{"id":201985,"date":"2025-09-14T21:40:45","date_gmt":"2025-09-14T13:40:45","guid":{"rendered":"http:\/\/www.htt.hk\/?p=201985"},"modified":"2025-09-14T21:40:45","modified_gmt":"2025-09-14T13:40:45","slug":"%e6%9d%b0%e5%b0%bc%e4%ba%9a%e9%9b%86%e5%9b%a2%e9%ab%98%e7%ae%a1%e8%b0%88%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9a%e6%94%be%e5%bc%83%e5%af%b9%e5%bf%ab%e9%80%9f%e5%8f%8d%e5%bc%b9%e7%9a%84%e5%b9%bb","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=201985","title":{"rendered":"\u6770\u5c3c\u4e9a\u96c6\u56e2\u9ad8\u7ba1\u8c08\u4e2d\u56fd\u5e02\u573a\uff1a\u653e\u5f03\u5bf9\u5feb\u901f\u53cd\u5f39\u7684\u5e7b\u60f3\uff0c\u57fa\u4e8e\u201c\u65b0\u5e38\u6001\u201d\u4ece\u957f\u8ba1\u8bae"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u610f\u5927\u5229\u5962\u4f88\u54c1\u96c6\u56e2\u00a0<strong>Ermenegildo Zegna\uff08\u6770\u5c3c\u4e9a\uff09<\/strong>\u516c\u5e03\u4e862025\u5e74\u4e0a\u534a\u8d22\u5e74\u5b8c\u6574\u8d22\u52a1\u6570\u636e\uff1a<strong>\u603b\u8425\u6536\u540c\u6bd4\u4e0b\u964d3%\u81f39.277\u4ebf\u6b27\u5143\uff08\u5728\u6709\u673a\u57fa\u7840\u4e0a\uff1a-2%\uff09\uff0c\u800c\u53cd\u6620\u6838\u5fc3\u4e1a\u52a1\u8868\u73b0\u7684\u7ecf\u8425\u5229\u6da6\u5219\u4e0b\u6ed116.1%\u81f36130\u4e07\u6b27\u5143\u3002<\/strong><em>\uff08\u51c0\u5229\u6da6\u540c\u6bd4\u5927\u589e53%\u81f34790\u4e07\u6b27\u5143\uff0c\u4e3b\u8981\u53d7\u76ca\u4e8e\u8d22\u52a1\u548c\u5916\u6c47\u7684\u975e\u7ecf\u8425\u6027\u6536\u76ca\u4ee5\u53ca\u66f4\u4f4e\u7684\u6709\u6548\u7a0e\u7387\uff09<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fd9\u4efd\u6838\u5fc3\u7ecf\u8425\u6307\u6807\u53cc\u53cc\u627f\u538b\u7684\u6210\u7ee9\u5355\u80cc\u540e\uff0c\u4e00\u573a\u53d8\u9769\u6b63\u5728\u8fdb\u884c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8d22\u62a5\u53d1\u5e03\u540e\u7684\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u96c6\u56e2\u9996\u5e2d\u8fd0\u8425\u5b98\u517c\u9996\u5e2d\u8d22\u52a1\u5b98<strong>&nbsp;Gianluca Tagliabue<\/strong>&nbsp;\u4e0e\u5bf9\u5916\u5173\u7cfb\u4e3b\u7ba1<strong>&nbsp;Paola Durante<\/strong>&nbsp;\u7684\u53d1\u8a00\uff0c\u6e05\u6670\u5730\u52fe\u52d2\u51fa\u96c6\u56e2\u5f53\u524d\u7684\u4e24\u5927\u6838\u5fc3\u6218\u7565\u8109\u7edc\uff1a<strong>\u4e00\u65b9\u9762\uff0c\u575a\u5b9a\u4e0d\u79fb\u5730\u6df1\u5316DTC\uff08\u76f4\u9762\u6d88\u8d39\u8005\uff09\u8f6c\u578b\uff0c\u5373\u4fbf\u8fd9\u610f\u5473\u7740\u77ed\u671f\u5185\u5229\u6da6\u7387\u5c06\u627f\u53d7\u538b\u529b\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u4e2d\u56fd\u5e02\u573a\u91c7\u53d6\u4e86\u6781\u4e3a\u5ba1\u614e\u7684\u201c\u65b0\u5e38\u6001\uff08New Normal\uff09\u201d\u7b56\u7565\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2025\/09\/imgi_34_born-in-oasi-zegna-book_HUB-double-column-desktop.webp_.editorialImage.R45.jpeg?x-oss-process=image\/resize,m_fill,w_1700,h_1132\" alt=\"\" class=\"wp-image-426563\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>DTC\u6218\u7565\uff1a\u4ee5\u77ed\u671f\u9635\u75db\u6362\u53d6\u957f\u671f\u5065\u5eb7<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u6770\u5c3c\u4e9a\u96c6\u56e2\u5bf9\u4e8e\u76f4\u8425\u6e20\u9053\u7684\u5f3a\u5316\u76f4\u63a5\u6210\u6548<strong>\u4f53\u73b0\u5728\u6bdb\u5229\u7387\u7684\u663e\u8457\u63d0\u5347\u4e0a\uff08\u4eca\u5e74\u4e0a\u534a\u5e74\u540c\u6bd4\u63d0\u53471.1\u4e2a\u767e\u5206\u70b9\u81f367.5%\uff09<\/strong>\uff0c\u4f46\u5176\u4ee3\u4ef7\u5219\u662f\u8fd0\u8425\u6210\u672c\u7684\u76f8\u5e94\u589e\u52a0\u3002\u7ba1\u7406\u5c42\u5bf9\u6b64\u6709\u7740\u6e05\u9192\u7684\u8ba4\u8bc6\uff0c\u5e76\u5c06\u5176\u89c6\u4e3a\u4e00\u9879\u5fc5\u8981\u7684\u957f\u671f\u6295\u8d44\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paola Durante \u8868\u793a\uff0c\u201c\u8fd91.1\u4e2a\u767e\u5206\u70b9\u7684\u6bdb\u5229\u6da6\u7387\u7684\u63d0\u5347\u4e3b\u8981\u7531\u66f4\u597d\u7684\u6e20\u9053\u7ec4\u5408\u63a8\u52a8\uff0c<strong>\u56e0\u4e3a\u76f4\u8425\u6e20\u9053\u5360\u96c6\u56e2\u603b\u8425\u6536\u768482%\uff0c\u6bd4\u53bb\u5e74\u540c\u671f\u9ad8\u51fa6\u4e2a\u767e\u5206\u70b9<\/strong>\u3002\u800c\u4e14\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u76f4\u8425\u6e20\u9053\u7684\u6bdb\u5229\u7387\u9ad8\u4e8e\u6279\u53d1\u6e20\u9053\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gianluca Tagliabue \u8fdb\u4e00\u6b65\u5f3a\u8c03\u76f4\u8425\u6218\u7565\u5176\u4e0d\u4ec5\u5728\u4e8e\u201c\u91cf\u201d\u7684\u63d0\u5347\uff0c<strong>\u66f4\u5728\u4e8e\u201c\u8d28\u201d\u7684\u4f18\u5316<\/strong>\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u5728\u76f4\u8425\u6e20\u9053\u5185\u90e8\uff0c\u6211\u4eec\u4e00\u76f4\u5728\u63a8\u52a8\u8d28\u91cf\u7684\u63d0\u5347\uff0c<strong>\u6211\u4eec\u4ed4\u7ec6\u76d1\u63a7\u552e\u7f44\u7387\u548c\u5168\u4ef7\u552e\u7f44\u7387\uff08\u5c3d\u7ba1\u8fd9\u4e24\u9879\u6570\u636e\u4e0d\u4f1a\u5bf9\u5916\u516c\u5e03\uff09\uff0c\u76ee\u524d Zegna \u54c1\u724c\u6bd4\u5176\u4ed6\u4e24\u4e2a\u54c1\u724c\u9886\u5148\u4e00\u6b65\uff0c\u4f46\u5728\u4e09\u4e2a\u54c1\u724c\u4e2d\uff0c\u5c3d\u7ba1\u6210\u719f\u5ea6\u4e0d\u540c\uff0c\u6211\u4eec\u90fd\u5728\u63a8\u52a8\u552e\u7f44\u7387\uff0c\u4ece\u800c\u521b\u9020\u4e86\u51cf\u5c11\u5965\u7279\u83b1\u65af\u9500\u91cf\u548c\u5360\u6bd4\u7684\u673a\u4f1a\u3002<\/strong>\u9664\u4e86\u6e20\u9053\u4e4b\u5916\uff0c\u5f53\u7136\uff0c\u4e2a\u6027\u5316\u4e4b\u65c5\u4e5f\u662f\u4e00\u4e2a\u9a71\u52a8\u529b\uff0c\u6211\u4eec\u80fd\u591f\u5c06\u6211\u4eec\u4e3a\u5ba2\u6237\u63d0\u4f9b\u7684\u72ec\u7279\u8d28\u91cf\u548c\u670d\u52a1\u8f6c\u5316\u4e3a\u4ef7\u683c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6240\u4ee5\u6211\u8ba4\u4e3a\u6bdb\u5229\u7387\u662f\u4e00\u4e2a\u7efc\u5408\u6307\u6807\u2014\u2014\u4e00\u4e2a\u8861\u91cf\u6211\u4eec\u4fdd\u6301\u5168\u4ef7\u5e76\u56e0\u6211\u4eec\u63d0\u4f9b\u7684\u8d28\u91cf\u800c\u83b7\u5f97\u8ba4\u53ef\u7684\u80fd\u529b\u7684\u6307\u6807\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u800c\uff0cDTC\u8f6c\u578b\u8fd9\u679a\u786c\u5e01\u7684\u53e6\u4e00\u9762\uff0c<strong>\u662f\u9500\u552e\u3001\u4e00\u822c\u548c\u884c\u653f\uff08SG&amp;A\uff09\u8d39\u7528\u7684\u589e\u957f\uff0c\u8be5\u9879\u8d39\u7528\u5360\u8425\u6536\u7684\u6bd4\u91cd\u4ece\u53bb\u5e74\u540c\u671f\u768451.8%\u4e0a\u5347\u81f354.1%\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paola Durante \u5766\u8bda\u5730\u5206\u6790\u4e86\u6210\u672c\u4e0a\u5347\u7684\u4e09\u4e2a\u4e3b\u8981\u539f\u56e0\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u7b2c\u4e00\u4e2a\u662f<strong>\u8d1f\u5411\u7684\u7ecf\u8425\u6760\u6746<\/strong>\uff0c\u5c24\u5176\u662f\u5728 Thom Browne \u54c1\u724c\u3002\u7b2c\u4e8c\u4e2a\u662f<strong>\u4e3a\u652f\u6301\u957f\u671f\u589e\u957f\u8f68\u8ff9\u76f8\u5173\u7684\u6210\u672c<\/strong>\uff0c\u7279\u522b\u662f\u5728\u5efa\u7acb\u4eba\u624d\u56e2\u961f\u3001\u6784\u5efa\u66f4\u5f3a\u5927\u7684IT\u57fa\u7840\u8bbe\u65bd\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u5e73\u53f0\u65b9\u9762\u3002\u8fd9\u4e0d\u4ec5\u9650\u4e8e\uff0c\u4f46\u5c24\u5176\u662f\u5728 Tom Ford \u65f6\u5c1a\u4e1a\u52a1\u4e0a\u3002\u7b2c\u4e09\u4e2a\u56e0\u7d20\u662f<strong>\u65b0\u5f00\u5e97\u94fa\u7684\u521d\u59cb\u6210\u672c\u5360\u6bd4\u8f83\u9ad8<\/strong>\u3002\u5e97\u94fa\u5728\u521d\u671f\u901a\u5e38\u65e0\u6cd5\u8fbe\u5230\u957f\u671f\u7684\u6536\u5165\u8fd0\u8425\u7387\uff0c\u56e0\u6b64\u4e0e\u5f00\u5e97\u76f8\u5173\u7684\u6210\u672c\u5360\u6bd4\u5728\u521d\u671f\u901a\u5e38\u66f4\u9ad8\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2025\/09\/imgi_31_leather-pouch-gift_HERO-desktop.webp_.editorialImage.R45.jpeg?x-oss-process=image\/resize,m_fill,w_1700,h_1132\" alt=\"\" class=\"wp-image-426562\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u4e2d\u56fd\u5e02\u573a\uff1a\u653e\u5f03\u9ad8\u901f\u53cd\u5f39\u9884\u671f\uff0c\u8fce\u63a5\u201c\u65b0\u5e38\u6001\u201d<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u8bf4DTC\u8f6c\u578b\u662f\u6770\u5c3c\u4e9a\u96c6\u56e2\u4e3b\u52a8\u9009\u62e9\u7684\u6218\u7565\u8def\u5f84\uff0c\u90a3\u4e48\u5e94\u5bf9\u4e2d\u56fd\u5e02\u573a\u7684\u53d8\u5316\u5219\u662f\u5176\u5fc5\u987b\u9762\u5bf9\u7684\u5916\u90e8\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d22\u62a5\u663e\u793a\uff0c<strong>\u4eca\u5e74\u4e0a\u534a\u5e74\u5927\u4e2d\u534e\u533a\u7684\u8425\u6536\u540c\u6bd4\u4e0b\u964d16.2%\uff08\u6709\u673a\u4e0b\u964d14.7%\uff09\uff0c\u662f\u6240\u6709\u533a\u57df\u4e2d\u6311\u6218\u6700\u5927\u7684\u5e02\u573a<\/strong>\u3002\u5728\u4f1a\u8bae\u4e0a\uff0c\u7ba1\u7406\u5c42\u5bf9\u4e2d\u56fd\u5e02\u573a\u7684\u6001\u5ea6\u6781\u4e3a\u5ba1\u614e\uff0c<strong>\u53cd\u590d\u5f3a\u8c03\u653e\u5f03\u5bf9\u5feb\u901f\u53cd\u5f39\u7684\u5e7b\u60f3\uff0c\u5e76\u5df2\u5f00\u59cb\u57fa\u4e8e\u201c\u65b0\u5e38\u6001\u201d\u8fdb\u884c\u957f\u671f\u89c4\u5212<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2025\/09\/%E6%88%AA%E5%B1%8F2025-09-05-19.34.48.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Gianluca Tagliabue \u8868\u793a\uff0c\u201c<strong>\u5927\u4e2d\u534e\u533a\u4ecd\u7136\u5145\u6ee1\u6311\u6218\u548c\u6ce2\u52a8\u3002\u786e\u5b9e\uff0c\u5728\u6700\u8fd1\u51e0\u5468\uff0c\u5927\u4e2d\u534e\u533a\u7684\u8d8b\u52bf\u7565\u6709\u6539\u5584\uff0c\u90e8\u5206\u539f\u56e0\u4e5f\u662f\u56e0\u4e3a\uff08\u53bb\u5e74\u540c\u671f\u7684\uff09\u6bd4\u8f83\u57fa\u6570\u8f83\u4f4e\uff0c\u4f46\u4ecd\u5904\u4e8e\u8d1f\u589e\u957f\u72b6\u6001\u3002<\/strong>\u56e0\u6b64\uff0c\u73b0\u5728\u5c31\u5bf9\u5927\u4e2d\u534e\u533a\u7684\u6700\u65b0\u8d8b\u52bf\u5f97\u51fa\u575a\u5b9e\u7684\u7ed3\u8bba\u8fd8\u4e3a\u65f6\u8fc7\u65e9\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u88ab\u76f4\u63a5\u95ee\u53ca\u4e0b\u534a\u5e74\u4e1a\u52a1\u5c55\u671b\u9762\u4e34\u7684\u6700\u5927\u98ce\u9669\u65f6\uff0c\u7ba1\u7406\u5c42\u7684\u56de\u7b54\u6beb\u4e0d\u542b\u7cca\u5730\u6307\u5411\u4e86\u4e2d\u56fd\u5e02\u573a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gianluca Tagliabue \u660e\u786e\u6307\u51fa\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u662f\u4e2d\u56fd\uff0c\u56e0\u4e3a\u6211\u4eec\u4ecd\u5904\u4e8e\u4e00\u4e2a\u4e0d\u7a33\u5b9a\u7684\u73af\u5883\u4e2d\u3002\u6240\u4ee5\u6211\u4eec\u4e0d\u60f3\u4ece\u51e0\u5468\u7684\u8d8b\u52bf\u770b\u8d77\u6765\u4e0d\u90a3\u4e48\u8d1f\u9762\u7684\u60c5\u51b5\u4e2d\u5f97\u51fa\u7ed3\u8bba\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gianluca Tagliabue \u5219\u63d0\u51fa\u4e86\u201c\u65b0\u5e38\u6001\u201d\u7684\u6982\u5ff5\uff0c\u5e76\u6e05\u6670\u5730\u9610\u8ff0\u4e86\u96c6\u56e2\u57fa\u4e8e\u6b64\u7684\u957f\u671f\u89c4\u5212\uff1a<\/p>\n\n\n\n<p 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