{"id":185510,"date":"2024-06-03T22:33:34","date_gmt":"2024-06-03T14:33:34","guid":{"rendered":"http:\/\/www.htt.hk\/?p=185510"},"modified":"2024-06-03T22:33:34","modified_gmt":"2024-06-03T14:33:34","slug":"6%e5%b9%b4%e9%94%80%e5%94%ae%e9%a2%9d%e7%bf%bb10%e5%80%8d%ef%bc%81hoka%e5%93%81%e7%89%8c%e6%af%8d%e5%85%ac%e5%8f%b8%e7%ae%a1%e7%90%86%e5%b1%82%e8%af%a6%e8%a7%a3%e8%83%8c%e5%90%8e%e6%95%b0%e6%8d%ae","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=185510","title":{"rendered":"6\u5e74\u9500\u552e\u989d\u7ffb10\u500d\uff01HOKA\u54c1\u724c\u6bcd\u516c\u53f8\u7ba1\u7406\u5c42\u8be6\u89e3\u80cc\u540e\u6570\u636e\u53ca\u4e0b\u4e00\u6b65\u53d1\u5c55\u89c4\u5212"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u6237\u5916\u8fd0\u52a8\u978b\u54c1\u724c HOKA \u582a\u79f0\u8fd1\u5e74\u6765\u589e\u957f\u6700\u8fc5\u901f\u7684\u8fd0\u52a8\u54c1\u724c\u4e4b\u4e00\uff0c\u5728\u8fd0\u52a8\u978b\u7c7b\u9886\u57df\u7684\u5e02\u573a\u5730\u4f4d\u65e5\u6e10\u5f3a\u5927\u3002<\/p>\n\n\n\n<p>HOKA \u4e8e2009\u5e74\u5728\u6cd5\u56fd\u6210\u7acb\uff0c\u4ee5\u8d8a\u91ce\u8dd1\u978b\u8457\u79f0\uff0c2013\u5e74\uff0cDeckers Brands \u6536\u8d2d HOKA\uff0c\u5177\u4f53\u91d1\u989d\u672a\u62ab\u9732\u3002\u56e0\u5176\u4f53\u91cf\u8f83\u5c0f\uff0c\u5f53\u65f6\u5728\u96c6\u56e2\u8d22\u62a5\u4e2d\u88ab\u5f52\u4e3a\u201c\u5176\u4ed6\u54c1\u724c\u201d\uff0c\u76f4\u81f32018\u8d22\u5e74\u5355\u72ec\u5217\u51fa\uff0c\u8be5\u8d22\u5e74 HOKA\u54c1\u724c\u7684\u9500\u552e\u989d\u4ec5\u6709 1.54\u4ebf\u7f8e\u5143\uff0c\u6b64\u540e\u81f3\u4eca\u76846\u5e74\u65f6\u95f4\u5185\uff0cHOKA \u59cb\u7ec8\u4fdd\u6301\u9ad8\u589e\u901f\uff0c\u9500\u552e\u989d\u7ffb\u4e8610\u500d\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3-1024x472.jpg\" alt=\"\" class=\"wp-image-185511\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3-1024x472.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3-300x138.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3-768x354.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3-1536x708.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/1-3.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u201cHOKA \u7684\u54c1\u724c\u70ed\u5ea6\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u4e14\u4ecd\u5728\u4e0d\u65ad\u589e\u52a0\uff0c\u6211\u4eec\u7ecf\u5386\u4e86\u7206\u70b8\u6027\u589e\u957f\u3002\u201dHOKA \u54c1\u724c\u7684\u6bcd\u516c\u53f8\u3001\u7f8e\u56fd\u978b\u7c7b\u96c6\u56e2 Deckers Brands \u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 David Powers \u6700\u8fd1\u8fd9\u6837\u8868\u793a\u3002<\/p>\n\n\n\n<p>\u6839\u636e Deckers Brands \u6700\u65b0\u53d1\u5e03\u76842024\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u8d22\u62a5\uff08\u622a\u81f32024\u5e743\u670831\u65e5\uff09\uff1a<\/p>\n\n\n\n<p>2024\u8d22\u5e74\u5168\u5e74\uff0cHOKA \u54c1\u724c\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f27.9%\u81f318.07\u4ebf\u7f8e\u5143\uff0c\u4e3a\u96c6\u56e2\u8d21\u732e43.6%\u7684\u9500\u552e\u989d;<br>\u5176\u4e2d\uff0c\u7b2c\u56db\u8d22\u5b63HOKA \u54c1\u724c\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f34%\u81f35.33\u4ebf\u7f8e\u5143\uff0c\u5448\u52a0\u901f\u52bf\u5934\uff0c\u4e3a\u96c6\u56e2\u8d21\u732e55.5%\u7684\u9500\u552e\u989d\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u8fd9\u4e5f\u662fHOKA\u9996\u6b21\u5355\u5b63\u5ea6\u8d85\u8fc75\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/2-1024x584.jpg\" alt=\"\" class=\"wp-image-185512\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/2-1024x584.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/2-300x171.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/2-768x438.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/2.jpg 1108w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>HOKA \u7684\u589e\u957f\u52a8\u529b\u6765\u81ea\u54ea\u91cc\uff1f\u9ad8\u589e\u901f\u80fd\u5ef6\u7eed\u591a\u4e45\uff1f\u57282024\u8d22\u5e74\u62a5\u544a\u53d1\u5e03\u540e\u7684\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Dave Powers\u3001\u9996\u5e2d\u6267\u884c\u5b98 Steve Fasching\u3001\u9996\u5e2d\u5546\u52a1\u5b98 Stefano Caroti \u7ed9\u51fa\u4e86\u7b54\u6848\u3002<\/p>\n\n\n\n<p>Dave Powers\u8868\u793a\uff0cHOKA 2024\u8d22\u5e74\u7684\u589e\u957f\u5f97\u76ca\u4e8e\u54c1\u724c\u77e5\u540d\u5ea6\uff08brand awareness\uff09\u7684\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p>\u7f8e\u56fd\u5e02\u573a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u63d0\u9ad8\u81f3\u8fd140%\uff1b<br>\u56fd\u9645\u5e02\u573a\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u8f83\u53bb\u5e74\u589e\u957f\u4e8680%\u4ee5\u4e0a\uff0c\u63d0\u9ad8\u81f3\u8d85\u8fc720%\uff1b<br>\u8dd1\u6b65\u7684\u6d88\u8d39\u8005\u4ecd\u7136\u662f\u8ba4\u77e5\u5ea6\u6700\u9ad8\u7684\u7fa4\u4f53\uff0c\u6b64\u5916\uff0c\u54c1\u724c\u5728\u6ce8\u91cd\u5065\u8eab\u7684\u6d88\u8d39\u8005\u7684\u8ba4\u77e5\u5ea6\u589e\u957f\u5f3a\u52b2\uff1b<br>18-34\u5c81\u7684\u6d88\u8d39\u8005\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\u589e\u957f\u6700\u4e3a\u8fc5\u901f\uff0c\u8f83\u53bb\u5e74\u51e0\u4e4e\u7ffb\u4e86\u4e00\u500d\u3002<\/p>\n\n\n\n<p>\u53d7\u6b64\u63a8\u52a8\uff0cHOKA \u7684\u54c1\u724c\u91c7\u7eb3\u5ea6\uff08brand adoption\uff09\u4e5f\u5f97\u5230\u63d0\u5347\uff0c\u8fd9\u4e00\u70b9\u4ece\u7535\u8bdd\u4f1a\u8bae\u4e0a\u62ab\u9732\u7684\u6d88\u8d39\u8005\u589e\u957f\u6570\u636e\u53ef\u4ee5\u770b\u5230\uff1a2024\u8d22\u5e74\uff0c\u5168\u7403\u65b0\u589e\u6d88\u8d39\u8005\u7684\u6570\u91cf\u8f83\u53bb\u5e74\u540c\u6bd4\u589e\u957f32%\uff0c\u7559\u5b58\u6d88\u8d39\u8005\u7684\u6570\u91cf\u540c\u6bd4\u589e\u957f44%\uff0c\u5176\u4e2d\uff0c\u56fd\u9645\u5e02\u573a\u8fd9\u4e24\u9879\u6570\u636e\u5747\u540c\u6bd4\u589e\u957f50%\u4ee5\u4e0a\u3002<\/p>\n\n\n\n<p>Dave Powers \u8868\u793a\uff0c\u6211\u4eec\u5c06\u4e3b\u8981\u57ce\u5e02\u7684\u54c1\u724c\u96f6\u552e\u5e97\u89c6\u4e3a\u91cd\u8981\u7684\u6d88\u8d39\u8005\u6c9f\u901a\u6e20\u9053\u3002\u5c31\u5728\u51e0\u5468\u524d\uff0cHOKA \u5728\u6cd5\u56fd\u5df4\u9ece\u5f00\u8bbe\u4e86\u7b2c\u4e8c\u5bb6\u6b27\u6d32\u96f6\u552e\u5e97\u3002\u5c3d\u7ba1\u76ee\u524d\u53ea\u5f00\u653e\u4e86\u5f88\u77ed\u7684\u65f6\u95f4\uff0c\u4f46\u6d88\u8d39\u8005\u7684\u53cd\u9988\u3001\u9ad8\u8f6c\u6362\u7387\u8ba9\u6211\u4eec\u6df1\u53d7\u9f13\u821e\u3002(2023 \u5e74\u79cb\u5b63\uff0cHOKA\u5728\u4f26\u6566\u5f00\u8bbe\u4e86\u7b2c\u4e00\u5bb6\u6b27\u6d32\u95e8\u5e97\u3002\uff09<\/p>\n\n\n\n<p>\u201c\u6211\u4eec\u5f88\u9ad8\u5174 HOKA \u80fd\u591f\u5728\u8fd9\u4e2a\u91cd\u8981\u5e02\u573a\u7acb\u8db3\uff0c\u7279\u522b\u662f\u56e0\u4e3a\u8be5\u5730\u533a\u9884\u8ba1\u5728\u5373\u5c06\u5230\u6765\u7684\u590f\u5b63\u5965\u8fd0\u4f1a\u671f\u95f4\u5c06\u51fa\u73b0\u8d85\u9ad8\u7684\u4eba\u6d41\u91cf\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"795\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1-1024x795.jpg\" alt=\"\" class=\"wp-image-185513\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1-1024x795.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1-300x233.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1-768x596.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1-1536x1193.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/3-1.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u201c\u4ea7\u54c1\u521b\u65b0\u4f9d\u7136\u662f HOKA \u54c1\u724c\u7684\u9996\u8981\u4efb\u52a1\u3002\u201dDave Powers \u8865\u5145\u9053\u3002<\/p>\n\n\n\n<p>Dave Powers \u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u7279\u522b\u63d0\u53ca\u4e86\u4e24\u6b3e2024\u5e74\u63a8\u51fa\u7684\u7ade\u901f\u8dd1\u978bCielo X1\u3001Mach 6\uff08\u4e0b\u56fe\uff09\u3002<\/p>\n\n\n\n<p>\u201cCielo X1 \u5728\u4eca\u5e742\u6708\u63a8\u51fa\uff0c\u4ee3\u8868\u4e86 HOKA \u54c1\u724c\u4e13\u4e3a\u8d5b\u573a\u6253\u9020\u7684\u5dc5\u5cf0\u4e4b\u4f5c\u3002\u6d88\u8d39\u8005\u5bf9\u8fd9\u6b3e\u8d85\u9ad8\u6027\u80fd\u8dd1\u978b\u7684\u53cd\u5e94\u8ba9\u6211\u4eec\u611f\u5230\u5174\u594b\uff0c\u5b83\u4e00\u7ecf\u63a8\u51fa\u51e0\u4e4e\u7acb\u5373\u552e\u7f44\u3002\u867d\u7136\u6211\u4eec\u9884\u8ba1\u8fd9\u6b3e\u8dd1\u978b\u9500\u91cf\u4e0d\u4f1a\u6709\u5927\u7684\u7a81\u7834\uff0c\u4f46\u6d88\u8d39\u8005\u7684\u9ad8\u9700\u6c42\u9a8c\u8bc1\u4e86 HOKA \u5728\u8fd9\u4e00\u7c7b\u522b\u4e2d\u7684\u8868\u73b0\uff0c\u5373\u4f7f\u6211\u4eec\u8fc7\u53bb\u4e00\u6bb5\u65f6\u95f4\u5c06\u6d88\u8d39\u8005\u7684\u89c6\u91ce\u66f4\u591a\u805a\u7126\u5230\u5546\u4e1a\u98ce\u683c\u4e0a\u3002\u201d<\/p>\n\n\n\n<p>\u201c\u7ecf\u5178 Mach \u7cfb\u5217\u6700\u65b0\u4ea7\u54c1 Mach 6 \u5728DTC\u6e20\u9053\u548c\u6279\u53d1\u6e20\u9053\u8868\u73b0\u51fa\u8272\uff0c\u73b0\u5728\u5b83\u7684\u9500\u91cf\u4e0d\u4ec5\u662f HOKA \u7684\u524d\u4e09\u540d\uff0c\u4e5f\u662f Deckers Brands \u96c6\u56e2\u7684\u524d\u4e09\u540d\u3002\u201d<\/p>\n\n\n\n<p>\u201cHOKA \u54c1\u724c\u6709\u80fd\u529b\u900f\u8fc7\u6301\u7eed\u7684\u4ea7\u54c1\u521b\u65b0\u63d0\u4f9b\u65e0\u4e0e\u4f26\u6bd4\u7684\u7a7f\u7740\u4f53\u9a8c\uff0c\u6269\u5927 HOKA \u6d88\u8d39\u8005\u8303\u56f4\u5e76\u7559\u4f4f\u73b0\u6709\u6d88\u8d39\u8005\u3002\u201dDave Powers \u603b\u7ed3\u9053\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"847\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2-1024x847.jpg\" alt=\"\" class=\"wp-image-185514\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2-1024x847.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2-300x248.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2-768x635.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2-1536x1270.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/4-2.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"847\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3-1024x847.jpg\" alt=\"\" class=\"wp-image-185515\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3-1024x847.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3-300x248.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3-768x635.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3-1536x1270.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/5-3.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u5bf9\u4e8e HOKA \u672a\u6765\u7684\u589e\u957f\u70b9\uff0c\u4e09\u4f4d\u9ad8\u7ba1\u5f3a\u8c03\u4e86\u56fd\u9645\u5e02\u573a\u7684\u91cd\u8981\u6027\u3002Dave Powers \u5728\u4f1a\u8bae\u4e0a\u900f\u9732\uff0c\u56fd\u9645\u5e02\u573a\u76ee\u524d\u8d21\u732e\u4e86 HOKA \u7ea630%\u7684\u9500\u552e\u989d\u3002<\/p>\n\n\n\n<p>\u201c\u4ece\u6210\u4ea4\u91cf\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4f60\u4eec\u80af\u5b9a\u4f1a\u770b\u5230\u6b27\u6d32\u7684\u4e0a\u5347\u7a7a\u95f4\u3002\u6b64\u5916\uff0c\u4e2d\u56fd\u5bf9\u6211\u4eec\u6765\u8bf4\u4ecd\u7136\u662f\u4e00\u4e2a\u5c0f\u5e02\u573a\uff0c\u4f46\u6709\u7740\u5de8\u5927\u7684\u4e0a\u5347\u7a7a\u95f4\uff0c\u5e76\u4e14\u90a3\u91cc\u6b63\u5728\u53d1\u751f\u8bb8\u591a\u4ee4\u4eba\u5174\u594b\u7684\u4e8b\u60c5\u3002\u4e0d\u8fc7\u77ed\u671f\u5185\u4ecd\u5c06\u7531\u6b27\u6d32\u5f15\u9886\u3002\u201d<\/p>\n\n\n\n<p>\u201c\u4e0a\u5468\uff0c\u6211\u4e0e\u521a\u521a\u52a0\u5165 HOKA \u62c5\u4efb\u65b0\u603b\u88c1\u7684 Robin Green \u4e00\u8d77\u53bb\u4e86\u4e9a\u6d32\uff0cHOKA \u5728\u4e2d\u56fd\u548c\u4e9a\u6d32\u5176\u4ed6\u5730\u533a\u7edd\u5bf9\u6709\u5de8\u5927\u7684\u6f5c\u529b\u3002\u201d<\/p>\n\n\n\n<p>Stefano Caroti 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