{"id":205471,"date":"2026-01-20T21:16:38","date_gmt":"2026-01-20T13:16:38","guid":{"rendered":"http:\/\/www.htt.hk\/?p=205471"},"modified":"2026-01-20T21:16:38","modified_gmt":"2026-01-20T13:16:38","slug":"deckers-%e5%8f%88%e7%a0%8d%e6%8e%89%e4%ba%86%e4%b8%a4%e4%b8%aa%e5%93%81%e7%89%8c%ef%bc%8c%e6%8e%a5%e4%b8%8b%e6%9d%a5%e8%b5%84%e6%ba%90%e9%83%bd%e9%9b%86%e4%b8%ad%e5%88%b0%e6%97%97%e4%b8%8b%e7%9a%84-ho","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=205471","title":{"rendered":"Deckers \u53c8\u780d\u6389\u4e86\u4e24\u4e2a\u54c1\u724c\uff0c\u63a5\u4e0b\u6765\u8d44\u6e90\u90fd\u96c6\u4e2d\u5230\u65d7\u4e0b\u7684 HOKA \u548c UGG \u4e86"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">HOKA \u548c UGG \u7684\u6bcd\u516c\u53f8 Deckers Brands \u5df2\u7ecf\u6b63\u5f0f\u7ed3\u675f\u4e86\u65d7\u4e0b Koolaburra \u548c AHNU \u7684\u8fd0\u8425\uff0c\u4e24\u4e2a\u54c1\u724c\u5c06\u5728\u4eca\u5e74 3 \u6708 31 \u65e5\u524d\u5b8c\u6210\u5168\u9762\u4ea4\u5272\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e24\u4e2a\u54c1\u724c\u7684\u7ed3\u675f\u4e5f\u8bf4\u4e86\u5f88\u4e45\u4e86\uff0c2025 \u5e74 1 \u6708 Deckers \u7684\u603b\u88c1\u517c CEO&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/stefano-caroti\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stefano Caroti<\/a>&nbsp;\u5c31\u8868\u793a\u516c\u53f8\u5c06\u505c\u6389 Koolaburra\uff0c\u4ee5\u4fbf\u201c\u66f4\u4e13\u6ce8\u4e8e\u6211\u4eec\u6700\u91cd\u8981\u7684\u54c1\u724c\u4e4b\u4e00 UGG\u201d\u3002\u800c\u5728\u53bb\u5e74 10 \u6708\uff0cAHNU \u7684\u7f51\u7ad9\u5173\u505c\uff0c\u6279\u53d1\u6e20\u9053\u4e5f\u5728 2025 \u5e74\u5e74\u5e95\u524d\u7ed3\u675f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_00.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u591a\u8bf4\u4e24\u53e5\uff1a<\/strong>2024 \u5e74 8 \u6708 16 \u65e5\uff0cDeckers&nbsp;\u5c06\u65d7\u4e0b\u978b\u5c65\u54c1\u724c Sanuk \u5356\u7ed9\u4e86\u52a0\u62ff\u5927\u8fd0\u52a8\u4f11\u95f2\u4ea7\u54c1\u516c\u53f8 Lol\u00eb Brands\uff0c\u5177\u4f53\u4ea4\u6613\u91d1\u989d\u6ca1\u6709\u900f\u9732\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deckers&nbsp;\u662f 2011 \u5e74\u4ee5 1.2 \u4ebf\u7f8e\u5143\u6536\u8d2d\u7684 Sanuk\uff0c\u540e\u7eed Sanuk \u867d\u7136\u4fdd\u6301\u4e86\u521b\u610f\u548c\u8bbe\u8ba1\u6c34\u51c6\uff0c\u4f46\u9500\u552e\u989d\u9010\u5e74\u4e0b\u6ed1\uff0c\u6700\u7ec8\u88ab Deckers&nbsp;\u5265\u79bb\uff0c\u8fd9\u4e5f\u88ab\u770b\u4f5c\u662f Deckers\u201c\u5356\u54c1\u724c\u201d\u3001\u201c\u7626\u8eab\u201d\u7684\u5f00\u59cb\u3002<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837 Deckers \u65d7\u4e0b\u5c06\u53ea\u7559\u4e0b HOKA\u3001UGG \u548c Teva\uff08\u73b0\u5728<a href=\"https:\/\/www.deckers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u96c6\u56e2\u5b98\u7f51<\/a>\u4e0a\u4e5f\u5c31\u662f\u8fd9\u4e09\u4e2a\uff09\uff0c\u90fd\u662f\u5927\u5bb6\u719f\u6089\u7684\u54c1\u724c\u3002\u76f8\u5bf9\u6765\u8bf4 Teva \u8981\u5c0f\u4f17\u4e00\u70b9\uff0c\u4f46\u5728\u5c0f\u5708\u5b50\u91cc\u4e5f\u6709\u81ea\u5df1\u7684\u751f\u6001\u4f4d\uff0c\u800c\u4e14 Teva \u51c9\u978b\u4ea7\u54c1\u5728\u5e02\u9762\u4e0a\u4e5f\u592a\u591a\u6a21\u4eff\u8005\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_01.jpg\" alt=\"\" title=\"Deckers \u73b0\u5728\u7684\u54c1\u724c\u9635\u5bb9\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Deckers \u73b0\u5728\u7684\u54c1\u724c\u9635\u5bb9<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u5b9e Koolaburra \u548c AHNU \u7684\u547d\u8fd0\u53ef\u4ee5\u8bf4\u5728\u521a\u5f00\u59cb\u65f6\u5c31\u786e\u5b9a\u4e86\u30021991 \u5e74\u521b\u7acb\u7684 Koolaburra \u505a\u7684\u662f\u7f8a\u76ae\u978b\u5c65\uff0c\u8fd9\u5c31\u662f UGG \u7684\u76f4\u63a5\u7ade\u4e89\u5bf9\u624b\uff0cDeckers \u5728 2015 \u5e74\u6536\u8d2d\u4e86\u5b83\uff0c\u968f\u540e\u5c06\u5b83\u7684\u5b9a\u4f4d\u6539\u6210 UGG \u7684\u4f4e\u4ef7\u5e73\u66ff\uff08\u540d\u5b57\u4e5f\u6539\u6210\u4e86\u201cKoolaburra by UGG\u201d\uff09\uff0c\u4f46\u73b0\u5728 UGG \u81ea\u5df1\u4e5f\u5728\u5c1d\u8bd5\u66f4\u4f4e\u4ef7\u4f4d\u7684\u5e02\u573a\uff0c\u53bb\u62e5\u62b1\u66f4\u5927\u8303\u56f4\u7684\u5e74\u8f7b\u53d7\u4f17\uff0c\u8fd9\u8ba9 Koolaburra \u5df2\u7ecf\u6ca1\u6709\u5b58\u5728\u7684\u5fc5\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_02.jpg\" alt=\"\" title=\"Koolaburra \u7684\u6b3e\u7684\u786e\u548c\u5927\u5bb6\u5370\u8c61\u91cc\u7684 UGG \u9ad8\u5ea6\u76f8\u4f3c\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Koolaburra \u7684\u6b3e\u7684\u786e\u548c\u5927\u5bb6\u5370\u8c61\u91cc\u7684 UGG \u9ad8\u5ea6\u76f8\u4f3c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AHNU \u4e5f\u5dee\u4e0d\u591a\uff0c\u5b83\u5728 2007 \u5e74\u521b\u7acb\uff0c\u4e00\u5f00\u59cb\u662f\u505a\u6237\u5916\u978b\u5c65\uff0c2009 \u5e74\u88ab Deckers \u6536\u8d2d\uff0c\u7136\u540e 2018 \u5e74\u505c\u6b62\u8fd0\u8425\u30022024 \u5e74 3 \u6708\uff0cDeckers \u53c8\u5c06 AHNU \u6253\u9020\u6210\u201c\u8d85\u7ea7\u8fd0\u52a8\u978b\u201d\uff08super sneaker\uff09\u91cd\u65b0\u63a8\u51fa\uff0c\u5b83\u8d70\u9ad8\u7aef\u8def\u7ebf\uff0c\u9996\u6b3e\u5355\u54c1 Sequence 1&nbsp;\u5b9a\u4ef7\u4ece 225 \u7f8e\u5143\u8d77\u8df3\uff0c\u6bd4 HOKA \u8fd8\u8d35\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_03.jpg\" alt=\"\" title=\"2024 \u5e74 3 \u6708\u91cd\u5851\u540e\u7684 AHNU \u7684 logo\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>2024 \u5e74 3 \u6708\u91cd\u5851\u540e\u7684 AHNU \u7684 logo<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_04.jpg\" alt=\"\" title=\"Sequence 1 \u7684\u4e00\u4e9b\u8bbe\u8ba1\u548c HOKA \u4e5f\u633a\u50cf \u00a9Johanna Siring\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sequence 1 \u7684\u4e00\u4e9b\u8bbe\u8ba1\u548c HOKA \u4e5f\u633a\u50cf \u00a9Johanna Siring<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\u7684\u5b9a\u4ef7\u548c\u5b9a\u4f4d\u5f53\u7136\u662f\u4e3a\u4e86\u907f\u514d\u548c HOKA \u76f4\u63a5\u7ade\u4e89\uff0c\u4f46\u80af\u5b9a\u662f\u592a\u5192\u9669\u4e86\uff0c\u5f53\u65f6 Deckers \u7684\u603b\u88c1\u517c CEO Dave Powers&nbsp;\u8868\u793a\u662f\u51c6\u5907\u5728 HOKA \u8fc5\u731b\u53d1\u5c55\u7684\u540c\u65f6\u8981\u51c6\u5907\u589e\u957f\u7684\u201c\u7b2c\u4e8c\u66f2\u7ebf\u201d\uff0c\u60f3\u6cd5\u662f\u5408\u7406\uff0c\u4f46 HOKA \u5373\u4fbf\u52bf\u5934\u4e0d\u9519\uff0c\u4e5f\u4e0d\u6562\u8bf4\u5b8c\u5168\u7ad9\u7a33\u811a\u8ddf\uff0c\u5c24\u5176\u8fd9\u4e2a\u5e02\u573a\u8fd8\u4e0d\u65ad\u6709\u65b0\u5bf9\u624b\u52a0\u5165\uff0c\u8fd9\u4e5f\u8bb8\u4e0d\u662f\u4e2a\u540c\u6b65\u6253\u9020\u9ad8\u4ef7\u4f4d\u526f\u724c\u7684\u597d\u65f6\u673a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u5b9e\u6362\u4e2a\u89d2\u5ea6\uff0cKoolaburra \u548c AHNU \u5728 Deckers \u6574\u4f53\u4e1a\u7ee9\u91cc\u5360\u6bd4\u975e\u5e38\u4f4e\uff0c\u8bf4\u548c\u201c\u4e3b\u54c1\u724c\u201d\u76f4\u63a5\u7ade\u4e89\u90fd\u5f88\u7275\u5f3a\u3002\u6309\u53bb\u5e74 10 \u6708 Deckers \u53d1\u5e03\u7684 2026 \u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u6570\u636e\uff08\u81ea\u7136\u6708\u662f 2025 \u5e74\u7684 7 &#8211; 9 \u6708\uff09\uff0c\u96c6\u56e2\u51c0\u9500\u552e\u989d 14.3 \u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d UGG \u6709 7.596 \u4ebf\u7f8e\u5143\uff0cHOKA \u6709&nbsp;6.341&nbsp;\u4ebf\u7f8e\u5143\uff0c\u52a0\u8d77\u6765\u5360\u6bd4\u8d85\u8fc7 97%\uff0c\u5269\u4e0b\u7684 Koolaburra \u548c AHNU \u4ee5\u53ca Teva \u52a0\u4e00\u8d77\u624d 3720 \u4e07\u7f8e\u5143\uff0c\u8fde\u603b\u4e1a\u7ee9\u7684 3% \u90fd\u4e0d\u5230\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6 UGG \u548c HOKA \u540c\u6bd4\u589e\u957f\u5206\u522b\u8fbe\u5230 10.1% \u548c 11.1%\uff0c\u4fdd\u6301\u4e86\u589e\u901f\uff0c\u4e5f\u4e00\u76f4\u662f\u516c\u53f8\u589e\u957f\u7684\u4e3b\u8981\u52a8\u529b\uff0c\u800c\u53e6\u5916\u4e09\u4e2a\u54c1\u724c\u540c\u6bd4\u5219\u4e0b\u964d\u4e86 26.5%\u3002\u53ef\u4ee5\u8bf4\u6ca1\u4e86 Koolaburra \u548c AHNU \u57fa\u672c\u4e0d\u4f1a\u8ba9\u591a\u5c11\u4eba\u6709\u5f88\u660e\u663e\u7684\u611f\u77e5\uff0c\u8fd8\u4f1a\u76f4\u63a5\u8ba9 Deckers \u63a5\u4e0b\u6765\u7684\u4e1a\u7ee9\u6570\u636e\u53d8\u5f97\u975e\u5e38\u597d\u770b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_05.jpg\" alt=\"\" title=\"UGG \u548c HOKA\uff0c\u4e24\u4e2a\u54c1\u724c\u4e00\u8d77\u8ba9\u96c6\u56e2\u7684 2026 \u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u8fbe\u5230 9.1%\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>UGG \u548c HOKA\uff0c\u4e24\u4e2a\u54c1\u724c\u4e00\u8d77\u8ba9\u96c6\u56e2\u7684 2026 \u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u8fbe\u5230 9.1%<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8fd9\u4e4b\u540e\uff0cDeckers \u5c06\u53ef\u4ee5\u628a\u5168\u90e8\u8d44\u6e90\u4e13\u6ce8\u5728\u4e09\u4e2a\u76c8\u5229\u80fd\u529b\u66f4\u5f3a\u7684\u6838\u5fc3\u54c1\u724c\u4e0a\uff0c\u5b83\u4eec\u8986\u76d6\u4e0d\u540c\u7684\u4ea7\u54c1\u7c7b\u522b\uff0c\u5f7c\u6b64\u6ca1\u4ec0\u4e48\u660e\u663e\u91cd\u5408\uff0c\u53ef\u4ee5\u8bf4\u7ec4\u6210\u4e86\u4e00\u5957\u57ce\u5e02\u4e2d\u4ea7\u5728\u8fd0\u52a8\u3001\u6237\u5916\u6216\u8005\u51ac\u5929\u590f\u5929\u7b49\u4e0d\u540c\u573a\u666f\u548c\u73af\u5883\u4e0b\u7684\u978b\u6b3e\u7ec4\u5408\u65b9\u6848\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_06.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/files.toodaylab.com\/2026\/01\/Deckers88_20260120142351_07.jpg\" alt=\"\" title=\"\u9664\u4e86\u6807\u5fd7\u6027\u7684\u51c9\u978b\uff0cTeva \u4e5f\u5728\u62d3\u5c55\u5168\u5730\u5f62\u978b\u548c\u51ac\u5b63\u4fdd\u6696\u978b\u7b49\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u9664\u4e86\u6807\u5fd7\u6027\u7684\u51c9\u978b\uff0cTeva \u4e5f\u5728\u62d3\u5c55\u5168\u5730\u5f62\u978b\u548c\u51ac\u5b63\u4fdd\u6696\u978b\u7b49<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u76ee\u524d Deckers \u6b63\u5728\u6309 53.5 \u4ebf\u7f8e\u5143\u7684 2026 \u8d22\u5e74\u5168\u5e74\u9500\u552e\u989d\u7684\u76ee\u6807\u524d\u8fdb\uff08\u4e5f\u662f Deckers \u9996\u6b21\u53d1\u5e03\u7684\u5e74\u5ea6\u6307\u5f15\uff09\uff0c\u867d\u7136\u8fd9\u4f4e\u4e8e\u5206\u6790\u5e08\u7684\u9884\u671f\uff0c\u4f46\u76f8\u6bd4 2025 \u8d22\u5e74 49.9 \u4ebf\u7f8e\u5143\u7684\u603b\u8425\u6536\u8fd8\u662f\u6709\u589e\u957f\u7684\uff0c\u800c\u4e14\u8fd9\u8fd8\u5305\u62ec\u4e86\u780d\u6389\u54c1\u724c\u6240\u5e26\u6765\u7684\u5f71\u54cd\uff0cDeckers \u53ef\u4ee5\u6709\u4e00\u4e2a\u975e\u5e38\u826f\u6027\u7684\u72b6\u6001\u8fdb\u5165\u5230\u4e0b\u4e00\u9636\u6bb5\u7684\u53d1\u5c55\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HOKA \u548c UGG \u7684\u6bcd\u516c\u53f8 Deckers Brands \u5df2\u7ecf\u6b63\u5f0f\u7ed3\u675f\u4e86\u65d7\u4e0b Koolaburra \u548c A [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":205472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-205471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/205471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=205471"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/205471\/revisions"}],"predecessor-version":[{"id":205473,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/205471\/revisions\/205473"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/205472"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=205471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=205471"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=205471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}