{"id":214548,"date":"2026-10-31T21:04:11","date_gmt":"2026-10-31T13:04:11","guid":{"rendered":"http:\/\/www.htt.hk\/?p=214548"},"modified":"2026-10-31T21:04:11","modified_gmt":"2026-10-31T13:04:11","slug":"columbia-%e4%b8%8a%e5%ad%a3%e5%ba%a6%e5%87%80%e9%94%80%e5%94%ae%e9%a2%9d%e5%90%8c%e6%af%94%e5%a2%9e%e9%95%bf2%ef%bc%8c%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%e5%a2%9e%e5%b9%85%e6%8e%a5%e8%bf%9120","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=214548","title":{"rendered":"Columbia \u4e0a\u5b63\u5ea6\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f2%\uff0c\u4e2d\u56fd\u5e02\u573a\u589e\u5e45\u63a5\u8fd120%"},"content":{"rendered":"\n

\u7f8e\u56fd\u6237\u5916\u670d\u9970\u96c6\u56e2\u00a0Columbia Sportswear\uff08\u54e5\u4f26\u6bd4\u4e9a\uff0c\u4ee5\u4e0b\u7b80\u79f0\u201cColumbia\u201d\uff09<\/strong>\u516c\u5e03\u622a\u81f39\u670830\u65e5\u76842026\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6<\/strong>\u5173\u952e\u8d22\u52a1\u6570\u636e\uff1a\u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f2%<\/strong>\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff1a+ 2%\uff09\u81f39.63\u4ebf\u7f8e\u5143<\/strong>\uff0c\u8425\u4e1a\u5229\u6da6\u540c\u6bd4\u589e\u957f62.6%\u81f31.1\u4ebf\u7f8e\u5143\u3002\u4e2d\u56fd\u5e02\u573a\u51c0\u9500\u552e\u989d\u589e\u5e45\u63a5\u8fd120%<\/strong>\uff0c\u5728\u5b8f\u89c2\u7ecf\u6d4e\u4e0e\u7ade\u4e89\u73af\u5883\u5145\u6ee1\u6311\u6218\u7684\u80cc\u666f\u4e0b\uff0c\u5404\u6e20\u9053\u5747\u5b9e\u73b0\u5f3a\u52b2\u589e\u957f\u3002<\/p>\n\n\n\n

\u591a\u6570\u56fd\u9645\u5e02\u573a\u9500\u552e\u589e\u957f\uff0c\u90e8\u5206\u88ab\u7f8e\u56fd\u51c0\u9500\u552e\u989d\u4e0b\u6ed1\u62b5\u6d88\uff0c\u7f8e\u56fd\u9500\u552e\u989d\u4e0b\u6ed1\u6e90\u4e8e2026\u79cb\u5b63\u6279\u53d1\u8ba2\u5355\u53d1\u8d27\u5ef6\u540e\uff0c\u5176\u5f71\u54cd\u90e8\u5206\u88ab\u76f4\u8425 DTC \u4e1a\u52a1\u7684\u589e\u957f\u6240\u62b5\u6d88\u3002<\/p>\n\n\n\n

\u6bdb\u5229\u7387\u6536\u7a8420\u4e2a\u57fa\u70b9\u81f349.8%\u3002\u6bdb\u5229\u7387\u4e0b\u6ed1\u4e3b\u8981\u6765\u81ea\u5bf9\u4ee3\u5de5\u5382\u5408\u4f5c\u65b9\u7684\u8ba9\u5229<\/strong>\uff0c\u90e8\u5206\u88ab\u5f53\u671f\u6536\u5230\u7684 IEEPA \u5173\u7a0e\u9000\u6b3e\u6536\u76ca\u62b5\u6d88\u3002<\/p>\n\n\n\n

\u51c0\u5229\u6da6\u540c\u6bd4\u589e\u957f62.9%\u81f38470\u4e07\u7f8e\u5143<\/strong>\uff0c\u7a00\u91ca\u540e\u6bcf\u80a1\u6536\u76ca1.66\u7f8e\u5143\u3002<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98 Tim Boyle<\/strong> \u8868\u793a\uff1a\u201c\u6211\u4eec\u5f88\u9ad8\u5174\u7b2c\u4e09\u5b63\u5ea6\u51c0\u9500\u552e\u989d\u4e0e\u6bcf\u80a1\u6536\u76ca\u5747\u8d85\u51fa\u6307\u5f15\u4e0a\u9650<\/strong>\u3002\u4e1a\u7ee9\u4e3b\u8981\u6e90\u4e8e\u90e8\u5206\u5ef6\u540e\u4ea4\u4ed8\u76842026\u79cb\u5b63\u6279\u53d1\u8ba2\u5355\u53d1\u8d27\u65f6\u95f4\u65e9\u4e8e\u9884\u671f\u3001\u7f8e\u56fd DTC \u76f4\u8425\u4e1a\u52a1\u8d8b\u52bf\u56de\u6696\uff0c\u540c\u65f6\u56fd\u9645\u4e1a\u52a1\u5ef6\u7eed\u589e\u957f\u52bf\u5934\uff0c\u5c3d\u7ba1\u5168\u7403\u5b8f\u89c2\u73af\u5883\u5145\u6ee1\u6311\u6218\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\u5b63\u5ea6\u7684\u8868\u73b0\u6301\u7eed\u5370\u8bc1\u6211\u4eec\u7684 ACCELERATE \u589e\u957f\u6218\u7565\u53d6\u5f97\u5b9e\u8d28\u8fdb\u5c55\u3002\u54e5\u4f26\u6bd4\u4e9a\u54c1\u724c\u7f8e\u56fd\u76f4\u8425\u7535\u5546\u4e1a\u52a1\u7684\u589e\u957f\u6001\u52bf\u5c24\u5176\u4ee4\u4eba\u9f13\u821e\uff0c\u8fd9\u4e5f\u662f\u54c1\u724c\u4ef7\u503c\u6700\u96c6\u4e2d\u7684\u4f53\u73b0\u3002<\/p>\n\n\n\n

\u7b2c\u56db\u5b63\u5ea6\u7684\u8fd0\u8425\u843d\u5730\u5bf9\u5168\u5e74\u4e1a\u7ee9\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u672c\u5b63\u8d85\u9884\u671f\u8868\u73b0\u3001\u7f8e\u56fd\u4e1a\u52a1\u5411\u597d\u8d8b\u52bf\uff0c\u4ee5\u53ca\u5269\u4f592026\u79cb\u5b63\u5168\u7403\u6279\u53d1\u8ba2\u5355\u7684\u9646\u7eed\u53d1\u8d27\uff0c\u8ba9\u6211\u4eec\u6709\u4fe1\u5fc3\u4e0a\u8c03\u5168\u5e74\u8425\u6536\u4e0e\u6bcf\u80a1\u6536\u76ca\u6307\u5f15\u4e0b\u9650\u3002<\/p>\n\n\n\n

\u7ecf\u8425\u73af\u5883\u4f9d\u65e7\u5145\u6ee1\u6311\u6218\u4e0e\u4e0d\u786e\u5b9a\u6027\uff0c\u6211\u4eec\u5c06\u6301\u7eed\u53d1\u529b\u63d0\u5347\u54e5\u4f26\u6bd4\u4e9a\u54c1\u724c\u5f71\u54cd\u529b\u3001\u6539\u5584\u7f8e\u56fd\u5e02\u573a\u6d88\u8d39\u8005\u8ba4\u77e5\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u6211\u4eec\u6108\u53d1\u786e\u4fe1\uff0c\u54e5\u4f26\u6bd4\u4e9a\u54c1\u724c ACCELERATE \u589e\u957f\u6218\u7565\u6b63\u5728\u89c1\u6548<\/strong>\uff0c\u5e26\u9886\u6211\u4eec\u91cd\u56de\u957f\u671f\u5065\u5eb7\u3001\u53ef\u6301\u7eed\u7684\u589e\u957f\u8f68\u9053\u3002\u6211\u4eec\u5c06\u805a\u7126\u53ef\u63a7\u4e8b\u9879\uff0c\u6301\u7eed\u843d\u5730\u6218\u7565\u4e0e\u613f\u666f\uff1a<\/p>\n\n\n\n

    \n
  • \u52a0\u901f\u76c8\u5229\u6027\u589e\u957f\uff1b<\/li>\n\n\n\n
  • \u6253\u9020\u5dee\u5f02\u5316\u3001\u529f\u80fd\u6027\u3001\u5177\u5907\u521b\u65b0\u529b\u7684\u6807\u5fd7\u6027\u4ea7\u54c1\uff1b<\/li>\n\n\n\n
  • \u52a0\u5927\u5b9a\u5411\u9700\u6c42\u57f9\u80b2\u6295\u5165\uff0c\u63d0\u5347\u54c1\u724c\u7528\u6237\u7c98\u6027\uff1b<\/li>\n\n\n\n
  • \u6295\u5165\u80fd\u529b\u5efa\u8bbe\uff0c\u4f18\u5316\u6d88\u8d39\u4f53\u9a8c\uff0c\u53d6\u60a6\u5e76\u7559\u4f4f\u6d88\u8d39\u8005\uff1b<\/li>\n\n\n\n
  • \u6253\u9020\u6570\u5b57\u5316\u9a71\u52a8\u3001\u5168\u6e20\u9053\u3001\u5168\u7403\u5316\u7684\u4f18\u8d28\u5e02\u573a\u8fd0\u8425\u4f53\u7cfb\uff1b<\/li>\n\n\n\n
  • \u8d4b\u80fd\u8ba4\u540c\u6211\u4eec\u6838\u5fc3\u4ef7\u503c\u89c2\u7684\u4eba\u624d\u56e2\u961f\u3002<\/li>\n<\/ul>\n\n\n\n

    ACCELERATE \u662f\u54e5\u4f26\u6bd4\u4e9a\u54c1\u724c\u76ee\u524d\u63a8\u884c\u7684\u5347\u7ea7\u589e\u957f\u6218\u7565\uff0c\u76ee\u6807\u662f\u5438\u5f15\u66f4\u5e74\u8f7b\u3001\u6d3b\u8dc3\u5ea6\u66f4\u9ad8\u7684\u6d88\u8d39\u8005\u3002\u8be5\u6218\u7565\u4e3a\u591a\u5e74\u89c4\u5212\uff0c\u56f4\u7ed5\u54c1\u724c\u3001\u4ea7\u54c1\u3001\u5e02\u573a\u7b56\u7565\u7684\u591a\u9879\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u8f6c\u578b\uff0c\u540c\u6b65\u4f18\u5316\u5185\u90e8\u5de5\u4f5c\u6a21\u5f0f\u3002<\/p>\n\n\n\n

    \u53bb\u5e74\uff0c\u54e5\u4f26\u6bd4\u4e9a\u54c1\u724c\u901a\u8fc7\u5168\u7403\u54c1\u724c\u4f20\u64ad\u63a8\u51fa\u5168\u65b0\u54c1\u724c\u4e3b\u5f20\u201cEngineered for Whatever<\/strong>\u201d\uff0c\u9762\u5411\u5e74\u8f7b\u6d3b\u8dc3\u5ba2\u7fa4\u53d1\u5e03\u591a\u6b3e\u65b0\u54c1\uff0c\u5e76\u6539\u7248\u4e0a\u7ebf\u7f8e\u56fd\u5b98\u7f51 Columbia.com\uff0c\u5347\u7ea7\u9875\u9762\u529f\u80fd\u4e0e\u89c6\u89c9\u7d20\u6750\u3002ACCELERATE \u589e\u957f\u6218\u7565\u7684\u5e95\u5c42\u53d8\u9769\uff0c\u6301\u7eed\u5728\u76ee\u6807\u5ba2\u7fa4\u4e2d\u663e\u73b0\u6210\u6548\u3002\u968f\u7740\u6218\u7565\u63a8\u8fdb\uff0c\u54e5\u4f26\u6bd4\u4e9a\u54c1\u724c\u8fdb\u4e00\u6b65\u805a\u7126\u6838\u5fc3\u652f\u67f1\uff0c\u5728\u6237\u5916\u4e13\u4e1a\u6027\u80fd\u4e0e\u751f\u6d3b\u65b9\u5f0f\u8d5b\u9053\u5efa\u7acb\u516c\u4fe1\u529b\u3001\u8d34\u5408\u5ea6\u4e0e\u65f6\u5c1a\u8c03\u6027\u3002<\/p>\n\n\n

    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    \u6309\u54c1\u724c\uff08\u7b2c\u4e09\u5b63\u5ea6\uff09\uff1a<\/strong><\/p>\n\n\n\n

      \n
    • Columbia\uff1a<\/strong>\u51c0\u9500\u552e\u989d8.26\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f3%\uff1b<\/li>\n\n\n\n
    • SOREL\uff1a<\/strong>\u51c0\u9500\u552e\u989d8283\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f2%\uff1b<\/li>\n\n\n\n
    • prAna\uff1a<\/strong>\u51c0\u9500\u552e\u989d3017\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed11%\uff1b<\/li>\n\n\n\n
    • Mountain Hardwear\uff1a<\/strong>\u51c0\u9500\u552e\u989d2334\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed117%\u3002<\/li>\n<\/ul>\n\n\n\n

      \u6309\u5730\u533a\u5e02\u573a\uff08\u7b2c\u4e09\u5b63\u5ea6\uff09\uff1a<\/strong><\/p>\n\n\n\n

        \n
      • \u7f8e\u56fd\uff1a<\/strong>\u51c0\u9500\u552e\u989d5.41\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed11%\uff1b<\/li>\n\n\n\n
      • \u62c9\u4e01\u7f8e\u6d32\u548c\u4e9a\u592a\uff1a<\/strong>\u51c0\u9500\u552e\u989d1.59\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f11%\uff1b<\/li>\n\n\n\n
      • \u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32 \uff08EMEA\uff09\uff1a<\/strong>\u51c0\u9500\u552e\u989d1.75\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f7%\uff1b<\/li>\n\n\n\n
      • \u52a0\u62ff\u5927\uff1a<\/strong>\u51c0\u9500\u552e\u989d8697\u4e07\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u8dcc2%\u3002<\/li>\n<\/ul>\n\n\n\n

        \u6309\u54c1\u7c7b\uff08\u7b2c\u4e09\u5b63\u5ea6\uff09\uff1a<\/strong><\/p>\n\n\n\n

          \n
        • \u670d\u9970\u53ca\u88c5\u5907\uff1a<\/strong>\u51c0\u9500\u552e\u989d7.44\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f1%\uff1b<\/li>\n\n\n\n
        • \u978b\u5c65\uff1a<\/strong>\u51c0\u9500\u552e\u989d2.19\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f5%\u3002<\/li>\n<\/ul>\n\n\n\n

          \u6309\u6e20\u9053\uff08\u7b2c\u4e09\u5b63\u5ea6\uff09\uff1a<\/strong><\/p>\n\n\n\n

            \n
          • \u6279\u53d1\uff1a<\/strong>\u51c0\u9500\u552e\u989d6.37\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u6301\u5e73\uff1b<\/li>\n\n\n\n
          • DTC\uff1a<\/strong>\u51c0\u9500\u552e\u989d3.26\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f5%\u3002<\/li>\n<\/ul>\n\n\n
            \n
            \"\"<\/figure>\n<\/div>\n\n\n

            \u622a\u81f39\u670830\u65e5\u7684\u524d\u4e5d\u4e2a\u6708\uff1a<\/strong><\/p>\n\n\n\n

              \n
            • \u51c0\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f1%\u81f323.56\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u6301\u5e73\uff09\uff1b<\/li>\n\n\n\n
            • \u6bdb\u5229\u7387\u63d0\u5347220\u4e2a\u57fa\u70b9\u81f352.3%\u3002\u6bdb\u5229\u7387\u63d0\u5347\u4e3b\u8981\u6765\u81ea IEEPA \u5173\u7a0e\u9000\u6b3e\u5e26\u6765\u7ea6230\u4e2a\u57fa\u70b9\u6536\u76ca\uff0c\u6263\u9664\u5bf9\u4ee3\u5de5\u5382\u5408\u4f5c\u65b9\u8ba9\u5229\u540e\u7684\u51c0\u5f71\u54cd\u3002<\/li>\n\n\n\n
            • \u8425\u4e1a\u5229\u6da6\u540c\u6bd4\u589e\u957f102.1%\u81f31.825\u4ebf\u7f8e\u5143\uff0c\u5360\u51c0\u9500\u552e\u989d7.7%\uff1b<\/li>\n\n\n\n
            • \u51c0\u5229\u6da6\u540c\u6bd4\u589e\u957f73.1%\u81f31.46\u4ebf\u7f8e\u5143\uff0c\u7a00\u91ca\u540e\u6bcf\u80a1\u6536\u76ca2.82\u7f8e\u5143\uff1b<\/li>\n<\/ul>\n\n\n\n

              \u516c\u53f8\u9884\u8ba1\uff0c2026\u5e74\u7b2c\u56db\u5b63\u5ea6\uff1a<\/strong><\/p>\n\n\n\n

                \n
              • \u51c0\u9500\u552e\u989d\u9884\u8ba111.08\u4ebf\uff5e11.45\u4ebf\u7f8e\u5143\uff0c\u589e\u5e453.5%\uff5e7.0%\uff1b<\/li>\n\n\n\n
              • \u8425\u4e1a\u5229\u6da6\u7387\u9884\u8ba1\u4e3a\u51c0\u9500\u552e\u989d\u768410.8%\uff5e12.0%\uff1b<\/li>\n\n\n\n
              • \u7a00\u91ca\u540e\u6bcf\u80a1\u6536\u76ca\u9884\u8ba11.85\uff5e2.1\u7f8e\u5143\u3002<\/li>\n<\/ul>\n\n\n\n

                2026\u5168\u8d22\u5e74\uff1a<\/strong><\/p>\n\n\n\n

                  \n
                • \u51c0\u9500\u552e\u989d\u9884\u8ba1\u540c\u6bd4\u589e\u957f2%\uff5e3%\uff0c\u5bf9\u5e94\u89c4\u6a2134.6\u4ebf\uff5e35\u4ebf\u7f8e\u5143\uff0c\uff08\u6b64\u524d\u7684\u9884\u671f\u4e3a1%\uff5e3%\uff09<\/li>\n\n\n\n
                • \u6bdb\u5229\u7387\u9884\u8ba1\u63d0\u5347160\uff5e180\u4e2a\u57fa\u70b9\u81f352.1%\uff5e52.3%\uff0c\u4e0e\u6b64\u524d\u9884\u671f\u4e00\u81f4\uff1b<\/li>\n\n\n\n
                • \u8425\u4e1a\u5229\u6da6\u7387\u9884\u8ba1\u4e3a\u51c0\u9500\u552e\u989d\u76848.7%\uff5e9.1%\uff0c\u8f83\u6b64\u524d\u76848.5%\uff5e9.3%\u9884\u671f\u6709\u6240\u4e0a\u8c03\uff1b<\/li>\n\n\n\n
                • \u7a00\u91ca\u540e\u6bcf\u80a1\u6536\u76ca\u9884\u8ba14.65\uff5e4.9\u7f8e\u5143\u3002<\/li>\n<\/ul>\n\n\n\n

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