{"id":185981,"date":"2024-06-15T08:26:51","date_gmt":"2024-06-15T00:26:51","guid":{"rendered":"http:\/\/www.htt.hk\/?p=185981"},"modified":"2024-06-15T08:26:51","modified_gmt":"2024-06-15T00:26:51","slug":"under-armour-%e8%bf%87%e5%8e%bb%e4%ba%94%e5%b9%b4%e5%93%aa%e9%87%8c%e5%87%ba%e4%ba%86%e9%97%ae%e9%a2%98%ef%bc%9f%e5%a6%82%e4%bd%95%e5%bd%bb%e5%ba%95%e6%94%b9%e8%a7%82%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=185981","title":{"rendered":"Under Armour \u8fc7\u53bb\u4e94\u5e74\u54ea\u91cc\u51fa\u4e86\u95ee\u9898\uff1f\u5982\u4f55\u5f7b\u5e95\u6539\u89c2\uff1f"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u4eca\u5e743\u6708\u4efd\uff0c\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u516c\u53f8 Under Armour\uff08\u5b89\u5fb7\u739b\uff09\u5ba3\u5e03\u521b\u59cb\u4eba Kevin Plank \u518d\u5ea6\u51fa\u4efb\u516c\u53f8\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u63a5\u66ff\u5373\u5c06\u5378\u4efb\u7684 Stephanie Linnartz\uff0c\u4e8e4\u67081\u65e5\u8d77\u751f\u6548\u3002<\/p>\n\n\n\n

Kevin Plank \u4e8e1996\u5e74\u521b\u7acb\u4e86 Under Armour\uff0c\u4ece\u516c\u53f8\u6210\u7acb\u52302019\u5e74\u4e00\u76f4\u62c5\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u548c\u8463\u4e8b\u4f1a\u4e3b\u5e2d\u3002Kevin Plank 2019\u5e74\u5378\u4efb\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u4f46\u7ee7\u7eed\u62c5\u4efb\u8463\u4e8b\u4f1a\u4e3b\u5e2d\uff0c\u5e76\u4e8e2020\u5e741\u6708\u88ab\u4efb\u547d\u4e3a\u6267\u884c\u4e3b\u5e2d\u517c\u54c1\u724c\u603b\u76d1\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u5728 Kevin Plank \u5378\u4efb\u671f\u95f4\uff0c\u539f\u9996\u5e2d\u8fd0\u8425\u5b98 Patrik Frisk \u4e8e2020\u5e741\u6708\u6b63\u5f0f\u62c5\u4efbCEO\uff0c\u4f46\u57282022\u5e746\u6708\u79bb\u804c\uff1b2023\u5e742\u6708\uff0c\u66fe\u4efb\u4e07\u8c6a\u56fd\u9645\u9152\u5e97\u96c6\u56e2\u603b\u88c1\u7684 Stephanie Linnartz \u52a0\u5165\u516c\u53f8\uff0c\u51fa\u4efb\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u4f46\u4efb\u804c\u4ec5\u4e00\u5e74\u591a\u3002<\/p>\n\n\n\n

Patrik Frisk\u3001Stephanie Linnartz \u4efb\u804c\u671f\u95f4\u867d\u7136\u505a\u4e86\u4e00\u7cfb\u5217\u79ef\u6781\u8c03\u6574\uff0c\u4f46\u90fd\u672a\u80fd\u63a8\u52a8 Under Armour \u56de\u5230\u4e0a\u5347\u8f68\u9053\u3002<\/p>\n\n\n\n

\u6839\u636e Under Armour \u4eca\u5e745\u6708\u4e2d\u65ec\u4efd\u53d1\u5e03\u76842024\u8d22\u5e74\u5e74\u62a5\uff08\u622a\u81f32024\u5e743\u670831\u65e5\uff09\uff1a\u96c6\u56e2\u8425\u6536\u540c\u6bd4\u4e0b\u6ed13.4%\u81f357.0\u4ebf\u7f8e\u5143\uff0c\u8425\u4e1a\u5229\u6da6\u540c\u6bd4\u4e0b\u6ed112.8%\u81f32.30\u4ebf\u7f8e\u5143\u3002\u800c\u57282019\u8d22\u5e74\uff08\u622a\u81f32019\u5e7412\u670831\u65e5\uff09\uff0c\u96c6\u56e2\u8425\u653652.67\u4ebf\u7f8e\u5143\uff0c\u8425\u4e1a\u5229\u6da62.37\u4ebf\u7f8e\u5143\u3002\u8fc7\u53bb\u4e94\u5e74\uff0c\u8425\u6536\u4ec5\u589e\u957f\u4e868.2%\uff0c\u8425\u4e1a\u5229\u6da6\u4e0d\u589e\u53cd\u964d\u3002<\/p>\n\n\n\n

\u5c31\u516c\u53f8\u5e02\u503c\u800c\u8a00\uff0c\u622a\u81f3\u4eca\u5e745\u670812\u65e5\u6536\u76d8\uff0cUnder Armour \u7684\u80a1\u4ef7\u4e3a6.78\u7f8e\u5143\/\u80a1\uff0c\u603b\u5e02\u503c29.2\u4ebf\u7f8e\u5143\u3002\u800c\u57282019\u5e74\u5e95\uff0c\u80a1\u4ef7\u4e3a21.6\u7f8e\u5143\/\u80a1\uff0c\u4e94\u5e74\u95f4\u80a1\u4ef7\u4e0b\u6ed1\u4e86\u5c06\u8fd170%\u3002\u800c\u5728 Under Armour \u98ce\u5934\u6700\u76db\u76842015\u5e74\uff0c\u80a1\u4ef7\u66fe\u8fbe\u5230\u5386\u53f2\u6700\u9ad8\u70b951.05\u7f8e\u5143\/\u80a1\uff082015\u5e749\u670817\u65e5\u6536\u76d8\u4ef7\uff09\uff0c\u5f7c\u65f6\u5e02\u503c\u8d85\u8fc7200\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

*2019-2021\u8d22\u5e74\u7684\u8d22\u5e74\u5468\u671f\u4e3a\u622a\u81f312\u670831\u65e5\uff0c2022-2024\u8d22\u5e74\u7684\u8d22\u5e74\u5468\u671f\u4e3a\u622a\u81f33\u670831\u65e5<\/p>\n\n\n\n

\u57282024\u8d22\u5e74\u62a5\u544a\u53d1\u5e03\u540e\u7684\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0cKevin Plank \u51fa\u5e2d\uff0c\u8fd9\u4e5f\u662f\u5176\u8fd4\u5c97CEO\u540e\u9996\u6b21\u53c2\u4e0e\u7684\u7535\u8bdd\u4f1a\u8bae\uff0c\u5728\u4f1a\u8bae\u4e00\u5f00\u59cb\uff0cKevin Plank \u957f\u7bc7\u590d\u76d8\u4e86\u8fc7\u53bb\u4e94\u5e74\u7684\u9519\u8bef\u51b3\u7b56\uff0c\u5e76\u63d0\u51fa\u901a\u8fc7\u4e3b\u6293\u4e09\u4e2a\u4f18\u5148\u4e8b\u9879\u5728\u672a\u676518\u4e2a\u6708\u91cd\u5851 Under Armour\u3002<\/p>\n\n\n\n

Kevin Plank \u8868\u793a\uff0c\u5728\u79bb\u5f00CEO\u4e4b\u4f4d\u7684\u56db\u5e74\u591a\u4ee5\u6765\uff0c\u81ea\u5df1\u4ece\u6267\u884c\u4e3b\u5e2d\u7684\u804c\u4f4d\u4e2d\u83b7\u5f97\u4e86\u72ec\u7279\u7684\u89c6\u89d2\u3002<\/p>\n\n\n\n

\u201c\u867d\u7136\u6211\u4e00\u76f4\u5728\u516c\u53f8\u5de5\u4f5c\uff0c\u4f46\u6267\u884c\u4e3b\u5e2d\u4e0eCEO\u6240\u62e5\u6709\u7684\u5bf9\u54c1\u724c\u65e5\u5e38\u51b3\u7b56\u7684\u8d23\u4efb\u548c\u673a\u4f1a\u975e\u5e38\u4e0d\u540c\u3002\u6211\u671f\u5f85\u4ee5\u65b0\u7684\u9886\u5bfc\u65b9\u5f0f\u5229\u7528\u597d\u8fd9\u4e9b\u7ecf\u9a8c\u6559\u8bad\u3002\u6211\u4eec\u7684\u884c\u4e1a\u7ecf\u5386\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u7279\u522b\u662f\u7206\u53d1\u4e86\u8003\u9a8c\u6d88\u8d39\u8005\u4ef7\u503c\u94fe\u97e7\u6027\u7684\u5168\u7403\u75ab\u60c5\uff0c\u4ee5\u53ca\u8bb8\u591a\u6709\u6f5c\u529b\u7684\u65b0\u8fdb\u5165\u8005\u52a0\u5267\u4e86\u884c\u4e1a\u7ade\u4e89\u3002\u201d<\/p>\n\n\n\n

\u201c\u6211\u4eec\u7684\u76ee\u6807\u59cb\u7ec8\u662f\u6210\u4e3a\u7531\u6253\u9020\u4e1a\u754c\u9886\u5148\u7684\u9ad8\u6027\u80fd\u4ea7\u54c1\u3001\u8bb2\u8ff0\u9f13\u821e\u4eba\u5fc3\u7684\u6545\u4e8b\u548c\u63d0\u5347\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u6240\u9a71\u52a8\u7684\u4f18\u8d28\u54c1\u724c\u3002\u7136\u800c\uff0c\u6211\u4eec\u5e76\u6ca1\u6709\u4e00\u4ee5\u8d2f\u4e4b\u7684\u53bb\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u6307\u51fa\u54c1\u724c\u9762\u4e34\u7684\u6311\u6218\u662f\u591a\u65b9\u9762\u7684\uff0c\u5305\u62ec\u201c\u4ea7\u54c1\u548c\u8425\u9500\u7684\u4e0d\u5e73\u8861\u3001DTC\u548c\u6279\u53d1\u7684\u4e0d\u5e73\u8861\u3001\u6279\u53d1\u8ba2\u5355\u51cf\u5c11\u3001\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\u53d1\u5c55\u4e0d\u5065\u5eb7\u4ee5\u53ca\u5c06\u65b0\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\u7684\u65f6\u95f4\u8f83\u957f\u7b49\u7b49\u3002\u201d<\/p>\n\n\n\n

\u201c\u6211\u4eec\u6b63\u5904\u4e8e\u9632\u5b88\u548c\u8fdb\u653b\u7684\u5341\u5b57\u8def\u53e3\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u6307\u51fa\u9020\u6210\u8bf8\u591a\u95ee\u9898\u7684\u4e00\u5927\u539f\u56e0\u4fbf\u662f\u6838\u5fc3\u9886\u5bfc\u9636\u5c42\u7684\u9891\u7e41\u53d8\u52a8\uff0c\u201c\u5728\u8fc7\u53bb\u7684\u4e94\u5e74\u91cc\uff0cCEO\u4e3a\u4e3b\u7684\u6838\u5fc3\u9886\u5bfc\u9636\u5c42\u7684\u6301\u7eed\u66f4\u66ff\u4f7f\u6211\u4eec\u7f3a\u4e4f\u8fde\u7eed\u6027\uff0c\u662f Under Armour \u65e0\u6cd5\u4fdd\u6301\u654f\u6377\u548c\u679c\u65ad\u7684\u6838\u5fc3\u539f\u56e0\u3002\u201d<\/p>\n\n\n\n

\u201c\u56e0\u6b64\uff0c\u76ee\u524d\u6b63\u5728\u7ec4\u5efa\u7684\u5168\u65b0\u7684\u7ba1\u7406\u56e2\u961f\uff0c\u9996\u8981\u4efb\u52a1\u662f\u8ba9\u6211\u4eec\u7684\u4e1a\u52a1\u53d8\u5f97\u6e05\u6670\u548c\u7a33\u5b9a\u3002\u6211\u4eec\u5fc5\u987b\u8ba9\u590d\u6742\u7684\u4e1c\u897f\u53d8\u5f97\u7b80\u5355\uff0c\u8ba9\u7b80\u5355\u7684\u4e1c\u897f\u6293\u4f4f\u4eba\u5fc3\uff08Make the complex simple and the simple compelling\uff09\u201d<\/p>\n\n\n\n

*\u4eca\u5e741\u6708\u4efd\uff0cUnder Armour \u5ba3\u5e03\u884c\u4e1a\u8d44\u6df1\u4eba\u58eb Yassine Saidi \u63a5\u638c Under Armour \u7684\u4ea7\u54c1\u90e8\u95e8\uff0c\u62c5\u4efb\u9996\u5e2d\u4ea7\u54c1\u5b98\u4e00\u804c\uff0c\u73b0\u4efb Under Armour \u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\u5730\u533a\u8463\u4e8b\u603b\u7ecf\u7406\u7684 Kara Trent \u5c06\u53d6\u4ee3 David Baxter \u62c5\u4efb\u7f8e\u6d32\u533a\u603b\u88c1\uff1b\u4eca\u5e744\u6708\u4efd\uff0cUnder Armour \u5ba3\u5e03\u4efb\u547d Yuron White \u4e3a\u8fd0\u52a8\u670d\u3001\u8dd1\u978b\u3001\u7bee\u7403\u3001\u5e93\u91cc\u54c1\u724c\u548c\u5408\u4f5c\u7c7b\u522b\u7684\u526f\u603b\u88c1\uff0c\u76f4\u63a5\u5411\u54c1\u724c\u9996\u5e2d\u4ea7\u54c1\u5b98 Yassine Saidi \u6c47\u62a5\u5de5\u4f5c\uff0c\u8fd9\u4e5f\u662f Kevin Plank \u518d\u5ea6\u51fa\u4efbCEO\u540e\u7684\u9996\u6b21\u4eba\u4e8b\u4efb\u547d\u3002<\/p>\n\n\n\n

\u5728\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0cKevin Plank \u5ba3\u5e03\u5c06\u901a\u8fc7\u4e09\u5927\u4f18\u5148\u4e8b\u9879\u5728\u672a\u676518 \u4e2a\u6708\u5185\u91cd\u5851 Under Armour\uff1a<\/p>\n\n\n\n

\u63d0\u4f9b\u66f4\u597d\u7684\u4ea7\u54c1\u548c\u6545\u4e8b\u8bb2\u8ff0\uff0c\u4ee5\u6269\u5927\u9700\u6c42\u548c\u5fe0\u8bda\u5ea6\uff1b
\u900f\u8fc7\u7b80\u5316\u3001\u73b0\u4ee3\u5316\u7684\u7cfb\u7edf\u6765\u8fd0\u8425\u54c1\u724c\uff0c\u4ee5\u63d0\u9ad8\u6548\u7387\uff1b
\u63d0\u5347\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u4e0e\u8fd0\u52a8\u5458\u5efa\u7acb\u66f4\u597d\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n

\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u201c\u4e00\u81f4\u6027\uff08Consistency\uff09\u201d\u88ab\u53cd\u590d\u63d0\u53ca\uff0c\u8986\u76d6\u4ece\u54c1\u724c\u8bbe\u8ba1\u3001\u6545\u4e8b\u8bb2\u8ff0\u3001\u7ec4\u7ec7\u67b6\u6784\u3001\u6d88\u8d39\u8005\u4f53\u9a8c\u591a\u7ef4\u5ea6\u7684\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n

\u201c\u6211\u4eec\u6b63\u5728\u7b80\u5316 Protect This House\uff08\u4fdd\u62a4\u8fd9\u5bb6\u54c1\u724c\uff09\u7b56\u7565\u3002\u201dKevin Plank \u8868\u793a\uff0c\u201c\u867d\u7136\u6211\u5e76\u4e0d\u5984\u60f3\u8fd9\u4f1a\u91cd\u590d Under Armour \u7b2c\u4e00\u6b21\u5d1b\u8d77\u7684\u65b9\u5f0f\uff0c\u4f46\u80af\u5b9a\u6709\u4e00\u4e9b\u90e8\u5206\u4f1a\u76f8\u4f3c\u3002\u6211\u4f1a\u5229\u7528\u81ea\u5df1\u548c Under Armour \u53ef\u7528\u7684\u4e00\u5207\u8d44\u6e90\u548c\u7ecf\u9a8c\u5de5\u5177\u6765\u63a8\u52a8\u54c1\u724c\u6210\u529f\u3002\u201d(*2003\u5e74\uff0cUnder Armour \u4ee5 \u201cWe must protect this house\u201d\uff08\u8fd9\u4e2a\u53e3\u53f7\u6cbf\u7528\u81f3\u4eca\uff09\u4e3a\u4e3b\u9898\u63a8\u51fa\u4e86\u7b2c\u4e00\u4e2a\u7535\u89c6\u5e7f\u544a\u9500\u3002\u4e5f\u5c31\u662f\u5728\u8fd9\u4e00\u5e74\uff0cUnder Armour \u9500\u552e\u989d\u9996\u6b21\u7a81\u78341\u4ebf\u7f8e\u5143\u3002)<\/p>\n\n\n\n

\u201c\uff08\u6211\u4eec\u66fe\u7ecf\u662f\uff09\u5168\u7403\u6700\u6709\u540d\u7684\u4e09\u3001\u56db\u4e2a\u54c1\u724c\u4e4b\u4e00\uff0c\u5728\u8d5b\u573a\u4e0a\u7684\u8868\u73b0\u5f97\u5230\u4e86\u5168\u4e16\u754c\u7684\u8ba4\u53ef\u3002\u6211\u4eec\u62e5\u6709\u575a\u5b9e\u7684\u57fa\u7840\uff0c\u53ef\u4ee5\u57fa\u4e8e\u6b64\u91cd\u5efa\u4e00\u4e2a\u83b7\u80dc\u7684\u6587\u5316\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u5766\u8a00\uff0c\u8fd9\u5e76\u4e0d\u662f\u6211\u60f3\u8c61\u4e2d\u7684 Under Armour \u5728\u65c5\u7a0b\u4e2d\u7684\u8fd9\u4e2a\u9636\u6bb5\u8fdb\u884c\u7684\u201c\u6bd4\u8d5b\u201d\u3002\u6211\u4eec\u5c06\u5229\u7528\u6b64\u6b21\u52a8\u8361\u6765\u91cd\u7ec4\u6211\u4eec\u7684\u54c1\u724c\u548c\u4e1a\u52a1\uff0c\u8ba9\u8fd0\u52a8\u5458\u3001\u96f6\u552e\u5546\u548c\u80a1\u4e1c\u6709\u66f4\u597d\u7684\u7406\u7531\u548c\u66f4\u5927\u7684\u4fe1\u5fc3\u76f8\u4fe1 Under Armour \u7684\u6f5c\u529b\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kevin Plank \u8868\u793a\uff0cUnder Armour \u6b64\u524d\u4e00\u76f4\u7531\u201c\u8fd0\u52a8\u5458\u3001\u4ea7\u54c1\u3001\u8bb2\u8ff0\u6545\u4e8b\u201d\u4e09\u67b6\u9a6c\u8f66\u6240\u9a71\u52a8\uff0c\u4e0d\u8fc7\u76f8\u5f53\u957f\u4e00\u6bb5\u65f6\u95f4\u4ee5\u6765\uff0c\u8fd9\u4e09\u4f4d\u4e00\u4f53\u7684\u5e73\u8861\u4e00\u76f4\u6ca1\u6709\u88ab\u5145\u5206\u5229\u7528\u3002<\/p>\n\n\n\n

\u201c\u5728\u6700\u5927\u7684\u5e02\u573a\uff08\u5317\u7f8e\uff09\uff0c\u5982\u4eca Under Armour \u88ab\u5f88\u591a\u6d88\u8d39\u8005\u89c6\u4e3a\u4e00\u4e2a\u4e3b\u8981\u5728\u4ef7\u683c\u4e0a\u7ade\u4e89\u7684\u54c1\u724c\uff0c\u800c\u4e8b\u5b9e\u4e0a\u6211\u4eec\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u4ea7\u54c1\u6027\u80fd\u548c\u6280\u672f\u521b\u65b0\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u8868\u793a\uff0c\u672a\u6765\u5c06\u51cf\u5c11\u4ea7\u54c1\u7684SKU\u3001\u63d0\u9ad8\u4ea7\u54c1\u5b9a\u4f4d\u3001\u52a0\u5feb\u65b0\u54c1\u4e0a\u65b0\u901f\u5ea6\u4ee5\u53ca\u4e13\u6ce8\u6838\u5fc3\u7537\u88c5\u4e1a\u52a1\u3002<\/p>\n\n\n\n

\u201c\u6211\u4eec\u6b63\u5728\u6d88\u9664\u4e0d\u7b26\u5408\u6211\u4eec\u6807\u51c6\u7684\u4ea7\u54c1\uff0c\u5728\u63a5\u4e0b\u6765\u768418 \u4e2a\u6708\u5185\uff0c\u5c06\u6211\u4eec\u7684SKU\u6570\u91cf\u51cf\u5c11\u5927\u7ea625%\uff0c\u5e76\u51cf\u5c11\u6298\u6263\u3002\u540c\u65f6\u6269\u5927\u6211\u4eec\u7684\u9ad8\u7aef\u4ea7\u54c1\u4efd\u989d\uff0c\u4e0d\u8fc7\u8003\u8651\u5230\u4ea7\u54c1\u4ea4\u4ed8\u65f6\u95f4\uff0c\u76f4\u52302025\u5e74\u79cb\u51ac\u7cfb\u5217\uff08\u4e5f\u5c31\u662f2026 \u8d22\u5e74\u7684\u4e0b\u534a\u5e74\uff09\u4e4b\u524d\uff0c\u5927\u91cf\u7684\u9ad8\u7aef\u4ea7\u54c1\u624d\u4f1a\u5b8c\u5168\u8fdb\u5165\u5e02\u573a\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u8868\u793a\u5c06\u52a0\u5feb\u65b0\u54c1\u4e0a\u65b0\u901f\u5ea6\uff0c\u8fc7\u53bb\u9700\u898118\u4e2a\u6708\u7684\u65f6\u95f4\u624d\u80fd\u5c06\u4ea7\u54c1\u4ece\u521b\u610f\u63a8\u5411\u9500\u552e\u5e73\u53f0\u3002\u57282024\u5e74\u7684\u60c5\u51b5\u4e0b\uff0c\u8fd9\u663e\u7136\u6beb\u65e0\u7ade\u4e89\u529b\u3002\u201c\u6211\u4eec\u5c06\u8ffd\u6c42\u66f4\u5feb\u768412\u4e2a\u6708\u751a\u81f36\u4e2a\u6708\u7684\u4e0a\u65b0\u901f\u5ea6\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u4e3e\u4f8b\u6b64\u524d\u53d1\u5e03\u7684\u9ad8\u6027\u80fd\u9ad8\u5c14\u592b\u5934\u9970 StealthForm Uncrushable Hat\uff08\u89c1\u4e0b\u56fe\uff09\uff0c\u4ece\u521b\u610f\u5230\u4ea4\u4ed8\u4e0a\u5e02\uff0c\u7528\u4e866\u4e2a\u6708\u5de6\u53f3\uff0c\u4e00\u7ecf\u53d1\u552e\u7acb\u523b\u552e\u7f44\u3002<\/p>\n\n\n\n

\u6b64\u5916\uff0cKevin Plank \u8868\u793a\uff0c\u5728\u8fc7\u53bb\u7684\u51e0\u5e74\u91cc\uff0c\u6211\u4eec\u5df2\u7ecf\u5c06\u6ce8\u610f\u529b\u4ece\u6211\u4eec\u7684\u6838\u5fc3\u7537\u88c5\u4e1a\u52a1\u4e0a\u79fb\u5f00\u4e86\uff0c\u8fd9\u4f7f\u5f97\u8fd9\u9879\u4e1a\u52a1\u53d8\u5f97\u66f4\u52a0\u4fc3\u9500\u5316\u548c\u5546\u54c1\u5316\uff0c\u7279\u522b\u662f\u5728\u5317\u7f8e\u3002\u8fd9\u6781\u5927\u5730\u5f71\u54cd\u4e86\u6d88\u8d39\u8005\u6211\u4eec\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u6211\u4eec\u5c06\u7ea0\u6b63\u8fd9\u4e00\u70b9\u3002\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u6211\u4eec\u4f1a\u964d\u4f4e\u978b\u7c7b\u6216\u5973\u88c5\u4e1a\u52a1\u672c\u8eab\u7684\u4f18\u5148\u7ea7\uff0c\u4f46\u4ece\u6392\u5e8f\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u7537\u88c5\u5c06\u662f\u6211\u4eec\u7684\u6700\u9ad8\u4f18\u5148\u7ea7\u3002<\/p>\n\n\n\n

\u5728\u8425\u9500\u65b9\u9762\uff0cKevin Plank \u8868\u793a\uff0cUnder Armour\u7684DNA\u3001\u8d2d\u4e70\u7406\u7531\u548c\u6545\u4e8b\u53d9\u8ff0\u5fc5\u987b\u6e17\u900f\u5230\u6240\u6709\u6d88\u8d39\u8005\u63a5\u89e6\u70b9\u3002<\/p>\n\n\n\n

\u201c\u6211\u4eec\u62e5\u6709\u884c\u4e1a\u4e2d\u4e00\u4e9b\u72ec\u6709\u7684\u6280\u672f\uff0c\u5305\u62ec\u6e29\u5ea6\u7ba1\u7406\u3001\u5438\u6e7f\u6392\u6c57\u3001\u53ef\u6301\u7eed\u9762\u6599\u3001\u7f13\u51b2\u3001\u652f\u6491\uff0c\u4f46\u662f\u6211\u4eec\u5728\u5411\u8fd0\u52a8\u5458\u4f20\u8fbe\u4ea7\u54c1\u4f18\u52bf\u65b9\u9762\u505a\u5f97\u5f88\u5dee\u3002\u8fd9\u4e2a\u95ee\u9898\u5fc5\u987b\u89e3\u51b3\uff0c\u56e0\u4e3a\u4fdd\u5b88\u79d8\u5bc6\u7684\u4e1c\u897f\u5f88\u96be\u9500\u552e\u3002\u201d<\/p>\n\n\n\n

\u201c\u6211\u4eec\u6b63\u5728\u52aa\u529b\u5f7b\u5e95\u6539\u9769\u6211\u4eec\u7684\u4ea7\u54c1\u63cf\u8ff0\u548c\u540a\u724c\u3002\u5f53\u8fd0\u52a8\u5458\u5728\u7814\u7a76 Under Armour \u6216\u5728\u95e8\u5e97\u4e2d\u9009\u62e9\u6211\u4eec\u7684\u4ea7\u54c1\u65f6\uff0c\u4ed6\u4eec\u5e94\u8be5\u901a\u8fc73\u4e2a\u7b80\u5355\u7684\u95ee\u9898\u6765\u6e05\u695a\u5730\u4e86\u89e3\uff1a\u5b83\u662f\u4ec0\u4e48\u3001\u5b83\u6709\u4ec0\u4e48\u4f5c\u7528\u4ee5\u53ca\u5b83\u5982\u4f55\u8ba9\u8fd0\u52a8\u5458\u53d8\u5f97\u66f4\u597d\u3002\u5c55\u671b\u672a\u6765\uff0c\u6211\u4eec\u7684\u540a\u724c\u3001\u9500\u552e\u70b9\u548c\u7f51\u7ad9\u5c06\u4e00\u81f4\u5730\u627e\u5230\u6bcf\u4ef6 Under Armour \u4ea7\u54c1\u8fd93\u70b9\u63cf\u8ff0\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u5766\u8a00\uff0c\u201c\u5728\u8fc7\u53bb\u56db\u5e74\u591a\u7684\u65f6\u95f4\u91cc\uff0cUnder Armour \u53d8\u5f97\u8fc7\u4e8e\u5b64\u7acb\u548c\u5b98\u50da\u5316\u3002\u5f53\u4e1a\u52a1\u89c4\u6a21\u4ece\u5c0f\u578b\u5230\u4e2d\u578b\u518d\u5230\u5927\u578b\u65f6\uff0c\u5c31\u4f1a\u51fa\u73b0\u5b98\u50da\u4e3b\u4e49\u3002\u201d<\/p>\n\n\n\n

\u201c\u6211\u4eec\u5c06\u7b80\u5316\u8425\u8fd0\u6a21\u5f0f\uff0c\u5b9e\u73b0\u4f9b\u5e94\u94fe\u548c\u89c4\u5212\u6d41\u7a0b\u7684\u73b0\u4ee3\u5316\uff0c\u5e76\u4f18\u5316\u6210\u672c\u4ee5\u63d0\u9ad8\u6548\u7387\u3002\u6211\u4eec\u505a\u4e86\u592a\u591a\u7684\u4e8b\u60c5\u4e86\uff0c\u53d1\u5e03\u4e86\u5f88\u591a\u4ea7\u54c1\uff0c\u5b9e\u884c\u5f88\u591a\u4e3e\u63aa\uff0c\uff08\u4f46\u6536\u6548\u751a\u5fae\uff09\u3002\u201d<\/p>\n\n\n\n

\u201c\u4e3a\u4e86\u91cd\u5851 Under Armour\uff0c\u6211\u4eec\u5fc5\u987b\u9ad8\u5ea6\u4e13\u6ce8\u5e76\u4f18\u5148\u8003\u8651\u9700\u8981\u5b8c\u6210\u7684\u5de5\u4f5c\uff0c\u4ee5\u4fbf\u6211\u4eec\u7684\u56e2\u961f\u786e\u5207\u5730\u77e5\u9053\u8be5\u505a\u4ec0\u4e48\uff0c\u5e76\u660e\u786e\u5b9a\u4e49\u4ed6\u4eec\u7684\u6210\u529f\u3002\u201dKevin Plank \u8868\u793a\uff0c\u201c\u540c\u65f6\uff0c\u6211\u4eec\u5c06\u7cbe\u7b80\u6574\u4e2a\u7ec4\u7ec7\uff0c\u51cf\u5c11\u54c1\u724c\u7684\u4ee3\u7406\u5546\u3001\u987e\u95ee\u548c\u5916\u90e8\u4e13\u5bb6\u7684\u6570\u91cf\uff0c\u8fd9\u5df2\u7ecf\u8fbe\u5230\u4e86\u4e0d\u53ef\u63a5\u53d7\u7684\u6c34\u5e73\uff0c\u7279\u522b\u662f\u5728\u8425\u9500\u7b49\u804c\u80fd\u90e8\u95e8\u3002\u6211\u4eec\u4e5f\u81f4\u529b\u4e8e\u51cf\u5c11\u4e0d\u5fc5\u8981\u7684\u62a5\u544a\u3001\u4e0d\u5fc5\u8981\u7684\u4f1a\u8bae\uff0c\u751a\u81f3\u51cf\u5c11\u53ef\u4f9b\u8bbe\u8ba1\u5e08\u9009\u62e9\u7684\u5e03\u6599\u6570\u91cf\u3002\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Kevin Plank \u8c08\u53ca\u4e86\u6700\u4e3a\u91cd\u8981\u7684\u5317\u7f8e\u5e02\u573a\uff0c\u8868\u793a\u201c\u8be5\u5e02\u573a\u7684\u91cd\u5851\u662f\u900f\u8fc7\u9886\u5bfc\u5c42\u66f4\u66ff\u5f00\u59cb\u7684\u3002\u201d<\/p>\n\n\n\n

\u201c Kara Trent \u521a\u4e0a\u4efb\u51e0\u4e2a\u6708\uff0c\u662f\u4e00\u540d\u5728 Under Armour \u5de5\u4f5c\u4e86 9 \u5e74\u7684\u8d44\u6df1\u4eba\u58eb\uff0c\u5979\u6b64\u524d\u9886\u5bfc\u4e86\u6211\u4eec\u7684 EMEA \u5730\u533a\uff0c\u5e76\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\u5728\u90a3\u91cc\u5efa\u7acb\u4e86\u4e0d\u65ad\u589e\u957f\u7684\u54c1\u724c\u548c\u4e1a\u52a1\u5b9e\u529b\u3002\u5979\u662f\u4e00\u4f4d\u6709\u81ea\u5df1\u89c2\u70b9\u7684\u9886\u5bfc\u8005\uff0c\u77e5\u9053\u80dc\u5229\u4f1a\u662f\u4ec0\u4e48\u6837\u5b50\u3002\u4e3a\u4e86\u963b\u6b62\u5317\u7f8e\u5e02\u573a\u7684\u4e0b\u6ed1\uff0cKara Trent \u5df2\u7ecf\u63d0\u51fa\u4e86\u4e00\u9879\u7b80\u5316\u4e1a\u52a1\u7684\u7b56\u7565\uff0c\u91cd\u70b9\u653e\u5728\u4e09\u4e2a\u5173\u952e\u9886\u57df\uff1a\u6570\u5b57\u5316\u3001\u56e2\u4f53\u8fd0\u52a8\u548c\u6211\u4eec\u7684\u4f18\u8d28\u6279\u53d1\u5408\u4f5c\u4f19\u4f34\u3002\u201d<\/p>\n\n\n\n

\u201c\u4e8b\u5b9e\u4e0a\uff0c\u6211\u4eec\u7684\u9996\u8981\u4efb\u52a1\u5c31\u662f\u7387\u5148\u5728\u5317\u7f8e\u91cd\u5851\u54c1\u724c\uff0c\u4e3a\u4e86\u5728\u5168\u7403\u66f4\u5f3a\u5927\uff0c\u6211\u4eec\u5fc5\u987b\u5728\u56fd\u5185\u6700\u5f3a\u3002\u201d<\/p>\n\n\n\n

Kevin Plank \u8fd8\u7279\u522b\u8c08\u53ca\u4e86\u4e2d\u56fd\u5e02\u573a\uff0c\u8868\u793a\u201c\u6240\u5728\u7684\u4e9a\u592a\u5730\u533a\u7684\u957f\u671f\u6210\u957f\u6f5c\u529b\u66f4\u4e3a\u5de8\u5927\u201d\u3002<\/p>\n\n\n\n

\u201c\u6211\u4eec\u4e0d\u4f1a\u5c06\u76ee\u5149\u4ece\u56fd\u9645\u5e02\u573a\u79fb\u5f00\u3002\u4e00\u65e6\u6211\u4eec\u5f00\u59cb\u770b\u5230\u6700\u5927\u7684\u5317\u7f8e\u5730\u533a\u5f00\u59cb\u51fa\u73b0\u79ef\u6781\u7684\u53d8\u5316\uff0c\u6211\u4eec\u5c06\u6709\u66f4\u591a\u7684\u8d44\u6e90\u7528\u4e8e\u672c\u571f\u5e02\u573a\u4ee5\u5916\u7684\u6295\u8d44\uff0c\u4ee5\u63a8\u52a8\u957f\u671f\u7684\u53ef\u6301\u7eed\u6210\u957f\u548c\u83b7\u5229\u80fd\u529b\u3002\u201d<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0c\u77ed\u671f\u5185\u7684\u9635\u75db\u662f\u4e0d\u53ef\u907f\u514d\u7684\uff0cKevin Plank \u9884\u8ba1\u7531\u4e8e\u91cd\u5851\u8ba1\u5212\u7684\u8fdb\u884c\uff0c\u516c\u53f8\u4e1a\u7ee9\u5c06\u57282025\u8d22\u5e74\u5927\u5e45\u540e\u9000\uff0c\u8425\u6536\u5c06\u540c\u6bd4\u4e0b\u964d\u4e24\u4f4d\u6570\uff0c\u5317\u7f8e\u5730\u533a\u5c06\u4e0b\u964d15%-17%\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4eca\u5e743\u6708\u4efd\uff0c\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u516c\u53f8 Under Armour\uff08\u5b89\u5fb7\u739b\uff09\u5ba3\u5e03\u521b\u59cb\u4eba Kevin Plank \u518d\u5ea6\u51fa\u4efb\u516c […]<\/p>\n","protected":false},"author":3,"featured_media":185985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-185981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/185981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185981"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/185981\/revisions"}],"predecessor-version":[{"id":185987,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/185981\/revisions\/185987"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/185985"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185981"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185981"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}