{"id":41590,"date":"2016-09-01T10:00:34","date_gmt":"2016-09-01T02:00:34","guid":{"rendered":"http:\/\/www.htt.hk\/?p=41590"},"modified":"2016-09-01T10:00:34","modified_gmt":"2016-09-01T02:00:34","slug":"%e6%96%b0%e8%a5%bf%e5%85%b0%e7%be%8a%e6%af%9b%e9%9e%8b%e4%b8%ba%e4%bb%80%e4%b9%88%e8%bf%99%e4%b9%88%e7%81%ab%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=41590","title":{"rendered":"\u65b0\u897f\u5170\u7f8a\u6bdb\u978b\u4e3a\u4ec0\u4e48\u8fd9\u4e48\u706b\uff1f"},"content":{"rendered":"<p>\u5168\u7403\u8457\u540d\u7684\u755c\u7267\u4e1a\u4e2d\u5fc3\u65b0\u897f\u5170\uff0c\u603b\u4eba\u53e3\u53ea\u6709 460\u4e07\u4eba\uff0c\u7ef5\u7f8a\u603b\u6570\u5374\u9ad8\u8fbe 2950\u4e07\u53ea\uff0c\u8fd9\u6837\u7b97\u4e0b\u6765\u6bcf\u4e2a\u65b0\u897f\u5170\u4eba\u5e73\u5747\u62e5\u67096\u53ea\u7ef5\u7f8a\u3002\u5982\u6b64\u4e30\u5bcc\u7684\u7f8a\u6bdb\u8d44\u6e90\u50ac\u751f\u4e86\u4e00\u80a1\u201c\u7267\u573a\u7f8a\u6bdb\u76f4\u9001\u978b\u5382\uff08farm to foot\uff09\u201d\u7684\u65b0\u6f6e\u6d41\uff08\u5c06\u7267\u573a\u7684\u7f8a\u6bdb\u76f4\u63a5\u9001\u5230\u5236\u978b\u5382\u52a0\u5de5\u6210\u5404\u7c7b\u7f8a\u6bdb\u978b\uff09\u3002<\/p>\n<p>\u4eba\u4eec\u65e5\u5e38\u751f\u6d3b\u4e2d\u6700\u5e38\u89c1\u7684\u978b\u5b50\u6750\u6599\u5305\u62ec\u4e24\u5927\u7c7b\uff1a\u5929\u7136\u6750\u6599\uff08\u76ae\u9769\u3001\u5e06\u5e03\uff09\u548c\u77f3\u6cb9\u5236\u6210\u7684\u5408\u6210\u6750\u6599\uff08\u6a61\u80f6\u3001\u5851\u6599\u3001\u5316\u7ea4\u5e03\u6599\uff09\u3002\u76f8\u6bd4\u76ae\u9769\u548c\u5e06\u5e03\u8fd9\u6837\u7684\u5929\u7136\u6750\u6599\uff0c\u7f8a\u6bdb\u5177\u5907\u4ee5\u4e0b\u4f18\u70b9\uff1a<\/p>\n<p>\u5438\u6c34\u3001\u900f\u6c14\uff0c\u662f\u6a61\u80f6\u7684\u53ef\u6301\u7eed\u66ff\u4ee3\u6750\u6599\uff1b<\/p>\n<p>\u51ac\u6696\u590f\u51c9\uff1b<\/p>\n<p>\u6b64\u5916\uff0c\u7f8a\u6bdb\u7ea4\u7ef4\u4e2d\u7684\u8102\u80aa\u9178\u53ef\u4e2d\u548c\u4eba\u4f53\u6563\u53d1\u7684\u6c14\u5473\uff0c\u6297\u83cc\uff0c\u80fd\u5438\u6536\u76f8\u5f53\u4e8e\u81ea\u91cd 35%\u7684\u6c14\u5473\u3002\u7b80\u5355\u70b9\u8bf4\uff0c\u7f8a\u6bdb\u80fd\u5438\u6536\u6c57\u6db2\u548c\u6c57\u5473\u3002<\/p>\n<p>\u4f46\u76ee\u524d\uff0c\u56e0\u4e3a\u539f\u6599\u6210\u672c\u9ad8\uff0c\u5f88\u5c11\u6709\u5382\u5bb6\u9009\u7528\u7f8a\u6bdb\u505a\u978b\u3002\u8fd1\u5e74\u6765\uff0c\u5f88\u591a\u65f6\u5c1a\u516c\u53f8\u5df2\u7ecf\u5f00\u59cb\u5173\u6ce8\u7f8a\u6bdb\u978b\u5c65\u8fd9\u4e00\u65b0\u8d8b\u52bf\uff1a<\/p>\n<p>\u5f53\u4e0b\u6700\u706b\u7684\u7f8a\u6bdb\u978b\u54c1\u79cd\u5f53\u5c5e\u6fb3\u5927\u5229\u4e9a\u7684 Ugg \u9774\u5b50\uff0c\u5176\u8868\u9762\u7528\u7684\u662f\u7f8a\u76ae\uff0c\u5185\u886c\u7528\u7684\u662f\u7f8a\u6bdb\u3002Ugg \u4ece\u4e0a\u4e16\u7eaa 70\u5e74\u4ee3\u5f00\u59cb\u5728\u6fb3\u5927\u5229\u4e9a\u6d41\u884c\uff0c\u51b2\u6d6a\u7231\u597d\u8005\u7279\u522b\u559c\u6b22\u8fd9\u6b3e\u978b\uff0c\u56e0\u4e3a\u4ece\u5bd2\u51b7\u7684\u6d77\u6c34\u91cc\u8d70\u51fa\u6765\u7a7f\u4e0a Ugg \u7acb\u9a6c\u5c31\u6696\u548c\u8d77\u6765\u3002\u5728\u90a3\u4e2a\u5e74\u4ee3\uff0c\u5728\u52a0\u6cb9\u7ad9\u4e70\u4e00\u53ccUgg \u53ea\u898112\u7f8e\u5143\uff0c\u800c\u4eca\u4ee5 UGG\u547d\u540d\u7684\u978b\u5c65\u54c1\u724c\u5df2\u7ecf\u95fb\u540d\u9050\u8fe9\uff0c\u4e00\u53cc UGG\u9774\u5b50\u552e\u4ef7\u5df2\u7ecf\u9ad8\u8fbe 160\u7f8e\u5143\u3002<\/p>\n<p>\u9500\u552e\u7f8a\u6bdb\u8fd0\u52a8\u978b\u7684\u745e\u58eb\u978b\u5c65\u54c1\u724c Baabuk \u5728\u4f17\u7b79\u7f51\u7ad9 Kickstarter \u6210\u529f\u7b79\u8d44 17\u4e07\u7f8e\u5143\u540e\uff0c\u51c6\u5907\u4eca\u5e74\u5728\u7f8e\u56fd\u5f00\u542f\u9996\u5bb6\u7535\u5546\u7f51\u7ad9\u3002<\/p>\n<p>\u82f1\u56fd\u978b\u5c65\u7535\u5546Mahabis \u5c06\u7f8a\u6bdb\u62d6\u978b\u7684\u8bbe\u8ba1\u6539\u4e3a\u6237\u5916\u978b\uff0c\u6a61\u80f6\u978b\u8ddf\u90e8\u5206\u53ef\u62c6\u5378\u3002\u516c\u53f8\u5185\u5bb9\u8425\u9500\u8d1f\u8d23\u4eba Alice Apsey \u4ecb\u7ecd\uff0c\u8fd9\u6b3e\u8bbe\u8ba1\u4e24\u5e74\u4e3a\u516c\u53f8\u5e26\u6765\u4e861310\u4e07\u7f8e\u5143\u7684\u9500\u552e\u989d\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41591\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/1.png\" alt=\"1\" width=\"600\" height=\"353\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/1.png 600w, http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/1-300x177.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u7267\u573a\u7f8a\u6bdb\u76f4\u4f9b<\/p>\n<p>\u7f8a\u6bdb\u978b\u5c31\u8fd9\u6837\u6210\u4e3a\u4e86\u6d88\u8d39\u8005\u7684\u65b0\u5ba0\uff0c\u6709\u4e24\u5bb6\u516c\u53f8\u770b\u5230\u4e86\u5176\u4e2d\u9690\u85cf\u7684\u66f4\u5927\u5546\u673a\uff1a\u76f4\u63a5\u5411\u65b0\u897f\u5170\u7684\u7267\u6c11\u8ba2\u8d2d\u9ad8\u54c1\u8d28\u7684\u7f8a\u6bdb\uff0c\u7528\u4e8e\u751f\u4ea7\u590f\u51ac\u4e24\u5b63\u7684\u5404\u8272\u7f8a\u6bdb\u978b\u3002<\/p>\n<p>Allbirds<\/p>\n<p>\u65e7\u91d1\u5c71\u521d\u521b\u978b\u5c65\u751f\u4ea7\u5546 Allbirds \u5f7b\u5e95\u98a0\u8986\u4e86\u8fd0\u52a8\u978b\u7684\u8bbe\u8ba1\uff1a<\/p>\n<p>\u978b\u8868\u9762\u7528\u4e0a\u7b49\u7f8e\u5229\u5974\u7f8a\u6bdb\u5236\u6210\uff0c\u978b\u5e95\u7528\u84d6\u9ebb\u6cb9\u5236\u4f5c\uff0c\u907f\u514d\u4f7f\u7528\u5851\u6599\u3001\u6a61\u80f6\u6750\u6599<\/p>\n<p>\u978b\u5b50\u4e0a\u6ca1\u6709\u5546\u6807\uff0c\u53ef\u968f\u65f6\u6e05\u6d17<\/p>\n<p>\u516c\u53f8\u7684\u4e24\u4f4d\u521b\u59cb\u4eba\u5206\u522b\u662f\u65b0\u897f\u5170\u524d\u8db3\u7403\u8fd0\u52a8\u5458 Tim Brown \u548c\u53ef\u518d\u751f\u6750\u6599\u4e13\u5bb6 Joey Zwillinger\u3002Allbirds \u7684\u76ee\u6807\u662f\u5c06\u4e00\u53cc\u7ecf\u5178\u8fd0\u52a8\u978b\u6539\u9020\u6210\u73af\u4fdd\u3001\u65f6\u5c1a\u53c8\u8010\u7a7f\u7684\u6b3e\u5f0f\u3002<\/p>\n<p>Tim Brown \u6240\u8bbe\u8ba1\u7684\u4e13\u4e1a\u7f8a\u6bdb\u8fd0\u52a8\u978b\u867d\u7136\u6ca1\u6709 logo\uff0c\u5c5e\u4e8e\u6781\u7b80\u98ce\u683c\uff0c\u4f46\u4fdd\u8bc1\u4e86\u8fd0\u52a8\u978b\u7684\u6027\u80fd\u3002\u4f5c\u4e3a\u4e00\u4e2a\u571f\u751f\u571f\u957f\u7684\u65b0\u897f\u5170\u4eba\uff0c\u4ed6\u4e00\u76f4\u5728\u601d\u8003\u7528\u54ea\u79cd\u7f8a\u6bdb\u505a\u8fd0\u52a8\u978b\u6700\u5408\u9002\u3002<\/p>\n<p>\u7b2c\u4e00\u6b21\u4ed6\u9009\u7528\u7684\u662f\u201c\u4e2d\u7b49\u5fae\u7c73\u201d\u8d28\u91cf\u7684\u7f8a\u6bdb\uff0c\u7ed3\u679c\u663e\u793a\u8fd9\u79cd\u7f8a\u6bdb\u592a\u539a\u592a\u786c\u3002\u7b2c\u4e8c\u6b21 Tim Brown \u6362\u6210\u4e86\u6781\u7ec6\u7f8e\u5229\u5974\u7f8a\u6bdb\uff0c\u76f4\u5f84\u4ec512.5\u5fae\u7c73\uff0c\u66f4\u8f7b\u66f4\u8584\uff0c\u9002\u4e8e\u5236\u4f5c\u9ad8\u54c1\u8d28\u7684\u7f8a\u6bdb\u897f\u670d\u3002Joey Zwillinger\u4ecb\u7ecd\uff0c\u4ece\u539f\u578b\u5230\u76ee\u524d\u7684\u6700\u7ec8\u8bbe\u8ba1\uff0c\u4ed6\u4eec\u5728\u7f8e\u5229\u5974\u7f8a\u6bdb\u7684\u5f3a\u5ea6\u548c\u67d4\u97e7\u6027\u65b9\u9762\u505a\u4e86\u65e0\u6570\u5b9e\u9a8c\uff0c\u6d4b\u8bd5\u6e29\u5ea6\u8c03\u8282\u548c\u6392\u6c57\u6027\u3002<\/p>\n<p>Allbirds \u8d77\u521d\u5728 Kickstarter \u7b79\u96c6\u4e8611.9\u4e07\u7f8e\u5143\uff0c\u540e\u6765\u53c8\u4ece\u98ce\u9669\u6295\u8d44\u5bb6\u90a3\u91cc\u7b79\u96c6\u4e86 200\u591a\u4e07\u7f8e\u5143\u3002\u4eca\u5e74\u4e09\u6708\uff0c\u54c1\u724c\u5728\u7ebf\u4e0a\u63a8\u51fa\u4e86\u53ef\u673a\u6d17\u7f8a\u6bdb\u8fd0\u52a8\u978b\uff0c\u4ec5\u4ec5\u4e24\u4e2a\u6708\u5c31\u5ba3\u544a\u552e\u7f44\u3002<\/p>\n<p>\u7845\u8c37\u7684\u98ce\u9669\u6295\u8d44\u4eba Brett Jackson \u662fAllbirds \u7684\u7c89\u4e1d\uff0c\u66fe\u5728\u4f11\u95f2\u978b\u5de8\u5934 Crocs \u5de5\u4f5c\u8fc7\u56db\u5e74\uff0c\u4e4b\u540e\u52a0\u5165\u98ce\u9669\u6295\u8d44\u516c\u53f8 v1.vc. \u62c5\u4efb\u603b\u7ecf\u7406\uff0c\u73b0\u5728\u4ed6\u662f Allbirds \u7684\u6295\u8d44\u4eba\u4e4b\u4e00\u3002\u6570\u5b57\u4ea7\u54c1\u8ba2\u9605\u670d\u52a1\u516c\u53f8 Nootrobox \u7684\u8054\u5408\u521b\u59cb\u4eba Michael Brandt \u611f\u53f9\uff1a\u201c\u592a\u795e\u5947\u4e86\uff0c\u7a7f\u8fd9\u53cc\u978b\u6211\u53ef\u4ee5\u4e0d\u7a7f\u889c\u5b50\uff0c\u56e0\u4e3a\u5b83\u7684\u811a\u611f\u5c31\u548c\u889c\u5b50\u4e00\u6837\u3002\u201d<\/p>\n<p>\u76ee\u524d\uff0c\u4e0e Allbirds\u5408\u4f5c\u7684\u662f\u610f\u5927\u5229\u5317\u90e8\u7684\u4e00\u5bb6\u7f8a\u6bdb\u4f5c\u574a\uff0c\u5c06\u65b0\u897f\u5170\u7f8a\u6bdb\u52a0\u5de5\u6210\u7f8a\u6bdb\u9762\u6599\uff0c\u7136\u540e\u9001\u5230\u97e9\u56fd\u5236\u978b\u3002\u4e00\u53ccAllbirds \u5728\u7ebf\u552e\u4ef7\u4e3a95\u7f8e\u5143\uff0c\u4e0eNike \u548cAdidas \u7684\u8fd0\u52a8\u978b\u4ef7\u683c\u76f8\u5f53\uff0c\u53f7\u79f0\u201c\u4e16\u754c\u4e0a\u6700\u8212\u670d\u7684\u8fd0\u52a8\u978b\u201d\u3002\u516c\u53f8\u6682\u672a\u900f\u9732\u4e00\u5e74\u7684\u4ea7\u91cf\u548c\u9500\u91cf\uff0c\u4f46\u53ef\u4ee5\u786e\u5b9a\u7684\u662f\uff0c\u6700\u5927\u5e02\u573a\u5728\u7f8e\u56fd\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41592\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/2.png\" alt=\"2\" width=\"600\" height=\"400\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/2.png 600w, http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/09\/2-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Glerups<\/p>\n<p>\u53e6\u4e00\u5bb6\u7528\u65b0\u897f\u5170\u7f8a\u6bdb\u505a\u978b\u7684\u54c1\u724c\u662f\u4e39\u9ea6\u7684 Glerups\uff0c\u4e0eAllbirds \u4e0d\u540c\u7684\u662f\u4ed6\u4eec\u7528\u7684\u662f\u7f8a\u6bdb\u6be1\u3002Glerups \u6700\u51fa\u540d\u7684\u662f\u5c0f\u725b\u76ae\u3001\u7f8a\u6bdb\u9774\u548c\u4e00\u811a\u8e6c\u61d2\u4eba\u978b\u3002\u7531\u4e00\u6574\u5f20\u7f8a\u6bdb\u6be1\u5236\u4f5c\u7684\u978b\u5b50\u5177\u5907\u539a\u5b9e\u3001\u8212\u9002\u3001\u8010\u7a7f\u7684\u7279\u70b9\uff0c\u978b\u5e95\u7528\u5c0f\u725b\u76ae\u5236\u4f5c\u3002<\/p>\n<p>\u54c1\u724c\u7684\u8001\u677f\u517c\u603b\u76d1 Allan Timm \u4ecb\u7ecd\uff0c\u76ee\u524d\u4ed6\u4eec\u7684\u978b\u5b50\u5728\u300a\u7f8e\u56fd\u56fd\u5bb6\u5730\u7406\u6742\u5fd7\u300b\u7684\u5546\u5e97\u5185\u6709\u552e\uff0c\u4eca\u79cb\u5c06\u901a\u8fc7 LL Bean, GarnetHill \u548c REI \u9500\u552e\u3002<\/p>\n<p>Glerups \u7531\u4e00\u5bf9\u4e39\u9ea6\u592b\u59bb\u521b\u529e\u4e8e\u4e0a\u4e16\u7eaa 70\u5e74\u4ee3\u665a\u671f\uff0c\u6700\u521d\u4ed6\u4eec\u53ea\u4e0e\u5317\u6b27\u7267\u6c11\u5408\u4f5c\uff0c\u9009\u7528\u745e\u5178\u5357\u90e8\u54e5\u7279\u5170\u5c9b\u7684\u7f8a\u6bdb\u3002Nanny Glerup \u6bcf\u5929\u53ea\u7f1d\u5236\u4e24\u53cc\u978b\uff0c\u5979\u7684\u4e08\u592b Ove Glerup \u4e0e\u5f53\u5730\u7267\u6c11\u7684\u5173\u7cfb\u76f8\u5f53\u597d\u3002\u6162\u6162\u5730\uff0cGlerups\u7684\u978b\u5b50\u5728\u4e39\u9ea6\u8d8a\u6765\u8d8a\u53d7\u6b22\u8fce\u3002<\/p>\n<p>\u4f46\u5728\u4e0a\u4e16\u7eaa90\u5e74\u4ee3\uff0c\u516c\u53f8\u7684\u6269\u5f20\u8ba1\u5212\u9047\u963b\u3002Allan Timm \u5f53\u65f6\u88ab\u592b\u59bb\u4fe9\u7684\u8d28\u6734\u6253\u52a8\uff0c\u51ed\u501f\u81ea\u5df1\u7684\u5173\u7cfb\u7f51\u6210\u529f\u6253\u9020\u8d77Glerups 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20~25%\u7684\u901f\u5ea6\u589e\u957f\u3002\u5982\u6b64\u5927\u7684\u9700\u6c42\u91cf\u8ba9\u4ed6\u5f00\u59cb\u601d\u8003\u5982\u4f55\u4ee5\u66f4\u7b80\u4fbf\u7684\u65b9\u5f0f\u83b7\u5f97\u7f8a\u6bdb\u3002\u4ed6\u5728\u63a5\u89e6\u4e86\u51e0\u4e2a\u65b0\u897f\u5170\u7267\u6c11\u540e\u624d\u5f00\u59cb\u4e86\u89e3\u5230\uff0c\u5f88\u591a\u4eba\u867d\u7136\u6709\u51e0\u5341\u5e74\u7684\u517b\u7f8a\u7ecf\u9a8c\u4f46\u5374\u4e0d\u4e86\u89e3\u7f8a\u6bdb\u9690\u85cf\u7684\u5de8\u5927\u5546\u673a\u3002<\/p>\n<p>Glerups \u548c Allbirds \u76ee\u524d\u5747\u4e0e\u65b0\u897f\u5170\u7f8e\u5229\u5974\u7f8a\u6bdb\u516c\u53f8\uff08NZM\uff09\u6709\u5408\u4f5c\u5173\u7cfb\uff0c\u540e\u8005\u5145\u5f53\u65b0\u897f\u5170\u7267\u6c11\u548c\u54c1\u724c\u65b9\u7684\u4e2d\u95f4\u4eba\uff0c\u53cc\u65b9\u7b7e\u8ba2\u5408\u540c\u7267\u6c11\u4e3a\u54c1\u724c\u7a33\u5b9a\u4f9b\u5e94\u54c1\u8d28\u4e0a\u4e58\u7684\u7f8a\u6bdb\u3002Tim Brown 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