{"id":189940,"date":"2024-09-02T21:08:58","date_gmt":"2024-09-02T13:08:58","guid":{"rendered":"http:\/\/www.htt.hk\/?p=189940"},"modified":"2024-09-02T21:08:58","modified_gmt":"2024-09-02T13:08:58","slug":"%e5%be%b7%e5%9b%bd%e9%9e%8b%e5%b1%a5%e8%80%81%e7%89%8c-birkenstock-%e4%b8%8a%e8%b4%a2%e5%ad%a3%e8%90%a5%e6%94%b6%e5%90%8c%e6%af%94%e5%a2%9e%e9%95%bf19","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=189940","title":{"rendered":"\u5fb7\u56fd\u978b\u5c65\u8001\u724c Birkenstock \u4e0a\u8d22\u5b63\u8425\u6536\u540c\u6bd4\u589e\u957f19%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fb7\u56fd\u767e\u5e74\u978b\u5c65\u54c1\u724c\u516c\u53f8 Birkenstock Holding plc\uff08\u52c3\u80af\uff0c\u4ee5\u4e0b\u7b80\u79f0\u201cBirkenstock\u201d\uff09\uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4ee3\u7801\uff1aBIRK\uff09\u516c\u5e03\u4e86\u622a\u81f32024\u5e746\u670830\u65e5\u76842024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u52a1\u4e1a\u7ee9\uff1a\u5f97\u76ca\u4e8e\u4ea7\u54c1\u5728\u6240\u6709\u7ec6\u5206\u5e02\u573a\u3001\u6e20\u9053\u548c\u7c7b\u522b\u4e2d\u6301\u7eed\u5f3a\u52b2\u4e14\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u8005\u9700\u6c42\uff0cBirkenstock \u7b2c\u4e09\u8d22\u5b63\u8425\u6536\u8fbe\u5230\u521b\u7eaa\u5f55\u76845.65\u4ebf\u6b27\u5143\uff0c\u5728\u62a5\u544a\u57fa\u7840\u548c\u56fa\u5b9a\u6c47\u7387\u57fa\u7840\u4e0a\u5747\u589e\u957f\u4e8619%\u3002\u6b64\u5916\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bdb\u5229\u7387\u4e3a59.5%\uff0c\u8f83\u53bb\u5e74\u540c\u671f\u768461.7%\u4e0b\u964d\u4e86220\u4e2a\u57fa\u70b9\uff0c\u539f\u56e0\u662f\u4ea7\u80fd\u6269\u5f20\u7684\u4e34\u65f6\u5f71\u54cd\u4ee5\u53caB2B 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\u5229\u6da6\u7387\u4e3a33.0%\uff0c\u8f83\u53bb\u5e74\u768434.4%\u4e0b\u964d\u4e86140\u4e2a\u57fa\u70b9\uff0c\u4e3b\u8981\u4e0e\u4ea7\u80fd\u6269\u5f20\u5e26\u6765\u7684\u6bdb\u5229\u7387\u4e34\u65f6\u5f71\u54cd\u3001\u6210\u4e3a\u4e0a\u5e02\u516c\u53f8\u540e\u4ea7\u751f\u7684\u989d\u5916\u6210\u672c\u4ee5\u53ca\u96f6\u552e\u6269\u5f20\u6295\u8d44\u6709\u5173\uff0c\u8fd9\u4e9b\u5f71\u54cd\u90e8\u5206\u88ab B2B \u4e1a\u52a1\u4efd\u989d\u7684\u589e\u52a0\u6240\u62b5\u6d88\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8fc7\uff0c\u7531\u4e8e\u8425\u6536\u548c\u51c0\u5229\u6da6\u5e76\u672a\u8fbe\u5230\u5206\u6790\u5e08\u9884\u671f\uff0c\u622a\u6b628\u670829\u65e5\u6536\u76d8\uff0cBirkenstock \u7684\u80a1\u4ef7\u8f83\u524d\u65e5\u4e0b\u6ed116.14%\u81f350.9\u7f8e\u5143\/\u80a1\uff0c\u6700\u65b0\u5e02\u503c\u4e3a95.6\u4ebf\u7f8e\u5143\u3002\u81ea\u9996\u6b21\u516c\u5f00\u52df\u80a1\uff082023\u5e7410\u670811\u65e5\uff09\u4ee5\u6765\uff0cBirkenstock \u7684\u80a1\u4ef7\u7d2f\u8ba1\u4e0a\u6da826.62%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"106\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1-1024x106.jpg\" alt=\"\" class=\"wp-image-189941\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1-1024x106.jpg 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1-300x31.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1-768x80.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1-1536x159.jpg 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/3-1.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u7b2c\u4e09\u8d22\u5b63\u4e1a\u7ee9\uff0cBirkenstock \u9996\u5e2d\u6267\u884c\u5b98\u517c\u516c\u53f8\u8463\u4e8b\u4f1a\u6210\u5458 Oliver Reichert \u8868\u793a\uff1a\u201c2024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u4e1a\u7ee9\u518d\u6b21\u8bc1\u660e\u4e86\u6211\u4eec\u5546\u4e1a\u6a21\u5f0f\u7684\u5f3a\u5927\uff0c\u4ee5\u53ca\u516c\u53f8\u5728\u9996\u6b21\u516c\u5f00\u52df\u80a1\uff08IPO\uff09\u548c\u6700\u8fd1\u7684\u4e8c\u6b21\u53d1\u884c\uff08secondary offering\uff09\u8def\u6f14\u671f\u95f4\u5411\u6295\u8d44\u8005\u548c\u6f5c\u5728\u80a1\u4e1c\u8bbe\u5b9a\u3001\u4f20\u8fbe\u7684\u76c8\u5229\u76ee\u6807\u3002\u6211\u4eec\u5b9e\u73b0\u4e86\u6709\u53f2\u4ee5\u6765\u6700\u9ad8\u7684\u8d22\u5b63\u8425\u6536\uff0c\u8fd9\u5f97\u76ca\u4e8e\u5404\u7ec6\u5206\u5e02\u573a\u3001\u6e20\u9053\u548c\u7c7b\u522b\u4e2d\u4e0d\u53ef\u963b\u6321\u4e14\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliver Reichert \u8fdb\u4e00\u6b65\u79f0\uff0c\u201c\u4f5c\u4e3a\u4e00\u4e2a\u8d85\u7ea7\u54c1\u724c\uff08Superbrand\uff09\uff0c\u6211\u4eec\u5438\u5f15\u4e86\u4e3b\u8981\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u53ca\u5176\u6d88\u8d39\u8005\u7684\u6ce8\u610f\uff0c\u8fd9\u4e9b\u6d88\u8d39\u8005\u5728\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u65f6\u53d8\u5f97\u66f4\u52a0\u6311\u5254\u3001\u6709\u9488\u5bf9\u6027\uff0c\u8fd8\u5e0c\u671b\u6709\u66f4\u591a\u673a\u4f1a\u4eb2\u81ea\u63a5\u89e6\u548c\u4f53\u9a8c\u4ea7\u54c1\u3002\u6211\u4eec\u7684\u7b2c\u4e09\u8d22\u5b63\u4e1a\u7ee9\u5c55\u793a\u4e86\u6211\u4eec\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u4e0e\u4ed6\u4eec\u671f\u5f85\u7684\u8d2d\u7269\u6a21\u5f0f\u7684\u80fd\u529b\uff0c\u540c\u65f6\u4fdd\u6301\u4e86\u6211\u4eec\u59cb\u7ec8\u9075\u5faa\u7684\u4e25\u683c\u7684\u5206\u9500\u7b56\u7565\u3002\u6211\u4eec\u5bf9\u5728\u4e2d\u957f\u671f\u5b9e\u73b0\u4e2d\u9ad8\u4e24\u4f4d\u6570\u6536\u5165\u589e\u957f\u3001\u6bdb\u5229\u7387\u8fbe\u523060%\u4ee5\u53ca\u8c03\u6574\u540e\u7684 EBITDA \u5229\u6da6\u7387\u8d85\u8fc730%\u7684\u76ee\u6807\u5145\u6ee1\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birkenstock \u62a5\u544a\u79f0\uff0c\u7b2c\u4e09\u8d22\u5b63\u4e1a\u7ee9\u5c55\u793a\u4e86\u6301\u7eed\u5f3a\u52b2\u4e14\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u8005\u9700\u6c42\uff0c2024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8425\u6536\u521b\u4e0b\u65b0\u9ad8\uff0c\u5ef6\u7eed\u4e86\u5f3a\u52b2\u7684\u4e24\u4f4d\u6570\u8425\u6536\u589e\u957f\u7684\u8bb0\u5f55\u3002\u8425\u6536\u7684\u589e\u957f\u5f97\u76ca\u4e8e\u5f3a\u52b2\u7684\u6d88\u8d39\u8005\u9700\u6c42\u3001\u751f\u4ea7\u80fd\u529b\u7684\u63d0\u5347\u4ee5\u53ca\u54c1\u7c7b\u7684\u6269\u5c55\uff0c\u4e5f\u53d7\u76ca\u4e8e\u5305\u5934\u978b\u5c65\u6b3e\u5f0f\uff08closed-toe silhouettes\uff09\u9500\u552e\u7684\u589e\u52a0\uff0c\u5176\u589e\u957f\u7387\u8d85\u8fc7\u54c1\u724c\u5e73\u5747\u6c34\u5e73\u7684\u4e24\u500d\uff0c\u5e02\u573a\u6e17\u900f\u7387\u540c\u6bd4\u589e\u957f\u4e86400\u4e2a\u57fa\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"384\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2-1024x384.png\" alt=\"\" class=\"wp-image-189942\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2-1024x384.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2-300x113.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2-768x288.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2-1536x576.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/2.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c2024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0cBirkenstock\u5728\u6240\u6709\u7ec6\u5206\u5e02\u573a\u548c\u6e20\u9053\u5747\u5b9e\u73b0\u4e86\u5f3a\u52b2\u7684\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u5e76\u7ee7\u7eed\u53d7\u76ca\u4e8e\u663e\u8457\u7684\u5e02\u573a\u6269\u5f20\u3001\u4f7f\u7528\u573a\u666f\u7684\u589e\u52a0\u548c\u5206\u9500\u7a7a\u767d\u7684\u586b\u8865\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u6e20\u9053\u770b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u6e20\u9053\u8425\u6536\u540c\u6bd4\u589e\u957f23%\uff0c\u6279\u53d1\u9700\u6c42\u5728\u5f3a\u52b2\u7684\u9500\u552e\u652f\u6301\u4e0b\u4fdd\u6301\u975e\u5e38\u9ad8\u7684\u6c34\u5e73\u3002\u56e0\u4e3b\u8981\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u7ee7\u7eed\u6269\u5927\u5176 Birkenstock 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class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4-1024x522.png\" alt=\"\" class=\"wp-image-189943\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4-1024x522.png 1024w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4-300x153.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4-768x391.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4-1536x782.png 1536w, http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/09\/4.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0cBirkenstock \u4e5f\u4e0d\u65ad\u6295\u8d44\u751f\u4ea7\u80fd\u529b\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u5e76\u6269\u5927\u4e1a\u52a1\u8303\u56f4\uff1a<\/p>\n\n\n\n<p 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