{"id":46251,"date":"2016-12-22T13:05:50","date_gmt":"2016-12-22T05:05:50","guid":{"rendered":"http:\/\/www.htt.hk\/?p=46251"},"modified":"2016-12-22T13:05:50","modified_gmt":"2016-12-22T05:05:50","slug":"%e8%80%90%e5%85%8b%e9%9b%86%e5%9b%a2%e4%ba%8c%e5%ad%a3%e5%ba%a6%e6%94%b6%e5%85%a5%e5%a2%9e%e9%95%bf%e8%bf%9b%e4%b8%80%e6%ad%a5%e6%94%be%e7%bc%93","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=46251","title":{"rendered":"\u8010\u514b\u96c6\u56e2\u4e8c\u5b63\u5ea6\u6536\u5165\u589e\u957f\u8fdb\u4e00\u6b65\u653e\u7f13"},"content":{"rendered":"

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\"17\"<\/a><\/p>\n

\u3000\u3000\u636e\u4e86\u89e3\uff0c\u8010\u514b\u96c6\u56e2\u4e8e20\u65e5\u5468\u4e8c\u76d8\u540e\u516c\u5e03\u7684\u4e8c\u5b63\u5ea6\u8d22\u62a5\u663e\u793a\u6536\u5165\u589e\u957f\u8fdb\u4e00\u6b65\u653e\u7f13\uff0c\u4f46\u5df2\u7ecf\u8d85\u8fc7\u534e\u5c14\u8857\u76f8\u5bf9\u653e\u677e\u7684\u9884\u6d4b\uff0c\u4e0d\u8fc7\u8be5\u5168\u7403\u6700\u5927\u8fd0\u52a8\u7528\u54c1\u5236\u9020\u5546\u4ece\u672c\u5b63\u5f00\u59cb\u4e0d\u518d\u516c\u4e4b\u4e8e\u4f17\u7684\u671f\u8d27\u8ba2\u5355\u6570\u636e\u5219\u518d\u6b21\u9884\u793a\u9690\u5fe7\u3002<\/p>\n

\u9274\u4e8eNike Inc. \u8010\u514b\u96c6\u56e2\u900f\u9732\u8fd1\u5e74\u88ab\u540c\u884c\u538b\u5236\u7684\u84dd\u7403\u54c1\u7c7b\u4f1a\u6709\u590d\u82cf\uff0c\u4ef7\u503c\u6536\u5165\u548c\u76c8\u5229\u7b49\u4e3b\u8981\u6307\u6807\u90fd\u80dc\u9884\u671f\uff0c\u96c6\u56e2\u80a1\u4ef7\u5728\u76d8\u540e\u4ea4\u6613\u65f6\u6bb5\u6025\u6da8\u6700\u591a5.6%\u81f354.7\u7f8e\u5143\uff0c\u4f46\u6700\u7ec8\u6da8\u5e45\u6536\u7a84\u81f31.9%\u3002\u622a\u81f320\u65e5\u5468\u4e8c\u6536\u76d8\uff0cNike Inc. (NYSE:NKE) \u57282016\u5e74\u8fc4\u4eca\u7d2f\u8ba1\u4e0b\u632b\u4e8617.1%\uff0c\u5f88\u5927\u53ef\u80fd\u4f1a\u5728\u4eca\u5e74\u7ec8\u6b62\u8fc7\u53bb7\u5e74\u80a1\u4ef7\u6bcf\u5e74\u9012\u5347\u7684\u8d8b\u52bf\uff0c\u800c\u8fd1\u671f\u7a81\u783420,000\u70b9\u521b\u4e0b\u5386\u53f2\u65b0\u9ad8\u7684\u9053\u6307\u5219\u670914.6%\u7684\u5347\u5e45\uff0c\u6807\u666e500\u6307\u6570\u4ea6\u7d2f\u8ba1\u4e0a\u5347\u4e8611.1%\u3002<\/p>\n

\u5728\u622a\u81f311\u670830\u65e5\u76842017\u8d22\u5e74\u4e8c\u5b63\u5ea6\uff0cNike Inc. \u8010\u514b\u96c6\u56e2\u5b9e\u73b0\u6536\u516581.8\u4ebf\u7f8e\u5143\uff0c\u4f18\u4e8e\u5e02\u573a\u671f\u671b\u768480.9\u4ebf\u7f8e\u5143\uff0c\u8f83\u53bb\u5e74\u540c\u671f76.86\u4ebf\u7f8e\u5143\u589e\u52a06.4%\uff0c\u56fa\u5b9a\u6c47\u7387\u8ba1\u589e\u5e45\u4e3a8%\uff0c\u800c\u4e00\u5b63\u5ea6\u4e3a10%\u3002<\/p>\n

\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540eNike \u8010\u514b\u54c1\u724c\u7684\u6700\u5927\u548c\u7b2c\u4e09\u5927\u5e02\u573a\u5317\u7f8e\u548c\u5927\u4e2d\u534e\u533a\u7684\u589e\u957f\u90fd\u660e\u663e\u964d\u901f\u3002\u4e8c\u5b63\u5ea6\u5317\u7f8e\u6536\u5165\u4ec5\u589e3%\u81f336.50\u4ebf\u7f8e\u5143\uff0c\u4e00\u5b63\u5ea6\u7684\u589e\u5e45\u4e3a6%\uff0c\u5927\u4e2d\u534e\u533a\u589e\u901f\u4e5f\u4ece\u4e00\u5b63\u5ea6\u768421%\u964d\u81f317%\u3002\u6b64\u5916\uff0c\u65e5\u672c\u66f4\u51fa\u73b02%\u7684\u8d1f\u589e\u957f\uff0c\u800c\u4e00\u5b63\u5ea6\u8be5\u533a\u7684\u589e\u901f\u8fd8\u9ad8\u8fbe18%\u3002\u671f\u5185\u53ea\u6709\u7b2c\u4e8c\u5927\u5e02\u573a\u897f\u6b27\u4ee5\u53ca\u65b0\u5174\u5e02\u573a\u7684\u589e\u957f\u5448\u73b0\u63d0\u901f\uff0c\u5206\u522b\u589e12%\u548c13%\u3002<\/p>\n

Nike Inc. \u8010\u514b\u96c6\u56e2\u9884\u8ba1\u4e0b\u534a\u5e74\u5317\u7f8e\u53d7\u7ee7\u7eed\u63d0\u5347\uff0c\u6bdb\u5229\u7387\u53ca\u5e93\u5b58\u6c34\u5e73\u4e5f\u90fd\u5c06\u6062\u590d\u6539\u5584\u3002\u4e0d\u8fc7\u96c6\u56e2\u9ad8\u7ba1\u5728\u8d22\u62a5\u540e\u4e1a\u7ee9\u4f1a\u8bae\u4e0a\u62ab\u9732\u7684\u671f\u8d27\u8ba2\u5355\u5219\u63cf\u7ed8\u51fa\u6bd4\u8f83\u8d1f\u9762\u7684\u5c55\u671b\uff0c\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\u57282017\u5e744\u6708\u5e95\u524d\u4ea4\u4ed8\u7684Nike \u8010\u514b\u54c1\u724c\u5317\u7f8e\u8ba2\u5355\u540c\u6bd4\u4e0b\u6ed1\u4e864%\uff0c\u6bd4\u5e02\u573a\u9884\u671f\u8f7b\u5fae\u589e\u957f1.5%\u8fd8\u5dee\uff0c\u6574\u4f53\u8ba2\u5355\u4e5f\u53ea\u67092%\u7684\u4e0a\u6da8\uff0c\u8fdc\u900a\u5e02\u573a\u9884\u6d4b\u76845.3%\u3002\u8be5\u96c6\u56e2\u4e0d\u4ec5\u5df2\u7ecf\u4ece\u4e8c\u5b63\u5ea6\u8d22\u62a5\u4e2d\u5254\u9664\u671f\u8d27\u8ba2\u5355\u7684\u62a5\u544a\uff0c\u4ea6\u6781\u529b\u5f31\u5316\u8be5\u6307\u6807\u7684\u91cd\u8981\u6027\uff0c\u5f3a\u8c03\u8ba2\u5355\u8868\u73b0\u5e76\u4e0d\u80fd\u6b63\u786e\u53cd\u6620\u672a\u6765\u589e\u957f\u3002<\/p>\n

\u4e8c\u5b63\u5ea6\u6bdb\u5229\u7387\u6bd4\u53bb\u5e74\u540c\u671f\u4e0b\u8dcc140\u4e2a\u57fa\u70b9\u81f344.2%\uff0c\u8f83\u9ad8\u7684\u5e73\u5747\u552e\u4ef7\u88ab\u4ea7\u54c1\u6210\u672c\u7684\u4e0a\u6da8\u3001\u6298\u6263\u9500\u552e\u5360\u6bd4\u589e\u52a0\u4ee5\u53ca\u4e0d\u5229\u7684\u6c47\u7387\u6d6e\u52a8\u6240\u62b5\u9500\u3002\u4e0d\u8fc7SG&A \u5f00\u652f2%\u7684\u4e0b\u964d\u6709\u52a9\u63a8\u52a8\u51c0\u5229\u6da6\u6309\u5e74\u589e\u52a07.3%\u81f38.42\u4ebf\u7f8e\u5143\uff0cEPS \u4ece\u53bb\u5e74\u540c\u671f\u76840.45\u7f8e\u5143\u4e0a\u5347\u81f30.50\u7f8e\u5143\uff0c\u597d\u8fc7\u5e02\u573a\u671f\u671b\u76840.43\u7f8e\u5143\uff0c\u7136\u800c\u6c64\u68ee\u8def\u900f\u6570\u636e\u663e\u793a\u534e\u5c14\u8857\u5bf9Nike Inc. \u8010\u514b\u96c6\u56e2\u4e0a\u5b63\u7684\u76c8\u5229\u9884\u671f\u4e00\u76f4\u5728\u4e0b\u8c03\uff0c9\u6708\u4efd\u5e02\u573a\u7684\u5e73\u5747EPS \u9884\u671f\u8fbe0.52\u7f8e\u5143\u3002<\/p>\n

Nike Inc. \u8010\u514b\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98Mark Parker \u5728\u8d22\u62a5\u540e\u4e1a\u7ee9\u4f1a\u8bae\u4e0a\u4e3a\u4ed6\u4eec\u8fd1\u671f\u8868\u73b0\u8dd1\u8f93Adidas AG (ADSGn.DE) \u963f\u8fea\u8fbe\u65af\u96c6\u56e2\u548cUnder Armour Inc. (NYSE:UA) \u5b89\u5fb7\u739b\u7b49\u7ade\u4e89\u5bf9\u624b\u4f5c\u51fa\u8fa9\u62a4\uff0c\u4ed6\u6307\u51fa\u4e1a\u754c\u5b58\u5728\u5bf9\u4ed6\u4eec\u7684\u751f\u6d3b\u65b9\u5f0f\u4e1a\u52a1\u4ee5\u727a\u7272\u529f\u80fd\u4e1a\u52a1\u4f5c\u4e3a\u4ee3\u4ef7\u6765\u63a8\u52a8\u589e\u957f\u7684\u8bef\u89e3\uff0c\u5176\u5b9e\u8fd9\u4e24\u9879\u4e1a\u52a1\u4e92\u76f8\u63a8\u52a8\u3002<\/p>\n

\u96c6\u56e2\u53c8\u627f\u8ba4\u65d7\u4e0b\u7684\u7bee\u7403\u4ea7\u54c1\u7ebf\u6bd4\u8f83\u4f4e\u8ff7\uff0cNike \u8010\u514b\u54c1\u724c\u603b\u88c1Trevor Edwards \u5219\u8868\u793a\u5df2\u7ecf\u770b\u5230\u7bee\u7403\u54c1\u7c7b\u8f6c\u5f3a\u7684\u52bf\u5934\uff0c\u66f4\u8bf4\u9053\uff1a\u201c\u660e\u786e\u6765\u8bf4\uff0c\u7bee\u7403\u56de\u5f52\u4e86\u201d\u3002\u4e3a\u590d\u5174\u7bee\u7403\u54c1\u7c7b\u4ee5\u5e94\u5bf9Under Armour Inc. \u5b89\u5fb7\u739bStephen Curry \u5e93\u91cc\u7bee\u7403\u978b\u7cfb\u5217\u7684\u5f3a\u529b\u6311\u6218\uff0cNike \u8010\u514b\u54c1\u724c\u91cd\u65b0\u8bbe\u8ba1\u4e86\u7bee\u7403\u4ea7\u54c1\u5e76\u4e0b\u8c03\u4e86\u5b9a\u4ef7\uff0c2016\u8d22\u5e74\u8be5\u54c1\u7c7b(\u542bNike \u8010\u514b\u54c1\u724c\u53caJordan \u54c1\u724c)\u5408\u5171\u5360Nike \u8010\u514b\u54c1\u724c\u903e15%\u7684\u6279\u53d1\u9500\u552e\uff0cTrevor Edwards \u9884\u8ba1\u4e0b\u534a\u5e74\u53ef\u6062\u590d\u589e\u957f\u3002<\/p>\n

Nike Inc. \u8010\u514b\u96c6\u56e2\u540c\u65f6\u6b63\u4ece\u76f4\u63a5\u9762\u5bf9\u6d88\u8d39\u8005\u6e20\u9053\u548c\u7ebf\u4e0a\u6e20\u9053\u7740\u624b\u5e0c\u671b\u52a0\u5f3a\u4e1a\u7ee9\uff0c\u4f9b\u5e94\u94fe\u65b9\u9762\u4e5f\u5728\u81f4\u529b\u63d0\u901f\uff0c\u5e0c\u671b\u628a\u4ea7\u54c1\u5230\u5e97\u5468\u671f\u4ece\u201c\u6708\u201d\u52a0\u5feb\u81f3\u201c\u5468\u201d\u3002<\/p>\n

\u540c\u6837\u96b6\u5c5e\u4e8e\u8be5\u96c6\u56e2\u7684Converse \u5321\u5a01\u54c1\u724c\u4e8c\u5b63\u5ea6\u6536\u5165\u4e3a4.16\u4ebf\u7f8e\u5143\uff0c\u6bd4\u53bb\u5e74\u540c\u671f3.98\u4ebf\u7f8e\u5143\u4e0a\u6da84.5%\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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