{"id":186322,"date":"2024-06-21T22:42:25","date_gmt":"2024-06-21T14:42:25","guid":{"rendered":"http:\/\/www.htt.hk\/?p=186322"},"modified":"2024-06-21T22:42:25","modified_gmt":"2024-06-21T14:42:25","slug":"birkenstock%e7%ae%a1%e7%90%86%e5%b1%82%e8%af%a6%e8%a7%a3%e8%bf%99%e5%8f%8c%e8%80%81%e5%87%89%e9%9e%8b%e4%b8%ba%e4%bd%95%e9%80%86%e5%8a%bf%e5%a2%9e%e9%95%bf%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=186322","title":{"rendered":"Birkenstock\u7ba1\u7406\u5c42\u8be6\u89e3\u8fd9\u53cc\u201c\u8001\u51c9\u978b\u201d\u4e3a\u4f55\u9006\u52bf\u589e\u957f\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5730\u65f6\u95f45\u670830\u65e5\uff0c\u5fb7\u56fd\u767e\u5e74\u51c9\u978b\u54c1\u724c Birkenstock\uff08\u52c3\u80af\uff09\u516c\u5e03\u4e86\u622a\u81f33\u670831\u65e5\u76842024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8d22\u52a1\u6570\u636e\uff1a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f22%\u8fbe\u5230\u521b\u7eaa\u5f55\u76844.81\u4ebf\u6b27\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u8fd9\u79cd\u9ad8\u589e\u957f\u76ee\u524d\u5df2\u7ecf\u6301\u7eed\u4e86\u5341\u5e74\u4e4b\u4e45\uff0c\u59cb\u4e8e Birkenstock \u5f15\u5165\u9996\u4e2a\u5916\u90e8\u7ba1\u7406\u56e2\u961f\uff0c\u5f00\u542f\u5f53\u4ee3\u53d1\u5c55\u9636\u6bb5\uff1a2014~2023\u8d22\u5e74\uff0cBirkenstock \u516c\u53f8\u9500\u552e\u989d\u8fde\u5e74\u589e\u957f\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u8d85\u8fc720%\uff08\u89c1\u4e0b\u56fe\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53d7\u4e1a\u7ee9\u63a8\u52a8\uff0c\u8d22\u62a5\u53d1\u5e03\u540e\uff0c\u622a\u81f35\u670830\u65e5\u6536\u76d8\uff0c\u5728\u7f8e\u56fd\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\u7684 Birkenstock \u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da811.7%\u81f355.82\u7f8e\u5143\/\u80a1\uff0c\u5e02\u503c\u7a81\u7834\u767e\u4ebf\u7f8e\u5143\u5927\u5173\u3002\u622a\u6b626\u670820\u65e5\uff0c\u80a1\u4ef7\u7ee7\u7eed\u4e0a\u626c\u81f3 61.14\u7f8e\u5143\uff0c\u5e02\u503c\u8fbe\u5230 114.84\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birkenstock \u6210\u4e3a\u5168\u7403\u53c8\u4e00\u4e2a\u767e\u4ebf\u7f8e\u5143\u5e02\u503c\u7684\u978b\u5c65\u54c1\u724c\uff0c\u5176\u4ed6\u8d85\u8fc7\u767e\u4ebf\u7f8e\u5143\u3001\u4ee5\u978b\u5c65\u4e3a\u4e3b\u7684\u516c\u53f8\/\u54c1\u724c\u5305\u62ec\u6211\u4eec\u719f\u77e5\u7684Nike\u3001adidas\u3001\u5b89\u8e0f\u3001Deckers Brands\uff08HOKA\u53caUGG\u6bcd\u516c\u53f8\uff09\u3001On\u3001Skechers\u3001Asics\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/14-11.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/14-11-1024x618.jpg\" alt=\"\" class=\"wp-image-186323\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/14-11-1024x618.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/14-11-300x181.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/14-11-768x463.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/14-11.jpg 1107w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Birkenstock \u7684\u5386\u53f2\u6700\u65e9\u53ef\u8ffd\u6eaf\u81f31774\u5e74\uff0c\u7531\u5fb7\u56fd Langen-Bergheim \u5730\u533a\u7684\u5236\u978b\u5320Johann Adam Birkenstock \u521b\u529e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5341\u591a\u5e74\u524d\uff0cBirkenstock \u5bb6\u65cf\u5f15\u5165\u4e86\u9996\u4e2a\u5916\u90e8\u7ba1\u7406\u56e2\u961f\uff0c\u5f00\u542f\u4e86 Birkenstock \u7684\u5f53\u4ee3\u53d1\u5c55\u9636\u6bb5\u3002\u516c\u53f8\u73b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98 Oliver Reichert\u4e8e2009\u5e74\u52a0\u5165Birkenstock\uff0c\u9996\u6b21\u62c5\u4efb\u603b\u7ecf\u7406\uff0c\u5e76\u4e8e2013\u5e74\u5f00\u59cb\u62c5\u4efb\u9996\u5e2d\u6267\u884c\u5b98\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2021\u5e744\u6708\uff0c\u8be5\u54c1\u724c\u7684\u63a7\u80a1\u6743\u88ab LVMH\u96c6\u56e2\u65d7\u4e0b\u7684\u5168\u7403\u6700\u5927\u6d88\u8d39\u54c1\u79c1\u52df\u6295\u8d44\u516c\u53f8 L Catterton \u6536\u8d2d\uff0c\u521b\u59cb\u5bb6\u65cf\u6210\u5458 Christian Birkenstock \u548c Alex Birkenstock \u5728\u4ea4\u6613\u540e\u4ecd\u7136\u6301\u6709\u5c11\u6570\u80a1\u6743\uff0c\u5f53\u65f6\u4ea4\u6613\u5bf9\u54c1\u724c\u7684\u4f30\u503c\u7ea6\u4e3a49\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2023\u5e7410\u670811\u65e5\uff0cBirkenstock \u6b63\u5f0f\u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u6302\u724c\u4e0a\u5e02\uff0c\u80a1\u7968\u4ee3\u7801\u201cBIRK\u201d\u3002\u9996\u6b21\u516c\u5f00\u52df\u80a1\uff08IPO\uff09\u53d1\u884c\u4ef7\u5b9a\u4e3a46\u7f8e\u5143\/\u80a1\uff0c\u6574\u4f53\u5e02\u503c\u7565\u9ad8\u4e8e86\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9-1024x576.jpg\" alt=\"\" class=\"wp-image-186324\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9-1024x576.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9-300x169.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9-768x432.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9-1536x864.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-9.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bb8\u591a\u4eba\u90fd\u597d\u5947\uff1aBirkenstock \u9ad8\u589e\u957f\u80fd\u5ef6\u7eed\u591a\u4e45\uff0c\u672a\u6765\u589e\u957f\u70b9\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u672c\u6b21\u8d22\u62a5\u53d1\u5e03\u540e\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u96c6\u56e2\u8463\u4e8b\u517c\u9996\u5e2d\u6267\u884c\u5b98 Oliver Reichert\uff0c\u9996\u5e2d\u8d22\u52a1\u5b98 Erik Massmann\uff0c\u8d22\u52a1\u526f\u603b\u88c1 Alexander Hoff\uff0c\u6b27\u6d32\u533a\u603b\u88c1 Nico Bouyakhf\uff0c\u7f8e\u6d32\u533a\u603b\u88c1 David Kahan\uff0c\u9996\u5e2d\u5b89\u5168\u5b98 Klaus Baumann \u7b49\u6089\u6570\u51fa\u5e2d\uff0c\u5bf9\u8fd9\u4e00\u95ee\u9898\u505a\u51fa\u56de\u5e94\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliver Reichert \u8868\u793a\uff0c\u5728\u5168\u7403\u6d88\u8d39\u5e02\u573a\u6574\u4f53\u4f9d\u7136\u75b2\u5f31\u7684\u60c5\u51b5\u4e0b\uff0cBirkenstock \u7ee7\u7eed\u62a2\u5360\u5e02\u573a\u4efd\u989d\uff0c\u6210\u4e3a\u4e3b\u8981\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u7684\u5fc5\u5907\uff08must-carry\uff09\u54c1\u724c\u4e4b\u4e00\u3002\u6b63\u5982\u6211\u4eec\u548c\u5176\u4ed6\u4eba\u6240\u89c2\u5bdf\u5230\u7684\uff0c\u5982\u4eca\u6d88\u8d39\u8005\u53d8\u5f97\u8d8a\u6765\u8d8a\u6709\u9009\u62e9\u6027\u548c\u6709\u76ee\u7684\u6027\u3002\u5404\u4e2a\u5e74\u9f84\u6bb5\u3001\u5404\u4e2a\u9636\u5c42\u548c\u5404\u4e2a\u4ef7\u4f4d\u7684\u6d88\u8d39\u8005\u90fd\u5728\u5bfb\u627e\u81ea\u5df1\u559c\u7231\u7684\u54c1\u724c\uff0cBirkenstock \u7edd\u5bf9\u662f\u8fd9\u4e9b\u5168\u7403\u8d85\u7ea7\u54c1\u724c\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u672a\u6765\u7684\u589e\u957f\u70b9\uff0c\u9ad8\u7ba1\u4eec\u8c08\u53ca\u4e86\u201c\u65b0\u6d88\u8d39\u8005\u201d\u548c\u201c\u65b0\u5e02\u573a\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">David Kahan \u8868\u793a\uff0c\u6211\u4eec\u6b63\u5728\u5230\u5904\u63a5\u89e6\u65b0\u7684\u6d88\u8d39\u8005\u3002\u4e00\u7c7b\u662f\u8fd0\u52a8\u5458\uff0c\u5f53\u4ed6\u4eec\u4ece\u8fd0\u52a8\u4e2d\u6062\u590d\u65f6\uff0c\u4f1a\u53d1\u73b0\u201c\u978b\u5e8a\uff08footbed\uff09\u201d\u7684\u597d\u5904\u3002\u8bf7\u8bb0\u4f4f\uff0c\u5728\u8bf8\u591a\u9500\u552e\u8fd0\u52a8\u978b\u7684\u8fde\u9501\u5e97\u4e2d\uff0c\u4e00\u53cc Birkenstock \u662f\u8fd9\u4e9b\u5546\u5e97\u5438\u5f15\u6d88\u8d39\u8005\u7684\u70ed\u95e8\u5355\u54c1\u3002\u56e0\u6b64\uff0c\u8fd9\u4e9b\u5546\u5e97\u975e\u5e38\u70ed\u8877\u4e8e\u5f15\u5165 Birkenstock\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u53e6\u4e00\u7c7b\u662f\u5e74\u8f7b\u4eba\uff0c\u6211\u4eec\u73b0\u5728\u770b\u5230\u5e74\u8f7b\u6d88\u8d39\u8005\u7684\u663e\u7740\u589e\u957f\uff0c\u4ed6\u4eec\u57fa\u672c\u4e0a\u90fd\u5bf9\u8fc7\u53bb\u51e0\u4e2a\u5b63\u8282\u7684\u8fd0\u52a8\u978b\u6709\u70b9\u538c\u5026\u4e86\uff0c\u5e76\u5df2\u5c06 Birkenstock \u6dfb\u52a0\u5230\u4ed6\u4eec\u7684\u8863\u67dc\u4e2d\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u978b\u5e8a\uff08\u89c1\u4e0b\u56fe\uff09\uff1a Birkenstock \u63d0\u53d6\u4e86\u8d64\u811a\u5728\u6c99\u5b50\u4e0a\u884c\u8d70\u800c\u7559\u4e0b\u7684\u75d5\u8ff9\uff0c\u6839\u636e\u771f\u5b9e\u811a\u5370\u7814\u53d1\u51fa\u7b26\u5408\u4eba\u4f53\u7ed3\u6784\u5b66\u539f\u7406\u7684\u978b\u5e8a\uff08footbed\uff09\u3002\u901a\u8fc7\u89e3\u6784\u8db3\u90e8\u5728\u884c\u8d70\u65f6\u7684\u53d7\u529b\u60c5\u51b5\uff0c\u5728\u5404\u4e2a\u4f4d\u7f6e\u90fd\u505a\u4e86\u76f8\u5e94\u7684\u8bbe\u8ba1\uff0c\u978b\u5e8a\u6bcf\u4e00\u5c42\u7684\u6750\u8d28\u9009\u62e9\u4e5f\u90fd\u6709\u6240\u8003\u7a76\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-5.png\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"486\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-5.png\" alt=\"\" class=\"wp-image-186325\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-5.png 734w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/06\/15-5-300x199.png 300w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u65b0\u5e02\u573a\u800c\u8a00\uff0c\u4ee5\u4e2d\u56fd\u4e3a\u4ee3\u8868\u7684APMA(\u4e9a\u592a\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32)\u5730\u533a\u5df2\u6210\u4e3a\u8fd1\u5e74\u6765\u9500\u552e\u989d\u589e\u901f\u6700\u5feb\u7684\u5e02\u573a\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff1aAPMA\uff08+39%\uff09\uff0c\u7f8e\u6d32\uff08+19%\uff09\uff0c\u6b27\u6d32\uff08+22%\uff09<br>2024\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\uff1aAPMA\uff08+32%\uff09\uff0c\u7f8e\u6d32\uff08+22%\uff09\uff0c\u6b27\u6d32\uff08+14%\uff09<br>2023\u8d22\u5e74\uff1aAPMA\uff08+24%\uff09\uff0c\u7f8e\u6d32\uff08+21%\uff09\uff0c\u6b27\u6d32\uff08+18%\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0cOliver Reichert \u900f\u9732\u51fa\u66f4\u591aAPMA\u5730\u533a\u7684\u4e1a\u7ee9\u5207\u9762\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u989d\u589e\u957f\u7531\u9500\u91cf\u548c\u5e73\u5747\u552e\u4ef7\u589e\u957f\u51e0\u4e4e\u540c\u7b49\u63a8\u52a8\u3002<br>\u5c31\u4ea7\u54c1\u800c\u8a00\uff0c\u201c\u95ed\u8dbe\u978b\u201d\u7684\u9700\u6c42\u5c24\u5176\u5f3a\u52b2\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u6bd4\u53bb\u5e74\u540c\u671f\u589e\u957f\u4e86\u8fd1100%\u3002<br>\u5c31\u6e20\u9053\u800c\u8a00\uff0c\u589e\u957f\u4e3b\u8981\u7531DTC\u6e20\u9053\u63a8\u52a8\uff0c\u8be5\u6e20\u9053\u7684\u7535\u5b50\u5546\u52a1\u989d\u4e0e\u53bb\u5e74\u76f8\u6bd4\u51e0\u4e4e\u7ffb\u4e86\u4e00\u756a\u3002<br>\u7b2c\u4e8c\u8d22\u5b63\uff0c\u516c\u53f8\u65b0\u5f00\u4e865\u5bb6\u76f4\u8425\u5e97\uff0c\u5176\u4e2d4\u5bb6\u5728\u5370\u5ea6\uff0c1\u5bb6\u5728\u65e5\u672c\uff0c\u4f7fAPMA\u5730\u533a\u7684\u76f4\u8425\u5e97\u603b\u6570\u8fbe\u523020\u5bb6\u3002\u6b64\u5916\uff0c\u516c\u53f8\u8fd8\u589e\u52a0\u4e8611\u5bb6\u65b0\u7684\u5355\u4e00\u54c1\u724c\u5408\u4f5c\u5546\u5e97\u3002<br>\u4e0d\u8fc7\u76ee\u524d APMA\u5730\u533a\u4ecd\u53ea\u5360\u54c1\u724c\u9500\u552e\u989d\u768410%\u5de6\u53f3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliver Reichert \u5766\u8a00\uff0c\u201cAPMA \u662f\u6211\u4eec\u4e00\u76f4\u5f3a\u8c03\u7684\u5173\u952e\u7a7a\u767d\u5e02\u573a\u4e4b\u4e00\uff0c\u968f\u7740\u6211\u4eec\u8fdb\u519bAPMA \uff0c\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u589e\u957f\u8f68\u8ff9\u7684\u65b0\u7bc7\u7ae0\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u4e0e\u8bb8\u591a\u5176\u4ed6\u54c1\u724c\u5728\u8be5\u5730\u533a\u8868\u73b0\u964d\u6e29\u76f8\u6bd4\uff0c\u6211\u4eec\u611f\u5230\u975e\u5e38\u9f13\u821e\u3002\u540c\u65f6\u8bf7\u8bb0\u4f4f\uff0c\u9ad8\u589e\u957f\u662f\u5728\u4e00\u4e2a\u4e25\u683c\u4e14\u9ad8\u5ea6\u7cfb\u7edf\u5316\u7684\u5206\u9500\u6a21\u5f0f\u4e0b\u5b9e\u73b0\u7684\uff0c\u6211\u4eec\u4e0d\u4f1a\u8ba9\u4ea7\u54c1\u5145\u65a5\u5e02\u573a\uff0c\u4e5f\u4e0d\u4f1a\u8fc7\u5ea6\u63a8\u5e7f\u3002\u6211\u4eec\u59cb\u7ec8\u91c7\u53d6\u7684\u662f\u6709\u6548\u7684\u62c9\u52a8\u6a21\u5f0f\uff08pull mode\uff09\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u5e02\u573a\u662fAPMA\u5730\u533a\u7684\u5173\u952e\u5e02\u573a\uff0c\u4e0d\u8fc7 Oliver Reichert 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