{"id":185494,"date":"2024-06-03T22:23:14","date_gmt":"2024-06-03T14:23:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=185494"},"modified":"2024-06-03T22:23:14","modified_gmt":"2024-06-03T14:23:14","slug":"birkenstock-%e6%9c%80%e6%96%b0%e5%ad%a3%e6%8a%a5%ef%bc%9a%e9%97%ad%e8%b6%be%e9%9e%8b%e9%9c%80%e6%b1%82%e5%bc%ba%e5%8a%b2%ef%bc%8c%e9%94%80%e5%94%ae%e9%a2%9d%e5%90%8c%e6%af%94","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=185494","title":{"rendered":"Birkenstock \u6700\u65b0\u5b63\u62a5\uff1a\u201c\u95ed\u8dbe\u978b\u201d\u9700\u6c42\u5f3a\u52b2\uff0c\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f22%"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u6b27\u6d32\u4e2d\u90e8\u65f6\u95f45\u670830\u65e5\uff0c\u5fb7\u56fd\u767e\u5e74\u978b\u5c65\u54c1\u724c Birkenstock\uff08\u52c3\u80af\uff09\uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u80a1\u7968\u4ee3\u7801\uff1aBIRK\uff09\u516c\u5e03\u4e86\u622a\u81f33\u670831\u65e5\u76842024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8d22\u52a1\u6570\u636e\uff1a\u5f97\u76ca\u4e8e\u6d88\u8d39\u8005\u5bf9\u5176\u6240\u6709\u7ec6\u5206\u5e02\u573a\u3001\u6e20\u9053\u548c\u7c7b\u522b\u4ea7\u54c1\u7684\u6301\u7eed\u5f3a\u52b2\u9700\u6c42\uff0c\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f22%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+23%\uff09\uff0c\u8fbe\u5230\u521b\u7eaa\u5f55\u76844.81\u4ebf\u6b27\u5143\u3002\u6b64\u5916\uff0c\u9500\u552e\u989d\u589e\u957f\u8fd8\u53d7\u5230\u4e86\u201c\u95ed\u8dbe\u978b\u201d\u5f3a\u52b2\u9700\u6c42\u7684\u63a8\u52a8\uff0c\u4e0e\u4e00\u5e74\u524d\u76f8\u6bd4\uff0c\u8fd9\u4e00\u54c1\u7c7b\u9500\u552e\u989d\u5360\u6bd4\u63d0\u9ad8\u523025%\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<p>Birkenstock \u9996\u5e2d\u6267\u884c\u5b98\u517c\u516c\u53f8\u8463\u4e8b\u4f1a\u6210\u5458 Oliver Reichert \u8868\u793a\uff1a\u201c\u6211\u4eec2024\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u4e1a\u7ee9\u518d\u6b21\u8bc1\u660e\u4e86\u6211\u4eec\u5546\u4e1a\u6a21\u5f0f\u7684\u5b9e\u529b\u548c\u5bf9\u6211\u4eec\u4ea7\u54c1\u4e0d\u65ad\u589e\u957f\u7684\u9700\u6c42\u3002\u9274\u4e8e\u6211\u4eec\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u5206\u9500\u6a21\u5f0f\uff0c\u5728\u6240\u6709\u7ec6\u5206\u5e02\u573a\u3001\u6e20\u9053\u548c\u7c7b\u522b\u4e2d\uff0c\u9700\u6c42\u7ee7\u7eed\u8d85\u8fc7\u4f9b\u5e94\u3002\u5728\u5404\u4e2a\u5730\u533a\u3001\u6e20\u9053\u3001\u7c7b\u522b\u548c\u4f7f\u7528\u573a\u5408\u4e2d\uff0c\u6211\u4eec\u5728\u5c1a\u672a\u5f00\u53d1\u7684\u7a7a\u767d\u9886\u57df\u770b\u5230\u4e86\u5f3a\u52b2\u7684\u9700\u6c42\u589e\u957f\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u6210\u719f\u7684\u5e02\u573a\u548c\u4ea7\u54c1\u7ee7\u7eed\u4fdd\u6301\u5f3a\u52b2\u589e\u957f\u52bf\u5934\u3002\u6211\u4eec\u4e94\u5927\u6838\u5fc3\u7cfb\u5217\uff08\u5176\u4e2d\u5927\u90e8\u5206\u5df2\u4e0a\u5e02\u8fd1 50 \u5e74\uff09\u7684\u9500\u552e\u989d\u589e\u957f\u8d85\u8fc7 20%\uff0c\u4e0e\u6211\u4eec\u7684\u6574\u4f53\u589e\u957f\u4e00\u81f4\u2014\u2014\u8fd9\u8bc1\u660e\u4e86\u6211\u4eec\u53d7\u65f6\u5c1a\u5468\u671f\u5f71\u54cd\u6709\u9650\uff0c\u4ee5\u53ca\u6211\u4eec\u54c1\u724c\u7684\u6301\u4e45\u5f71\u54cd\u529b\u3002 \u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7-1024x573.png\" alt=\"\" class=\"wp-image-185495\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7-1024x573.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7-300x168.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7-768x430.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7-1536x860.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-7.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u8d22\u62a5\u53d1\u5e03\u540e\uff0c\u622a\u81f35\u670830\u65e5\u6536\u76d8\uff0cBirkenstock\u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da811.7%\u81f355.82\u7f8e\u5143\/\u80a1\u3002\u81ea\u4e0a\u5e02\u4ee5\u6765\uff0c\u516c\u53f8\u80a1\u4ef7\u5df2\u4e0a\u6da8\u8fd139%\uff0c\u5f53\u524d\u5e02\u503c\u7ea6\u4e3a107\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"137\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20-1024x137.png\" alt=\"\" class=\"wp-image-185496\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20-1024x137.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20-300x40.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20-768x103.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20-1536x206.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/20.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u622a\u81f32024\u5e743\u670831\u65e5\uff0cBirkenstock 2024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"319\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31-1024x319.png\" alt=\"\" class=\"wp-image-185497\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31-1024x319.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31-300x93.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31-768x239.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31-1536x478.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/31.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u6bdb\u5229\u7387\u8f83\u4e0a\u4e00\u5e74\u768459.5%\u4e0b\u964d320\u4e2a\u57fa\u70b9\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u4ea7\u80fd\u6269\u5f20\u548c\u8ba1\u5212\u4e2d\u7684\u901a\u8d27\u81a8\u80c0\u76f8\u5173\u5de5\u8d44\u8c03\u6574\u4ee5\u53ca\u516c\u53f8\u751f\u4ea7\u8bbe\u65bd\u5458\u5de5\u7684\u4e00\u6b21\u6027\u5956\u91d1\u7684\u4e34\u65f6\u5f71\u54cd<br>\u5728\u7b2c\u4e8c\u5b63\u5ea6\u4e2d\uff0cBirkenstock \u5728\u6240\u6709\u6e20\u9053\u548c\u5730\u533a\u90fd\u5b9e\u73b0\u4e86\u5f3a\u52b2\u589e\u957f\uff0c\u5e76\u7ee7\u7eed\u53d7\u76ca\u4e8e\u663e\u8457\u7684\u5730\u57df\u6269\u5f20\u3001\u4f7f\u7528\u573a\u5408\u7684\u589e\u52a0\u548c\u5bf9\u5206\u9500\u7a7a\u767d\u7a7a\u95f4\u7684\u586b\u8865\u3002\u671f\u5185\uff0c\u516c\u53f8\u65b0\u5f006\u5bb6\u81ea\u6709\u95e8\u5e97\uff0c\u81ea\u6709\u95e8\u5e97\u603b\u6570\u8fbe\u523057\u5bb6\u3002<\/p>\n\n\n\n<p>\u2014\u2014\u6309\u6e20\u9053\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"192\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32-1024x192.png\" alt=\"\" class=\"wp-image-185498\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32-1024x192.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32-300x56.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32-768x144.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32-1536x287.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/32.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u2014\u2014\u6309\u5730\u533a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33-1024x228.png\" alt=\"\" class=\"wp-image-185499\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33-1024x228.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33-300x67.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33-768x171.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33-1536x342.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/33.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u7f8e\u6d32\uff1a<\/p>\n\n\n\n<p>\u5f3a\u52b2\u7684\u6d88\u8d39\u8005\u52bf\u5934\u548c\u5bf9\u8be5\u54c1\u724c\u7684\u9700\u6c42\u7ee7\u7eed\u63a8\u52a82024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u521b\u7eaa\u5f55\u9500\u552e\u989d\u3002\u9500\u552e\u989d\u589e\u957f\u4e3b\u8981\u53d7\u5230\u9500\u91cf\u589e\u957f\u548c\u5e73\u5747\u552e\u4ef7\u589e\u957f\u7684\u63a8\u52a8\uff0c\u56e0\u4e3a\u9ad8\u7aef\u54c1\u7c7b\u548c\u201c\u95ed\u8dbe\u978b\u201d\u7684\u6e17\u900f\u7387\u9010\u5e74\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p>\u5728\u901a\u5e38\u6bd4\u8f83\u5e73\u7a33\u7684\u7f8e\u56fd\u6d88\u8d39\u5e02\u573a\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff0cBirkenstock 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\u7ee7\u7eed\u4fdd\u6301\u5e02\u573a\u9886\u5148\u7684\u589e\u957f\uff0c\u5728\u6574\u4e2a\u5730\u533a\u7684\u4efd\u989d\u90fd\u5728\u589e\u957f\u3002\u5728DTC\u548cB2B\u6e20\u9053\u5f3a\u52b2\u9700\u6c42\u7684\u63a8\u52a8\u4e0b\uff0c\u6b27\u6d32\u5730\u533a\u9500\u552e\u989d\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\u589e\u957f21%\u3002\u4e3b\u8981\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u7684\u552e\u7f44\u7387\uff08sell-through rates\uff09\u5e73\u5747\u589e\u957f\u4e8624%\uff0c\u6709\u4e9b\u751a\u81f3\u8d85\u8fc7\u4e8650%\u3002\u8fd9\u4e00\u4f18\u52bf\u4e0e\u516c\u53f8\u5728\u8be5\u5730\u533a\u7684\u8f6c\u578b\u52aa\u529b\u76f4\u63a5\u76f8\u5173\uff0c\u8be5\u8f6c\u578b\u65e8\u5728\u901a\u8fc7\u6218\u7565\u6027\u3001\u89c4\u8303\u7684\u5206\u9500\u6765\u589e\u52a0\u8d27\u67b6\u7a7a\u95f4\u548c\u5e73\u5747\u552e\u4ef7\uff0c\u4ece\u800c\u63a8\u52a8\u66f4\u591a\u7684\u9ad8\u4ef7\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u672c\u5b63\u5ea6\u5e73\u5747\u552e\u4ef7\u4ee5\u4e24\u4f4d\u6570\u7684\u901f\u5ea6\u589e\u957f\uff0c\u4e3b\u8981\u662f\u56e0\u4e3a\u4ef7\u683c\u5728100\u6b27\u5143\u4ee5\u4e0a\u7684\u9ad8\u7ea7\u6b3e\u5f0f\u7684\u9500\u552e\u989d\u589e\u957f\u4e8660%\u4ee5\u4e0a\uff0c\u800c\u5bf9\u201c\u95ed\u8dbe\u978b\u201d\u7684\u9500\u552e\u989d\u589e\u957f\u4e8680%\u4ee5\u4e0a\u3002\u6625\u5b63\u548c\u590f\u5b63\u7684\u8ba2\u5355\u975e\u5e38\u5f3a\u52b2\uff0c\u5e76\u5bfc\u81f4\u8be5\u5730\u533a\u6709\u53f2\u4ee5\u6765\u6700\u9ad8\u7684\u5b63\u5ea6\u4ea4\u4ed8\u91cf\u3002<\/p>\n\n\n\n<p>APMA 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