{"id":191449,"date":"2024-10-10T21:29:57","date_gmt":"2024-10-10T13:29:57","guid":{"rendered":"http:\/\/www.htt.hk\/?p=191449"},"modified":"2024-10-10T21:29:57","modified_gmt":"2024-10-10T13:29:57","slug":"%e4%bb%b7%e5%80%bc700%e4%ba%bf%e6%ac%a7%e5%85%83%e7%9a%84%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86%e5%b8%82%e5%9c%ba%e4%bb%8d%e9%ab%98%e5%ba%a6%e5%88%86%e6%95%a3%ef%bc%81mytheresa-%e9%a6%96","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=191449","title":{"rendered":"\u4ef7\u503c700\u4ebf\u6b27\u5143\u7684\u5962\u4f88\u54c1\u7535\u5546\u5e02\u573a\u4ecd\u9ad8\u5ea6\u5206\u6563\uff01Mytheresa \u9996\u5e2d\u6267\u884c\u5b98\u8c08\u6536\u8d2d YNAP"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u745e\u58eb\u5962\u4f88\u54c1\u5de8\u5934\u00a0<strong>Richemont\uff08\u5386\u5cf0\u96c6\u56e2\uff09<\/strong>\u4e0e\u5fb7\u56fd\u5962\u4f88\u54c1\u7535\u5546\u516c\u53f8\u00a0<strong>Mytheresa\u00a0<\/strong>\u8fbe\u6210\u534f\u8bae\uff0cMytheresa \u5c06\u6536\u8d2d\u5386\u5cf0\u65d7\u4e0b\u5962\u4f88\u54c1\u7535\u5546\u96c6\u56e2 YOOX NET-A-PORTER\uff08\u7b80\u79f0 YNAP\uff09100%\u7684\u80a1\u6743\u3002YNAP \u8d26\u9762\u7684\u73b0\u91d1\u4f59\u989d\u4e3a 5.55\u4ebf\u6b27\u5143\uff0c\u6ca1\u6709\u91d1\u878d\u503a\u52a1\uff0c\u4f5c\u4e3a\u5bf9\u4ef7\uff0c\u5386\u5cf0\u96c6\u56e2\u5c06\u83b7\u5f97 Mytheresa \u4e3a\u672c\u6b21\u4ea4\u6613\u53d1\u552e\u7684\u5bf9\u4ef7\u80a1\uff08consideration shares\uff09\uff0c\u5360\u5176\u5b8c\u5168\u7a00\u91ca\u80a1\u672c\u7684 33%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b98\u65b9\u65b0\u95fb\u7a3f\u6307\u51fa\uff0cMytheresa \u7684\u6b64\u6b21\u4ea4\u6613\u65e8\u5728<strong>\u6253\u9020\u4e00\u5bb6\u5168\u7403\u9886\u5148\u7684\u591a\u54c1\u724c\u6570\u5b57\u5962\u4f88\u54c1\u96c6\u56e2\uff0c\u5e76\u62ab\u9732\u4e86\u672a\u6765\u5408\u5e76\u540e\u7684\u4e24\u5927\u91cd\u8981\u4e3e\u63aa\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YNAP \u7684\u5962\u4f88\u54c1\u90e8\u95e8\u5c06\u5e76\u5165 Mytheresa \uff0c\u5f62\u6210\u4e00\u4e2a\u62e5\u6709\u4e09\u4e2a\u72ec\u7279\u7684\u7535\u5546\u5e73\u53f0\u7684\u96c6\u56e2\uff0c\u5305\u62ec\uff1aMYTHERESA\u3001NET-A-PORTER \u548c MR PORTER<\/li>\n\n\n\n<li><strong>\u5c06\u6298\u6263\u7535\u5546\u4e1a\u52a1\uff08\u5305\u62ecYOOX \u548c THE OUTNET\uff09\u4ece\u5962\u4f88\u54c1\u90e8\u95e8\u4e2d\u5206\u79bb\u51fa\u6765<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4ea4\u6613\u5ba3\u5e03\u540e\u7684\u7535\u8bdd\u4f1a\u8bae\u4e2d\uff0cMytheresa \u7684\u9996\u5e2d\u6267\u884c\u5b98&nbsp;<strong>Michael Kliger<\/strong>&nbsp;<strong>\u5c31\u6b64\u6b21\u6536\u8d2d\u80cc\u540e\u7684\u8003\u91cf\uff0c\u4ee5\u53ca\u672a\u6765\u5404\u5e73\u53f0\u5408\u5e76\u540e\u7684\u89c4\u5212\u62ab\u9732\u4e86\u66f4\u591a\u7ec6\u8282\u3002<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-08-%E4%B8%8B%E5%8D%881.02.02.png?x-oss-process=image\/resize,m_fill,w_1700,h_1012\" alt=\"\" class=\"wp-image-371691\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Michael Kliger \u9996\u5148<\/strong>\u6307\u51fa\uff1a \u201c\u4eca\u5929\uff0c<strong>\u4e00\u4e2a\u5e74\u4ea4\u6613\u989d 30\u4ebf\u6b27\u5143\u7684\u5962\u4f88\u54c1\u6570\u5b57\u5e73\u53f0\u8bde\u751f\u4e86<\/strong>\u3002\u6211\u4eec\uff08Mytheresa \uff09\u6700\u8fd1\u62a5\u544a\u7684\u5e74\u4ea4\u6613\u989d\uff08GMV\uff09\u4e3a9\u4ebf\u6b27\u5143\uff0c Net-a-Porter \u548c Mr Porter \u5408\u5e76\u7684\u5e74\u4ea4\u6613\u989d\u4e3a 12\u4ebf\u6b27\u5143\uff0c\uff0cYoox \u548c The Outnet 9\u4ebf\u6b27\u5143\u3002\u201d \u4ed6\u8868\u793a\uff1a\u201c\u6211\u4eec\u7684\u613f\u666f\u662f\u672a\u6765\u4e94\u5e74\u5185\uff0c\u5c06\u8fd9\u4e2a\u5e73\u53f0\u7684\u4ea4\u6613\u89c4\u6a21\u589e\u957f\u5230 40\u4ebf\u6b27\u5143\uff0c\u5e76\u5b9e\u73b0\u9ad8\u5355\u4f4d\u6570\u7684 EBITDA \u606f\u7a0e\u6298\u65e7\u644a\u9500\u524d\u5229\u6da6\u7387.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michael Kliger \u8fd8\u8c08\u53ca\u6b64\u6b21\u6536\u8d2d\u4e5f\u662f\u57fa\u4e8e\u5bf9\u5168\u7403\u5962\u4f88\u54c1\u7535\u5546\u5e02\u573a\u7684\u6d1e\u5bdf\uff0c\u4ed6\u8bf4\u9053\uff1a\u201c\u8fc7\u53bb18\u4e2a\u6708\u4e2d\uff0c\u5e02\u573a\u51fa\u73b0\u4e86\u4e00\u4e9b\u52a8\u8361\u548c\u6311\u6218\uff0c\u4f46\u8fd9\u5e76\u6ca1\u6709\u6539\u53d8\u5927\u591a\u6570\u5206\u6790\u5e08\u548c\u5e02\u573a\u7814\u7a76\u5458\u5bf9\u5962\u4f88\u54c1\u7535\u5546\uff08digital luxury\uff09\u5e02\u573a\u89c4\u6a21\u7684\u9884\u6d4b\uff0c\u4ed6\u4eec\u9884\u671f\uff0c<strong>\u52302030\u5e74\uff0c\u5962\u4f88\u54c1\u7535\u5546\u5e02\u573a\u89c4\u6a21\u5c06\u7ffb\u756a\u3002<\/strong>\u56e0\u6b64\u73b0\u5728\u6b63\u662f\u6253\u9020\u4e00\u4e2a\u771f\u6b63\u80fd\u591f\u6293\u4f4f\u8fd9\u4e00\u5de8\u5927\u589e\u957f\u673a\u4f1a\u7684\u2018\u73a9\u5bb6\u2019\u7684\u597d\u65f6\u673a\uff0c<strong>\u5c24\u5176\u662f\u5728\u5176\u4ed6\u73a9\u5bb6\u9646\u7eed\u9000\u51fa\u4e4b\u9645\u3002\u5728\u4ef7\u503c700\u4ebf\u6b27\u5143\u7684\u5962\u4f88\u54c1\u7535\u5546\u5e02\u573a\u4e2d\uff0c\u6211\u4eec\uff08\u5408\u5e76\u540e\uff09\u7684\u5e74\u4ea4\u6613\u603b\u989d\u4e3a30\u4ebf\u6b27\u5143\uff0c\u53ef\u89c1\u5e02\u573a\u4ecd\u7136\u9ad8\u5ea6\u5206\u6563\u3002<\/strong>\u6211\u4eec\u5728\u884c\u4e1a\u4e2d\u7684\u9886\u5148\u5730\u4f4d\uff0c\u52a0\u4e0a\u5728\u8fd0\u8425\u3001\u4e1a\u7ee9\u8868\u73b0\u65b9\u9762\u7684\u4f18\u52bf\uff0c\u4fc3\u4f7f\u6211\u4eec\u5728\u5f53\u4e0b\u6293\u4f4f\u673a\u4f1a\uff0c\u91cd\u5851\u884c\u4e1a\u7ade\u4e89\u683c\u5c40\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u636e&nbsp;Michael Kliger \uff0c<strong>2019\u8d22\u5e74\u81f32024\u8d22\u5e74\uff0cMytheresa \u5546\u54c1\u4ea4\u6613\u603b\u989d\u590d\u5408\u5e74\u5e73\u5747\u589e\u957f\u7387\u4e3a19%\uff0c\u5e74\u5e73\u5747\u8c03\u6574\u540e\u606f\u7a0e\u6298\u65e7\u644a\u9500\u524d\u5229\u6da6\uff08EBITDA\uff09\u7387\u4e3a7%\u3002\u622a\u81f36\u670830\u65e5\u7684\u8fc7\u53bb12\u4e2a\u6708\uff0cMytheresa \u7684\u5546\u54c1\u4ea4\u6613\u603b\u989d\u768439% \u6765\u81ea\u9876\u7ea7\u5ba2\u6237\uff08top customers\uff09\uff0c\u6d3b\u8dc3\u7528\u6237\u6570\u8fd190\u4e07\u4eba\uff0c\u5e73\u5747\u8ba2\u5355\u91d1\u989d\uff08AOV\uff09\u4e3a700\u6b27\u5143\u3002<\/strong>\u622a\u81f36\u670830\u65e5\u76842024\u4e0a\u534a\u5e74\uff0cMytheresa \u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f14%\uff0c\u5176\u4e2d\u7f8e\u56fd\u5e02\u573a\u589e\u957f\u5c24\u4e3a\u5f3a\u52b2\uff0c\u51c0\u9500\u552e\u989d\u589e\u5e45\u8fbe27%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f36\u670830\u65e5\u7684\u8fc7\u53bb12\u4e2a\u6708\uff0c<strong>Net-a-Porter \u548c Mr Porter \u5e73\u5747\u8ba2\u5355\u91d1\u989d\u4e3a669\u6b27\u5143\uff0c\u6d3b\u8dc3\u7528\u6237\u6570\u603b\u8ba1140\u4e07<\/strong>\uff0c<strong>\u5176\u4e2d\u5927\u7ea63%\u7684\u6d3b\u8dc3\u7528\u6237\u4e3a\u8d85\u7ea7\u91cd\u8981\u5ba2\u6237\uff08\u5e73\u5747\u6bcf\u5e74\u51c0\u6d88\u8d39\u8d851\u4e07\u82f1\u9551\u7684\u9876\u7ea7\u5ba2\u6237\uff09\uff0c\u8fd9\u90e8\u5206\u9876\u7ea7\u5ba2\u6237\u8d21\u732e\u7684\u6536\u5165\u5360\u603b\u9500\u552e\u989d\u7684\u6bd4\u4f8b\u8d8535%<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f36\u670830\u65e5\u7684\u8fc7\u53bb12\u4e2a\u6708\uff0c<strong>YOOX \u548c THE OUTNET \u5e73\u5747\u8ba2\u5355\u91d1\u989d\u4e3a236\u6b27\u5143\uff0c\u6d3b\u8dc3\u7528\u6237\u6570\u603b\u8ba1220\u4e07<\/strong>\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-07-%E4%B8%8B%E5%8D%883.40.46-1.png\" alt=\"\" class=\"wp-image-371692\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\uff0cMichael Kliger \u8fd8\u4e00\u76f4\u5f3a\u8c03\uff1a\u5408\u5e76\u540e\uff0c\u4e0d\u540c\u5e73\u53f0\u4f9d\u65e7\u4f1a\u4fdd\u6301\u5404\u81ea\u7684\u5dee\u5f02\u5316\u54c1\u724c\u5b9a\u4f4d\uff0c\u800c\u4e0d\u662f\u8d8b\u5411\u4e8e\u540c\u4e00\u5b9a\u4f4d\uff0c\u4ed6\u89e3\u91ca\u9053\uff1a<\/strong>\u201c\u6211\u4eec\u7684\u903b\u8f91\u662f\u901a\u8fc7\u8425\u9500\u548c\u5206\u7c7b\u670d\u52a1\uff0c\u5c06\u5962\u4f88\u54c1\u724c\u805a\u96c6\u5728\u4e00\u8d77\uff0c\u540c\u65f6\u4fdd\u7559\u5404\u4e2a\u5e73\u53f0\u72ec\u7279\u7684\u54c1\u724c\u5b9a\u4f4d\u3002\u6211\u4eec\u575a\u4fe1\uff0c\u53ea\u6709\u5f53\u4f60\u5bf9\u81ea\u5df1\u7684\u5b9a\u4f4d\u6709\u975e\u5e38\u6e05\u6670\u7684\u8ba4\u77e5\u65f6\uff0c\u4f60\u624d\u80fd\u5728\u8fd9\u4e00\u5e02\u573a\u4e2d\u83b7\u80dc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u6bd4\u8f83 Mytheresa\u3001 Net-a-Porter \u548c Mr Porter\u5404\u81ea\u7684\u5b9a\u4f4d\u5dee\u5f02\uff0c<strong>\u4f1a\u53d1\u73b0 Mytheresa \u4e13\u6ce8\u9ad8\u7aef\u5e02\u573a\uff0c\u5e73\u53f0\u53ea\u7ecf\u8425250 \u4e2a\u5973\u88c5\u54c1\u724c\uff1b<\/strong>Net-a-Porter \u548c Mr Porter\u5e73\u53f0\u4e13\u6ce8\u5962\u4f88\u54c1\uff0c\u4f46\u5176\u6709\u66f4\u5e7f\u6cdb\u7684\u54c1\u724c\u7ec4\u5408\uff0c\u5305\u62ec\u8f7b\u5962\uff08accessible product of luxury\uff09\uff0c\u8986\u76d6\u5230\u4e86\u6709\u62b1\u8d1f\u7684\u6d88\u8d39\u8005\uff08aspirational customers\uff09\uff0c\u56ca\u62ec\u4e86\u4e00\u4e9b Mytheresa \u5e73\u53f0\u6ca1\u6709\u7684\u65b0\u5174\u5962\u4f88\u54c1\u724c\uff0c<strong>\u4e0d\u4ec5\u670d\u52a1\u4e8e\u9ad8\u51c0\u503c\u5ba2\u6237\uff0c\u4e5f\u7784\u51c6\u4e86\u5bf9\u5962\u4f88\u54c1\u6709\u597d\u5947\u5fc3\u7684\u5ba2\u6237\uff08luxury curious customers\uff09\uff0c\u8fd9\u90e8\u5206\u5ba2\u6237\u7fa4\u5728\u5317\u7f8e\u5e02\u573a\u5c24\u4e3a\u5e9e\u5927\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u672a\u6765\u6211\u4eec\u5c06\u786e\u4fdd\u4e0d\u540c\u5e73\u53f0\u7684\u5dee\u5f02\u5316\u7279\u5f81\u4f1a\u66f4\u52a0\u6e05\u6670\uff0c\u4e14\u66f4\u52a0\u5f3a\u5927\u3002<\/strong>\u4f46\u5728\u540e\u7aef\uff0cMytheresa\u3001Net-a-porter \u548c Mr Porter 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