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<\/p>\n\n\n\n

\u5168\u7403\u54a8\u8be2\u516c\u53f8 RedSeer \u7684\u7814\u7a76\u663e\u793a\uff0c\u5973\u88c5\u6b63\u5728\u6210\u4e3a\u6c99\u7279\u963f\u62c9\u4f2f\u5e02\u573a\u8fc7\u53bb\u4e94\u5e74\u4e2d\u589e\u957f\u6700\u5feb\u7684\u96f6\u552e\u9886\u57df\uff0c\u5360\u636e\u4e86\u8be5\u56fd\u6574\u4e2a\u96f6\u552e\u5e02\u573a\u7684\u56db\u5206\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u9884\u8ba1\u5230 2030 \u5e74\uff0c\u6c99\u7279\u7684\u65f6\u5c1a\u4ea7\u4e1a\u5c06\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u89c4\u6a21\u8d85\u8fc7530\u4ebf\u7f8e\u5143\u7684\u5e9e\u5927\u5e02\u573a\uff0c\u800c D2C\uff08\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff09\u54c1\u724c\u5c06\u6210\u4e3a\u672a\u6765\u589e\u957f\u7684\u91cd\u8981\u652f\u67f1\u3002<\/p>\n\n\n\n

\u5973\u6027\u52b3\u52a8\u529b\u53c2\u4e0e\u7387\u7684\u63d0\u9ad8\uff0c\u52a0\u4e0a\u670d\u88c5\u65e5\u76ca\u897f\u5316\uff0c\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u5f71\u54cd\u529b\u7684\u63d0\u5347\u548c\u7ebf\u4e0a\u8d2d\u7269\u5e73\u53f0\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u662f\u6c99\u7279\u963f\u62c9\u4f2f\u65f6\u5c1a\u670d\u88c5\u9886\u57df\u7a7a\u524d\u589e\u957f\u7684\u9a71\u52a8\u529b\u3002\u62a5\u544a\u79f0\uff0c\u5f97\u76ca\u4e8e\u5bf9\u4fbf\u5229\u6027\u548c\u4e2a\u6027\u5316\u7684\u9700\u6c42\uff0c\u5e74\u8f7b\u3001\u7cbe\u901a\u79d1\u6280\u4e14\u53ef\u652f\u914d\u6536\u5165\u8f83\u9ad8\u7684\u4eba\u7fa4\u5c06\u63a8\u52a8\u5728\u7ebf\u65f6\u5c1a\u7684\u589e\u957f\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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\u884c\u4e1a\u4e13\u5bb6\u8868\u793a\uff0c\u4ee5\u4e9a\u9a6c\u900a\u3001Shein\u3001Temu\u3001Sun & Sand Sports\u3001Noon \u548c Namshi \u7b49\u5168\u7403\u548c\u5730\u533a\u5de8\u5934\u4e3a\u9996\u7684\u65f6\u5c1a\u7535\u5546\u7684\u51fa\u73b0\uff0c\u4e5f\u5bfc\u81f4\u4e86\u6c99\u7279\u5e02\u573a\u5973\u88c5\u65f6\u5c1a\u670d\u88c5\u7684\u6fc0\u589e\u3002Cenomi Retail\u3001Centrepoint\u3001\u4e2d\u4e1c\u5962\u4f88\u54c1\u5728\u7ebf\u96f6\u552e\u5546 Ounass\u3001\u571f\u8033\u5176\u65f6\u5c1a\u670d\u88c5\u5de8\u5934 Trendyol \u4ee5\u53ca\u65f6\u5c1a\u548c\u978b\u7c7b\u5de8\u5934 Alshaya Group \u662f\u6c99\u7279\u5feb\u901f\u589e\u957f\u7684\u65f6\u5c1a\u670d\u88c5\u9886\u57df\u7684\u5176\u4ed6\u4e3b\u8981\u53c2\u4e0e\u8005\u3002<\/p>\n\n\n\n

\u4e0e\u6b64\u540c\u65f6\uff0c\u6c99\u7279\u963f\u62c9\u4f2f\u653f\u5e9c\u6700\u8fd1\u51fa\u53f0\u7684\u653f\u7b56\u4fc3\u8fdb\u4e86\u4e0a\u8ff0\u7535\u5546\u7684\u8fdb\u5165\u548c\u5e02\u573a\u589e\u957f\uff0c\u8fd9\u4e9b\u653f\u7b56\u662f\u6c99\u7279\u653f\u5e9c\u63a8\u52a8\u975e\u77f3\u6cb9\u90e8\u95e8\u589e\u957f\u4ee5\u5b9e\u73b0\u8be5\u56fd\u7ecf\u6d4e\u591a\u5143\u5316\u7684\u91cd\u5927\u4e3e\u63aa\u7684\u4e00\u90e8\u5206\u3002\u57fa\u4e8e\u6b64\uff0c\u653f\u7b56\u6276\u6301\u52a0\u4e0a\u5bf9\u5305\u62ec\u96f6\u552e\u4e1a\u5728\u5185\u7684\u5404\u79cd\u975e\u77f3\u6cb9\u90e8\u95e8\u7684\u6570\u5341\u4ebf\u7f8e\u5143\u6295\u8d44\uff0c\u9884\u8ba1\u52302030\u5e74\uff0c\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u7ecf\u6d4e\u89c4\u6a21\u5c06\u8fbe\u52301.46\u4e07\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

RedSeer \u7684\u7814\u7a76\u663e\u793a\uff0c\u7535\u5546\u6b63\u5728\u63a8\u52a8\u6c99\u7279\u963f\u62c9\u4f2f\u5e02\u573a\u65f6\u5c1a\u4ea7\u54c1\u7684\u6fc0\u589e\uff0c\u81ea2019\u5e74\u4ee5\u6765\u589e\u957f\u4e86\u4e94\u500d\uff0c\u5360\u8be5\u56fd\u6574\u4f53\u65f6\u5c1a\u96f6\u552e\u5e02\u573a\u768420%\u3002\u636e\u4f30\u8ba1\uff0c\u7ebf\u4e0a\u9500\u552e\u4e5f\u4e3a\u8be5\u9886\u57df\u7684\u6574\u4f53\u589e\u957f\u8d21\u732e\u4e8690%\u3002<\/p>\n\n\n\n

RedSeer Strategy Consultants \u9a7b\u8fea\u62dc\u5408\u4f19\u4eba Sandeep Ganediwalla \u8868\u793a\uff1a\u201c\u7535\u5546\u4e00\u76f4\u662f\u6c99\u7279\u963f\u62c9\u4f2f\u65f6\u5c1a\u4ea7\u4e1a\u7684\u9a71\u52a8\u529b\uff0c90% \u7684\u589e\u957f\u6765\u81ea\u8fd9\u4e00\u9886\u57df\uff0c\u201d\u201c\u8fd9\u79cd\u9ad8\u589e\u957f\u662f\u7531\u4e13\u6ce8\u4e8e\u65f6\u5c1a\u7535\u5546\u7684\u53c2\u4e0e\u8005\u63a8\u52a8\u7684\uff0c\u4f8b\u5982 Shein \u548c\u5168\u6e20\u9053\u65f6\u5c1a\u4e13\u5bb6\uff0c\u5b83\u4eec\u4ee5\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u63d0\u4f9b\u5404\u79cd\u4ea7\u54c1\u3002\u201d<\/p>\n\n\n\n

RedSeer \u8868\u793a\uff0c\u5c55\u671b\u672a\u6765\uff0c\u9884\u8ba1\u6c99\u7279\u65f6\u5c1a\u884c\u4e1a\u5c06\u53d1\u5c55\u6210\u4e3a\u4e00\u4e2a\u4ef7\u503c533\u4ebf\u7f8e\u5143\u7684\u5e02\u573a\uff0c\u800c\u7ebf\u4e0a\u96f6\u552e\u5c06\u6210\u4e3a\u672a\u6765\u589e\u957f\u7684\u91cd\u8981\u652f\u67f1\u3002<\/p>\n\n\n\n

D2C\u3001\u672c\u5730\u54c1\u724c\u5c06\u4e3b\u5bfc\u672a\u6765\u589e\u957f<\/p>\n\n\n\n

\u7814\u7a76\u79f0\uff0c\u5c3d\u7ba1\u7ebf\u4e0a\u96f6\u552e\u4e13\u5bb6\u548c\u5168\u6e20\u9053\u76ee\u524d\u4e3b\u5bfc\u7740\u65f6\u5c1a\u670d\u88c5\u9886\u57df\uff0c\u4f46\u65e5\u76ca\u589e\u957f\u7684\u672c\u5730\u8d8b\u52bf\u548c\u5bf9\u591a\u6837\u6027\u7684\u9700\u6c42\u5c06\u4e3a\u672c\u5730 D2C \u54c1\u724c\u5728\u672a\u6765\u84ec\u52c3\u53d1\u5c55\u521b\u9020\u80a5\u6c83\u7684\u571f\u58e4\u3002<\/p>\n\n\n\n

\u201c\u7531\u4e8e\u5973\u6027\u672a\u6765\u9700\u8981\u66f4\u591a\u6b63\u5f0f\u7684\u5916\u5957\u6765\u4ece\u4e8b\u5404\u79cd\u5de5\u4f5c\uff0c\u8fd9\u5c06\u5bfc\u81f4\u5bf9\u66f4\u591a\u672c\u5730 D2C \u54c1\u724c\u7684\u9700\u6c42\uff0c\u201d\u62a5\u544a\u4e2d\u6307\u51fa\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u9a7e\u9a76\u6c7d\u8f66\u4e5f\u9700\u8981\u8212\u9002\u7684\u670d\u88c5\u3001\u978b\u7c7b\u548c\u914d\u9970\uff0c\u8fd9\u63a8\u9ad8\u4e86\u5bf9\u65f6\u5c1a\u670d\u88c5\u7684\u9700\u6c42\uff0c\u800c\u5973\u6027\u79ef\u6781\u53c2\u4e0e\u4f53\u80b2\u8fd0\u52a8\u5c06\u63a8\u52a8\u5bf9\u8fd0\u52a8\u670d\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

Ganediwalla \u8868\u793a\uff0cLandmark \u548c Kamal Osman Jamjoom (KOJ) \u7b49\u5e02\u573a\u7ecf\u9500\u5546\u5df2\u6210\u529f\u521b\u5efa\u4e86\u5f53\u5730\u65f6\u5c1a\u54c1\u724c\uff0c\u5e76\u5c06\u5b83\u4eec\u76f4\u63a5\u5e26\u5230\u7ebf\u4e0b\u5ba2\u6237\u624b\u4e2d\u3002<\/p>\n\n\n\n

RedSeer \u9ad8\u7ba1\u8868\u793a\uff1a\u201c\u968f\u7740\u6c99\u7279\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u8fc7\u7a0b\u53d8\u5f97\u975e\u5e38\u6570\u5b57\u5316\uff0c\u5176\u4e2d 60% \u7684\u4eba\u613f\u610f\u5c1d\u8bd5\u65b0\u7684\u5f53\u5730\u65f6\u5c1a\u54c1\u724c\uff0c\u6211\u4eec\u9884\u8ba1\u5f53\u5730\u4ee5\u6570\u5b57\u4e3a\u4e2d\u5fc3\u7684\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005 (D2C) \u54c1\u724c\u5c06\u5728\u672a\u6765\u63a8\u52a8\u65f6\u5c1a\u53d1\u5c55\u3002\u201d<\/p>\n\n\n\n

\u76ee\u524d\uff0c\u7eaf\u7535\u5546\uff08e-tailing specialist\uff09\u4e3b\u5bfc\u7740\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u7ebf\u4e0a\u65f6\u5c1a\u96f6\u552e\u5e02\u573a\uff0c\u5360\u5168\u90e8\u65f6\u5c1a\u7535\u5546\u9500\u552e\u989d\u768450%\uff0c\u5176\u6b21\u662f\u7ebf\u4e0a\u7ebf\u4e0b\u90fd\u7ecf\u8425\u7684\u201c\u5168\u6e20\u9053\u201d\u65f6\u5c1a\u96f6\u552e\u5546\uff0c\u5360 30%\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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