{"id":192046,"date":"2024-10-31T21:22:49","date_gmt":"2024-10-31T13:22:49","guid":{"rendered":"http:\/\/www.htt.hk\/?p=192046"},"modified":"2024-10-31T21:22:49","modified_gmt":"2024-10-31T13:22:49","slug":"adidas-%e4%b8%89%e5%ad%a3%e5%ba%a6%e9%94%80%e5%94%ae%e4%bf%9d%e6%8c%81%e4%b8%a4%e4%bd%8d%e6%95%b0%e5%a2%9e%e9%95%bf%ef%bc%8c%e5%a4%a7%e4%b8%ad%e5%8d%8e%e5%8c%ba%e5%a2%9e%e9%95%bf8-9","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=192046","title":{"rendered":"adidas \u4e09\u5b63\u5ea6\u9500\u552e\u4fdd\u6301\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u5927\u4e2d\u534e\u533a\u589e\u957f8.9%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5fb7\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934\u00a0<strong>adidas\uff08\u963f\u8fea\u8fbe\u65af\uff09<\/strong>\u516c\u5e03\u4e862024\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u5173\u952e\u4e1a\u7ee9\u6570\u636e\uff1a\u5f97\u76ca\u4e8e adidas \u57fa\u7840\u4e1a\u52a1\u7684\u5f3a\u52b2\u52bf\u5934\uff0c\u96c6\u56e2<strong>\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f7.3%\u81f364.38\u4ebf\u6b27\u5143\uff0c\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\u540c\u6bd4\u589e\u957f10%<\/strong>\u3002\u5df2\u7ecf\u7ec8\u6b62\u7684 Yeezy \u5408\u4f5c\u7cfb\u5217\u5269\u4f59\u5e93\u5b58\u7684\u90e8\u5206\u51fa\u552e\u5728\u672c\u5b63\u5ea6\u4ea7\u751f\u4e86\u7ea62\u4ebf\u6b27\u5143\u7684\u9500\u552e\u989d\uff0c\u8fd9\u5927\u5927\u4f4e\u4e8e\u53bb\u5e74\u540c\u671f\u7684 Yeezy \u9500\u552e\uff082023\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7ea6\u4e3a3.5\u4ebf\u6b27\u5143\uff09\uff0c\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u62d6\u7d2f\u4e86\u96c6\u56e2\u7684\u6574\u4f53\u4e1a\u7ee9\u8868\u73b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">adidas \u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98&nbsp;<strong>Bj\u00f8rn Gulden&nbsp;<\/strong>\u8868\u793a\uff1a\u201c<strong>\u7b2c\u4e09\u5b63\u5ea6\u5bf9\u6211\u4eec\u6765\u8bf4\u662f\u4e00\u4e2a\u975e\u5e38\u5f3a\u52b2\u7684\u5b63\u5ea6\uff0c\u800c\u4e14\u518d\u6b21\u597d\u4e8e\u9884\u671f<\/strong>\u3002<strong>adidas \u54c1\u724c\u9500\u552e\u989d14%\u7684\u589e\u957f\u7387\u3001\u8d85\u8fc751%\u7684\u975e\u5e38\u5065\u5eb7\u7684\u6bdb\u5229\u7387\u548c5.98\u4ebf\u6b27\u5143\u7684\u8425\u4e1a\u5229\u6da6<\/strong>\uff0c\u8fd9\u4e9b\u6570\u5b57\u8ba9\u6211\u4eec\u975e\u5e38\u6ee1\u610f\uff0c\u4e5f\u8bc1\u660e\u4e86\u6211\u4eec\u6b63\u671d\u7740\u6b63\u786e\u7684\u65b9\u5411\u524d\u8fdb\u3002\u6211\u7279\u522b\u81ea\u8c6a\u7684\u662f\uff0c\u6211\u4eec\u5728\u6240\u6709\u5730\u533a\u3001\u6240\u6709\u6e20\u9053\u4ee5\u53ca\u73b0\u5728\u6240\u6709\u4ea7\u54c1\u90e8\u95e8\u90fd\u5728\u589e\u957f\u3002 \u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u751f\u6d3b\u65b9\u5f0f\u548c\u6027\u80fd\u65b9\u9762\u7684\u4e24\u4f4d\u6570\u589e\u957f\u8868\u660e\u6211\u4eec\u4e1a\u52a1\u76ee\u524d\u5904\u4e8e\u826f\u597d\u7684\u201c\u5e73\u8861\u201d\u72b6\u6001\u3002<strong>\u5927\u4e2d\u534e\u533a\u5f3a\u52b2\u7684\u6f5c\u5728\u589e\u957f<\/strong>\u4ee5\u53ca adidas \u54c1\u724c\u5728\u8fc7\u53bb\u4e24\u4e2a\u5b63\u5ea6\u5728\u5317\u7f8e\u5730\u533a\u65e9\u4e8e\u9884\u671f\u7684\u8f6c\u6b63\u6570\u5b57\u589e\u5f3a\u4e86\u6211\u4eec\u5bf9\u4e2d\u671f\u672a\u6765\u7684\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-31-00.34.05.png?x-oss-process=image\/resize,m_fill,w_1700,h_936\" alt=\"\" class=\"wp-image-374933\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d22\u62a5\u53d1\u5e03\u540e\uff0c<strong>\u622a\u81f310\u670829\u65e5\u6536\u76d8\uff0cadidas \u516c\u53f8\u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da83.8%\u81f3222\u6b27\u5143\/\u80a1\uff0c\u5f53\u524d\u5e02\u503c\u7ea6\u4e3a394\u4ebf\u6b27\u5143<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-31-00.28.58.png?x-oss-process=image\/resize,m_fill,w_1700,h_228\" alt=\"\" class=\"wp-image-374934\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u622a\u81f39\u670830\u65e5\uff0cadidas 2024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-31-00.25.00.png\" alt=\"\" class=\"wp-image-374935\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5b63\u5ea6\uff0c\u6bdb\u5229\u7387\u589e\u957f2.0\u4e2a\u767e\u5206\u70b9\uff0c\u8fbe\u523051.3%\uff082023\u5e74\u4e3a49.3%\uff09\u3002\u4eca\u5e74\u7684 Yeezy \u4e1a\u52a1\u89c4\u6a21\u660e\u663e\u7f29\u5c0f\uff0c\u5229\u6da6\u4e5f\u8f83\u4f4e\uff0c\u8fd9\u5bf9\u6bdb\u5229\u7387\u4ea7\u751f\u4e86\u8d1f\u9762\u5f71\u54cd\u3002\u56e0\u6b64\uff0c<strong>adidas&nbsp;<\/strong><strong>\u57fa\u7840\u6bdb\u5229\u7387\uff08underlying adidas gross margin\uff09\u7684\u540c\u6bd4\u589e\u957f\u751a\u81f3\u8d85\u8fc7\u4e862.0\u4e2a\u767e\u5206\u70b9<\/strong>\u3002\u8fd9\u4e00\u5f3a\u52b2\u589e\u957f\u4e3b\u8981\u5f97\u76ca\u4e8e\u4ea7\u54c1\u548c\u8d27\u8fd0\u6210\u672c\u7684\u964d\u4f4e\u3001\u66f4\u6709\u5229\u7684\u4ea7\u54c1\u7ec4\u5408\u4ee5\u53ca\u6298\u6263\u7684\u51cf\u5c11\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u663e\u8457\u7684\u8d1f\u9762\u6c47\u7387\u5f71\u54cd\u7ee7\u7eed\u62d6\u7d2f\u6bdb\u5229\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014\u6309\u6e20\u9053<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u671f\u5185\uff0cadidas \u96c6\u56e2\u5404\u6e20\u9053\u5747\u8861\u589e\u957f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6279\u53d1\uff1a<\/strong>\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\uff0c\u6279\u53d1\u4e1a\u52a1\u6536\u5165\u540c\u6bd4\u589e\u957f13%\uff1b<\/li>\n\n\n\n<li><strong>DTC\uff1a<\/strong>\u4e0e\u53bb\u5e74\u76f8\u6bd4\uff0c\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff08DTC\uff09\u4e1a\u52a1\u6536\u5165\u540c\u6bd4\u589e\u957f7%\u3002<strong>\u9664\u53bbYeezy\uff0cDTC\u4e1a\u52a1\u589e\u957f\u4e8617%<\/strong>\u3002\u5728DTC\u9886\u57df\uff0cadidas\u81ea\u8425\u96f6\u552e\u5e97\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u8fd9\u5f97\u76ca\u4e8e\u516c\u53f8\u6982\u5ff5\u5e97\u7684\u5f3a\u52b2\u9500\u552e\uff0c\u4e0e\u4e0a\u534a\u5e74\u76f8\u6bd4\uff0c\u8fd9\u4e00\u589e\u957f\u901f\u5ea6\u8fdb\u4e00\u6b65\u52a0\u5feb\u3002<\/li>\n\n\n\n<li><strong>\u7535\u5b50\u5546\u52a1\uff1a<\/strong>\u7531\u4e8e Yeezy \u4e1a\u52a1\u89c4\u6a21\u660e\u663e\u7f29\u5c0f\uff0c\u672c\u5b63\u5ea6\u7535\u5b50\u5546\u52a1\u6536\u5165\u540c\u6bd4\u4e0b\u964d3%\u3002\u4e0d\u5305\u62ec Yeezy\uff0c\u7535\u5b50\u5546\u52a1\u6536\u5165\u540c\u6bd4\u589e\u957f\u8d85\u8fc725%\u3002<strong>\u7531\u4e8e adidas \u7ee7\u7eed\u4e13\u6ce8\u4e8e\u51cf\u5c11\u6298\u6263\u6d3b\u52a8\u5e76\u6539\u5584\u5176\u81ea\u6709\u5728\u7ebf\u5e73\u53f0\u7684\u6574\u4f53\u4e1a\u52a1\u7ec4\u5408\uff0c\u5168\u4ef7\u9500\u552e\u589e\u957f\u660e\u663e\u5f3a\u52b2<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014\u6309\u5e02\u573a<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u671f\u5185\uff0c\u6b27\u6d32\u3001\u65b0\u5174\u5e02\u573a\u3001\u62c9\u4e01\u7f8e\u6d32\u548c\u65e5\u672c\/\u97e9\u56fd\u7684\u51c0\u9500\u552e\u989d\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u5254\u9664\u6c47\u7387\u5f71\u54cd\u540e\uff0c<strong>\u5927\u4e2d\u534e\u533a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f 8.9%<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-31-00.25.28.png?x-oss-process=image\/resize,m_fill,w_1700,h_556\" alt=\"\" class=\"wp-image-374936\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u7b2c\u4e09\u5b63\u5ea6\u7684\u8868\u73b0\u597d\u4e8e\u9884\u671f\uff0c\u5e76\u8003\u8651\u5230\u5f53\u524d\u7684\u54c1\u724c\u52bf\u5934\uff0c<strong>adidas \u4e0a\u8c03\u4e86\u5176\u8425\u6536\u548c\u5229\u6da6\u9884\u671f\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2024\/10\/%E6%88%AA%E5%B1%8F2024-10-31-00.25.41.png\" alt=\"\" class=\"wp-image-374937\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6b64\u6307\u5bfc\u4e0b\uff0cadidas\u5047\u8bbe\u4eca\u5e74\u5269\u4f59\u65f6\u95f4\u5269\u4f59\u7684 Yeezy \u5e93\u5b58\u5c06\u4ee5\u5e73\u5747\u6210\u672c\u4ef7\u51fa\u552e\u3002\u8fd9\u5c06\u5e26\u6765\u7ea65000\u4e07\u6b27\u5143\u7684\u989d\u5916\u6536\u5165\uff0c2024\u5e74\u7b2c\u56db\u5b63\u5ea6\u4e0d\u4f1a\u5e26\u6765\u8fdb\u4e00\u6b65\u7684\u5229\u6da6\u8d21\u732e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5fb7\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934\u00a0adidas\uff08\u963f\u8fea\u8fbe\u65af\uff09\u516c\u5e03\u4e862024\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7684\u5173\u952e\u4e1a\u7ee9\u6570\u636e\uff1a\u5f97\u76ca\u4e8e adidas \u57fa\u7840\u4e1a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":192047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-192046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/192046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=192046"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/192046\/revisions"}],"predecessor-version":[{"id":192048,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/192046\/revisions\/192048"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/192047"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=192046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=192046"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=192046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}