{"id":38749,"date":"2016-06-11T18:39:58","date_gmt":"2016-06-11T10:39:58","guid":{"rendered":"http:\/\/www.htt.hk\/?p=38749"},"modified":"2016-06-11T18:39:58","modified_gmt":"2016-06-11T10:39:58","slug":"%e6%97%b6%e5%b0%9a%e5%88%9b%e4%b8%9a%e5%85%ac%e5%8f%b8-stitch-fix-%e6%8a%8a%e8%af%95%e8%a1%a3%e9%97%b4%e6%90%ac%e8%bf%9b%e5%ae%b6%e9%87%8c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=38749","title":{"rendered":"\u65f6\u5c1a\u521b\u4e1a\u516c\u53f8 Stitch Fix \u628a\u8bd5\u8863\u95f4\u642c\u8fdb\u5bb6\u91cc"},"content":{"rendered":"

\u201c\u4e70\u8863\u96be\u201d\u662f\u6240\u6709\u5973\u6027\u7684\u5171\u540c\u70e6\u607c\u3002\u53bb\u5b9e\u4f53\u5e97\u4e70\u8863\u670d\uff0c\u6311\u9009\u3001\u8bd5\u7a7f\u3001\u4e70\u5355\uff0c\u7ed3\u679c\u56de\u5bb6\u540e\u53c8\u89c9\u5f97\u4e0d\u6ee1\u610f\uff0c\u8fd8\u5f97\u6298\u8fd4\u9000\u8d27\uff0c\u7740\u5b9e\u6298\u817e\uff01\u4f20\u7edf\u96f6\u552e\u5546\u8bbe\u6cd5\u6539\u5584\u8d2d\u7269\u4f53\u9a8c\u7684\u540c\u65f6\uff0c\u7ebf\u4e0a\u4e2a\u6027\u5316\u63a8\u8350\u673a\u5236\u4e5f\u5e94\u8fd0\u800c\u751f\uff0cStitch Fix \u5c31\u662f\u5176\u4e2d\u4e4b\u4e00\u3002<\/p>\n

Stitch Fix \u5254\u9664\u4e86\u8d2d\u7269\u6700\u96be\u7684\u73af\u8282\u201c\u9009\u62e9\u201d\uff0c\u987e\u5ba2\u518d\u4e5f\u4e0d\u9700\u8981\u53bb\u5b9e\u4f53\u5e97\u9009\u8863\u670d\u6216\u8005\u5728\u7f51\u4e0a\u641c\u8863\u670d\u3002\u652f\u4ed8 20\u7f8e\u5143\u7684\u9020\u578b\u8d39\uff0cStitch Fix \u5c06\u6839\u636e\u4f60\u7684\u4e2a\u4eba\u504f\u597d\u548c\u9700\u6c42\u4e3a\u4f60\u63a8\u8350\u4e94\u4ef6\u65f6\u5c1a\u5355\u54c1\uff0c\u4ee5\u5b9a\u5236\u76d2\u5b50\uff08Fix\uff09\u7684\u5f62\u5f0f\u53d1\u7ed9\u4f60\uff0c\u5982\u679c\u4f60\u613f\u610f\uff0c\u4e5f\u53ef\u4ee5\u9009\u62e9\u6309\u6708\u5b9a\u65f6\u53d1\u8d27\u3002\u4f60\u5728\u5bb6\u8bd5\u7a7f\u540e\uff0c\u628a\u559c\u6b22\u7684\u7559\u4e0b\uff0c\u4e0d\u8981\u7684\u9000\u56de\u3002\u5982\u679c\u8d2d\u4e70\u5176\u4e2d\u4efb\u610f\u4e00\u4ef6\uff0c20\u5143\u9020\u578b\u670d\u52a1\u8d39\u53ef\u4ee5\u62b5\u6263\u3002<\/p>\n

\"11\"<\/a><\/p>\n

33\u5c81\u7684\u521b\u59cb\u4eba Katrina Lake \u8bf4\u9053\uff1a\u201c\u6211\u4eec\u7684\u4e16\u754c\u4ece\u4e0d\u7f3a\u5c11\u8863\u670d\u3001\u5305\u5305\u548c\u978b\u5b50\uff0c\u4f46\u8981\u627e\u5230\u6700\u5408\u9002\u81ea\u5df1\u7684\uff0c\u624d\u662f\u6700\u5927\u7684\u6311\u6218\u3002\u201dStitch Fix \u6240\u5728\u7684\u884c\u4e1a\u8bde\u751f\u4e86\u8bb8\u591a\u201c\u72ec\u89d2\u517d\u201d\uff0c\u4e5f\u89c1\u8bc1\u4e86\u591a\u4e2a\u201c\u72ec\u89d2\u517d\u201d\u7684\u9668\u843d\u3002\u5728\u5979\u770b\u6765\uff0c\u201c\u7acb\u8db3\u6839\u672c\u201d\u624d\u662f\u5173\u952e\uff0c\u201c\u6709\u4eba\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u4e00\u5bb6\u6280\u672f\u516c\u53f8\uff0c\u6709\u4eba\u5219\u662f\u4e00\u5bb6\u533a\u522b\u4e8e\u4f20\u7edf\u96f6\u552e\u7684\u7535\u5546\u3002\u201d<\/p>\n

\u90a3\u4e48 Stitch Fix \u5462\uff1f<\/p>\n

\"22\"<\/a><\/p>\n

\u201c\u5728 Stitch Fix\uff0c\u6211\u4eec\u7684\u8bb8\u591a\u5458\u5de5\u90fd\u662f\u96f6\u552e\u4e1a\u51fa\u8eab\uff0c\u6211\u4eec\u6e05\u695a\u5730\u77e5\u9053\u4ec0\u4e48\u624d\u662f\u96f6\u552e\u53d1\u5c55\u7684\u52a8\u529b\u3002\u201d<\/p>\n

\u201c\u6570\u636e\u79d1\u5b66+\u9020\u578b\u5e08\u201d\uff0c\u63d0\u9ad8\u5355\u54c1\u63a8\u8350\u7684\u7cbe\u51c6\u5ea6<\/p>\n

\u300a\u798f\u5e03\u65af\u300b\u9884\u8ba1 Stitch Fix 2015\u5e74\u7684\u9500\u552e\u989d\u6709 2.5\u4ebf\u7f8e\u5143\uff0c\u800c\u8fd9\u4e2a\u6570\u5b57\u4eca\u5e74\u8fd8\u5c06\u589e\u957f 50%\u3002\u6210\u7acb\u516d\u5e74\u81f3\u4eca\uff0c\u8be5\u516c\u53f8\u5458\u5de5\u4eba\u6570\u589e\u52a0\u8fd1\u4e24\u500d\uff0c\u73b0\u5728\uff0cStitch Fix \u62e5\u6709 2800\u4f4d\u9020\u578b\u5e08\uff0c\u5927\u591a\u6570\u4e3a\u517c\u804c\uff0c\u4e00\u822c\u5728\u5bb6\u8fdc\u7a0b\u529e\u516c\u3002\u516c\u53f8\u6709 1000\u591a\u540d\u4ed3\u7ba1\u4eba\u5458\uff0c\u5206\u5e03\u5728\u4e94\u5927\u4ed3\u5e93\u3002<\/p>\n

\u540c\u6837\u662f\u9488\u5bf9\u5ba2\u6237\u7684\u4e2a\u4eba\u9700\u6c42\u63a8\u8350\u5546\u54c1\uff0c\u4e0d\u540c\u7684\u662f Stitch Fix \u91c7\u7528\u201c\u6570\u636e\u79d1\u5b66+\u9020\u578b\u5e08\u201d\u7684\u6a21\u5f0f\uff0c\u63a8\u8350\u6210\u529f\u7387\u975e\u5e38\u9ad8\u3002\u8fd9\u4e5f\u662f Stitch Fix \u8131\u9896\u800c\u51fa\u7684\u4e3b\u8981\u539f\u56e0\u3002<\/p>\n

Stitch Fix \u7684\u603b\u90e8\u4f4d\u4e8e\u65e7\u91d1\u5c71\u91d1\u878d\u533a\uff0c\u8ddd\u79bb\u8054\u5408\u5e7f\u573a\uff08Union Square\uff09\u4ec5 5\u5206\u949f\u8def\u7a0b\u3002\u5728\u90a3\u91cc\uff0c\u4f20\u7edf\u65f6\u5c1a\u96f6\u552e\u5546 Banana Republic \u548c\u6885\u897f\u767e\u8d27\u6bcf\u5929\u6709\u6570\u767e\u4eba\u8fdb\u8fdb\u51fa\u51fa\uff0c\u800c\u771f\u6b63\u4e70\u5355\u7684\u5374\u5f88\u5c11\u3002\u4f20\u7edf\u5b9e\u4f53\u5e97\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u6709\u9650\uff0c\u5b83\u4eec\u4e0d\u77e5\u9053\u6d88\u8d39\u8005\u7684\u7a7f\u8863\u5c3a\u7801\u3001\u8d2d\u4e70\u504f\u597d\u548c\u9700\u6c42\u3002<\/p>\n

Gap \u5317\u7f8e\u533a\u524d\u603b\u88c1 Marka Hansen \u73b0\u4e3a Stitch Fix \u7684\u8463\u4e8b\u4f1a\u6210\u5458\uff0c\u5979\u6253\u4e86\u4e2a\u6bd4\u65b9\uff0c\u201c\u6bcf\u8fdb\u6765\u7684 100\u4f4d\u987e\u5ba2\u4e2d\uff0c\u6700\u540e\u53ea\u6709 25\u4eba\u4e70\u4e86\u4e1c\u897f\uff0c\u5176\u4f59 75\u4eba\u62b1\u7740\u4e70\u4e1c\u897f\u7684\u76ee\u7684\u800c\u6765\uff0c\u5374\u7a7a\u624b\u800c\u5f52\uff0c\u800c\u6211\u4eec\u4f5c\u4e3a\u96f6\u552e\u5546\u5374\u4e0d\u77e5\u9053\u539f\u56e0\u3002\u201d<\/p>\n

\u76f8\u6bd4\u4e4b\u4e0b\uff0cStitch Fix \u5f88\u597d\u5730\u628a\u63e1\u4f4f\u4e86\u6d88\u8d39\u8005\u7684\u5fc3\u6001\u3002\u652f\u4ed8 20\u7f8e\u5143\u9020\u578b\u8d39\u7684\u6d88\u8d39\u8005\uff0c\u4e00\u5b9a\u662f\u5e0c\u671b\u6700\u540e\u80fd\u4e70\u5230\u5408\u9002\u7684\u5355\u54c1\uff0c\u56e0\u6b64\u4e5f\u5341\u5206\u613f\u610f\u586b\u5199\u4e2a\u4eba\u6570\u636e\u3002<\/p>\n

Stitch Fix \u7684\u6570\u636e\u5e93\u5341\u5206\u8be6\u5c3d\uff0c\u7528\u6237\u7684\u4e2a\u4eba\u4fe1\u606f\u8fbe 50\u4f59\u7c7b\uff08\u4f53\u91cd\u3001\u5185\u8863\u5c3a\u7801\u7b49\uff09\uff0c\u800c\u7f51\u7ad9\u6240\u8986\u76d6\u7684 200\u591a\u4e2a\u54c1\u724c\uff0c\u5219\u5305\u62ec 100~150\u4e2a\u4fe1\u606f\u70b9\uff08\u7ec6\u5206\u5230\u989c\u8272\u3001\u8896\u957f\u7b49\uff09\u3002<\/p>\n

Lake \u8ba4\u4e3a\u8fd9\u6837\u505a\u5f88\u6709\u5fc5\u8981\u3002Amazon\uff08\u4e9a\u9a6c\u900a\uff0935%\u7684\u8d2d\u4e70\u6765\u81ea\u63a8\u8350\uff0cLinkedIn\uff08\u9886\u82f1\uff09 50%\u7684\u5173\u8054\u662f\u901a\u8fc7\u63a8\u8350\u5339\u914d\uff0c\u800c\u201cStitch Fix 100%\u7684\u8d2d\u4e70\u90fd\u662f\u7531\u63a8\u8350\u4ea7\u751f\u201d\uff0cLake \u5982\u662f\u8bf4\u3002\u5373\u4f7f\u662f\u201c\u9000\u8d27\u201d\u4e5f\u88ab Stitch Fix \u5f53\u505a\u662f\u5b9d\u8d35\u7684\u6570\u636e\uff0c\u9020\u578b\u5e08\u4eec\u5438\u7eb3\u8d1f\u9762\u53cd\u9988\uff0c\u4ee5\u66f4\u597d\u5730\u6821\u51c6\u987e\u5ba2\u9020\u578b\u6216\u5355\u54c1\u63cf\u8ff0\u3002<\/p>\n

Stitch Fix \u76f8\u4fe1\uff0c\u6570\u636e\u79d1\u5b66\u4e0e\u9020\u578b\u5e08\u5efa\u8bae\u76f8\u7ed3\u5408\uff0c\u80fd\u66f4\u7cbe\u786e\u5730\u5e2e\u52a9\u987e\u5ba2\u6311\u9009\u5355\u54c1\u3002\u8ba1\u7b97\u673a\u7b97\u6cd5\u6839\u636e\u591a\u6e90\u4fe1\u606f\uff08\u987e\u5ba2\u8c03\u67e5\u3001\u5929\u6c14\u3001Pinterest \u8ba8\u8bba\u677f\u7b49\uff09\u4f5c\u51fa\u63a8\u7b97\uff0c\u63a5\u7740\u9020\u578b\u5e08\u5229\u7528\u81ea\u5df1\u7684\u4e30\u5bcc\u7ecf\u9a8c\u518d\u6b21\u5ba1\u6838\uff0c\u6700\u540e\u6311\u9009\u51fa\u4e94\u4ef6\u5355\u54c1\u3002\u5f53\u63a8\u8350\u673a\u5236\u8d8a\u6765\u8d8a\u7cbe\u51c6\uff0c\u56de\u5934\u5ba2\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u591a\u3002<\/p>\n

Lake \u8058\u8bf7 Eric Colson \u62c5\u4efb\u516c\u53f8\u9996\u5e2d\u7b97\u6cd5\u5b98\uff0c\u540e\u8005\u662f Netflix \u6570\u636e\u79d1\u5b66\u90e8\u95e8\u524d\u526f\u603b\u88c1\u3002\u201c\u6211\u4eec\u7684\u8863\u670d\u4e0d\u662f\u72ec\u5bb6\u53d1\u552e\uff0c\u4ef7\u683c\u4e0d\u662f\u6700\u597d\u7684\uff0c\u7269\u6d41\u4e0d\u662f\u6700\u5feb\u7684\uff0c\u4f46\u6211\u4eec\u7684\u4f18\u52bf\u5728\u4e8e\u6211\u4eec\u7684\u5173\u8054\u6027\u66f4\u5f3a\u3002\u201dColson \u8bf4\u9053\u3002<\/p>\n

\u6570\u636e\u79d1\u5b66\u4e5f\u8ba9\u516c\u53f8\u5728\u5e93\u5b58\u7ba1\u7406\u65b9\u9762\u5360\u5c3d\u4f18\u52bf\u3002\u4f20\u7edf\u96f6\u552e\u5546\u5728\u5b63\u521d\u90fd\u9700\u8981\u8d39\u5c3d\u5fc3\u601d\u5730\u9884\u4f30\u8fdb\u8d27\u91cf\uff0c\u7136\u540e\u518d\u4e0b\u5355\uff0c\u800c\u5f97\u76ca\u4e8e\u8ba1\u7b97\u673a\u7b97\u6cd5\uff0c Stitch Fix \u80fd\u66f4\u7075\u6d3b\u5730\u7ba1\u7406\u5e93\u5b58\uff0c\u964d\u4f4e\u5e93\u5b58\u79ef\u538b\u98ce\u9669\u3002<\/p>\n

\u4ece\u53db\u9006\u5c11\u5973\u5230\u8eab\u5bb6\u8fd1\u4ebf\uff0cKatrina Lake \u7684\u521b\u4e1a\u4e4b\u8def<\/p>\n

Lake \u51fa\u751f\u4e8e\u65e7\u91d1\u5c71\uff0c\u7236\u4eb2\u662f\u516c\u7acb\u5927\u5b66\u533b\u751f\uff0c\u6bcd\u4eb2\u662f\u65e5\u8bed\u8001\u5e08\uff0c\u5c0f\u65f6\u5019 Lake \u4ece\u672a\u60f3\u8fc7\u4ee5\u540e\u4f1a\u505a\u8d77\u751f\u610f\u3002<\/p>\n

90\u5e74\u4ee3\u672b\uff0c\u521a\u521a\u8fdb\u5165\u9752\u6625\u671f\u7684 Lake \u8fd8\u53db\u9006\u4e86\u4e00\u9635\u5b50\uff0c\u6210\u7ee9\u4e5f\u5f00\u59cb\u4e0b\u964d\u3002\u7236\u6bcd\u4e3a\u4e86\u8ba9\u5979\u7684\u751f\u6d3b\u56de\u5230\u6b63\u8f68\uff0c\u628a\u5bb6\u642c\u53bb\u4e86\u660e\u5c3c\u963f\u6ce2\u5229\u65af\u7684\u4e00\u4e2a\u5c0f\u9547\uff0c15\u5c81\u7684 Lake \u4e0e\u8fd9\u91cc\u683c\u683c\u4e0d\u5165\uff0c\u4e5f\u4ea4\u4e0d\u5230\u670b\u53cb\u3002\u5979\u53d1\u73b0\u53ea\u6709\u8003\u4e0a\u5927\u5b66\u624d\u80fd\u56de\u5230\u897f\u6d77\u5cb8\uff0c\u4e8e\u662f\u5f00\u59cb\u53d1\u594b\u8bfb\u4e66\u3002<\/p>\n

2001\u5e74\uff0cLake \u8003\u5165\u65af\u5766\u798f\u5927\u5b66\uff0c\u6bd5\u4e1a\u540e\u8fdb\u5165\u54a8\u8be2\u516c\u53f8 Parthenon Group \u62c5\u4efb\u987e\u95ee\uff0c\u4e3a IHOP\uff0cKohl\u2019s \u7b49\u9910\u5385\u548c\u96f6\u552e\u5546\u63d0\u4f9b\u54a8\u8be2\u3002\u671f\u95f4\uff0c\u5979\u89c1\u8bc1\u4e86\u5b9e\u4f53\u96f6\u552e\u7684\u5174\u8870\uff0c\u4e5f\u6b63\u56e0\u4e3a\u5982\u6b64\uff0c\u5979\u51b3\u5fc3\u6539\u53d8\u96f6\u552e\u4e1a\u73b0\u72b6\uff0c\u4e8e\u662f\u5979\u91cd\u65b0\u56de\u5230\u5b66\u6821\uff0c\u653b\u8bfb\u5546\u5b66\u3002<\/p>\n

\u5728\u63d0\u4ea4\u7ed9\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u7533\u8bf7\u8bba\u6587\u4e2d\uff0cLake \u5199\u9053\uff1a\u201c\u7537\u6027\u7a0b\u5e8f\u5458\u7528\u79d1\u6280\u6539\u53d8\u4e86\u6251\u514b\u724c\u3001\u68d2\u7403\u8fd0\u52a8\uff0c\u53d1\u660e\u4e86\u7535\u5b50\u4ea7\u54c1\u7684\u6bd4\u4ef7\u8d2d\u7269\u5f15\u64ce\uff0c\u4f46\u662f\u7531\u4e8e\u5386\u6765\u5f88\u5c11\u6709\u5973\u6027\u521b\u4e1a\u8005\u5177\u5907\u6280\u672f\u80cc\u666f\uff0c\u56e0\u6b64\u9488\u5bf9\u5973\u6027\u7684\u670d\u52a1\u4ece\u79d1\u6280\u4e2d\u53d7\u76ca\u8f83\u5c11\u3002\u201d<\/p>\n

\u201c\u6211\u7684\u76ee\u6807\u662f\u6210\u4e3a\u4e00\u5bb6\u96f6\u552e\u516c\u53f8\u7684 CEO\uff0c\u540c\u65f6\u4ee5\u6280\u672f\u548c\u521b\u65b0\u5f15\u9886\u884c\u4e1a\u53d1\u5c55\u3002\u201dLake \u7684\u8fd9\u53e5\u8bdd\u4e5f\u56de\u7b54\u4e86\u6587\u7ae0\u5f00\u5934\u7684\u95ee\u9898\uff1aStitch Fix \u662f\u4e00\u5bb6\u96f6\u552e\u516c\u53f8\uff0c\u4e5f\u662f\u6280\u672f\u516c\u53f8\u3002<\/p>\n

\"33\"<\/a><\/p>\n

\uff08\u4e0a\u56fe\uff1aStitch Fix \u521b\u59cb\u4eba Katrina Lake\uff09<\/p>\n

\u8fdb\u5165\u54c8\u4f5b\uff0cLake \u63d0\u51fa\u4e86\u4e00\u4e9b\u521b\u4e1a\u65b9\u6848\uff0c\u800c\u5173\u4e8e Stitch Fix \u7684\u60f3\u6cd5\u662f\u5979\u5728\u906d\u9047\u4e00\u6b21\u6b21\u7cdf\u7cd5\u7684\u8d2d\u7269\u4f53\u9a8c\u540e\u4ea7\u751f\u7684\u3002\u5f53\u65f6\uff0c\u829d\u52a0\u54e5\u7684 Trunk Club \u5df2\u7ecf\u5728\u505a\u7c7b\u4f3c\u7684\u4e8b \u2013 \u4e3a\u8bb2\u7a76\u7740\u88c5\u4f46\u8ba8\u538c\u901b\u8857\u7684\u7537\u6027\u63d0\u4f9b\u79c1\u4eba\u9020\u578b\u5e08\u670d\u52a1\u3002Trunk Club \u4e3a\u7537\u6027\u5ba2\u6237\u5bc4\u51fa\u6311\u9009\u597d\u7684\u5355\u54c1\uff0c\u5ba2\u6237\u6536\u5230\u8bd5\u7a7f\u540e\uff0c\u5982\u679c\u4e0d\u5408\u9002\u53ef\u4ee5\u9000\u56de\u3002\u4f46 Trunk Club \u9488\u5bf9\u7684\u662f\u7537\u6027\uff0c\u5728\u5973\u6027\u5e02\u573a\uff0c\u8fd9\u79cd\u6a21\u5f0f\u8fd8\u662f\u7a7a\u767d\u3002<\/p>\n

\u8fd8\u5728\u54c8\u4f5b\u8bfb\u4e66\u7684 Lake \u8054\u624b Erin Morrison Flynn \u5f00\u59cb\u4e86\u521b\u4e1a\uff0c\u540e\u8005\u662f\u5979\u65af\u5766\u798f\u6821\u53cb\u7684\u59bb\u5b50\u3002 \u5979\u4eec\u521b\u529e\u4e86 Rack Habit\uff08\u5c31\u662f Stitch Fix \u7684\u524d\u8eab\uff09\uff0c\u9080\u8bf7\u6ce2\u58eb\u987f\u7684\u670b\u53cb\u5728\u7ebf\u586b\u5199\u8868\u683c\uff0c\u6ce8\u518c\u4e2a\u4eba\u4fe1\u606f\uff08\u5305\u62ec\u98ce\u683c\u504f\u597d\u7b49\uff09\u3002\u5979\u4eec\u53bb\u7cbe\u54c1\u5e97\u8fdb\u8d27\uff0c\u5237\u5149\u4e86 6000\u7f8e\u5143\u989d\u5ea6\u7684\u4fe1\u7528\u5361\uff0c\u4ee5\u6253\u5305\u7684\u5f62\u5f0f\u4e3a\u987e\u5ba2\u5bc4\u51fa\u88d9\u5b50\u3001\u886c\u886b\u7b49\u5355\u54c1\u3002\u7531\u4e8e\u662f\u5168\u4ef7\u8fdb\u8d27\uff0cRack Habit \u6ca1\u6709\u8d5a\u5230\u4e00\u5206\u94b1\uff0c\u4f46\u662f\u5b83\u7684\u201c\u7275\u5f15\u529b\u201d\u5374\u5f97\u5230\u4e86\u9a8c\u8bc1\u3002<\/p>\n

2011\u5e74\uff0cRack Habit \u79cd\u5b50\u8f6e\u878d\u8d44 75\u4e07\u7f8e\u5143\uff0c\u6765\u81ea Baseline Venture \u7684 Steve Anderson \u63d0\u4f9b\u4e86\u8fd9\u7b14\u8d44\u91d1\uff0c\u4ed6\u79f0 Rack Habit \u662f\u201c\u5973\u6027\u4e13\u5c5e\u7684 Trunk Club\u201d\u3002\u540c\u5e74 Rack Habit \u8fc1\u5f80\u65e7\u91d1\u5c71\uff0c\u5e76\u66f4\u540d\u4e3a Stitch Fix\u3002<\/p>\n

2012\u5e74\uff0cStitch Fix \u53d1\u5c55\u8fc5\u731b\uff0c\u5728\u83b7\u5f97 A\u8f6e\u6295\u8d44\u540e\uff0cLake \u5148\u540e\u6316\u6765\u6c83\u5c14\u739b\u524d COO Mike Smith \u548c Netflix \u7684 Eric Colson \u52a0\u5165\u516c\u53f8\u3002<\/p>\n

\u4f46\u5728\u5bfb\u6c42\u4e0b\u4e00\u8f6e\u878d\u8d44\u65f6\uff0cLake \u906d\u5230 Sequoia Capital\u3001Accel Partners \u5728\u5185 20\u591a\u5bb6\u98ce\u6295\u516c\u53f8\u7684\u62d2\u7edd\u3002\u201c94%\u7684\u98ce\u6295\u5bb6\u4e3a\u7537\u6027\uff0c\u5728\u7537\u6027\u5360\u4e3b\u5bfc\u5730\u4f4d\u7684\u98ce\u6295\u4e16\u754c\uff0c\u9488\u5bf9\u5973\u6027\u9700\u6c42\u7684\u670d\u52a1\u5f80\u5f80\u5904\u4e8e\u4e0d\u5229\u5730\u4f4d\u3002\u201d Lake \u65e0\u5948\u5730\u8868\u793a\u3002\u5c31\u5728 Stitch Fix \u5df2\u7ecf\u4e24\u4e2a\u6708\u53d1\u4e0d\u51fa\u5de5\u8d44\u65f6\uff0cAnderson \u518d\u6b21\u63d0\u4f9b\u4e86 200\u4e07\u7f8e\u5143\u7684\u8fc7\u6865\u878d\u8d44\uff0cStitch Fix \u5f97\u4ee5\u7ef4\u6301\u7ecf\u8425\u3002<\/p>\n

\u5916\u90e8\u878d\u8d44\u96be\uff0cStitch Fix \u7684\u5185\u90e8\u4e5f\u4e0d\u5e73\u9759\u30022012\u5e74\u672b\uff0cLake \u548c Morrison\uff0c\u8fd9\u4e24\u4f4d\u66fe\u7ecf\u7684\u5408\u4f19\u4eba\u5206\u9053\u626c\u9573\u3002Morrison \u8d77\u8bc9 Lake \u62a2\u8d70\u4e86\u5979\u7684\u80a1\u4efd\u5e76\u628a\u5979\u4ece\u516c\u53f8\u64b5\u8d70\uff0c\u4f46 Lake \u5426\u8ba4\u3002\u8fd9\u573a\u5b98\u53f8\u5728 2014\u5e74 2\u6708\u79d8\u5bc6\u89e3\u51b3\uff0c\u53cc\u65b9\u90fd\u5bf9\u6b64\u4e8b\u4e0d\u4e88\u7f6e\u8bc4\u3002<\/p>\n

\u622a\u81f3 2013\u5e74\u521d\uff0cStitch Fix \u53d1\u51fa 10\u4e07\u4efd Fix\u3002\u8fd9\u4e5f\u5f15\u8d77\u4e86\u7845\u8c37\u8457\u540d\u7684\u98ce\u9669\u6295\u8d44\u673a\u6784 Benchmark Capital \u98ce\u6295\u5bb6 Bill Gurley \u7684\u6ce8\u610f\uff0c\u5e76\u5f88\u5feb\u505a\u51fa\u5bf9 Stitch Fix \u7684\u6295\u8d44\u51b3\u5b9a\u30022013\u5e74 10\u6708\uff0cStitch Fix \u83b7\u5f97 B\u8f6e 1200\u4e07\u7f8e\u5143\u6295\u8d44\uff0cBenchmark \u9886\u6295\u3002<\/p>\n

\"44\"<\/a><\/p>\n

\u4f5c\u4e3a\u4e00\u5bb6\u79c1\u4eba\u4f01\u4e1a\uff0cStitch Fix \u6ca1\u6709\u516c\u5f00\u8d22\u52a1\u60c5\u51b5\uff0c\u636e\u5185\u90e8\u6d88\u606f\u900f\u9732\uff0c\u8be5\u516c\u53f8\u76c8\u5229\u53ef\u89c2\u3002\u5185\u90e8\u4eba\u58eb\u6307\u51fa\uff0cStitch Fix \u8fc4\u4eca\u7d2f\u8ba1\u878d\u8d44\u4e0d\u5230 5000\u4e07\u7f8e\u5143\uff0c\u800c\u8bb8\u591a\u540c\u884c\u7531\u4e8e\u7cdf\u7cd5\u7684\u5e93\u5b58\u51b3\u7b56\u548c\u96be\u4ee5\u4e3a\u7ee7\u7684\u4fc3\u9500\u7b56\u7565\uff0c\u4ed8\u51fa\u4e86\u4e0a\u4ebf\u7f8e\u5143\u7684\u4ee3\u4ef7\u3002<\/p>\n

Stitch Fix \u4e0a\u4e00\u8f6e\u878d\u8d44\u662f\u5728 2014\u5e74\u4e2d\u671f\uff0c\u4ece Benchmark\u3001Lightspeed Venture Partners \u548c Baseline Venture \u624b\u4e2d\u83b7\u5f97\u4e86 2500\u4e07\u7f8e\u5143\u6295\u8d44\uff0c\u878d\u8d44\u5bf9 Stitch Fix \u4f30\u503c\u7ea6 3\u4ebf\u7f8e\u5143\uff0c\u73b0\u5728\u53e6\u5916\u4e00\u79cd\u8bf4\u6cd5\u662f\u8be5\u516c\u53f8\u4f30\u503c\u5df2\u7ecf\u8fbe\u5230 7.3\u4ebf\u7f8e\u5143\u3002\u6839\u636e\u8fd9\u4e24\u79cd\u8bf4\u6cd5\uff0cLake \u672c\u4eba\u7684\u8eab\u5bb6\u5e94\u8be5\u5728 5000\u4e07\u7f8e\u5143~1.2\u4ebf\u7f8e\u5143\u4e4b\u95f4\u3002<\/p>\n

\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c\u516c\u53f8 70%\u7684\u5458\u5de5\u4e3a\u5973\u6027\uff0c\u800c\u7ba1\u7406\u5c42\u5927\u90e8\u5206\u4e5f\u662f\u5973\u6027\u3002\u516c\u53f8\u73b0\u4efb\u9996\u5e2d\u6267\u884c\u5b98 Julie Bornstein \u662f Sephora\uff08\u4e1d\u8299\u5170\uff09\u524d\u9996\u5e2d\u8425\u9500\u5b98\u3002<\/p>\n

\u4e2a\u6027\u5316\u96be\u4ee5\u91cf\u4ea7\uff1fStitch Fix \u5728\u8d28\u7591\u58f0\u4e2d\u6210\u957f<\/p>\n

34\u5c81\u7684\u516c\u5173\u4e3b\u7ba1 Pamela Radgowski \u8fc7\u53bb\u4e00\u5e74\u534a\u5185\u5728 Stitch Fix \u6d88\u8d39\u4e86 5\u4e07\u591a\u7f8e\u5143\u3002\u5979\u8bf4\uff1a\u201c\u6211\u4e0d\u559c\u6b22\u901b\u8857\uff0c\u4e0d\u559c\u6b22\u8fd8\u4ef7\uff0c\u770b\u5230\u559c\u6b22\u7684\u5c31\u4e70\u3002\u548c\u4f60\u5728\u5e97\u91cc\u8d2d\u7269\u4e0d\u540c\uff0cStitch Fix \u80fd\u7ed9\u6211\u6536\u5230\u672a\u77e5\u793c\u7269\u7684\u60ca\u559c\u611f\u3002\u201d\u8fd9\u5927\u6982\u662f\u8bb8\u591a\u5973\u6027\u9009\u62e9 Stitch Fix \u7684\u539f\u56e0\uff0c\u5b83\u7684\u6838\u5fc3\u5ba2\u6237\u7fa4\u662f 25~45\u5468\u5c81\u7684\u5973\u6027\u3002\u636e Kantar Retail \u7684\u6570\u636e\uff0c\u7f8e\u56fd\u670d\u88c5\u548c\u978b\u5c65\u5e02\u573a\u5e74\u9500\u552e\u989d\u8fbe 3710\u4ebf\u7f8e\u5143\uff0c\u800c Lake \u9884\u6d4b\uff0cStitch Fix \u7684\u6f5c\u5728\u5e02\u573a\u8fbe\u5230 400\u4ebf\u7f8e\u5143\u3002<\/p>\n

\u636e Lake \u900f\u9732\uff0c39%\u7684\u987e\u5ba2\u5728 Stitch Fix \u7684\u6d88\u8d39\uff0c\u5360\u5230\u4e86\u5979\u4eec\u5168\u5e74\u670d\u88c5\u6d88\u8d39\u7684\u4e00\u534a\uff1b80%\u7684\u987e\u5ba2\u5728\u4e0b\u5355\u540e 90\u5929\u5185\u4f1a\u518d\u4e0b\u7b2c\u4e8c\u5355\u3002<\/p>\n

Stitch Fix \u5fc5\u987b\u786e\u4fdd\u6bcf\u4e00\u4e2a\u76d2\u5b50\u4e2d\u7684\u4e94\u4ef6\u5355\u54c1\uff0c\u81f3\u5c11\u6709\u4e24\u4ef6\u88ab\u987e\u5ba2\u7559\u4e0b\uff0c\u8fd9\u6837\u624d\u80fd\u5b9e\u73b0\u76c8\u5229\u3002\u9274\u4e8e\u6b64\uff0cStitch Fix \u5341\u5206\u770b\u91cd\u7559\u4f4f\u8001\u987e\u5ba2\u3002\u5728 Stitch Fix \u5f3a\u5927\u7684\u6570\u636e\u5e93\u4e2d\uff0c\u987e\u5ba2\u7684\u624b\u673a\u53f7\u7801\u3001\u4f4f\u5740\u7b49\u79c1\u5bc6\u4fe1\u606f\u4e00\u6982\u4fdd\u5bc6\uff0c\u8fd9\u4e5f\u8ba9 Stitch Fix \u4e0e\u987e\u5ba2\u4e4b\u95f4\u5efa\u7acb\u4e86\u4fe1\u4efb\u3002<\/p>\n

\u5f53\u7136\uff0cStitch Fix \u98ce\u751f\u6c34\u8d77\u7684\u540c\u65f6\uff0c\u4e5f\u4e0d\u4e4f\u8d28\u7591\u58f0\u3002Forrester \u7684\u5206\u6790\u5e08 Sucharita Mulpuru \u5c06 Stitch Fix \u5f52\u4e3a\u8ba2\u8d2d\u670d\u52a1\u9886\u57df\uff08\u7c7b\u4f3c\u7684\u8fd8\u6709 Birchbox\uff09\u30022015\u5e74\uff0cForrester \u9488\u5bf9\u7f8e\u56fd 4667\u540d\u8d2d\u7269\u8005\u7684\u8c03\u67e5\u663e\u793a\uff0c\u4ec5 3%\u6ce8\u518c\u4f7f\u7528\u5b9a\u5236\u793c\u76d2\u670d\u52a1\uff0c59%\u7684\u4eba\u8868\u793a\u5bf9\u8fd9\u79cd\u6a21\u5f0f\u6beb\u65e0\u5174\u8da3\u3002<\/p>\n

Mulpuru \u8bf4\u9053\uff0c\u8ba2\u8d2d\u670d\u52a1\u901a\u5e38\u9760\u6298\u6263\u6216\u4fc3\u9500\u6d3b\u52a8\u5438\u5f15\u65b0\u987e\u5ba2\uff0c\u4eba\u4eec\u613f\u610f\u5c1d\u65b0\uff0c\u4f46\u8bd5\u8fc7\u540e\u4f1a\u53d1\u73b0\u8fd9\u4e0d\u662f\u4ed6\u4eec\u7684\u5e38\u89c4\u9700\u6c42\u3002Kantar Retail \u7684\u5206\u6790\u5e08 Tiffany Hogan \u5219\u6307\u51fa\uff0c\u4e2a\u6027\u5316\u7684\u7406\u5ff5\u5f88\u96be\u5b9e\u73b0\u91cf\u4ea7\u3002<\/p>\n

\u76ee\u524d Stitch Fix \u6b63\u5728\u6253\u9020\u81ea\u5df1\u7684\u81ea\u6709\u54c1\u724c\u3002\u516c\u53f8\u7684\u79d1\u5b66\u7b97\u6cd5\u5e2e\u52a9\u4ed6\u4eec\u7b5b\u9009\u51fa\u6700\u53d7\u6b22\u8fce\u7684\u5355\u54c1\uff0c\u6839\u636e\u8fd9\u4e9b\u5355\u54c1\uff0c\u516c\u53f8\u8ba1\u5212\u63a8\u51fa\u516d\u6761\u4ea7\u54c1\u7ebf\uff0c\u5305\u62ec\u94c5\u7b14\u88d9\u3001\u5f00\u886b\u7b49\u3002\u53bb\u5e74\u4e0b\u534a\u5e74\u5f00\u59cb\uff0cStitch Fix \u5df2\u7ecf\u5f00\u59cb\u63a8\u51fa\u5b55\u5987\u88c5\u548c\u7ae5\u88c5\u3002<\/p>\n

\u6b64\u5916\uff0cStitch Fix \u8fd8\u5728\u7b79\u5907\u53d1\u5e03\u7537\u6027\u65f6\u5c1a\u5355\u54c1\u3002\u5f53\u521d\u542f\u53d1 Lake \u521b\u4e1a\u7075\u611f\u7684 Trunk Club \u5982\u4eca\u5df2\u7ecf\u88ab Nordstrom \u6536\u8d2d\uff0c\u5e76\u5df2\u6d89\u8db3\u5973\u88c5\u9886\u57df\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201c\u4e70\u8863\u96be\u201d\u662f\u6240\u6709\u5973\u6027\u7684\u5171\u540c\u70e6\u607c\u3002\u53bb\u5b9e\u4f53\u5e97\u4e70\u8863\u670d\uff0c\u6311\u9009\u3001\u8bd5\u7a7f\u3001\u4e70\u5355\uff0c\u7ed3\u679c\u56de\u5bb6\u540e\u53c8\u89c9\u5f97\u4e0d\u6ee1\u610f\uff0c\u8fd8\u5f97\u6298\u8fd4\u9000\u8d27\uff0c\u7740\u5b9e\u6298 […]<\/p>\n","protected":false},"author":2,"featured_media":38750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-htt"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/38749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=38749"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/38749\/revisions"}],"predecessor-version":[{"id":38754,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/38749\/revisions\/38754"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/38750"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=38749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=38749"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=38749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}