{"id":209085,"date":"2026-05-14T20:24:06","date_gmt":"2026-05-14T12:24:06","guid":{"rendered":"http:\/\/www.htt.hk\/?p=209085"},"modified":"2026-05-14T20:24:06","modified_gmt":"2026-05-14T12:24:06","slug":"under-armour-%e4%b8%8a%e8%b4%a2%e5%b9%b4%e8%90%a5%e6%94%b6%e4%b8%8b%e6%bb%914%ef%bc%85%e8%87%b350%e4%ba%bf%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=209085","title":{"rendered":"Under Armour \u4e0a\u8d22\u5e74\u8425\u6536\u4e0b\u6ed14\uff05\u81f350\u4ebf\u7f8e\u5143"},"content":{"rendered":"\n

\u7f8e\u56fd\u8fd0\u52a8\u54c1\u724c\u00a0Under Armour \uff08\u5b89\u5fb7\u739b\uff09<\/strong>\u516c\u5e03\u622a\u81f32026\u5e743\u670831\u65e5\u76842026\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u672a\u7ecf\u5ba1\u8ba1\u8d22\u62a5\uff0c\u5168\u5e74\u8425\u6536\u4e0b\u6ed14%\u81f350\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a-5%\uff09\uff1b\u4e9a\u592a\u5e02\u573a\u4e0b\u6ed15%\u81f37.2\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a-6%\uff09\u3002<\/strong><\/p>\n\n\n\n

\u5168\u5e74\u8425\u4e1a\u4e8f\u635f1.63 \u4ebf\u7f8e\u5143\u3002\u5254\u9664\u8bc9\u8bbc\u51c6\u5907\u91d1\u3001\u8f6c\u578b\u8d39\u7528\u53ca\u91cd\u7ec4\u8d39\u7528\u540e\uff0c\u8c03\u6574\u540e\u8425\u4e1a\u5229\u6da61.07\u4ebf\u7f8e\u5143<\/strong>\u3002\u5168\u5e74\u51c0\u4e8f\u635f4.96\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d\u5305\u542b\u7f8e\u56fd\u8054\u90a6\u9012\u5ef6\u6240\u5f97\u7a0e\u8d44\u4ea7\u8ba1\u63d0\u76842.47\u4ebf\u7f8e\u5143\u4f30\u503c\u5907\u62b5\uff0c\u8c03\u6574\u540e\u51c0\u5229\u6da65000\u4e07\u7f8e\u5143<\/strong>\u3002<\/p>\n\n\n\n

Under Armour \u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 Kevin Plank<\/strong> \u8868\u793a\uff1a\u201c2026\u8d22\u5e74\u4f53\u73b0\u4e86\u6211\u4eec\u4e3a\u4e1a\u52a1\u91cd\u542f\u3001\u91cd\u5851\u9876\u7ea7\u54c1\u724c\u8fd0\u8425\u89c4\u8303\u6240\u91c7\u53d6\u7684\u4e00\u7cfb\u5217\u7cfb\u7edf\u6027\u4e3e\u63aa\u3002\u8fc7\u53bb\u4e24\u5e74\uff0c\u6211\u4eec\u76f4\u9762\u7ed3\u6784\u6027\u4e0e\u5b8f\u89c2\u73af\u5883\u6311\u6218\uff0c\u540c\u65f6\u5347\u7ea7\u4ea7\u54c1\u6218\u7565\u3002\u516c\u53f8\u6b63\u5728\u7cbe\u7b80\u8fd0\u8425\u6a21\u5f0f\u3001\u5f3a\u5316\u6267\u884c\u95ee\u8d23\u673a\u5236\uff0c\u63a8\u52a8\u4e1a\u52a1\u8d70\u5411\u66f4\u53ef\u63a7\u3001\u66f4\u53ef\u9884\u6d4b\u7684\u53d1\u5c55\u8f68\u9053<\/strong>\u3002<\/p>\n\n\n\n

\u968f\u77402027\u8d22\u5e74\u8425\u6536\u7aef\u9010\u6b65\u4f01\u7a33\uff0c\u6211\u4eec\u5c06\u6253\u78e8\u4ea7\u54c1\u4f53\u7cfb\u7684\u4e25\u8c28\u6807\u51c6\uff0c\u540c\u6b65\u5347\u7ea7\u54c1\u724c\u5185\u5bb9\u53d9\u4e8b\u80fd\u529b<\/strong>\u3002\u6253\u9020\u4e16\u754c\u7ea7\u73b0\u4ee3\u5316\u9876\u5c16\u8425\u9500\u5b9e\u529b\u73b0\u5df2\u6210\u4e3a\u516c\u53f8\u6700\u9ad8\u4f18\u5148\u7ea7\u6218\u7565\uff0c\u6211\u4eec\u76f8\u4fe1\u6b64\u4e3e\u5c06\u62c9\u52a8\u6d88\u8d39\u9700\u6c42\u590d\u82cf\uff0c\u52a9\u529b\u91cd\u5851 Under Armour \u76c8\u5229\u683c\u5c40\u3002\u201d<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u53d7\u8425\u6536\u5df2\u8fde\u7eed\u4e09\u5e74\u4e0b\u6ed1\uff0c\u4e14\u9884\u8ba12027\u8d22\u5e74\u8425\u6536\u6216\u6301\u7eed\u4e0b\u6ed1\u7b49\u5f71\u54cd\uff0cUnder Armour 5\u670812\u65e5\u80a1\u4ef7\u65e9\u76d8\u5927\u8dcc20%\u81f34.92\u7f8e\u5143\uff0c\u521b\u4e94\u4e2a\u6708\u65b0\u4f4e\uff0c\u5f53\u65e5\u80a1\u4ef7\u6536\u4e8e5.03\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u622a\u81f35\u670813\u65e5\u6536\u76d8\uff0c\u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da81.59%\u81f35.11\u7f8e\u5143\uff0c\u6700\u65b0\u5e02\u503c21.8\u4ebf\u7f8e\u5143\uff0c\u8fc7\u53bb\u4e00\u5e74\u80a1\u4ef7\u7d2f\u8ba1\u4e0b\u6ed118.5%\u3002<\/p>\n\n\n\n

\u6838\u5fc3\u5317\u7f8e\u5e02\u573a\u9700\u6c42\u75b2\u8f6f\uff0c\u62d6\u7d2f\u4e86 Kevin Plank \u7684\u8f6c\u578b\u6574\u6539\u8fdb\u7a0b\u3002\u54c1\u724c\u521b\u59cb\u4eba Kevin Plank \u4e8e2024\u5e74\u91cd\u65b0\u51fa\u4efb\u9996\u5e2d\u6267\u884c\u5b98\uff0c\u6b64\u524d\u5df2\u516c\u5e03\u8f6c\u578b\u8ba1\u5212\uff1a\u524a\u51cf\u7ea625%\u7684\u4ea7\u54c1\u7ebf\uff0c\u5e76\u5728\u8bad\u7ec3\u3001\u8dd1\u6b65\u3001\u56e2\u961f\u8fd0\u52a8\u7b49\u54c1\u7c7b\u8f6c\u5411\u5b9a\u4ef7\u66f4\u9ad8\u7684\u4ea7\u54c1\u5e03\u5c40<\/strong>\u3002<\/p>\n\n\n\n

\u5728\u8d22\u62a5\u540e\u7684\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0cKevin Plank \u8868\u793a\uff1a\u201c\u6211\u4eec\u5c06\u8fdb\u4e00\u6b65\u805a\u7126\u7cbe\u7b80\u5e76\u4f18\u5316\u4ea7\u54c1\u7ec4\u5408\u3001\u8425\u9500\u5f00\u652f\u3001\u4e1a\u52a1\u6d41\u7a0b\u53ca\u6210\u672c\u7ed3\u6784<\/strong>\uff0c\u4ee5\u6b64\u63d0\u5347 Under Armour \u7684\u76c8\u5229\u6c34\u5e73\u3002\u201d<\/p>\n\n\n\n

\u6309\u5e02\u573a\u770b\uff1a<\/strong><\/p>\n\n\n\n

    \n
  • \u5317\u7f8e\u5e02\u573a\uff1a<\/strong>\u8425\u6536\u4e0b\u6ed18%\u81f329\u4ebf\u7f8e\u5143\uff1b<\/li>\n\n\n\n
  • \u56fd\u9645\u5e02\u573a\uff1a<\/strong>\u8425\u6536\u589e\u957f4%\u81f321\u4ebf\u7f8e\u5143\uff1b\u5176\u4e2d EMEA \u5e02\u573a\u589e\u957f9%\uff1b\u4e9a\u592a\u5e02\u573a\u4e0b\u6ed15%\uff1b\u62c9\u7f8e\u5e02\u573a\u589e\u957f9%\uff1b<\/li>\n<\/ul>\n\n\n\n

    \u6309\u6e20\u9053\u770b\uff1a<\/strong><\/p>\n\n\n\n

      \n
    • \u6279\u53d1\u6e20\u9053<\/strong>\uff1a\u8425\u6536\u4e0b\u6ed15%\u81f328\u4ebf\u7f8e\u5143\uff1b<\/li>\n\n\n\n
    • DTC \u76f4\u8425\u4e1a\u52a1<\/strong>\uff1a\u8425\u6536\u4e0b\u6ed12%\u81f321\u4ebf\u7f8e\u5143\uff1b\u5176\u4e2d\u76f4\u8425\u95e8\u5e97\u8425\u6536\u589e\u957f1%\uff0c\u7535\u5546\u8425\u6536\u4e0b\u6ed17%\uff0c\u7535\u5546\u5360\u5168\u5e74 DTC \u4e1a\u52a1\u603b\u6536\u5165\u768433%\u3002<\/li>\n<\/ul>\n\n\n\n

      \u6309\u54c1\u7c7b\u770b\uff1a<\/strong><\/p>\n\n\n\n

        \n
      • \u670d\u9970\uff1a<\/strong>\u8425\u6536\u4e0b\u6ed12%\u81f334\u4ebf\u7f8e\u5143<\/li>\n\n\n\n
      • \u978b\u5c65\uff1a<\/strong>\u8425\u6536\u4e0b\u6ed111%\u81f311\u4ebf\u7f8e\u5143<\/li>\n\n\n\n
      • \u914d\u9970\uff1a<\/strong>\u8425\u6536\u589e\u957f1%\u81f34.14\u4ebf\u7f8e\u5143<\/li>\n<\/ul>\n\n\n\n

        \u7b2c\u56db\u5b63\u5ea6\uff0c\u8425\u6536\u540c\u6bd4\u4e0b\u6ed11%\u81f312\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a-4%\uff09<\/strong>\uff1b\u8425\u4e1a\u4e8f\u635f3400\u4e07\u7f8e\u5143\uff0c\u5254\u9664\u8f6c\u578b\u53ca\u91cd\u7ec4\u8d39\u7528\u540e\u7684\u8c03\u6574\u540e\u8425\u4e1a\u5229\u6da6\u4e3a300\u4e07\u7f8e\u5143\uff1b\u51c0\u4e8f\u635f430\u4e07\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u51c0\u4e8f\u635f1100\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n

        \u7b2c\u56db\u5b63\u5ea6\u5185\uff0c\u516c\u53f8\u786e\u8ba4\u91cd\u7ec4\u8d39\u7528800\u4e07\u7f8e\u5143\u3001\u8ba1\u5165\u8425\u4e1a\u6210\u672c\u7684\u91cd\u7ec4\u76f8\u5173\u652f\u51fa1300\u4e07\u7f8e\u5143\u3001\u4e0e\u8f6c\u578b\u76f8\u5173\u7684 SG&A \u8d39\u75281500\u4e07\u7f8e\u5143\uff0c\u5408\u8ba1\u652f\u51fa3600\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n

        \u622a\u81f3\u76ee\u524d\uff0c\u516c\u53f8\u7d2f\u8ba1\u4ea7\u751f\u91cd\u7ec4\u53ca\u8f6c\u578b\u603b\u6210\u672c2.61\u4ebf\u7f8e\u5143<\/strong>\uff0c\u7565\u9ad8\u4e8e\u6b64\u524d2.55\u4ebf\u7f8e\u5143\u7684\u9884\u671f\uff0c\u5176\u4e2d\u73b0\u91d1\u652f\u51fa1.09\u4ebf\u7f8e\u5143\u3001\u975e\u73b0\u91d1\u652f\u51fa1.52\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

        \u7ecf\u5168\u9762\u8bc4\u4f30\u540e\uff0c\u516c\u53f8\u5c06\u6269\u5927\u91cd\u7ec4\u8f6c\u578b\u8ba1\u5212\uff0c\u76f8\u5173\u603b\u6210\u672c\u9884\u8ba1\u5347\u81f3\u7ea63.05\u4ebf\u7f8e\u5143\uff0c\u6574\u4f53\u91cd\u7ec4\u5de5\u4f5c\u9884\u8ba1\u4e8e2026\u5e7412\u670831\u65e5\u524d\u57fa\u672c\u5b8c\u6210\u3002<\/p>\n\n\n\n

        \u5c55\u671b2027\u8d22\u5e74\uff1a<\/p>\n\n\n\n

          \n
        • \u8425\u6536\u9884\u8ba1\u540c\u6bd4\u5c0f\u5e45\u4e0b\u6ed1\uff1b\u5317\u7f8e\u5e02\u573a\u4f4e\u4e2a\u4f4d\u6570\u8dcc\u5e45\uff0c\u5c06\u88ab EMEA \u53ca\u4e9a\u592a\u5e02\u573a\u4f4e\u4e2a\u4f4d\u6570\u589e\u957f\u90e8\u5206\u5bf9\u51b2\u3002<\/li>\n\n\n\n
        • \u8425\u4e1a\u5229\u6da6\u9884\u671f\u533a\u95f4\u4e3a9600\u4e07\u81f31.16\u4ebf\u7f8e\u5143\uff1b\u5254\u9664\u9884\u8ba1\u8f6c\u578b\u53ca\u91cd\u7ec4\u8d39\u7528\u540e\u7684\u8c03\u6574\u540e\u8425\u4e1a\u5229\u6da6\u9884\u671f1.4\u4ebf\u81f31.6\u4ebf\u7f8e\u5143\u3002<\/li>\n<\/ul>\n\n\n
          \n
          \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

          \u7f8e\u56fd\u8fd0\u52a8\u54c1\u724c\u00a0Under Armour \uff08\u5b89\u5fb7\u739b\uff09\u516c\u5e03\u622a\u81f32026\u5e743\u670831\u65e5\u76842026\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u672a\u7ecf […]<\/p>\n","protected":false},"author":3,"featured_media":209086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-209085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/209085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209085"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/209085\/revisions"}],"predecessor-version":[{"id":209087,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/209085\/revisions\/209087"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/209086"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=209085"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=209085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}