{"id":44401,"date":"2016-11-11T15:58:15","date_gmt":"2016-11-11T07:58:15","guid":{"rendered":"http:\/\/www.htt.hk\/?p=44401"},"modified":"2016-11-11T15:58:15","modified_gmt":"2016-11-11T07:58:15","slug":"%e6%80%bb%e7%bb%9f%e5%a4%a7%e9%80%89%e4%b9%9f%e6%98%af%e5%95%86%e6%9c%ba%ef%bc%8c%e7%be%8e%e5%9b%bd%e9%9b%b6%e5%94%ae%e5%95%86%e5%87%86%e5%a4%87%e8%b4%ad%e7%89%a9%e7%8b%82%e6%ac%a2","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=44401","title":{"rendered":"\u603b\u7edf\u5927\u9009\u4e5f\u662f\u5546\u673a\uff0c\u7f8e\u56fd\u96f6\u552e\u5546\u51c6\u5907\u8d2d\u7269\u72c2\u6b22"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/11\/84.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44402\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/11\/84.jpg\" alt=\"8\" width=\"630\" height=\"420\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/11\/84.jpg 630w, http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/11\/84-300x200.jpg 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>\u3000\u3000\u4e13\u5bb6\u5efa\u8bae\u7f8e\u56fd\u96f6\u552e\u5546\uff0c\u5728\u672c(2016)\u5e7411\u67088\u65e5(\u4e0b\u9031\u4e8c)\u7f8e\u56fd\u603b\u7edf\u5927\u9009\u8fc7\u540e\uff0c\u4e3a\u8282\u65e5\u8d2d\u7269\u8005\u7684\u72c2\u6b22\u8fc7\u8282\u6c14\u6c1b\u505a\u51c6\u5907\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u4f1a\u5229\u7528\u4fc3\u9500\u548c\u4ea4\u6613\u6d3b\u52a8\u53bb\u8d2d\u4e70\u8fc7\u8282\u793c\u54c1\uff0c\u540c\u65f6\u4e5f\u7292\u8d4f\u81ea\u5df1\u3002<\/p>\n<p>\u7531Prosper Insights&amp;Analytics\u6240\u8fdb\u884c\u4e00\u9879\u7f8e\u56fd\u5168\u56fd\u96f6\u552e\u8054\u76df(National Retail Federation, NRF)\u7684\u5e74\u5ea6\u6d88\u8d39\u8005\u652f\u51fa\u8c03\u67e5\u7684\u6700\u65b0\u6570\u636e\u663e\u793a\uff0c\u6d88\u8d39\u8005\u8ba1\u5212\u5728\u8282\u65e5\u8d2d\u7269\u5b63\u4e4b\u5e73\u5747\u652f\u51fa\u4e3a935.58\u7f8e\u5143\u3002\u4eca\u5e74\u7684\u603b\u8ba1\u5212\u652f\u51fa\u4ec5\u6b21\u4e8e\u53bb(2015)\u5e74\u603b\u652f\u51fa952.58\u7f8e\u5143\u3002<\/p>\n<p>NRF\u603b\u88c1\u517c\u6267\u884c\u957fMatthew Shay\u89e3\u91ca\uff1a\u300c\u65e0\u8bba\u4f60\u4ece\u62a5\u7eb8\u4e0a\u6216\u4ece\u7535\u89c6\u4e0a\u770b\u5230\u7684\uff0c\u653f\u6cbb\u5e7f\u544a\u90fd\u4f54\u6ee1\u4e86\u96f6\u552e\u5546\u901a\u5e38\u7528\u4e8e\u5728\u53d6\u5f97\u5168\u56fd\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u5047\u65e5\u8d2d\u7269\u7684\u5e7f\u544a\u7a7a\u95f4\u3002\u4e00\u65e6\u9009\u4e3e\u8fc7\u4e86\uff0c\u6211\u4eec\u9884\u671f\u6d88\u8d39\u8005\u81ea\u5df1\u5c06\u4ece\u9009\u4e3e\u4f4e\u6f6e\u4e2d\u8d70\u51fa\u548c\u8fdb\u5165\u5230\u8fc7\u8282\u7684\u6c14\u6c1b\u91cc\u300d\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u8ba1\u5212\u5c06\u81ea\u5df1\u7f6e\u4e8e\u4ed6\u4eec\u8d2d\u7269\u6e05\u5355\u7684\u6700\u4f18\u5148\uff0c10\u6708\u5e95\u4e00\u9879\u7531NRF\u5355\u72ec\u8fdb\u884c\u5f97\u77ed\u6682\u6c11\u8c03\uff0c\u663e\u793a\u670958%\u7684\u6d88\u8d39\u8005\u8ba1\u5212\u4e3a\u81ea\u5df1\u63a1\u8d2d\u4e1c\u897f\uff0c\u5e73\u5747\u82b1\u8d39\u4e3a139.61\u7f8e\u5143\uff0c\u6bd4\u53bb(2015)\u5e74\u7684133.74\u7f8e\u5143\u6210\u957f\u4e864%\uff0c\u663e\u793a\u7740\u572813\u5e74\u7684\u6b77\u5c4a\u8c03\u67e5\u4e2d\u4e2a\u4eba\u6d88\u8d39\u5904\u5728\u7b2c\u4e8c\u9ad8\u3002<\/p>\n<p>Shay\u8865\u5145\u9053\uff1a\u300c\u96f6\u552e\u5546\u5e94\u8be5\u5728\u603b\u7edf\u9009\u4e3e\u540e\u7684\u51e0\u4e2a\u661f\u671f\u4e3a\u8fd9\u80a1\u6d88\u8d39\u8005\u63a1\u8d2d\u6f6e\u505a\u597d\u51c6\u5907\uff0c\u56e0\u4e3a\u4ed6\u4eec\u83b7\u5f97\u4e86\u66f4\u591a\u5728\u7ecf\u6d4e\u548c\u653f\u6cbb\u4e0a\u7684\u786e\u5b9a\u6027\uff0c\u5e76\u5e0c\u671b\u5229\u7528\u8fd9\u80a1\u4fc3\u9500\u548c\u4ea4\u6613\u6d3b\u52a8\uff0c\u4f20\u9012\u7ed9\u4ed6\u4eec\u7684\u4eb2\u670b\u597d\u53cb\u751a\u81f3\u81ea\u5df1\u4e0d\u80fd\u9519\u8fc7\u8fd9\u4e2a\u597d\u5eb7\u7684\u63a1\u8d2d\u5b63\uff0c\u8bb8\u591a\u8d2d\u7269\u8005\u5728\u8fd9\u4e2a\u8282\u65e5\u91cc\u63a1\u53d6\u4e86\u201d\u4e00\u4e2a\u7ed9\u4f60\uff0c\u4e24\u4e2a\u7ed9\u6211\u201c\u7684\u65b9\u5f0f\u300d\u3002<\/p>\n<p>\u96f6\u552e\u5546\u6b63\u5728\u51c6\u5907\u63d0\u4f9b\u5404\u5f0f\u5404\u6837\u7684\u5546\u54c1\u548c\u4fc3\u9500\u6d3b\u52a8 \u2013 \u96f6\u552e\u5546\u60f3\u8981\u63d0\u4f9b\u5982\u6b64\u4f18\u60e0\u4ef7\u683c\u7684\u793c\u7269\uff0c\u8ba9\u6d88\u8d39\u8005\u4eec\u597d\u597d\u7292\u8d4f\u81ea\u5df1\u4e00\u756a\u3002<\/p>\n<p>\u5c3d\u7ba1\u6709\u8d85\u8fc7\u56db\u5206\u4e4b\u4e00\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u8fd9\u6b21\u9009\u4e3e\u5c06\u5f71\u54cd\u4ed6\u4eec\u5047\u65e5\u7684\u652f\u51fa\u8ba1\u753b\uff0c43%\u7684\u4eba\u8865\u5145\u8868\u793a\uff0c\u7531\u4e8e\u9009\u4e3e\u5b63\u8282\u7684\u4e0d\u786e\u5b9a\u6027\uff0c\u4ed6\u4eec\u5bf9\u652f\u51fa\u66f4\u52a0\u8c28\u614e\uff0c\u670987%\u7684\u6d88\u8d39\u8005\u5728\u826f\u597d\u9500\u552e\u6216\u4fc3\u9500\u6d3b\u52a8\u3001\u7292\u8d4f\u81ea\u5df1\u7684\u5b8c\u7f8e\u793c\u7269\u6216\u5176\u4ed6\u56e0\u7d20\u6216\u514d\u8d39\u9001\u8d27\u4f18\u60e0\u7684\u5f15\u8bf1\u4e4b\u4e0b\uff0c\u53ef\u80fd\u4f1a\u5728\u8fd9\u8282\u65e5\u5b63\u589e\u52a025\u7f8e\u5143\u7684\u989d\u5916\u82b1\u8d39\u3002<\/p>\n<p>NRF\u8865\u5145\u9053\uff1a\u300c\u6d88\u8d39\u8005\u51e0\u4e4e\u57283\u5927\u63a1\u8d2d\u76ee\u7684\u5730\uff1a\u767e\u8d27\u516c\u53f8(57%)\u3001\u7f10\u4e0a(57%)\u53ca\u6298\u6263\u5e97(56%)\u4e4b\u95f4\u6e38\u8d70\u5e73\u5747\u5206\u914d\u65f6\u95f4\u53bb\u8fdb\u884c\u8d2d\u7269\uff0c\u800c\u670934%\u7684\u4eba\u5c06\u5728\u670d\u88c5\u5e97\u8d2d\u7269\u300d\u3002\u6b64\u5916\uff0c\u4e00\u4e2a\u65b0\u7684\u9009\u9879\u52a0\u5165\u4e86\u4eca\u5e74\u7684\u8c03\u67e5\uff0c\u8fd9\u4e9b\u8d2d\u7269\u8ba1\u753b\u670910%\u7684\u4eba\u53bb\u53c2\u89c2\u5927\u578b\u8d2d\u7269\u5546\u573a\u3002<\/p>\n<p>\u540c\u65f6\uff0c\u8fd1\u4e00\u534a\u7684\u6d88\u8d39\u8005\u5df2\u7ecf\u5728\u4eca\u5e74\u5e74\u521d\u5904\u7406\u4ed6\u4eec\u7684\u8282\u65e5\u8d2d\u4e70\u6e05\u5355\uff0c41%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u572810\u6708\u6216\u4e4b\u524d\u5df2\u7740\u624b\u8d2d\u7269\u3002\u5728\u65e9\u671f\u8d2d\u7269\u8005\u5f53\u4e2d\uff0c\u670963%\u7684\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u6b63\u5728\u52aa\u529b\u5206\u914d\u9884\u7b97\uff0c\u76f8\u53cd\u5730\u670949%\u7684\u4eba\u5e0c\u671b\u907f\u514d\u6700\u540e\u4e00\u5206\u949f\u7684\u8d2d\u7269\u4eba\u6f6e\u548c\u538b\u529b\u3002<\/p>\n<p>Prosper Insights\u9996\u5e2d\u5206\u6790\u5e08Pam Goodfellow\u8868\u793a\uff0c\u867d\u7136\u8bb8\u591a\u8282\u65e5\u8d2d\u7269\u8005\u5f88\u65e9\u5c31\u5f00\u59cb\u5728\u51c6\u5907\u5176\u793c\u54c1\u6e05\u5355\uff0c\u5343\u79a7\u4e16\u4ee3\u6b63\u4e3a\u4ed6\u4eec\u7684\u793c\u7269\u7b49\u5f85\u7269\u8d85\u6240\u503c\u7684\u4f18\u60e0\uff0c\u6709\u5c06\u8fd1\u4e00\u534a\u7684\u8d2d\u7269\u8005(46%)\u4f1a\u7b49\u523011\u6708\u624d\u5f00\u59cb\u8d2d\u7269\uff0c\u5e74\u8f7b\u6d88\u8d39\u8005\u53ef\u80fd\u671f\u5f85\u611f\u6069\u8282\/\u9ed1\u8272\u661f\u671f\u4e94\u8d2d\u7269\u7684\u4f53\u9a8c &#8211; \u4ed6\u4eec\u77e5\u9053\u96f6\u552e\u5546\u5c06\u5728\u90a3\u4e2a\u5468\u672b\u63d0\u4f9b\u6700\u4f18\u60e0\u7684\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u793c\u52b5\u4ecd\u7136\u662f\u6700\u53d7\u6b22\u8fce\u7684\u793c\u54c1\uff0c\u670961%\u7684\u53d7\u8bbf\u8005\u5bfb\u6c42\u793c\u52b5\uff0c\u5176\u6b21\u662f\u670d\u88c5\u548c\u914d\u4ef6\u4f5454%\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3000\u3000\u4e13\u5bb6\u5efa\u8bae\u7f8e\u56fd\u96f6\u552e\u5546\uff0c\u5728\u672c(2016)\u5e7411\u67088\u65e5(\u4e0b\u9031\u4e8c)\u7f8e\u56fd\u603b\u7edf\u5927\u9009\u8fc7\u540e\uff0c\u4e3a\u8282\u65e5\u8d2d\u7269\u8005\u7684\u72c2\u6b22\u8fc7\u8282\u6c14\u6c1b\u505a\u51c6 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-44401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/44401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44401"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/44401\/revisions"}],"predecessor-version":[{"id":44403,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/44401\/revisions\/44403"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/44402"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44401"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}