{"id":212294,"date":"2026-08-17T20:28:29","date_gmt":"2026-08-17T12:28:29","guid":{"rendered":"http:\/\/www.htt.hk\/?p=212294"},"modified":"2026-08-17T20:28:29","modified_gmt":"2026-08-17T12:28:29","slug":"birkenstock%e4%b8%8a%e5%ad%a3%e5%ba%a6%e8%90%a5%e6%94%b6%e5%90%8c%e6%af%94%e5%a2%9e%e9%95%bf13%ef%bc%8c%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%e5%a2%9e%e5%b9%85%e8%be%be50","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=212294","title":{"rendered":"Birkenstock\u4e0a\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u589e\u957f13%\uff0c\u4e2d\u56fd\u5e02\u573a\u589e\u5e45\u8fbe50%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5fb7\u56fd\u767e\u5e74\u978b\u5c65\u54c1\u724c\u00a0<strong>Birkenstock\uff08\u52c3\u80af\uff09<\/strong>\u53d1<strong>\u5e03\u622a\u81f32026\u5e746\u670830\u65e5<\/strong>\u7684<strong>2026\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6<\/strong>\u4e1a\u7ee9\uff1a<strong>\u8425\u6536\u540c\u6bd4\u589e\u957f13%\u81f37.2\u4ebf\u6b27\u5143<\/strong>\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+15%\uff09\uff0c\u5904\u4e8e\u516c\u53f8\u6b64\u524d\u8bbe\u5b9a\u76842026\u8d22\u5e74\u5168\u5e7413%\u201315%\u589e\u957f\u76ee\u6807\u533a\u95f4\u4e0a\u9650\u3002\u4e9a\u592a\u5e02\u573a\uff08APAC\uff09\u540c\u6bd4\u589e\u957f18%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+23%\uff09\uff0c<strong>\u4e2d\u56fd\u5e02\u573a\u540c\u6bd4\u589e\u957f50%<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u51c0\u5229\u6da6\u540c\u6bd4\u4e0b\u6ed115%\u81f31.1\u4ebf\u6b27\u5143<\/strong>\u3002\u6bcf\u80a1\u6536\u76ca0.6\u6b27\u5143\uff0c\u4e3b\u8981\u5f52\u56e0\u4e8e\u52a0\u901f\u80a1\u7968\u56de\u8d2d\uff0c\u4ee5\u53ca\u4f18\u5148\u7968\u636e\u518d\u878d\u8d44\u5408\u8ba1\u4ea7\u751f2200\u4e07\u6b27\u5143\u4e00\u6b21\u6027\u975e\u73b0\u91d1\u652f\u51fa\u3002<strong>\u8c03\u6574\u540e\u51c0\u5229\u6da6\u540c\u6bd4\u589e\u957f15%\u81f31.34\u4ebf\u6b27\u5143<\/strong>\uff0c\u8c03\u6574\u540e\u6bcf\u80a1\u6536\u76ca\u540c\u6bd4\u589e\u957f19%\u81f30.74\u6b27\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birkenstock \u9996\u5e2d\u6267\u884c\u5b98\u3001\u8463\u4e8b\u4f1a\u6210\u5458<strong>&nbsp;Oliver Reichert<\/strong>&nbsp;\u8868\u793a\uff1a\u201c\u516c\u53f8\u7b2c\u4e09\u8d22\u5b63\u8868\u73b0\u5341\u5206\u4eae\u773c\uff0c\u518d\u5ea6\u5370\u8bc1\u54c1\u724c\u5f3a\u52b2\u5b9e\u529b\u3002\u4f9d\u6258\u6301\u7eed\u5411\u597d\u7684\u7ecf\u8425\u52bf\u5934\uff0c<strong>\u6211\u4eec\u4e0a\u8c032026\u8d22\u5e74\u9884\u671f<\/strong>\u2026\u2026\u5168\u4e1a\u52a1\u677f\u5757\u5747\u6309\u8ba1\u5212\u63a8\u8fdb\u6218\u7565\u843d\u5730\u3002\u672c\u5b63\u5ea6 DTC \u6e20\u9053\u589e\u957f\u63d0\u901f\uff0c\u589e\u901f\u8d85\u8d8a B2B \u6e20\u9053\uff0c\u6210\u679c\u5f97\u76ca\u4e8e\u6211\u4eec\u6301\u7eed\u6295\u8d44\u76f4\u8425\u95e8\u5e97\u4e0e\u6570\u5b57\u5316\u4e1a\u52a1\u3002<strong>EMEA 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class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/08\/%E6%88%AA%E5%B1%8F2026-08-14-12.09.37.png?x-oss-process=image\/resize,m_fill,w_1700,h_1128\" alt=\"\" class=\"wp-image-478412\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f38\u670813\u65e5\u6536\u76d8\uff0cBirkenstock \u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da811.59%\u81f341\u7f8e\u5143\uff0c\u6700\u65b0\u5e02\u503c<strong>72.9\u4ebf\u7f8e\u5143<\/strong>\uff0c\u8fc7\u53bb12\u4e2a\u6708\u80a1\u4ef7\u7d2f\u8ba1\u4e0b\u6ed118.38%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6\u670816\u65e5\uff0cBirkenstock \u53d1\u884c9\u4ebf\u6b27\u5143\u7968\u9762\u5229\u73874.50%\u4f18\u5148\u7968\u636e\uff0c\u52df\u96c6\u8d44\u91d1\u7528\u4e8e\u507f\u8fd84.285\u4ebf\u6b27\u5143\u7968\u9762\u5229\u73875.25%\u7684\u4f18\u5148\u7968\u636e\uff0c\u5269\u4f59\u8d44\u91d1\u7559\u5b58\u8d44\u4ea7\u8d1f\u503a\u8868\uff0c\u89c6\u5e02\u573a\u60c5\u51b5\u3001\u507f\u503a\u5b89\u6392\u6216\u4e00\u822c\u4f01\u4e1a\u7528\u9014\uff0c\u7528\u4e8e\u540e\u7eed\u6700\u9ad85\u4ebf\u7f8e\u5143\u80a1\u7968\u56de\u8d2d\u3002\u6b64\u540e\u76846\u670830\u65e5\uff0c\u516c\u53f8\u5b8c\u62102.3\u4ebf\u6b27\u5143\u52a0\u901f\u80a1\u7968\u56de\u8d2d\u8ba1\u5212\uff0c\u6d41\u901a\u80a1\u6570\u91cf\u51cf\u5c11600\u4e07\u80a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliver Reichert \u5728\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e2d\u6307\u51fa\uff0c\u5c31\u5730\u533a\u5e02\u573a\u770b\uff0c\u4e9a\u592a\u533a\u5ef6\u7eed\u7531 D2C \u9a71\u52a8\u7684\u9ad8\u8d28\u91cf\u589e\u957f\u6001\u52bf\uff0c<strong>\u4e2d\u56fd\u5e02\u573a\u8868\u73b0\u5c24\u4e3a\u7a81\u51fa<\/strong>\u3002\u4ea7\u54c1\u65b9\u9762\uff0c\u54c1\u724c\u5148\u540e\u4e0e Song for the Mute\u3001Ader Error\u3001Repetto \u63a8\u51fa\u8054\u540d\u7cfb\u5217\uff0c\u5176\u4e2d\u9762\u5411\u5973\u6027\u5e02\u573a\u3001\u5951\u5408\u82ad\u857e\u5e73\u5e95\u978b\u6d41\u884c\u8d8b\u52bf\u7684\u65b0\u54c1\u5e02\u573a\u53cd\u54cd\u6781\u4f73\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oliver Reichert \u8fd8\u6307\u51fa\uff0c\u201c\u4e9a\u592a\u5e02\u573a\u589e\u957f\u6f5c\u529b\u5de8\u5927\u3001\u6e17\u900f\u7387\u4ecd\u7136\u504f\u4f4e\uff1b\u76f4\u8425\u95e8\u5e97\u7f51\u7edc\u6301\u7eed\u6269\u5f20\uff1b\u4ea7\u54c1\u521b\u65b0\u6301\u7eed\u63a8\u8fdb\uff0c\u4ee5\u4e0a\u673a\u9047\u4ee4\u6211\u4eec\u5341\u5206\u671f\u5f85\u3002\u9762\u54112026\u8d22\u5e74\u7b2c\u56db\u8d22\u5b63\u4ee5\u53ca\u66f4\u957f\u671f\uff0c\u6211\u4eec\u8ba1\u5212\u6301\u7eed\u63d0\u5347\u5e02\u573a\u4efd\u989d\uff0c\u5438\u5f15\u5e74\u8f7b\u65b0\u5ba2\u7fa4\uff0c\u5728\u4e0d\u540c\u533a\u57df\u3001\u6e20\u9053\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u957f\u671f\u54c1\u724c\u8054\u7ed3\u3002\u6301\u7eed\u5728\u51c9\u978b\u3001\u5305\u8dbe\u978b\u4e24\u5927\u54c1\u7c7b\u521b\u65b0\u63a8\u65b0\uff1b\u8de8\u533a\u57df\u3001\u8de8\u6e20\u9053\u7075\u6d3b\u8c03\u914d\u8d27\u54c1\uff0c\u4f18\u5316\u5229\u6da6\u7387\u3001\u7ef4\u6301\u7a00\u7f3a\u6027\u3001\u4fdd\u62a4\u54c1\u724c\u4ef7\u503c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9996\u5e2d\u8d22\u52a1\u5b98<strong>&nbsp;Ivica Mili\u010devi\u0107<\/strong>&nbsp;\u8868\u793a\uff0c<strong>\u7b2c\u4e09\u8d22\u5b63\uff0c\u4e2d\u56fd\u5e02\u573a\u8425\u6536\u540c\u6bd4\u589e\u957f50%<\/strong>\uff0c\u662f\u4e9a\u592a\u533a\u89c4\u6a21\u6700\u5927\u7684\u5e02\u573a\uff1b<strong>\u6211\u4eec\u5728\u4e2d\u56fd\u5e02\u573a\u5b9a\u4f4d\u9ad8\u7aef\uff0c\u5e73\u5747\u9500\u552e\u4ef7\u683c\uff08ASP\uff09\u5168\u7403\u6700\u9ad8<\/strong>\u3002\u201c\u6211\u4eec\u5c06\u5ef6\u7eed\u4e00\u6708\u8d44\u672c\u5e02\u573a\u65e5\u516c\u5e03\u7684\u4e2d\u56fd\u53d1\u5c55\u8def\u7ebf\u56fe\uff1a<strong>\u6301\u7eed\u65b0\u589e\u76f4\u8425\u4e0e\u5408\u4f5c\u95e8\u5e97\u3001\u843d\u5730\u672c\u5730\u8425\u9500\u6d3b\u52a8\u3001\u54c1\u724c\u6d3b\u52a8\u63d0\u5347\u8ba4\u77e5\uff0c\u6301\u7eed\u52a0\u5927\u6295\u5165<\/strong>\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/08\/%E6%88%AA%E5%B1%8F2026-08-14-12.10.17.png\" alt=\"\" class=\"wp-image-478413\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u8d22\u5b63\uff0cBirkenstock \u8c03\u6574\u540e\u7684 EBITDA \u540c\u6bd4\u589e\u957f11%\u81f32.42\u4ebf\u6b27\u5143\uff0c\u8c03\u6574\u540e EBITDA \u5229\u6da6\u738733.7%\u3002\u6c47\u7387\u7684\u4e0d\u5229\u5f71\u54cd\uff0860\u4e2a\u57fa\u70b9\uff09\u3001\u65b0\u589e\u7f8e\u56fd\u5173\u7a0e\uff0870\u4e2a\u57fa\u70b9\uff09\u6784\u6210\u538b\u529b\uff0c\u4ea7\u80fd\u5229\u7528\u7387\u6539\u5584\u5f62\u6210\u90e8\u5206\u62b5\u6d88\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u671f\u5185\u516c\u53f8\u53d1\u751f\u4e86\u7ea62600\u4e07\u6b27\u5143\u8d44\u672c\u5f00\u652f\uff0c\u4e3b\u8981\u7528\u4e8e\u6269\u5145\u4ea7\u80fd\u4ee5\u53ca\u62d3\u5c55\u5168\u7403\u96f6\u552e\u7f51\u7edc\uff0c\u5305\u62ec\u8461\u8404\u7259 Arouca\u3001\u5fb7\u56fd G\u00f6rlitz\u3001Pasewalk \u7684\u5de5\u5382\u4ea7\u80fd\u6269\u5efa\uff0c\u4ee5\u53ca\u542f\u52a8 Wittichenau \u5de5\u5382\u5efa\u8bbe\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u8d22\u5b63\uff0c<strong>Birkenstock&nbsp;<\/strong>\u5728\u5168\u7403\u6240\u6709\u5730\u533a\u3001\u6e20\u9053\u4e0e\u54c1\u7c7b\u6301\u7eed\u6536\u83b7\u5f3a\u52b2\u5e02\u573a\u9700\u6c42\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6309\u6e20\u9053\u770b\uff1a<\/strong><\/p>\n\n\n\n<ul 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class=\"wp-block-paragraph\">Oliver Reichert \u6307\u51fa\uff0c\u4e24\u5927\u6e20\u9053\u5747\u5b9e\u73b0\u7a33\u5065\u589e\u957f\u3002D2C\uff08\u76f4\u9762\u6d88\u8d39\u8005\u6e20\u9053\uff09\u589e\u901f\u8d85\u8d8a B2B\uff0c\u4e3b\u8981\u4f9d\u6258\u6301\u7eed\u6295\u5165\u76f4\u8425\u95e8\u5e97\u4e0e\u6570\u5b57\u5316\u4e1a\u52a1\u3002\u201c\u4e24\u6761\u6e20\u9053\u5bf9\u516c\u53f8\u800c\u8a00\u90fd\u81f3\u5173\u91cd\u8981\uff0c\u672a\u6765\u4f9d\u65e7\u662f\u589e\u957f\u53cc\u5f15\u64ce\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D2C 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class=\"wp-block-paragraph\">\u201c\u65b0\u54c1\u3001\u4e2a\u6027\u5316\u8fd0\u8425\u3001\u54c1\u724c\u6545\u4e8b\u5347\u7ea7\u4f18\u5316\u7ebf\u4e0a\u8d2d\u7269\u4f53\u9a8c\uff0c\u6709\u6548\u63d0\u5347\u8f6c\u5316\u7387\u3002\u6b27\u6d32\u5e02\u573a\u6210\u6548\u6700\u4e3a\u7a81\u51fa\uff1a\u5373\u4fbf\u884c\u4e1a\u666e\u904d\u52a0\u5927\u4fc3\u9500\uff0c\u6211\u4eec\u4f9d\u65e7\u5b9e\u73b0<strong>93%\u6b63\u4ef7\u9500\u552e\u7387<\/strong>\uff0c\u7ebf\u4e0a\u4e1a\u7ee9\u660e\u663e\u8dc3\u5347\u3002\u6211\u4eec\u575a\u6301\u5728\u4ef7\u503c\u6700\u5927\u5316\u9886\u57df\u6269\u5f20\u4e1a\u52a1\uff0c\u6301\u7eed\u52a0\u7801 D2C\uff0c\u540c\u65f6\u7a33\u5065\u3001\u6709\u5e8f\u8fd0\u8425 B2B 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class=\"wp-block-paragraph\">\u8425\u6536\u540c\u6bd4\u589e\u957f11%\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+14%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u589e\u957f\u4e3b\u529b\u4e3a B2B \u6e20\u9053\uff0c\u5e02\u573a\u9700\u6c42\u6301\u7eed\u65fa\u76db\uff0c\u9762\u5411\u9752\u5e74\u7fa4\u4f53\u7684\u96f6\u552e\u5546\u4e0e\u8fd0\u52a8\u54c1\u4e13\u95e8\u5e97\u8868\u73b0\u7a81\u51fa\u3002\u7b2c\u4e09\u8d22\u5b63\u65b0\u589e4\u5bb6\u76f4\u8425\u95e8\u5e97\uff0c\u7f8e\u6d32\u76f4\u8425\u95e8\u5e97\u603b\u6570\u8fbe\u523021\u5bb6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014 \u6b27\u6d32\u3001\u4e2d\u4e1c\u53ca\u975e\u6d32\u5e02\u573a\uff08EMEA\uff09<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8425\u6536\u540c\u6bd4\u589e\u957f 15%\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+15%\u3002<\/p>\n\n\n\n<p 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