u914d\u4ef6\u201d Mylo\u4ea7\u54c1\u7cfb\u5217\uff0c\u4ee5\u53ca\u54c1\u724c\u9996\u4e2a\u8fd0\u52a8\u978b\u4ea7\u54c1\u7ebf\u7b49\u3002<\/p>\n\n\n\n<p>\u8fdb\u519b\u8fd0\u52a8\u978b\u5e02\u573a\uff0c\u662f lululemon \u8fd1\u51e0\u5e74\u6700\u91cd\u8981\u7684\u5546\u54c1\u4e3e\u63aa\u4e4b\u4e00\u3002\u5728 Sun Choe \u7684\u7275\u5934\u4e0b\uff0c\u54c1\u724c\u4e8e2022\u5e743\u6708\u6b63\u5f0f\u63a8\u51fa\u9996\u6b3e\u8dd1\u978b Blissfeel\uff0c\u4e4b\u540e\u9646\u7eed\u63a8\u51fa\u66f4\u591a\u978b\u6b3e\u3002<\/p>\n\n\n\n<p>Sun 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