{"id":210896,"date":"2026-07-04T21:09:46","date_gmt":"2026-07-04T13:09:46","guid":{"rendered":"http:\/\/www.htt.hk\/?p=210896"},"modified":"2026-07-04T21:09:46","modified_gmt":"2026-07-04T13:09:46","slug":"nike%e9%a6%96%e5%b8%ad%e6%89%a7%e8%a1%8c%e5%ae%98%ef%bc%9a%e5%9c%a8%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%8c%e6%88%91%e4%bb%ac%e6%ad%a3%e9%87%8d%e6%96%b0%e5%ae%9a%e4%bd%8d%e4%b8%ba%e9%ab%98","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=210896","title":{"rendered":"NIKE\u9996\u5e2d\u6267\u884c\u5b98\uff1a\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u6211\u4eec\u6b63\u91cd\u65b0\u5b9a\u4f4d\u4e3a\u9ad8\u7aef\u54c1\u724c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5728\u521a\u521a\u4e3e\u529e\u7684\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c \u7f8e\u56fd\u8fd0\u52a8\u5de8\u5934<strong>&nbsp;Nike\uff08\u8010\u514b\uff09<\/strong>\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98<strong>&nbsp;Elliott Hill<\/strong>&nbsp;\u5c06\u5927\u4e2d\u534e\u533a\u5e02\u573a\u7b56\u7565\u6982\u62ec\u4e3a\u4e09\u70b9\uff1a<strong>\u56de\u5230\u589e\u957f\u8f68\u9053<\/strong>\u3001<strong>\u53d8\u5f97\u66f4\u52a0\u9ad8\u7aef<\/strong>\u3001<strong>\u4ee5\u4f53\u80b2\u4e3a\u5148\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8fdb\u4e00\u6b65\u8bf4\u660e\uff0c\u5b9e\u73b0\u201c<strong>\u66f4\u52a0\u9ad8\u7aef<\/strong>\u201d\u8fd9\u4e00\u5b9a\u4f4d\uff0c\u9700\u8981\u6301\u7eed\u6e05\u7406\u548c\u63d0\u5347\u5e02\u573a\u7ec8\u7aef\uff0c\u6295\u8d44\u4e8e\u7ebf\u4e0a\u7ebf\u4e0b\u95e8\u5e97\u5f62\u8c61\u5347\u7ea7\uff0c\u8ba9\u6d88\u8d39\u8005\u83b7\u5f97\u4e00\u81f4\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u300a\u534e\u4e3d\u5fd7\u300b<\/strong>\u6ce8\u610f\u5230\uff0c\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98 Matthew Friend \u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u900f\u9732\uff0c\u8010\u514b\u5728\u4e2d\u56fd\u7684\u4ee3\u8868\u6027\u95e8\u5e97\u2014\u2014<strong>\u4e0a\u6d77\u7684 House of Innovation\u2014\u2014\u672c\u5b63\u5ea6\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\uff1b\u5357\u4eac\u65b0\u5f00\u4e1a\u7684\uff08\u6237\u5916\u7ebf\uff09ACG \u95e8\u5e97\u4e5f\u53d6\u5f97\u4e86\u4e24\u4f4d\u6570\u589e\u957f\u3002<\/strong>\u8fd9\u4e24\u5bb6\u7ecf\u8fc7\u5168\u9762\u5347\u7ea7\u7684\u4e2d\u56fd\u95e8\u5e97\u6b63\u547c\u5e94\u4e86\u8010\u514b\u201c\u9ad8\u7aef\u5316\u201d\u6218\u7565\u7684\u521d\u6b65\u6210\u6548\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/imgi_1_cf7e08db-c741-40e4-a821-6ae8bd831c5e.jpeg?x-oss-process=image\/resize,m_fill,w_1700,h_1132\" alt=\"\" class=\"wp-image-472897\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Elliott Hill \u8868\u793a\uff1a\u201c<strong>\u4e2d\u56fd\u662f\u6211\u4eec\u5f53\u4e0b\u7684\u7b2c\u4e8c\u5927\u5e02\u573a\uff0c\u672a\u6765\u4e09\u5230\u4e94\u5e74\u4e5f\u4ecd\u5c06\u662f\u7b2c\u4e8c\u5927\u5e02\u573a\u3002<\/strong>\u6211\u4eec\u5bf9\u670d\u52a1\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u627f\u8bfa\u4e0d\u4f1a\u6539\u53d8\uff0c\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u8981\u901a\u8fc7\u4f53\u80b2\u6765\u5b8c\u6210\u3002\u6211\u8ba4\u4e3a\u4e2d\u56fd\u5e02\u573a\u7684\u5173\u952e\u5728\u4e8e\u4e09\u70b9\uff1a<strong>\u6211\u4eec\u5fc5\u987b\u56de\u5230\u589e\u957f\u8f68\u9053\uff0c\u5fc5\u987b\u53d8\u5f97\u66f4\u52a0\u9ad8\u7aef\u3001\u66f4\u5177\u672c\u571f\u6587\u5316\u8fde\u63a5\uff0c\u5fc5\u987b\u4ee5\u4f53\u80b2\u4e3a\u5148<\/strong>\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8fdb\u4e00\u6b65\u8868\u793a\uff0c\u76ee\u524d\u7684\u4e3e\u63aa\u8fd8\u4e0d\u591f\uff1a\u201c\u6211\u4eec\u77e5\u9053\u8fd9\u8fd8\u4e0d\u591f\u3002\u6211\u4eec\u5c06\u91c7\u53d6\u8fdb\u4e00\u6b65\u7684\u884c\u52a8\u6765\u91cd\u65b0\u6784\u60f3\u8fd9\u4e2a\u5e02\u573a\u3002\u9996\u5148\uff0c\u8981\u8ba9\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u627e\u5230\u6211\u4eec\uff0c\u6211\u4eec\u4e5f\u786e\u5b9e\u9700\u8981\u66f4\u5177\u672c\u571f\u6587\u5316\u8fde\u63a5\u611f\u3002<strong>\u6211\u4eec\u6b63\u5728\u5c06\u54c1\u724c\u91cd\u65b0\u5b9a\u4f4d\u4e3a\u9ad8\u7aef\u54c1\u724c\u3002<\/strong>\u4e3a\u6b64\uff0c\u6211\u4eec\u9700\u8981\u6301\u7eed\u6e05\u7406\u548c\u63d0\u5347\u5e02\u573a\u7ec8\u7aef\uff0c\u6295\u8d44\u4e8e\u7ebf\u4e0a\u7ebf\u4e0b\u95e8\u5e97\u5f62\u8c61\u7684\u5347\u7ea7\uff0c\u8ba9\u6d88\u8d39\u8005\u83b7\u5f97\u4e00\u81f4\u7684\u4f53\u9a8c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014&nbsp;<strong>\u7ec4\u5efa\u5e76\u6269\u5145\u5927\u4e2d\u534e\u533a\u672c\u571f\u4ea7\u54c1\u521b\u65b0\u56e2\u961f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e\u672c\u571f\u5316\u4ea7\u54c1\u7684\u5f00\u53d1\uff0cElliott Hill \u7ed9\u51fa\u4e86\u5177\u4f53\u65f6\u95f4\u8868\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u77e5\u9053\uff0c\u4e2d\u56fd\u5e02\u573a\u7684\u6210\u529f\u9700\u8981\u6df1\u5ea6\u7684\u672c\u571f\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<strong>\u6211\u4eec\u5df2\u7ecf\u7ec4\u5efa\u5e76\u6b63\u5728\u6269\u5145\u5927\u4e2d\u534e\u533a\u672c\u571f\u4ea7\u54c1\u521b\u65b0\u56e2\u961f\uff0c\u4ed6\u4eec\u5c06\u4e8e2027\u5e74\u5047\u65e5\u5b63\u63a8\u51fa\u672c\u5730\u8bbe\u8ba1\u3001\u5f00\u53d1\u548c\u751f\u4ea7\u7684\u4ea7\u54c1\u3002<\/strong>\u8fd9\u9879\u5de5\u4f5c\u76ee\u524d\u7531<strong>&nbsp;Cathy Sparks<\/strong>\uff08\u4e0b\u56fe\uff09 \u8d1f\u8d23\uff0c\u6211\u5bf9\u5979\u548c\u5979\u7684\u56e2\u961f\u6709\u5145\u5206\u7684\u4fe1\u5fc3\u3002\u6211\u4eec\u5df2\u7ecf\u6709\u6e05\u6670\u7684\u8bca\u65ad\uff0c\u4e5f\u6709\u660e\u786e\u7684\u8ba1\u5212\uff0c\u5e76\u4e14\u6b63\u5728\u52a0\u7d27\u63a8\u8fdb\u3002\u6574\u4f53\u800c\u8a00\uff0c\u6211\u4eec\u5bf9\u5728\u4e2d\u56fd\u5e02\u573a\u53d6\u5f97\u7684\u8fdb\u5c55\u611f\u5230\u6ee1\u610f\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*\u4eca\u5e741\u6708\uff0c\u5927\u4e2d\u534e\u533a\u8463\u4e8b\u4f1a\u4e3b\u5e2d\u517c\u9996\u5e2d\u6267\u884c\u5b98 Angela Dong (\u8463\u709c) \u79bb\u804c\uff0c\u7531 Cathy Sparks \u63a5\u66ff\u51fa\u4efb\u5927\u4e2d\u534e\u533a\u526f\u603b\u88c1\u517c\u603b\u7ecf\u7406\uff0c\u81ea3\u670831\u65e5\u751f\u6548\u3002<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u6b64\u65f6\u95f4\u8868\uff0c\u4ece\u56e2\u961f\u7ec4\u5efa\u5230\u672c\u571f\u5316\u4ea7\u54c1\u5b9e\u9645\u4e0a\u67b6\uff0c\u8fd8\u9700\u8981\u8d85\u8fc7\u4e00\u5e74\u7684\u6267\u884c\u5468\u671f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/imgi_1_cathy-sparks-nike-3x2-1.jpeg?x-oss-process=image\/resize,m_fill,w_1080,h_1800\" alt=\"\" class=\"wp-image-472895\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014\u5168\u4ef7\u9500\u552e\u5360\u6bd4\u56de\u5347\uff0c\u4e0a\u6d77\u65d7\u8230\u5e97\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026\u8d22\u5e74\uff08\u622a\u6b62\u4e8e2026\u5e745\u670831\u65e5\uff09\uff0c\u8010\u514b\u5927\u4e2d\u534e\u533a\u8425\u6536\u4e3a58.47\u4ebf\u7f8e\u5143\uff0c\u8f832024\u8d22\u5e7475.45\u4ebf\u7f8e\u5143\u7684\u9ad8\u70b9\u4e0b\u964d\u7ea622%\uff1b\u540c\u671fEBIT\uff08\u606f\u7a0e\u524d\u5229\u6da6\uff09\u4ece23.09\u4ebf\u7f8e\u5143\u964d\u81f312.78\u4ebf\u7f8e\u5143\uff0c\u964d\u5e4545%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u7b2c\u56db\u8d22\u5b63\uff082026\u5e743-5\u6708\uff09\uff0c\u5927\u4e2d\u534e\u533a\u8425\u6536\u540c\u6bd4\u4e0b\u964d17%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff0c\u4e0b\u540c\uff09\u81f312.97\u4ebf\u7f8e\u5143\u3002<strong>\u5206\u6e20\u9053\u770b\uff0cNIKE Direct\uff08\u76f4\u8425\uff09\u6536\u5165\u540c\u6bd4\u4e0b\u964d14%\uff0c\u5176\u4e2d\u6570\u5b57\u6e20\u9053\u4e0b\u964d25%\uff0c\u76f4\u8425\u95e8\u5e97\u4e0b\u964d9%\uff1b\u6279\u53d1\u6e20\u9053\u6536\u5165\u4e0b\u964d19%\uff0c\u964d\u5e45\u8d85\u8fc7\u4e86\u76f4\u8425\u95e8\u5e97\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matthew Friend \u4ece\u8fd0\u8425\u6570\u636e\u7684\u89d2\u5ea6\u8865\u5145\u4e86\u5927\u4e2d\u534e\u533a\u7684\u8fdb\u5c55\uff1a\u201c\u6b63\u5982 Elliott \u6240\u8bf4\uff0c\u5927\u4e2d\u534e\u533a\u6b63\u5728\u53d1\u751f\u82e5\u5e72\u53d8\u5316\uff0c\u56e2\u961f\u4ecd\u5728\u6309\u8ba1\u5212\u63a8\u8fdb\u3002\u672c\u5b63\u5ea6\u4ee5\u6765\uff0c<strong>\u7ec8\u7aef\u52a8\u9500\u73af\u6bd4\u6539\u5584\uff0c\u5e73\u5747\u96f6\u552e\u6298\u6263\u6709\u6240\u4e0b\u964d<\/strong>\u3002\u5728\u6570\u5b57\u6e20\u9053\uff0c\u7ecf\u8fc7\u8fc7\u53bb\u4e24\u4e2a\u5b63\u5ea6\u66f4\u79ef\u6781\u7684\u4fc3\u9500\u524a\u51cf\uff0c<strong>\u6211\u4eec\u770b\u5230\u5168\u4ef7\u9500\u552e\u5360\u6bd4\u6b63\u5728\u6062\u590d<\/strong>\uff0c\u8fd9\u4e00\u8d8b\u52bf\u4e5f\u4f53\u73b0\u5728\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u5b57\u5e73\u53f0\u4e0a\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u7279\u522b\u63d0\u5230\u4e86\u516c\u53f8\u5728\u4e2d\u56fd\u7684\u9ad8\u7aef\u95e8\u5e97\uff1a\u201c\u6211\u4eec\u6700\u5177\u4ee3\u8868\u6027\u7684\u96f6\u552e\u95e8\u5e97\u2014\u2014<strong>\u4e0a\u6d77\u7684 House of Innovation\u2014\u2014\u672c\u5b63\u5ea6\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u589e\u957f\uff0c\u8fd9\u53cd\u6620\u51fa\u63d0\u5347\u95e8\u5e97\u5f62\u8c61\u3001\u805a\u7126\u4f53\u80b2\u6240\u5e26\u6765\u7684\u6548\u679c\u3002<\/strong>\u5728\u6211\u4eec\u4e0e\u5408\u4f5c\u4f19\u4f34\u4e00\u8d77\u91cd\u5851\u7684\u95e8\u5e97\u91cc\uff0c\u4e5f\u8fde\u7eed\u591a\u4e2a\u5b63\u5ea6\u770b\u5230\u4e86\u8f83\u597d\u7684\u540c\u5e97\u8868\u73b0\uff0c\u6211\u4eec\u5728\u5357\u4eac\u65b0\u5f00\u4e1a\u7684 ACG \u95e8\u5e97\u4e5f\u53d6\u5f97\u4e86\u4ee4\u4eba\u9f13\u821e\u7684\u521d\u6b65\u6210\u7ee9\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/imgi_1_1e0113a1-1f11-4114-9687-8ea884cfd9fd.jpeg?x-oss-process=image\/resize,m_fill,w_1700,h_1132\" alt=\"\" class=\"wp-image-472893\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e93\u5b58\u7aef<\/strong>\u4e5f\u5448\u73b0\u51fa\u540c\u6b65\u6539\u5584\uff1a\u201c\u672c\u5b63\u5ea6\u5e93\u5b58\u91d1\u989d\u548c\u4ef6\u6570\u5747\u5b9e\u73b0\u4e24\u4f4d\u6570\u4e0b\u964d\u3002\u6211\u4eec\u4ecd\u5728\u4e0e\u5408\u4f5c\u4f19\u4f34\u4e00\u8d77\u6e05\u7406\u5e02\u573a\u4e2d\u7684\u8001\u65e7\u5e93\u5b58\u3002\u5c55\u671b\u8fd1\u671f\uff0c\u6211\u4eec\u9884\u8ba1\u5927\u4e2d\u534e\u533a\u7684\u8425\u6536\u8d70\u52bf\u5c06\u4e0e\u8fd1\u671f\u8868\u73b0\u4fdd\u6301\u4e00\u81f4\uff0c\u6211\u4eec\u4e5f\u4f9d\u7136\u8ba4\u4e3a\uff0c<strong>\u8fd9\u4e2a\u5e02\u573a\u7684\u76c8\u5229\u80fd\u529b\u5c06\u5148\u4e8e\u8425\u6536\u89e6\u5e95<\/strong>\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300a\u534e\u4e3d\u5fd7\u300b\u67e5\u9605\u8010\u514b\u516c\u53f8\u8fd1\u56db\u4e2a\u5b8c\u6574\u8d22\u5e74\u7684\u5b98\u65b9\u8d22\u62a5\u53d1\u73b0\uff0c\u5927\u4e2d\u534e\u533a\u7684\u8425\u6536\u4e0b\u6ed1\u59cb\u4e8e2025\u8d22\u5e74\u2014\u2014\u5728\u6b64\u4e4b\u524d\u76842024\u8d22\u5e74\uff0c\u8be5\u533a\u57df\u8425\u6536\u4ecd\u5b9e\u73b04%\u7684\u6b63\u589e\u957f\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u589e\u957f8%\uff09\u3002\u4f46\u5229\u6da6\u7aef\u7684\u62d0\u70b9\u51fa\u73b0\u5f97\u66f4\u65e9\uff1a2024\u8d22\u5e74\uff0c\u5927\u4e2d\u534e\u533a\u7ecf\u8425\u5229\u6da6\u7387\u5df2\u4ece2023\u8d22\u5e74\u768431.5%\u964d\u81f330.6%\uff0c\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u8425\u6536\u4ecd\u5728\u589e\u957f\u7684\u90a3\u4e00\u5e74\uff0c\u5229\u6da6\u7387\u5df2\u7ecf\u5f00\u59cb\u6536\u7a84\u3002\u6b64\u540e\u4e24\u4e2a\u8d22\u5e74\uff0c\u8fd9\u4e00\u5229\u6da6\u7387\u8fdb\u4e00\u6b65\u964d\u81f32025\u8d22\u5e74\u768424.3%\u548c2026\u8d22\u5e74\u768421.9%\uff0c\u56db\u5e74\u7d2f\u8ba1\u6536\u7a84\u4e869.6\u4e2a\u767e\u5206\u70b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6279\u53d1\u6e20\u905319%\u7684\u964d\u5e45\uff0c\u4e0e\u7ba1\u7406\u5c42\u5f3a\u8c03\u7684\u5e93\u5b58\u8c03\u6574\u65b9\u5411\u5927\u81f4\u543b\u5408\u2014\u2014\u672c\u5b63\u5ea6\u5927\u4e2d\u534e\u533a\u5e93\u5b58\u91d1\u989d\u548c\u4ef6\u6570\u540c\u6b65\u5b9e\u73b0\u4e24\u4f4d\u6570\u4e0b\u964d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014\u8dd1\u6b65\u3001\u8db3\u7403\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u88ab\u95ee\u53ca\u5177\u4f53\u6267\u884c\u7ec6\u8282\u65f6\uff0cElliott Hill \u7ed9\u51fa\u4e86\u4e24\u4e2a\u54c1\u7c7b\u7684\u4f8b\u8bc1\u3002\u8c08\u5230<strong>\u8dd1\u6b65<\/strong>\uff1a\u201c\u672c\u5b63\u5ea6\u5927\u4e2d\u534e\u533a\u8dd1\u6b65\u4e1a\u52a1\u5b9e\u73b0\u4e2d\u4e2a\u4f4d\u6570\u589e\u957f\u3002\u6211\u4eec\u6709\u4e00\u6b21\u5f88\u597d\u7684 Pegasus 42 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class=\"wp-image-472894\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u521a\u521a\u4e3e\u529e\u7684\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c \u7f8e\u56fd\u8fd0\u52a8\u5de8\u5934&nbsp;Nike\uff08\u8010\u514b\uff09\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98&nbsp;Ellio 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